2016RateGuide

Effective January 1, 2016

2016Daily&WeekendAdRates

Contract Agreement length Open 13 Weeks 26 Weeks 52 Weeks 52 weeks Color

Inches Size Description Ad Size

Column x Inch 1X 6 ads 13 ads 26 ads 52 ads Rates

126 Full Page 6x21 $1,008.00 $958.00 $928.00 $908.00 $888.00 $250.00

80 3/4 Page 5x16 $672.00 $639.00 $619.00 $605.00 $592.00 $250.00

63 Half Page 6 x10.5 OR 3x21 $555.00 $527.00 $511.00 $499.00 $488.00 $200.00

44 4x11 $405.00 $385.00 $373.00 $365.00 $357.00 $200.00

36 4x9 $346.00 $329.00 $318.00 $312.00 $305.00 $175.00

31.5 Quarter Page 6x5.25 OR 3x10.5 $315.00 $300.00 $290.00 $284.00 $278.00 $175.00

24 3x8 $250.00 $238.00 $230.00 $225.00 $220.00 $150.00

15.75 Eighth Page 3x5 OR 2x7.5 $171.00 $162.00 $157.00 $154.00 $150.00 $150.00

12 2x6 OR 3x4 $135.00 $128.00 $124.00 $121.00 $119.00 $100.00

10 2x5 $116.00 $111.00 $107.00 $105.00 $103.00 $100.00

8 2x4 $96.00 $92.00 $89.00 $87.00 $85.00 $75.00

6 Business Card 2x3 $75.00 $71.00 $69.00 $67.00 $66.00 $50.00

4 2x2 OR 1x4 $52.00 $49.00 $48.00 $47.00 $46.00 $50.00

Premium Positions

12 Front Pg Banner 6 x 2 $299.00 $269.00 $254.00 $239.00 $224.00 included

12 Sports Front Banner 6 x 2 $199.00 $179.00 $169.00 $159.00 $150.00 included

Non-Modular PCI $12.50

All Rates are net. Payment is due upon receipt of statement. Late payment beyond current month billing will result in loss of

contract rate. Other ad sizes and frequency schedules available upon request and custom quoted.

2016ClassifiedDisplayRates(auto&realestate)

Contract Agreement length Open 13 Weeks 26 Weeks 52 Weeks 52 weeks Color

Inches Size Description Ad Size Column x Inch

1X 6 ads 13 ads 26 ads 52 ads Rates

147 Full Page 7x21 $1,470.00 $1,250.00 $1,176.00 $1,103.00 $1,029.00 $250.00

110.25 3/4 Page 6x18.375 $1,131.00 $961.00 $905.00 $848.00 $792.00 $250.00

73.5 Half Page 7x10.5 $772.00 $656.00 $618.00 $579.00 $541.00 $200.00

55 5x11 $592.00 $503.00 $473.00 $444.00 $414.00 $200.00

45 5x9 $495.00 $421.00 $396.00 $372.00 $347.00 $175.00

36.75 Quarter Page 7x5.25 OR 3x12.25 $412.00 $350.00 $330.00 $309.00 $289.00 $175.00

24 3x8 $275.00 $234.00 $220.00 $207.00 $193.00 $150.00

18 Eighth Page 3x6 OR 2x9 $211.00 $180.00 $169.00 $158.00 $148.00 $150.00

Non-Modular PCI $ 10.87

2016Preprints FULL Run Rates (CPM) 8,000 copies needed

Pages 1 - 5

inserts/yr.

6 - 12

inserts/yr.

13 - 23

inserts/yr.

24 - 47

inserts/yr.

48 - 74

inserts/yr.

75 - 99

inserts/yr.

100+

inserts/yr.

Single Sheets $40 $38 $36 $34 $32 $30 $28

Up to 24 tab pages $42 $40 $38 $36 $34 $32 $30

28 tab pages + $47 $45 $43 $40 $38 $35 $33

A signed pre-print contract earns the above rates. Non-contract pre-

print advertisers use the 1-5 rate level. For inserts larger than 28

pages add $2.25 per thousand for each additional four (4) tab pages.

Contract advertisers of 48 or more full run insert per year qualifies

for the 52 week ROP rate. Ask your sales rep for details.

