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Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume 100,004 million100,000 Sales lifetime 40 years2 years6 years # parts ,000 Development time 1 year1.5 years3.5 years Development team 61751,600 Development cost $150K$50 million$400 million Production investment $150K$25 million$500 million 3

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Page 1: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production
Page 2: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Stanley Screwdriver

HP DeskJet Printer VW Beetle

Annual Production Volume

Sales lifetime

# parts

Development time

Development team

Development cost

Production investment

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Page 3: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Stanley Screwdriver

HP DeskJet Printer VW Beetle

Annual Production Volume

100,00 4 million 100,000

Sales lifetime 40 years 2 years 6 years

# parts 3 200 10,000

Development time 1 year 1.5 years 3.5 years

Development team 6 175 1,600

Development cost $150K $50 million $400 million

Production investment

$150K $25 million $500 million

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Page 4: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

By the end of this chapter, you should: Understand what is meant by engineering

design. Understand the phases of the engineering

design process. Be familiar with the attributes of successful

engineers. Understand the objectives of this book.

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Page 5: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Engineering design is the process of devising a system, component, or process to meet desired needs. It is a decision-making process (often iterative), in which the basic sciences, mathematics, and engineering sciences are applied to convert resources optimally to meet a stated objective. Among the fundamental elements of the design process are the establishment of objectives and criteria, synthesis, analysis, construction, testing, and evaluation. [ABET]

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Page 6: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

What is a design process?

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Page 7: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Prescriptive

Descriptive

Design for Electrical and Computer Engineers, published by McGraw-Hill

Copyright 2007 Ralph M. Ford and Chris Coulston

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Page 8: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Design for Electrical and Computer Engineers, published by McGraw-Hill

Copyright 2007 Ralph M. Ford and Chris Coulston

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Identify Problem& Needs

DetermineRequirements

Dorequirementssatisfy needs?

Yes

No

Page 9: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

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ProblemIdentification

Research

RequirementsSpecification

ConceptGeneration

Prototypeand

Construct

SystemIntegration

SystemTest

Deliveryand

Acceptance

Maintenanceand

Upgrade

Design

Page 10: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Is this prescriptive or descriptive?

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Specification SystemArchitecture Logic Design Circuit Design Layout

Page 11: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Prescriptive or descriptive?

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Software Design Application Operating System Compiler

Hardware Design Architecture Synthesis Compiler

RequirementsAnalysis

Specifications

SystemArchitecture

Interface Design Software Drivers Hardware Drivers

Integrationand Test

Page 12: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Prescriptive or descriptive?

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RequirementsAnalysis

SpecificationDevelopment

Software Design

Test andVerification

Maintenance

Page 13: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

What is the value of the design process?

How much does it cost to correct problems as process proceeds?

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Page 14: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Cost toimplementchanges

Project lifetime

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Page 15: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Problem ID & customer needs (Ch 2) Research/Problem Analysis (Ch 2) Requirements Specification (Ch 3) Concept Generation & Evaluation (Ch 4)

Design Phase (Ch 5, 6, & 8) Prototype, Construct, & Test (Ch 7)

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Page 16: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Penn State World-Class Engineer Description.

Overview of the book.

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Page 17: Stanley Screwdriver HP DeskJet PrinterVW Beetle Annual Production Volume Sales lifetime # parts Development time Development team Development cost Production

Engineering design is an iterative process.

Design problems are open-ended with many potential solutions.

Design processes represent best practices for realizing a system.

Design processes may be prescriptive or descriptive.

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