22

Everything you need to OWN THE SCHOOL

GET THE BACK TO SCHOOL

LOOKFOOTBALL

BASKETBALLRUNNING

MASTERCLASS

SCORE THE PERFECT

FREEKICK!

Adidas Revolution; define yourself as a football sensation

Exclusive Interview:

Rising Star Morgan Lake

BACK TO SCHOOL

800 55500000 555

267709

00 Cover option 2.indd 3 18/08/2015 09:47SSS Mag 001.indd 1 18/08/2015 11:25

22

WELCOME

Sun & Sand Sports offers over 90 diverse sports brands seen through over 50 stores across the GCC region. Over a span of 3 decades, Sun & Sand Sports has become a leading sports retailer offering all of the GCC an array of sportswear, accessories and equipment.

We are excited to bring you the first edition of our SSS Magazine, which is focused on our latest Back to School campaign, leading with the tagline ‘Show them you own the school’. This year we have chosen Teenagers that attend school in the UAE that lead and love their sport to

represent our campaign.We want kids and teenagers around the UAE to get a fresh start with us in the new

school year. We would like to encourage them to Own the track, field, court and even the pool.We can help to kit you out, to be one step ahead of the game with our authentic and origi-nal apparel and footwear that will not just have you Own the sport; you’ll Own the school.

Live it. Learn it. Own it.

Show Them You Own The School with Sun & Sand Sports.

CONTENTS2 Interview with Al Ain

FCs rising star, Omar Abdulrahman

4 Gear Up for the field with our latest products

5 Nike Hypervenom; revolutionising footwear

6 Join a football revolution with Adidas

8 Get tips from our free-kick masterclass

10 Evo-Speed, take a look at Puma’s most innova-tive boot

11 Stay entertained with the Nike app

12 Stay stylish and Gear Up for the court

13 Jordan Super.Fly 4 shoes are inspired by a basketball legend

16 Stay ahead of the rest and Gear Up for the track

2

36

42

12

40

28

20

26

This year Sun & Sand Sports launched a new brand identity which is initially reflected in our pinnacle concept store at The Dubai Mall, this identity with its new logo is reflected in the look and feel and interactive consumer experience. For more information please see pg34. We are currently in a phase of transition to upgrade your consumer experience in the rest of our stores across the region, until then you will see our two logo’s in your cities.

17 Energise in comfort with the new Lunaglide trainers

20 Nike presents a new champion in the making; Morgan Lake

22 Stay fit and join Nike on their Midnight Mile

24 Visit us in store to Gear Up for the Ramp

25 Get your own Sunset Skateboard at the Dubai Mall

26 Find out what happens when Vans meet Disney

28 Meet the Olympic stars of the future at the pool

30 Take the plunge and check out our latest swimwear offerings

32 Stay up to date and Get Techy!

34 Join us at the Dubai Mall for a brand new shopping experience

36 Get everything you need to go top of the class with our Back to School shopping guide

43 Discover all of the best places to stay active

45 Find out where you can come and visit us at one of Sun & Sand Sports stores

01_Intro&Contents.v4.indd 1 18/08/2015 11:08IFC_Ad_Lunarglide.indd 2 17/08/2015 15:01SSS Mag 001.indd 2 18/08/2015 11:25

22

WELCOME

Sun & Sand Sports offers over 90 diverse sports brands seen through over 50 stores across the GCC region. Over a span of 3 decades, Sun & Sand Sports has become a leading sports retailer offering all of the GCC an array of sportswear, accessories and equipment.

We are excited to bring you the first edition of our SSS Magazine, which is focused on our latest Back to School campaign, leading with the tagline ‘Show them you own the school’. This year we have chosen Teenagers that attend school in the UAE that lead and love their sport to

represent our campaign.We want kids and teenagers around the UAE to get a fresh start with us in the new

school year. We would like to encourage them to Own the track, field, court and even the pool.We can help to kit you out, to be one step ahead of the game with our authentic and origi-nal apparel and footwear that will not just have you Own the sport; you’ll Own the school.

