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Arctic Monkeys

Arctic Monkeys are an English indie rock band formed in 2002 in High Green, Sheffield. The band consists of Alex Turner (lead vocals, lead/rhythm guitar), Jamie Cook (rhythm/lead guitar), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, backing vocals). The band began rehearsing at Yellow Arch Studios in Neepsend, and played its first gig on 13 June 2003 at The Grapes in Sheffield city-centre. After a few performances in 2003, the band began to record demos at 2fly studios in Sheffield. 17 songs were demoed in all and the collection, now known as Beneath the Boardwalk, was burned on to CDs to give away at gigs, which were promptly file-shared amongst fans.

The band have released five studio albums: Whatever People Say I Am, That's What I'm Not (2006), Favourite Worst Nightmare (2007), Humbug (2009), Suck It and See (2011) and AM (2013), as well as one live album At the Apollo (2008).

The band's debut album became the fastest-selling debut album in British music history, surpassing Elastica's self-titled album and remains the fastest-selling debut album by a group in the UK. The band have won five Brit Awards—winning Best British Group twice, and have twice been nominated for Grammy Awards. The band also won the Mercury Prize for its debut album, in addition to receiving two nominations in 2007 and 2013.

The picture above is the Arctic Monkeys in 2006 when they first became popular in the music industry and are represented as just four teenage boys.

However, in the picture below it shows the Arctic Monkeys in 2013 and are represented in a more mature way with their clothing and hair styles.

Ray Ban glasses which became popular in America in the 1950’s when James Dean and Peter Fonda wore them in Hollywood films.

Rhinestone belt which was also popular in the 50’s.

The ‘Teddy Boy’ look was also popular in Britain in the 1950’s which was clothing styles such as Drape jackets and Zoot suits from America.

Image

Since 2011, Arctic Monkeys have taken on a new image that looks more mature and stylish compared to 2006 when the looked more like teenage school boys.

The bands new look consists of a retro Americana 1950’s/60’s style which is clearly shown in their recent photographs.

The band have chosen this style to elaborate their choice in musical direction, being slow 60’s songs that mainly talk about being in love.

DA (Ducks Ass) haircut that was popular in the 1950’s

The setting is shown in an American environment, for example a Mexican desert. This shows the old fashion style of Americana.

Arctic Monkeys: 'We’ve raised the bar as a live band’

Four number-one albums and two Glastonbury headline sets into their career, Arctic Monkeys are back with a striking new sound – but do they have new rock-star attitudes to go with it? Alex Turner et al talk about close friendships, regrets and how to put on a show.

The Telegraph article

Stating their success and identifying to the audience they are using a new sound.

Telling the audience they will be talking about personal things which may appeal to the fans. This will get more readers to want to look at this article.

Ten years ago in June Arctic Monkeys played their first-ever gig. Having formed at school, the teenage band were performing at the Grapes, a pub in the centre of Sheffield, though their front man and chief songwriter was not even old enough to drink in it.

So what, I ask Alex Turner, were his aspirations that night? ‘Just to get to the end of the night and pull the bird that I fancied that I’d got to come down,’ Turner, 27, says, chuckling. ‘Yeah, that was it. But we had practiced so much beforehand, and it was a major deal just to go and play somewhere. I’d never been on a stage in my life before that. I don’t think I opened my eyes for the whole set. But that 25 minutes – wow,’ he whispers.

Arctic Monkeys tickets are still available for their upcoming UK tour dates. Check the latest prices with Telegraph Tickets.

In the text above the article is showing the reader an interview that occurred with members of the band ( Alex Turner ) and talks about personal things that have happened in their lives which can appeal to their fans. There is also and advertisement for the bands tour dates to try and get a wider range of people to buy them using this newspaper. The article then goes on to talk about their career as a band leading up to their latest album ‘AM’ which is then advertised by this newspaper.

Album art from Arctic Monkeys new album ‘AM’ which is also available on vinyl.

Arctic Monkeys playing live at the London Olympics 2012 opening ceremony.

Web presenceArctic Monkeys home page

Advertising the new album ‘AM’ available to buy on different formats to gain a wider number of buyers in the target audience.

Dr John Cooper Clarke AKA ‘the punk poet’, said to of influenced Arctic Monkeys and Bill Bailey has a speech used on the Arctic Monkeys website which explains a poem of his used as a song on the bands new album called ‘I wanna be yours’.

He has also been used to advertise the new album and influences people to buy it by praising the album saying ‘it’s a great album, if you haven’t got it hurry up while stocks last’ and ‘ get it, but it, download that mother fucker record’

Social networking sites available for viewers to like and follow the bands pages which give fans information on tours and band merchandise and lead to more sales and popularity to the band.

Arctic Monkeys home page

A members group to make fans feel more involved and closer to the band.

Advertisement of a festival the band will be playing at, and want fans to buy tickets for.

Photos and videos of the band playing at gigs and images of their type of lifestyle to appeal to the fans.

This website have used black and white colors to again elaborate their new style being a 50’s/60’s vintage persona.

Twitter and Facebook pages

Advertising the new album and giving links to twitter and their official page.

Giving viewers and fans the ability to listen to latest songs and previous music from the band, this simple accessibility can gain interest from wider audiences.

This gives the user the choice to invite people to their favorite bands page and can influence more people into listening to Arctic Monkeys which is another advantage for the band gaining more popularity and interest from the public, therefore selling more shows etc.

New albums cover art.

Advertises tour dates for fans to buy tickets.

Twitter and Facebook pages

Statuses made to the public as if the band had posted it themselves thanking listeners who voted ‘AM’ Album of the Year. This makes fans feel closer and more friendly with the band members.

Again, showing the speech from Dr John Cooper Clarke advertising the new record and specifically the song ‘I wanna be yours’.

Twitter and Facebook pages

Arctic Monkeys twitter page advertises the bands new album ‘AM’ and gives links to their official website and online store.

Photos and videos on the bands live performances to show viewers what they’re like live.

Tweets about individual members of the bands different projects which advertises and keeps the fans up to date.

More advertising about new music available to buy online and band tour information.

Arctic Monkeys fan site

This fan made site hasn’t been updated since 2011 which was when the previous album ‘Suck It And See’ was released. However, this site has links to the band being on shows such as Jonathan Ross, award shows and news of the latest album. Other good things about this site is the lyrics page, which allows fans to click on any song from an album or extended play and view the lyrics. This will able fans to become more connected with the songs. This site is mainly targeted at the bands fans.