stanford daily media kit 13-14

7/29/2019 Stanford Daily Media Kit 13-14

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The Stanford DailyMedia Kit 2013-2014

The Stanford Daily Photo S

Photography by Tamer Shabani Photography


2/8The Stanford Daily Publishing Corporation | 456 Panama Mall | Stanford, CA| 94305 | 650.721.5803 | [email protected]

Media Kit 2013-201The Stanford Daily Publishing Corporation

WhoWe AreThe Stanford Daily is the independent, student-runnewspaper of Stanford University. Originally a small

pamphlet known to locals as The Daily Palo Alto, TheDaily has been a campus fixture since the Universitywas founded in 1892. A non-profit organization since1973, The Daily continues to serve the Stanfordcommunity with unbiased student journalism and toprovide educational opportunities for its journalismand business staffs.

Who We Serve18,217 students

12,000+ faculty and staff

211,706 alumni worldwide

64,369 people living in Palo Alto

Print138 issuesFree daily (Monday through Friday)8,000 circulation

5,000 distributed on-campus3,000 distributed off-campus

Central drop-off locations in Palo Alto, MenloPark, Mountain View, Atherton, Portola Valley, and

the greater Stanford area

Web330,000+ monthly page views

115,000+ monthly unique visitors

*Averages from September 2012-June 2013

Social Media2,270 Facebook likes

7,275 Twitter followers

@Stanford_Daily

@StanfordSports

College newspapersmatter.

92% of students have read theircollege newspaper in the past month.

85% of students have read theircollege newspaper in the past two weeks.

79% of students have read theircollege newspaper in the past week.

*2007 Alloy College Explorer Study

College students account for

$404billion in spending power this year.65% of college students have takenaction as a result of a college newspaperad.

*2013 re:fuel College Explorer Study




Custom sizes also available!Just pick the column width and the inches tall

1 column ......1.55 2 col..........3.24

3 col. ............4.93 4 col..........6.62

5 col. ............8.31 6 col..........10

Contract DiscountBuy 5 ads, take 5% off column-inch rate.Buy 10 ads, take 10% off column-inch rate.Buy 15 ads, take 15% off column-inch rate.Buy 25 ads, take 25% off column-inch rate.

Non-Profit Discount25% off applicable column-inch rateNot applicable to Stanford accounts

Premium PlacementPay a 15% premium to place ad on Page 2, 3 or BackCover (color required on Page 3 and Back Cover).

Classified Ads50-cents per word (15-word minimum). Deadline isnoon, one day prior to publication.Online classifieds are available atstanforddaily.com/classifieds for $25 for 15days or free with an @stanford.edu email address.

Pre-Print Options

Inserts$800 1-4 pagesPlease contact us for larger insert pricing.

Front-page Stickers$600Ship Inserts and Stickers to:Arden Packaging Facility3317 Arden Road

Hayward, CA 94545Full press run of 8,000 copies required. Materials must

be received one week prior to publication.

Special Issue SponsorshipAll eyes will be on our Special Issues, which providecoverage of Stanford hot topics and exposure duringcampus special events. Sponsorships offer our mostcomprehensive and targeted ad packages to date,and were only selling one per Special Issue. Welleven throw in a full color front page banner ad the

only opportunity to get your brand on our front page.Please contact us for pricing information and exact package

elements.

Campus MapWere featuring a Campus Map insert in our marqueeissues, and your ad can greet the eyes of new campusvisitors and our regular readers alike.Limited availability. Please contact us for pricing information

and exact package elements.

Print RatesASSU University Local Non-Local National

Full $810.81 $1,621.62 $1,707.30 $2,008.44 $2,362.50

Half $405.41 $810.81 $853.65 $1,004.22 $1,181.25Quarter $202.70 $405.41 $426.83 $502.11 $590.63

Eighth $96.53 $193.05 $203.25 $239.10 $281.25

Sixteenth $48.26 $96.53 $101.63 $119.55 $140.63

Column-inch Rate $6.44 $12.87 $13.55 $15.94 $18.75

COLOR

Full $100.00 $200.00 $200.00 $350.00 $500.00

Spot $200.00 $250.00


4/8The Stanford Daily Publishing Corporation| 456 Panama Mall | Stanford, CA| 94305 | 650.721.5803 | [email protected]


Broadsheet Sizes The Weekender

Weve converted ourFriday broadsheet to a

tabloid-style alternativeweekly. The same greatcontent plus more stuffYOU want! Think punchycovers, long-form journalism,puzzles, Top 5s, graphics,and smart but irreverentfun.

Ad space in the Weekenderis 25% off our Broadsheet

rates.