Live it. Learn it. Own it.

Show Them You Own The School with Sun & Sand Sports.

CONTENTS2 Interview with Al Ain

FCs rising star, Omar Abdulrahman

4 Gear Up for the field with our latest products

5 Nike Hypervenom; revolutionising footwear

6 Join a football revolution with Adidas

8 Get tips from our free-kick masterclass

10 Evo-Speed, take a look at Puma’s most innova-tive boot

11 Stay entertained with the Nike app

12 Stay stylish and Gear Up for the court

13 Jordan Super.Fly 4 shoes are inspired by a basketball legend

16 Stay ahead of the rest and Gear Up for the track

2

36

42

12

40

28

20

26

This year Sun & Sand Sports launched a new brand identity which is initially reflected in our pinnacle concept store at The Dubai Mall, this identity with its new logo is reflected in the look and feel and interactive consumer experience. For more information please see pg34. We are currently in a phase of transition to upgrade your consumer experience in the rest of our stores across the region, until then you will see our two logo’s in your cities.

17 Energise in comfort with the new Lunaglide trainers

20 Nike presents a new champion in the making; Morgan Lake

22 Stay fit and join Nike on their Midnight Mile

24 Visit us in store to Gear Up for the Ramp

25 Get your own Sunset Skateboard at the Dubai Mall

26 Find out what happens when Vans meet Disney

28 Meet the Olympic stars of the future at the pool

30 Take the plunge and check out our latest swimwear offerings

32 Stay up to date and Get Techy!

34 Join us at the Dubai Mall for a brand new shopping experience

36 Get everything you need to go top of the class with our Back to School shopping guide

43 Discover all of the best places to stay active

45 Find out where you can come and visit us at one of Sun & Sand Sports stores

01_Intro&Contents.v4.indd 1 18/08/2015 11:08IFC_Ad_Lunarglide.indd 2 17/08/2015 15:01 SSS Mag 001.indd 3 18/08/2015 11:25

PRODUCT FOCUS

Talking… Football and Nike

INTERVIEW

MEET UAE’S PLAYMAKER: OMAR ABDULRAHMAN

2

It is not by coincidence or luck that Nike has chosen Al Ain FC’s golden boy and national star athlete Omar Abdulrahman to introduce the Hypervenom II to the UAE. It is the combination of his agility and incredible performance on the field that have him sharing the world stage

with football greats like Neymar and Götze. While he has already made a name for himself amongst players of the Arab world and Asia, Omar who also goes by ‘Amoory’ is ready to become an international icon.

A man in demand, both locally and internationally, his love for football and Nike is always prominent!

02-03_Interview_Nike.v2.indd 2 17/08/2015 14:12

22

Our highest priority is the Asia Championship 2019

What was it like for Al Ain FC to win the Arabian Gulf League?Thank God, after all the effort we’ve put in for the entire season we’ve been victorious. Though, I do wish we didn’t have to compete against our brothers at the Al-Ahli Club, so that we could have qualified together at the quarter finals. In any case now, it is all about supporting the team representing the UAE.

Tell us how you’ve risen through the ranks so quickly?This is a gift given to me by God. For any player to excel, he has to be incredibly focused; with every match I’ve played, I’ve paid attention to the way the ball balances and moves with my feet. Football is my passion and my desire, and thanks to the great team spirit I’m surrounded by at Al Ain and the National Football Club, it has got me where I am today.

There’s also my Nike Hypervenom II that helps me through every game; it’s the shoe worn by only the best players.

Does it really help?What’s important for me is a football shoe that is not only light and flexible, it moves naturally with me as if it was a second skin, so I can control the ball and tackle my opponents with ease. This shoe is such a perfect fit – it shields me every time I am on the field.