Preprints must be clearly labeled with the publication date

Deliver to: Sentinel-Tribune

c/o Findlay Printing Co.

701 W Sandusky St.

Findlay, OH 45840

419-352-4611

A B C

D

F

E

G

G

H

I

J K

M

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P Q

G

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Digital-HomePageOver 40% of ALL INTERNET USERS have viewed a newspaper’s Web site in the last

three months! All digital advertising is sold by impressions with a 30,000 impressions

minimum, additional impressions can be added in 10,000 increments.

Position/Size Rates per 40,000 impressions cpi = cost per thousand impression

A Leaderboard Top Ad Size: 728x90 $350 ($8.75cpi)

B Tile Top Ad Size: 200x90 $350 ($8.75cpi)

C Page Curl Ad Size: n/a $350 ($8.75cpi)

D Weather Sponsor Ad Size: 88x31 $450 ($11.25cpi)

E Leaderboard Middle Ad Size: 728x90 $350 ($8.75cpi)

F Pencil Ad Size: 960x30 $350 ($8.75cpi)

G Rail Top Ad Size: 300x250 $350 ($8.75cpi)

H Center Top Ad Size: 468x60 $350 ($8.75cpi)

I Center Middle Ad Size: 468x60 $240 ($6.00cpi)

J Rail Middle extra Ad Size: 120x600 $240 ($6.00cpi)

K Rail Middle extra Ad Size: 160x600 $240 ($6.00cpi)

L Rail Middle Secondary Ad Size: 300x600 $200 ($5.00pi)

M Center Bottom Ad Size: 468x60 $200 ($5.00cpi)

N Rail Bottom Ad Size: 120x90 $160 ($4.00cpi)

O Rail Bottom-secondary Ad Size: 120x90 $160 ($4.00cpi)

P Leaderboard Bottom Ad Size: 728x90 $160 ($4.00cpi)

Q Tile Bottom Ad Size: 200x90 $160 ($4.00cpi)

In-Story Ad Size: 300x250 $350 ($8.75cpi)

Effective January 1, 2016

Mobile–Tablet Smartphone A, B, C, Mobile Smartphone

Ad Size: 300x50

20,000 impressions

$100 ($5.00 cpi)

D, E, F, G, H, I, Mobile Smartphone Ad Size: 300x50

20,000 impressions

$60 ($3.00 cpi)

A, C, D, Mobile Tablet Center Ad Size: 300x50

20,000 impressions

$100 ($5.00cpi)

B, H, Mobile Tablet Rail Top or Bottom Ad Size: 300x250

20,000 impressions

$100 ($5.00cpi)

E, F, G, I, Mobile Tablet Center Ad Size: 300x50

20,000 impressions

$60 ($3.00cpi)

A

eNewsletter

This page is emailed to subscribers that have signed up to receive

headlines and breaking news. Ad Size: 468x60

$100 per month (3 month minimum)

Digital Services

Google PPC (pay per click)

Target people searching for your services 20,000 Impressions

$125 per month (3 month minimum)

Facebook

Target location, gender, age 20,000 Impressions

$125 per month (3 month minimum)

Find us on:

sentinel-tribune

sentineltribune

@sentineltribune

Extended Reach � Target where your customers are

� Or target a location that you’d like to reach

o Zip Code

o Country & Region

o DMA / Media Market

o Longitude / Latitude + Radius

� On Mobile: where the mobile devices are

at that moment

� Reaching customers closest to the point of

sale

� We find the Web sites your customers use

and serve your ad to those sites

20,000 Impressions per month

$125 per month (3 month minimum)

Effective January 1, 2016

MarketplaceDirectory

A Web site feel without the Web site maintenance! • Your own business header at the top of the page

• Mobile loading icon

• Vanity URL

• Your business listing near the top of our site’s search results

• Unlimited photos and business “blog” stories

• Up to 10 offers (promote coupons, upcoming sales, etc.)

• Integrate with and promote your existing Facebook and Twitter profiles

• Business logo will be featured on your business profile, search results,

featured listings and Front Page widgets

• Manage and control your listing through your user dashboard

• All of this for only $69.95 per month

Maximize your exposure and power-up your SEO! • Your business listing near the top of our site’s search results

• Unlimited photos and business “blog” stories

• Up to 10 offers (promote coupons, upcoming sales, etc.)

