Stakeholder Engagement: Simple Steps to Better Public Consultation

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Post on 17-Nov-2014

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What is stakeholder engagement? Why on earth would you want to engage with the negative nellies and nimby's who just want to oppose what you're doing? And how might you go about conducting a stakeholder engagement or public consultation program?

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  • 1. how to make better decisions, create better outcomes, and turn OPPOSITION into SUPPORT OLDER ENGAG EMENTSTAKEH

2. heres what Ill cover in this presentation:why do stakeholder engagement? 3. heres what Ill cover in this presentation: it really wont take longwhy do stakeholder engagement? 4. heres what Ill cover in this presentation: it really wont take longwhy do stakeholder engagement? just three key concepts 5. 1. what is stakeholder engagement?why do stakeholder engagement? 6. 2. why on earth would you want to do stakeholder engagement?why do stakeholder engagement? 7. 2. why on earth would you want to do stakeholder engagement?why do stakeholder engagement? (arent they all just negative naysayers who get in the way of progress?) 8. why do stakeholder engagement?and 3. how do you do stakeholder engagement? 9. what is stakeholder engagement? 10. its the process bywhich we involve ...or who can influence people who may be the implementation ofaffected by theour decisionsdecisions we make... 11. before we get too far, lets make sure we understand the difference between communication and engagementwhy do stakeholder engagement? 12. communication is one-way information sharing 13. communication is one-way information sharingthe only possible responses are: yes, no, or I dont care 14. communication is one-way information sharingthe only possible responses are: yes, no, or I dont care theres not much you can do about the nos if you dont know why theyre saying no 15. engagement is two-way 16. engagement is two-wayit provides informationand seeks input 17. engagement is two-way it provides information and seeks inputits about talking and listening 18. engagement is two-way it provides information and seeks inputits about talking and listeningits conversationaland interactive 19. engagement is two-way it provides information and seeks inputits about talking and listening its conversational and interactiveits purpose-driven 20. okay, now we know what stakeholder engagement iswhy do stakeholder engagement? 21. okay, now we know what stakeholder engagement iswhy do stakeholder engagement?the next question is, why do it? 22. why do stakeholder engagement? 23. nobodywantsthis 24. except me and my friend over there in the dapper orange vest, of coursenobodywantsthis 25. because itresults inthis 26. because itresults inthis 27. which leads us to the first of the THREE MAIN REASONS why you might want to do stakeholder engagementwhy do stakeholder engagement? 28. SO CIAL LI CENSE 29. SO CIAL LI CENSE you can have all the legal andregulatory approvals you want 30. SO CIAL LI CENSE you can have all the legal andregulatory approvals you wantbut unless you havethe support of society,or social license 31. SO CIAL LI CENSE you can have all the legal andregulatory approvals you wantbut unless you havethe support of society,or social licenseyou WILL face opposition 32. SO CIAL LI CENSEturns opposition into support 33. here are the other two reasonswhy do stakeholder engagement? 34. TRUST*Edelman Trust Barometer 35. if youre an untrusted organization59% of people will believe negative informationabout you after hearing it just once or twiceTRUST*Edelman Trust Barometer 36. if youre an untrusted organization59% of people will believe negative informationabout you after hearing it just once or twiceTRUST *Edelman Trust Barometeronly 9% will believepositive informationafter hearing itonce or twice 37. TRUST*Edelman Trust Barometer 38. if youre an trusted organization52% of people will believe positive informationabout you after hearing it just once or twiceTRUST*Edelman Trust Barometer 39. if youre an trusted organization52% of people will believe positive informationabout you after hearing it just once or twiceTRUST *Edelman Trust Barometerand only 14%will believenegativeinformation 40. ECONOMICS*Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Henisz 41. publicly traded companies that do stakeholder*Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Heniszengagement increase their market valuationECONOMICS 42. publicly traded companies that do stakeholder *Spinning Gold: The Financial Returns to External Stakeholder Engagement, Witold Henisz engagement increase their market valuation ECONOMICSNET PRESENT VALUE AFTER MARKET DISCOUNT90684523 0 LEVEL OF STAKEHOLDER ENGAGEMENT 43. of course, there are lots of otherbenefits to doing stakeholder engagementwhy do stakeholder engagement? 44. of course, there are lots of otherbenefits to doing stakeholder engagementwhy do stakeholder engagement?and here they are 45. BENEFITS 46. save time and moneyBENEFITS 47. save time and money reduce conflict BENEFITS 48. save time and money reduce conflict BENEFITS effective decision making 49. save time and money reduce conflict BENEFITS effective decision making share responsibility 50. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes 51. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes better policy 52. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes better policymanage issues 53. save time and money reduce conflict BENEFITS effective decision making share responsibility better outcomes better policymanage issues build credibility and trust 54. Id be lying to you if I didnt say there are also somedrawbacks to doing stakeholder engagementwhy do stakeholder engagement? 