FULL PAGE10 X 21

Page4.93 X 10.5

PAGE10 X 10.5

18 Page4.93 X 5

1

16 Page4.93 X 2.5

Weekender Print RatesASSU University Local Non-Local Nationa

Full $608.11 $1,216.21 $1,280.47 $1,506.33 $1,771.8

Half $304.05 $608.11 $640.24 $753.17 $885.94

Quarter $152.03 $304.05 $320.12 $376.58 $442.97

Eighth $72.39 $144.79 $152.44 $179.33 $210.94

Sixteenth $36.20 $72.39 $76.22 $89.66 $105.47

COLOR

Full $100.00 $200.00 $200.00 $350.00 $500.00

Spot $200.00 $250.00

Friday PuzzleSponsorship

Put your ad next to our brand-newpuzzles feature.First-come, first-serve.

$500 per quarter (10 ads)

$1275 per year (30 ads)

Page4.93 X 5

12 Page4.93 X 10

18 Page4.93 X 2.5

FULL PAGE10 X 10




Digital Rates

Were digital-first at The Stanford Daily, so pair your

with breaking news headlines, multimedia galleries,and online-only content at www.stanforddaily.comBanner Ads$15 CPM

All ads sold run of site. Minimum 10,000 impressionbuy required.Leader: 728 x 90 pixelsSidebar: 300 x 250 pixels

Email Headlines DigestEvery morning, we email our daily headlines out toour growing list of digital subscribers. Put your ad athe top of their inboxes!

$150 per weekNowAdsOur newest digital offering allows you to control youweb ads placement and message, directly from youbusiness Facebook page. Reserve a slot in ourNowAds sidebar, and every time you post something

new to Facebook, your post jumps to the top itsthat simple.

Limited availability. Please contact us for pricing

information.

Job BoardAttract Stanfords top talent using the Stanford DailJob Board, powered by Personforce, which can befound on any page of our website or atstanforddaily.personforce.com.

$200 for a Single Job Posting (one month)$500 for Unlimited Job Postings (one month)$1500 for Unlimited Job Postings (one year)




SEPTEMBER 2013

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PUBLICATION CALENDAR2013-14

SPECIAL ISSUESCampus Highlights and Original Thematic ContentOrientation Sept 17Back to School Sept 23Career FairOct 1Sex Issue (Full Moon on the Quad) Oct TBD(tentative Oct 11)Reunion Homecoming Oct 18Big Game Nov 22 & 23Winter Issue Jan 6Stanfords Most Influential Jan 17Parents Weekend Feb 21

Innovation & Technology Issue Feb 28Spring Issue March 31Admit WeekendApril 25Best of Stanford May 5End of YearJune 4Commencement June 13

CARDINAL TODAYStanford Football Game-Day Companion Issues

Sept 17 vs. Arizona St., 9/21

Sept 27 at Washington St., 9/28

Oct 4 vs. Washington, 10/5

Oct 11 at Utah, 10/12

Oct 18 (Homecoming) vs. UCLA, 10/19

Oct 25 at Oregon St., 10/26

Nov 7 vs. Oregon, 11/7

Nov 15 at USC, 11/16

Nov 22-23 (Big Game) vs. Cal, 11/23

Dec 4 (TBD) Pac-12 Championship

THE WEEKENDERWeve Converted our Friday Daily*to an Alternative Weekly:the Same Great ContentPlus More Stuff YOU Want!*Commencement not included.

Placement in special issues costs an additional 15%. Thisfee will be waived for contract holders.

REGULAR ISSUE SPECIAL ISSUE CARDINALTODAY

MARCH 2014

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PoliciesPrint Artwork Submission

All art must be sent via email to [email protected]. The Daily can acceptPDF and TIFF files.

PDF files must be high-resolution, press-ready files with the following specs:

Acrobat 4.0 compatibilityAll fonts embeddedAll colors converted to CMYK.CMYK or Grayscale image resolution set to300ppi @ 100%Bitmap images image resolution set to600ppi @ 100%

TIFF or EPS TIFF files must meet the follow-ing requirements:

CMYK or Grayscale image resolution set to300ppi @ 100%

Bitmap images image resolution set to600ppi @ 100%Extra channels beyond CMYK must be

deletedTIFF files should be saved with LZW com-pression turned on

Illustrator, InDesign, Canvas, or Corel filesmust be exported as TIFF files and shouldmeet all of the image and resolution stan-dards mentioned above. The Stanford Dailydoes not accept PDFs with RGB or Indexedcolor images, page layout files, JPEG, PNG,or GIF files for submission.

Web Artwork SubmissionAll art must be sent via email to [email protected]. The Daily can acceptJPEG, PNG, or GIF files.

The Fine Print

(1) Advertising PlacementThe Stanford Daily Publishing Corporation(The Daily) will guarantee placement of ad-vertising for advertisements placed on page 2,page 3, and the back page of the StanfordDaily provided that placement will be guaran-teed to Advertiser on a first come first servebasis only on these pages for a surchargeequal to 15% of the total cost of the advertise-

ment placed. The Daily will honor all otherpage/section requests to the extent possible ona first come first serve basis. The Daily will notguarantee placement for advertisements ex-cept as stated above and/or under the discre-tion of the Advertising Manager.

