standing out from the crowd: you, your brand, and your wordpress theme

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Standing Out From the Crowd: You, Your Brand, & Your WordPress Theme WordCamp Hawaii October 25, 2008 Holly Hagen

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General overview of what brand is and how you can strengthen your brand or identity by making some simple changes to your WordPress theme.

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Page 1: Standing out from the crowd: You, Your Brand, and Your WordPress Theme

Standing Out From the Crowd:You, Your Brand, & Your WordPress Theme

WordCamp HawaiiOctober 25, 2008

Holly Hagen

Page 2: Standing out from the crowd: You, Your Brand, and Your WordPress Theme

Hello! My name is Holly and I’m a desvloper

[email protected]@hollyhagen

http://hottub.hotstudio.comhttp://shinynewtoy.com/blog

Page 3: Standing out from the crowd: You, Your Brand, and Your WordPress Theme
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What is brand?

Page 5: Standing out from the crowd: You, Your Brand, and Your WordPress Theme

Brand is NOT a logo.

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Brand is NOT a identity system.

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Brand is NOT a product.

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A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.

–Marty Neumeier, “The Brand Gap”

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So... why is this important?

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133,000,000blogs worldwide

http://technorati.com/blogging/state-of-the-blogosphere/

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4,486,859WordPress.com blogs

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I want to be different.Now what?

Page 13: Standing out from the crowd: You, Your Brand, and Your WordPress Theme

Discovery• http://www.colourlovers.com/• http://www.typetester.org/• http://designmeltdown.com/• http://patterntap.com/

Other places to get inspiration:css galleries, flickr, music, real life...

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Color palette Sites & elements I like

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