Nike always outdoes it; they’re there to

support the best players by making the best shoes. They’re just the greatest company in the world, as they make shoes that cater to a player’s position and playing style. I’ve gained so much by using the Hypervenom II, and it has also improved my performance by staying light and flexible

Are you ready to start playing football internationally? I hope so. It is every footballer’s dream to play on an international stage, but that can wait, as I have a 3-year contract with Al Ain FC and I’m happy playing for them. If God wants me to play internationally, it will happen.

What are your ambitions for the UAE national team?Our greatest goal is to qualify for the World Cup finals in Russia 2018. For now, our highest priority is the Asia Championship 2019, as it’ll be held in our country and we’ll be cheered on by our supporters. It would be great to win this continental title.

What are some of the best matches you’ve played so far in your career?Some of my most memorable matches include playing against Iraq for the 21st Gulf Cup Finals in Manama; Uruguay at the 2012 London Olympics, and the President’s Cup Final, where we up against Al Ahli.

What was the most difficult decision you’ve made while playing on the field but you were glad you did it?It was during the recent Asian Finals in Australia. We were playing Japan, and it reached penalty shootouts; I wasn’t sure if I was up for this nerve-wracking moment but I knew that it was really important so I gave it my all and kept the team spirit up, which helped, because we won the match.

Undoubtedly, my Hypervenom shoes helped me through this too – particularly because when it comes to penalty kicks, your feet and shoes have to be one unit so that you can execute passes effortlessly, and the Hypervenoms did just that.

Lastly, what are the challenges that await?With Al Ain it would have to getting through and winning the Asian Federation Cup Champions League, whilst on a national level it’ll be a dream for my teammates and I to win the Asia Championship title. Personally, I do wish to play at the World Cup in Russia; however, at the end it’s my colleagues and I working as a team that will get us winning the matches we play.

3

02-03_Interview_Nike.v2.indd 3 17/08/2015 14:12SSS Mag 001.indd 4 18/08/2015 11:25

PRODUCT FOCUS

Talking… Football and Nike

INTERVIEW

MEET UAE’S PLAYMAKER: OMAR ABDULRAHMAN

2

It is not by coincidence or luck that Nike has chosen Al Ain FC’s golden boy and national star athlete Omar Abdulrahman to introduce the Hypervenom II to the UAE. It is the combination of his agility and incredible performance on the field that have him sharing the world stage

with football greats like Neymar and Götze. While he has already made a name for himself amongst players of the Arab world and Asia, Omar who also goes by ‘Amoory’ is ready to become an international icon.

A man in demand, both locally and internationally, his love for football and Nike is always prominent!

02-03_Interview_Nike.v2.indd 2 17/08/2015 14:12

22

Our highest priority is the Asia Championship 2019

What was it like for Al Ain FC to win the Arabian Gulf League?Thank God, after all the effort we’ve put in for the entire season we’ve been victorious. Though, I do wish we didn’t have to compete against our brothers at the Al-Ahli Club, so that we could have qualified together at the quarter finals. In any case now, it is all about supporting the team representing the UAE.

Tell us how you’ve risen through the ranks so quickly?This is a gift given to me by God. For any player to excel, he has to be incredibly focused; with every match I’ve played, I’ve paid attention to the way the ball balances and moves with my feet. Football is my passion and my desire, and thanks to the great team spirit I’m surrounded by at Al Ain and the National Football Club, it has got me where I am today.

There’s also my Nike Hypervenom II that helps me through every game; it’s the shoe worn by only the best players.

Does it really help?What’s important for me is a football shoe that is not only light and flexible, it moves naturally with me as if it was a second skin, so I can control the ball and tackle my opponents with ease. This shoe is such a perfect fit – it shields me every time I am on the field.

Nike always outdoes it; they’re there to

support the best players by making the best shoes. They’re just the greatest company in the world, as they make shoes that cater to a player’s position and playing style. I’ve gained so much by using the Hypervenom II, and it has also improved my performance by staying light and flexible

Are you ready to start playing football internationally? I hope so. It is every footballer’s dream to play on an international stage, but that can wait, as I have a 3-year contract with Al Ain FC and I’m happy playing for them. If God wants me to play internationally, it will happen.