(2) DeadlinesThe deadline to reserve advertising space, in-cluding artwork submission, is 5:00 pm on thethird business day prior to the date of publica-tion. Special issues may be subject to earlierdeadlines. The Daily may, in its sole discretion

and subject to space availability, accept lateadvertisements each of which will be subject toan overtime charge equal to $25. If Advertiserssubmitted artwork does not meet The Dailysagreed-upon specifications. The Daily will con-tact Advertiser to resubmit the artwork. If no re-

sponse or new artwork from the Advertiser isreceived prior to deadline, the regular design feeof $50 per ad will be automatically incurred byAdvertiser.

(3) Cancellation of AdvertisementCancellation of advertising after the spacereservation deadlines, as defined in paragraph(2) above, will result in a charge equal to thecost of the cancelled advertisement.

(4) Limitation of LiabilityThe Daily shall not be liable to Advertiser for anyerror except to the extent that the error (a) ma-terially interferes with the purpose of Advertiserin placing the advertisement, and (b) is broughtto the attention of the account executive withinfive (5) business days of the advertisementspublication. A recurring error shall not be re-garded as material where Advertiser fails to ob-ject following the first instance of the error. TheDailys liability, if any, is limited to the purchaseprice of the first incorrect advertisement only.The Daily is not responsible for incorrect copysubmitted by Advertiser.

(5) ContentThe Daily will not publish any advertisementwhose contents may tend to incite violence,may be obscene or libelous, or may cast as-persions on individuals or groups on the basis

of race, sex, sexual preference, national origin,age, physical disability, or other invidiousgrounds. The Daily reserves the right to rejectany advertisement at its sole discretion for anyreason or no reason. Any advertisement hav-ing the appearance of editorial material maybe identified as Paid Advertising at TheDailys sole discretion.

(6) Defense and IndemnificationThe tender of advertising shall constitute anundertaking by Advertiser to defend and in-demnify The Daily and its officers, directors,agents, and employees against any and all lia-bility, loss or expense, including attorneys fees

and court costs, arising from any and allclaims for libel, copyright infringement, or anyother claim resulting from publication of Ad-vertisers advertisement for The Daily.

(7) Credit AccountsAdvertisers may establish a credit account withThe Daily by submitting a credit application.Credit is granted at the sole discretion of TheDaily. Advertisers may also be required to pre-pay for three advertisements prior to the estab-lishment of credit. One tear sheet will beprovided as proof of publication with the in-

voice unless otherwise specified. A financcharge of 1.5% per month (18% annum) mbe applied to balances due over 30 days. counts over 90 days may have credit resciand may be referred to a collection agencAdvertisers will be charged a $20.00 fee f

each and every check returned for insufficfunds. In the event that an error or omissioccurs as outlined in Limitation of Liabilitdiscounts and adjustments to bills will be bon the percentage the error detracts from effectiveness of the total advertising messaas determined by the Advertising Manage

(8) New AdvertisersPrior to the approval of a credit applicatiofrom an Advertiser, advance payment is required for all advertising purchases. The accepts Visa, MasterCard, American Exprand checks as forms of advance paymentAdvertisers will be charged a $20.00 fee feach and every check returned for insufficfunds. In the event that an error or omissoccurs as outlined in Limitation of Liabilidiscounts and adjustments to bills will bebased on the percentage the error detractfrom the effectiveness of the total advertismessage, as determined by the AdvertisinManager.

(9) Non-Compliance EnforcementIf Advertiser places fewer than the minimuamount of advertisements and/or column-inches contracted by June 30th of the indicated year, Advertiser will be notified and for the remaining ads at the full contract rReasonable attorneys fees and court cost

shall be awarded to the prevailing party inlegal dispute arising out of or relating to thterms and conditions of this contract. Anylegal dispute shall be brought only in the Srior Court for the county of Santa Clara, Cfornia. This contract is governed by Califolaw (other than its choice of law principles

(10) Severability; No WaiverIf any provision of this contract is held invaor unenforceable, such holding shall not athe remainder of this contract. The failureither party to enforce at any time any prosion or term of this contract, or in any righrespect thereof, shall not be a waiver of su

provision, term or right or in any way affecvalidity of this contract.

(11) Sole and Exclusive ContractThis is the sole and exclusive contract betwAdvertiser and The Daily establishing bulkvertising rates and terms for bulk advertisithe Stanford Daily and/or Stanford Weeklynewspapers during the term of the contracThis contract cannot be modified except bwritten and endorsed amendment theretoParagraphs 3, 5,7,8,9, and 10 shall survivtermination or cancellation of this contrac




Photography by Tamer Shabani Photography

Contact us today

Advertising [email protected](650) 721-5803

National Advertising [email protected](209) 293-7482

stanford daily media kit 13-14

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