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Stages of Product Life Cycle of Dairy MilkSALESMANSHIP

About Dairy MilkCadbury chocolates was founded in 1824.Launched Dairy Milk in 1905 in UK and in 1948 in IndiaTarget market: Kids to AdultsMajor competitors Amul, Nestle.

Timeline1905 Launches onto the market.1913 Best selling line.Mid 1920s Becomes UK brand leader.1928 Fruit & Nut is introduced as a variation of Dairy Milk. 1933 Whole-Nut is added to the Dairy Milk family.1948 Cadbury Dairy Milk is sold in India.2004 Dairy Milk is re-launched with the new and modern pack design.2005 Cadbury Dairy Milk celebrates its 100th birthday.

PRODUCT AGESTAGE NO. OF COMPETITORSMARKET GROWTHPROFITSMARKET SIZERESEARCH & DEVELOPMENTUNKNOWN0%0%HIGHPRODUCT INTRODUCTIONFEWHIGH3%HIGHDEVELOPMENTRAPID GROWTHHIGHESTGROWINGHIGHMATURATIONSTABLEBALANCEDHIGHHIGHDECLINENOT YETLESS50%STABLE

Stage 1: Introduction1905 Cadbury launches onto the market.Positioned as Unique Milk chocolate with far more milk and creamy taste.In the 1980s, it was positioned as the perfect expression of love,Sometimes Cadbury can say it better than words.During the early1990s, emphasised its international identity, the Real taste of chocolate.Re-positioning was done in 1994, to the free-child in every adult.

Stage 2: GrowthIn 1998, growth for the brand dealt with popularising consumption in a social context. Especially in more traditional settings like weddings. The brand penetrated into smaller towns and sales volumes grew by 40%.

Stage 3: MaturitySales declined up to 30%.They had to recall a batch of chocolates. Cadbury rebuilt the trust of people by launching new projects. Redesign of Packaging.Focus shifted to taking the concept in 2004 with Amitabh Bachchan.In 2010, ads that have brought back the old charm of Cadbury Dairy Milk with its very interesting insight of mixing the traditional with the new age.

ConclusionIt has adapted itself to the Indian market quite impressively.Different Promotional Strategies in different stage.With its latest product, it is holding more than 70% in the market of in India.Cadbury Dairy Milk has done it all because of the emotional connect it established with the consumers.Its communication has always showcased its values and personality.