stand up! in context 5 strand approach 1.schools 2.non-formal education 3.changing attitudes...
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Stand Up! In context
5 Strand Approach1. Schools2. Non-formal Education3. Changing Attitudes 4. Lobbying & Research 5. Empowering Young People and Families
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Stand Up - 2010Non-formal Education & Online
• Youth Sector:– 2,100 + young people
• Viral: – Facebook likes 1,800– Website Visits 19,958
• Media– Colin Farrell– Ellen show– Late Late
• 5 ads – 19, 363 views• Growing Up Gay – 1 in 10 of population.
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Stand Up 2011
• Schools – 750 (Partnership with Principals Association)
• Youth services – 750• Viral– Facebook likes 3,854– Website Visits 11,227
• Media
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YouTube 2011 – 580,000 views in 4 weeks
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School in DonegalSchool in Fermoy
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Feedback from SchoolsIt’s an important
topic to deal with in schools’
‘We had a school assembly
to discuss it’
‘Students responded positively’
‘Most students didn’t previously know what LGBT
stood for’
‘I highly recommend
the Awareness
Week’‘DVD very effective in generating discussion’’ Send out a lot more posters!
‘I’m 17 and we’re not just going to
take part in Stand Up, we’re going to make our school LGBT friendly for
future generations of students to feel
safe’
"Their most recent campaign – Stand Up! provides what will be an annual focus for promoting positive awareness of LGBT young people, tackling homophobia and homophobic bullying, and building allies among young people and youth workers.
The Education Packs and other promotional material developed for the
campaign are very impressive and I know that they have been well received in
schools. Again, the endorsement by the NAPD of the campaign is an example of
how important a partnership approach in education can be. “ – Ruraí Quinn TD
Minister for Education & Skills
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Galway – Youth ServiceBallymun – Youth Service
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International Feedback‘We’d like to use it
for mandatory training of 35,000 professionals in South Australia’
‘We want to publish the
German version’
‘Our high school Gay-Straight Alliance
thinks your campaign is SO GREAT, is it
spreading to Canada?’
‘We used it in Espirito Santo
University, Brasil’
Council of Europe’s Commission on Human Rights
Thomas Hammarberg
‘Indispensible’
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Context – Formal Education
National Association of Principals &
Deputy Principals
SPHE Curricular Development
Educate Together – ages 4 - 12
Department of Education &
Working Group
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Context – Non-formal Education
National Youth Work
Advisory Committee
Department of Children
& Youth Affairs
Addressing Homophobia Guidelines
Youth Work Ireland
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Context – Changing Attitudes
Growing Up Gay LGBT OK General
Practitioners Gay Prom
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Context – Research & Lobbying
National Suicide
Prevention Strategy
Supporting LGBT Lives
Anti-Bullying Centre TCD
Drugs Research
Programme for Government
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Context Empowering Young People
Network of 15 LGBT
youth groups (25 by 2014)
Developments and
campaigns directed by
young people.
Supporting young
people back to school
Advanced Youth
Leadership/Activism Training
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How it all fits together:
Schools
Non-Formal
Ed
Change Attitudes
Research Lobbying
Credibility & ‘the case’
Show the needCreate willingness
Develop the message
Creates willingness
URGENCY
Reach young
people in multiple
ways
Empowering Young People
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For DiscussionResponse
being driven by Young People
Insider/Outsider nature of
Education systems.
Does each country need a very
different response?
Acting in multiple areas of young people’s lives
Messages that empower
Young People
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Thank You!