St. Mary’sCatholic Center

Amber Chang George Clemenceau

Suzanne DicksonGrace Goetze

Katherine Nydegger

Recap• Previously, we created a service audit to address St.

Mary’s strengths and weaknesses• Utilizing the Index of Service Marketing (ISME) and the

Promotion and Product elements of the 7 P’s of marketing, we created a set of recommendations based on the following issues brought up in our last presentation:• Lack of service quality in relation to social media and signage/way

finding• No consistent data collection or formal research • Not enough presence on campus• Lack of on campus ministers• No marketing intern to help marketing organization• Issues concerning existing and new customer marketing because of

weak social aspects and promotion on campus

Social Media

• Promote Events• Advertise events on blog

and Facebook• Create individual event

pages on Facebook so students can invite friends

• Delete spam postings and recommendations

• Daily schedule of what will be posted and when• Hootsuite

• Open Facebook so students can post

RECOMMENDATIONS

Facebook Events

Delete Spam

Allow Student Posts

Social Media

• Easy to use• Very cost effective• Enables word of

mouth communication through sharing of events and posts

• Ability to reach a large volume of students through a medium that many use multiple times per day

BENEFITS

SOCIAL MEDIA

• Allows for the transfer of responsibility for managing social media to be easily passed from one person to the next

• Emphasizes uniformity• Student can check

social media on certain days looking for inspiration

WEEKLY FACEBOOK/TWITTER POSTING SCHEDULES

Hootsuite

Campus Minister• Job Description – from the Catholic Campus Ministry

Association • Other duties relating specifically to Texas A&M

• MSC Open House/on-campus promotions of events• Tables in the MSC• Academic Plaza

• Oversight and direction of service-related activities• Mentor to students

• The Director of Campus Ministry would be responsible for this

• Implementation should happen at the beginning of a semester, preferably fall 2013

Servicescape

• Help put newcomers at ease

• Keep new students from leaving if they get intimidated about where to go

• Director of Facilities will be in charge of this

• Recommendation• SignPro of B/CS

MAP/DIRECTORY

Servicescape

• Current brochure• Doesn’t stand out• Generic content• Important information

lost

• New brochure• More eye catching• Mass times are

attention grabbing• Tells more about the

church and services offered

BROCHURE

Servicescape

• Helps make the intangible aspects of a church more tangible for student

• Details the mission and purpose of St. Mary’s and how that mission comes across in the services offered

• Communication Specialist will be in charge of this

• Recommendations• Graphics: Brian M.

Smith• Copy Corner

BROCHURE

Marketing Intern• Job Description

• Internal and external promotion of St. Mary’s Catholic Church

• Maintaining social media accounts• Creating and managing marketing strategy• Collaborate with staff and student organizations in

promoting events

• Funding• The internship is non-profit and will only require

a place for the intern to work as well as computer access.

Marketing Intern

• Senior undergraduate marketing major in Mays

• Must have taken marketing research

• Skilled in all forms of social media

• Creative thinker, self motivated, and good communication skills

• Flexible work hours

JOB QUALIFICATIONS

Marketing Intern

• The steps for posting a position on hireaggies.com is located in the handout

• The administrative department would be responsible for creating the position

• The position should be open for applications on hireaggies.com by the beginning of the 2013 fall semester

POSTING THE POSITION ON HIRE AGGIES

SOCIAL Outreach

• Program where students can sign up to give or receive a ride to Mass

• Easy Google form to fill out and submit

• Students matched up by location

• Promote on social media and within organizations

• Implement by Fall 2013

STUDENT CARPOOL

Social Outreach

• Facilitates students meeting each other

• Holds students accountable to each other for attending Mass

• Helps students who don’t like going to Mass alone feel more comfortable

STUDENT CARPOOL BENEFITS

Student carpool

Social Outreach

• Monthly new member lunch after Mass on Sunday

• Participants will not only meet other new students but will learn about St. Mary’s mission and opportunities

• Post flyers around church

• Advertise on social media

“WELCOME LUNCH”

Social Outreach

• Quickly integrates students into St. Mary’s community

• Facilitates a way to easily and directly contact students• Easy for students to

stay informed • Less likely to get “lost

in the crowd”

• Get contact information from students to remind them about getting involved

“WELCOME LUNCH” BENEFITS

Research

• Big push to collect attendance data during the fall and spring semesters

• Need to focus on making sure students needs are met through survey research

• Research should be conducted by the Marketing Intern or Communications Specialist

• There should be little to no monetary cost besides someone’s time

DATA COLLECTION SURVEY

Research

• Demographics• Member Retention• Awareness – how

students find out about St. Mary’s

• Complaint Solicitation – what do students need that we aren’t providing• Implemented at all

times in various mediums (QR Code)

DATA COLLECTION SURVEY

Research

St. Mary’s

Every student has the potential to develop into a spiritual leader of

their family, social circle, and community.