• Integrate with and promote your existing Facebook and Twitter profiles

• Business logo will be featured on your business profile, search results,

Featured listings and Front Page widget

• Manage and control your listing through your user dashboard

• All of this for only $49.95 per month

Get better results and attract more visitors!

• Your business listing near the top of our site’s search results (below Power

Listings)

• 1 business photo

• 1 offer (promote coupons, upcoming sales, etc.)

• Your business will appear in our featured listings on the front of the

Marketplace section

• Business logo will be featured on your business profile, search results, and

in the featured listings

• Manage and control your listing through your user dashboard

• All of this for only $39.95 per month

Take control of your business listing and make free updates!

By claiming your listing, you can add a description, update your business hours

and change any incorrect information (such as phone number, address, web

site, etc.). With our Marketplace system, you can manage your business listing

from your user dashboard.

2016MagazinePublications

The Sentinel-Tribune will publish 7 special magazine publications this year that will promote; home and gardens, cooks,

weddings, holidays, businesses and connect our community. Showcase your business in one or all of these high interest and

demographic targeted publications. Our readers keep these popular publications for months because they have content and

advertising that is interesting, fun, creative and helpful.

The choices are yours; you select the publications, and ad sizes that fit your needs. The more publications you choose the

lower the cost per ad with discounts of up to 40% off of a one ad rate!! We recommend that you have a different ad in each

publication that targets that reader and fits with the content of the publication. Don't wait! Sign up now!!

YES! I would like to reserve my advertising space in the following publications. I may change my ad size two (2) weeks prior

to ad copy deadlines.

2-Page Back Full Half Quarter Business Banner Spread Cover Page Page Page Card

WoodCountyVisitor’sGuide _____ _____ _____ _____ _____ _____ _____ January29,2016

TheLocalDish _____ _____ February5,2016

Home+Garden _____ _____ _____ _____ _____ _____ _____ April1,2016

Cook’sCorner _____ July17,2016

NWOhioBrides _____ _____ _____ _____ _____ _____ _____ September24,2016

HolidayTraditions _____ _____ _____ _____ _____ _____ _____ November4,2016

2016Calendar _____ H or V November18,2016

Here’sMyCardDirectory _____ _____ _____ December30,2016

Company Name: _____________________________________________________________________________

Address and Phone: _________________________________________________________________________

Signed by: ___________________________________________________________________________________

The advertiser (signed above) agrees to the special publications advertising sizes and dollar amount indicated above that will publish in the selected special

publications in 2015. There are no corresponding rates for the classified section, TMCs or regular newspaper. Classified accounts may sign an agreement for

advertising in the special publications. The Advertiser shall purchase advertising at the frequency levels and rates indicated below.

Magazine Publications Rates

Color Inches Size

Description

Ad Size

in Inches

1

Publication

2

Publications

3

Publications

4

Publications

5 or More

Publications

Rates

40 2-Page Spread 16" x 10" $ 1,680.00 $ 1,512.00 $ 1,428.00 $ 1,344.00 $ 1,260.00 included

