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STAKEHOLDER MAPIDENTIFY YOUR STAKEHOLDERS, AND CONSIDER

HOW TO MEANINGFULLY ENGAGE THEM

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WHEN NEEDED RATIONALE

STAKEHOLDER FIELD

To get something significant done in

any large organisation, you may need

twenty, thirty, sometimes fifty people,

across departments and even outside

your organisation

To mobilise groups at that scale, it is

critical that you engage with all these

people, at the right level, at the right

time, in the right way, with the right

message

Stakeholder management therefore is

a team effort, which requires explicit

action and feedback

We need

clarity on who

our

stakeholders

are

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We need to

align who will

engage with

whom, and

why

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ESSENCE POINTERS

STAKEHOLDER FIELD

Engage

purposefully with

your stakeholders

- walk a mile in

their shoes to find

the mutual interest

Identify all you stakeholders; a stakeholder is any person or team that can affect, or is affected by, your project.

Stakeholders who affect your project are those that you need to work with you, or those that decide about your project:

Stakeholders affected by your project are typically users of the outcome of your project -and the people (customers!) they interact with

Deeply understand your stakeholders across two dimensions

Interest: what is the potential pain or gain, what do they know about the topic; how important is success (or failure) of the project it for them?

Influence: how can (s)he become a driving or a resisting force, how strong is the force?

Think how you can use the tools of the Creation Flow to activate your stakeholders in a participative way

Make a plan as a team who is going to involve who, why, and how

Stay mindful that when you progress, the interest and influence field changes; continue to monitor and re-engage where needed

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iNTRODUCTION

Join the Force(User Interview, Expert

Interview, Course Correct)

Co-create & Co-

decide (Co-create: Random Force,...

Co-decide: Bright Stars....,

Course Correct, Flame-

Throwing)

Inform to Inspire(Elevator Pitch, Storytelling,

‘Always on Stage’)

Involve to Learn(Expert Interviews, Five Why

Prototype Test)

Influenc

e

InterestHi

Hi

Lo

Lo

STAKEHOLDER FIELD