55. Id be lying to you if I didnt say there are also somedrawbacks to doing stakeholder engagementwhy do stakeholder engagement? so here they are 56. NIMBYBACKLASHPI TFALLS 57. NIMBY BACKLASHPI TFALLScosts time and money 58. NIMBY BACKLASHPI TFALLScosts time and moneynimby backlash 59. NIMBYBACKLASHPI TFALLScosts time and moneynimby backlash perpetual indecision 60. NIMBYBACKLASHPI TFALLScosts time and moneynimby backlash perpetual indecisionspecial interests 61. NIMBYBACKLASHPI TFALLScosts time and moneynimby backlash perpetual indecisionspecial interestsloss of control 62. NIMBY BACKLASHPI TFALLScosts time and moneynimby backlash perpetual indecisionspecial interestsloss of control its not easy 63. I know what youre thinkingwhy do stakeholder engagement? 64. I know what youre thinking okay,now I know WHY I might want to thinkwhy do stakeholder engagement? about engaging with my stakeholders 65. I know what youre thinking okay,now I know WHY I might want to thinkwhy do stakeholder engagement? about engaging with my stakeholders but HOW do I do that? 66. I thought youd never ask!why do stakeholder engagement? 67. the six stages of stakeholder engagement**just an fyistakeholderengagement can be prettycomplex and multifaceted, butthese are the six biggies 68. 1. set engagement objectives 69. heres a really good tool to help 70. set engagement objectives 71. ask yourself these questions 72. ask yourself these questions what do you want to achieve? 73. ask yourself these questions what do you want to achieve? do you want to inform and build awareness? 74. ask yourself these questions what do you want to achieve? do you want to inform and build awareness? understand your stakeholders and get their input? 75. ask yourself these questions what do you want to achieve? do you want to inform and build awareness? understand your stakeholders and get their input?involve them in the decision-making? 76. ask yourself these questionswhat do you want to achieve? do you want to inform and build awareness? understand your stakeholders and get their input? involve them in the decision-making?figure out where you might need to make changes? 77. set engagement objectives the greater the impact... the further along the spectrum you want to be 78. 2. identify and assess stakeholders 79. 2. identify and assess stakeholders 80. the key here is that there is nosuch thing as the general public 81. the key here is that there is nosuch thing as the general publicyou need to drill down 82. the key here is that there is nosuch thing as the general publicyou need to drill down decide who your key stakeholders are 83. the key here is that there is nosuch thing as the general publicyou need to drill down decide who your key stakeholders areit might help to set them againsta backdrop of interest and influence 84. 2. identify and assess stakeholdersLEVEL OF INFLUENCELEVEL OF INTEREST 85. that helps determine which groups and individuals require the most effort 86. 2. identify and assess stakeholdersLEVEL OF INFLUENCELOW EFFORT LEVEL OF INTEREST 87. 2. identify and assess stakeholdersLEVEL OF INFLUENCEKEEP HAPPYLOW EFFORT LEVEL OF INTEREST 88. 2. identify and assess stakeholdersLEVEL OF INFLUENCEKEEP HAPPYLOW EFFORT KEEP INFORMED LEVEL OF INTEREST 89. 2. identify and assess stakeholders KEY INFLUENCERSLEVEL OF INFLUENCEKEEP HAPPYLOW EFFORT KEEP INFORMED LEVEL OF INTEREST 90. 3. develop engagement plan 91. 3. develop engagement plan 92. 3. develop engagement plandesign the strategy 93. 3. develop engagement plandesign the strategydevelop key messagesto set the stage and tell the story 94. 3. develop engagement plandesign the strategydevelop key messagesto set the stage and tell the story plan activities and align your engagementtimeline with the project timeline 95. 4. implement engagement plan 96. 4. implement engagement plan 97. 4. implement engagement plan communicate (dont sell) 98. 4. implement engagement plan communicate (dont sell)be inclusive 99. 4. implement engagement plan communicate (dont sell)be inclusive engage early and often 100. 4. implement engagement plan communicate (dont sell)be inclusive engage early and oftenensure clarity, honesty and transparency 101. 5. evaluate results 102. 5. evaluate results 103. 5. evaluate resultscollect feedback 104. 5. evaluate resultscollect feedbackask specific questions 105. 5. evaluate results collect feedback ask specific questionsremain open tounsolicited feedback 106. hime again 107. hime again this last one is where therubber really hits the road 108. 5. adjust and correct 109. 5. adjust and correct 110. 5. adjust and correctare changes requiredto the project plan? 111. 5. adjust and correctare changes requiredto the project plan? make sure you communicate backto stakeholders 112. 5. adjust and correctare changes requiredto the project plan? make sure you communicate backto stakeholdersand continue to address issues throughout the project 113. lets recap 114. 6 STAGES OFSTAKEHOLDERENGAGEMENT 115. set engagementobjectives6 STAGES OFSTAKEHOLDERENGAGEMENT 116. set engagementobjectives identify and assess stakeholders6 STAGES OFSTAKEHOLDERENGAGEMENT 117. set engagementobjectivesidentifyand assessstakeholders6 STAGES OFSTAKEHOLDERENGAGEMENT develop engagement plan 118. set engagementobjectivesidentifyand assessstakeholders6 STAGES OFSTAKEHOLDERENGAGEMENT develop engagement plan implement engagement plan 119. set engagement objectivesidentify and assess stakeholders 6 STAGES OF STAKEHOLDER ENGAGEMENTevaluatedevelopresults engagement planimplementengagement plan 120. set engagement objectivesidentify and assess stakeholdersadjust andcorrect6 STAGES OF STAKEHOLDER ENGAGEMENTevaluatedevelopresults engagement planimplementengagement plan 121. thank you!Cam McAlpinecmcalpine@prmedia.cawww.prmedia.ca250.961.6611twitter: @cmcalpinelinkedin.com/in/cammcalpinedownload this presentation atwww.slideshare.net/cmcalpine

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