20 Full Page 7.5" x 10" $ 840.00 $ 756.00 $ 714.00 $ 672.00 $ 630.00 included

10 Half Page 3.75" x 10" /

7.5" x 5" $ 458.00 $ 413.00 $ 390.00 $ 367.00 $ 344.00 included

5 Quarter Page 3.75" x 5" $ 236.00 $ 212.00 $ 200.00 $ 189.00 $ 177.00 included

5.5 Banner 7.5" x 2.5" $ 266.00 $ 240.00 $ 226.00 $ 213.00 $ 200.00 included

2.75 Business Card 3.75" x 2.5" $ 116.00 $ 104.00 $ 99.00 $ 93.00 $ 87.00 included

Premium Positions

20 Inside Cover

Front or Back 7.5" x 10" $ 924.00 $ 832.00 $ 786.00 $ 740.00 $ 693.00 included

20 Back Cover Pg 7.5" x 10" $ 966.00 $ 870.00 $ 822.00 $ 773.00 $ 725.00 included

Effective January 1, 2016

2016SpecialSections

NewspaperTabformat Back Full Half Quarter Eighth Business Banner

Cover Page Page Page Page Card

ToledoAutoShowJanuary22,2016 _____ _____ _____

PrimeofLife January29,2016 _____ _____ _____ _____ _____ _____ _____

Progress(broadsheet)February26,2016 _____ _____ _____ _____ _____ _____ _____

Well-BeingGuide March11,2016 _____ _____ _____ _____ _____ _____ _____

FarmReport March18,2015 _____ _____ _____ _____ _____ _____ _____

EmergencyPreparednessApr.15,2016 _____ _____ _____ _____ _____ _____ _____

PrimeofLife April22,2016 _____ _____ _____ _____ _____ _____ _____

SpringCarCare May6,2016 _____ _____ _____ _____ _____ _____ _____

Classof2015(broadsheet)May20,2015 _____ _____ _____ _____ _____ _____ _____

PrimeofLife July8,2016 _____ _____ _____ _____ _____ _____ _____

WoodCountyFairJuly29,2016 _____ _____ _____ _____ _____ _____ _____

PembervilleFairAugust12,2016 _____ _____ _____ _____ _____ _____ _____

BacktoCollege August5,2016 _____ _____ _____ _____ _____ _____ _____

50thTractorPull August15,2016 _____ _____ _____ _____ _____ _____ _____

Winner’sCircle August26,2016 _____ _____ _____ _____ _____ _____ _____

FootballPreviewAugust24,2016 _____ _____ _____ _____ _____ _____ _____

BlackSwamp September7,2016 _____ _____ _____ _____ _____ _____ ______

FallCarCare September16,2016 _____ _____ _____ _____ _____ _____ _____

HarvestTime September23,2016 _____ _____ _____ _____ _____ _____ _____

FallHomeImp.(broadsheet)Oct.7,2016 _____ _____ _____ _____ _____ _____ ______

BreastCancerAwarenessOct.14,2016 _____ _____ _____ _____ _____ _____ _____

TasteofHomeShowOctober21,2016 _____ _____ _____ _____ _____ _____ _____

PrimeofLife October28,2016 _____ _____ _____ _____ _____ _____ _____

HolidaySaluteVeteran’sNov.11,2016 _____ _____ _____ _____ _____ _____ ______

HolidayColoringBookNov.25,2016 _____ _____ _____ _____ _____ _____ _____

ShopLocal–SmallBusinessSat.Nov.25,2016_____ _____ _____ _____ _____ _____ _____

LastMinuteGiftGuideDecember9,2016 _____ _____ _____ _____ _____ _____ ______

HolidayGreetingsDecember16,2016 _____ _____ _____ _____ _____ _____ ______

Company Name: ____________________________________________________________________________

Address and Phone:_________________________________________________________________________

Signed by: ___________________________________________________________________________________ The advertiser (signed above) agrees to the special sections advertising sizes and dollar amount indicated above that will publish in the selected special

sections in 2015. There are no corresponding rates for the classified section, TMCs or regular newspaper. Classified accounts may sign an agreement for

advertising in the special sections. The Advertiser shall purchase advertising at the frequency levels and rates indicated below.

Special Sections Rates (newspaper tab format)

Color

Inches Size Description Ad Size

Column x Inch 1

Section

3

Sections

5

Sections

8

Sections

10 or More

Sections Rates

57 Full Page 6 x 9.5 $456.00 $411.00 $388.00 $365.00 $342.00 $150.00

28.5 Half Page 6 x.4.75 or 3 x 9.5 $249.00 $224.00 $212.00 $199.00 $187.00 $100.00

14.25 Quarter Page 3 x 4.75 $131.00 $115.00 $109.00 $103.00 $96.00 $75.00

12 Banner 6 x 2 $111.00 $100.00 $94.00 $89.00 $83.00 $50.00

.125 Business Card 2 x 3.5 $70.00 $62.00 $59.00 $55.00 $52.00 $50.00

Premium Positions

57 Inside Cover - Front or Back

6 x 9.5 $502.00 $452.00 $427.00 $402.00 $377.00 $100.00

57 Back Cover Page 6 x 9.5 $525.00 $472.00 $446.00 $420.00 $394.00 $100.00