What are your ambitions for the UAE national team?Our greatest goal is to qualify for the World Cup finals in Russia 2018. For now, our highest priority is the Asia Championship 2019, as it’ll be held in our country and we’ll be cheered on by our supporters. It would be great to win this continental title.

What are some of the best matches you’ve played so far in your career?Some of my most memorable matches include playing against Iraq for the 21st Gulf Cup Finals in Manama; Uruguay at the 2012 London Olympics, and the President’s Cup Final, where we up against Al Ahli.

What was the most difficult decision you’ve made while playing on the field but you were glad you did it?It was during the recent Asian Finals in Australia. We were playing Japan, and it reached penalty shootouts; I wasn’t sure if I was up for this nerve-wracking moment but I knew that it was really important so I gave it my all and kept the team spirit up, which helped, because we won the match.

Undoubtedly, my Hypervenom shoes helped me through this too – particularly because when it comes to penalty kicks, your feet and shoes have to be one unit so that you can execute passes effortlessly, and the Hypervenoms did just that.

Lastly, what are the challenges that await?With Al Ain it would have to getting through and winning the Asian Federation Cup Champions League, whilst on a national level it’ll be a dream for my teammates and I to win the Asia Championship title. Personally, I do wish to play at the World Cup in Russia; however, at the end it’s my colleagues and I working as a team that will get us winning the matches we play.

3

02-03_Interview_Nike.v2.indd 3 17/08/2015 14:12SSS Mag 001.indd 5 18/08/2015 11:25

4 4

GEAR UP

Get prepared for the pitch with these positively powerful outfits

GEAR UP FOR

THE FIELD

Nike Flash Graphic T-shirt, Dhs139

Nike 2015/16 FC Barcelona Stadium Home/Away, Dhs159

Nike Hypervenom Phelon Turf, Dhs289

Adidas Locker Room Performer- X- Tee, Dhs125

Adidas X 15.3, Dhs270

Adidas Woven Shorts, Dhs135

LOOK 1: STRIKING LOOK 2: DARING

04_GearUpFor_Field.v3.indd 4 18/08/2015 09:49

5

Revolutionising the footwear market for football players all around the world

NIKE

Hypervenom II is designed for attacking players who are deceptive by nature on the pitch - capable of moves in any direction and usually making the one their opponent least expects. The boot had to be crafted to support those kinds of movements, all while delivering a strong sense of style.

Hypervenom II is the first Nike Football boot to mix a Flyknit collar with an enhanced mesh upper, complete with NikeSkin and All Conditions Control (ACC).

We started very simply, with members of our team wearing white socks and spray paint-ing them while their feet were flexed in various football-specific movements. As they unflexed their feet, the unpainted white lines identified prominent flex grooves.

Phil Woodman, Nike Football Footwear Designer.

In response to player feedback, the sole plate of Hypervenom II is comprised of a softer compound than the original to provide added comfort. The split-toe design and agility traction pattern unleash a quick response for sudden changes of direction. A stunning wrap-around graphic adorns the plate and sidewalls of the boot.

PRODUCT FOCUS

5

05_productfocus_hypervenom.v2.indd 5 17/08/2015 14:29SSS Mag 001.indd 6 18/08/2015 11:26

4 4

GEAR UP

Get prepared for the pitch with these positively powerful outfits

GEAR UP FOR

THE FIELD

Nike Flash Graphic T-shirt, Dhs139

Nike 2015/16 FC Barcelona Stadium Home/Away, Dhs159

Nike Hypervenom Phelon Turf, Dhs289

Adidas Locker Room Performer- X- Tee, Dhs125

Adidas X 15.3, Dhs270

Adidas Woven Shorts, Dhs135

LOOK 1: STRIKING LOOK 2: DARING

04_GearUpFor_Field.v3.indd 4 18/08/2015 09:49

5

Revolutionising the footwear market for football players all around the world

NIKE

Hypervenom II is designed for attacking players who are deceptive by nature on the pitch - capable of moves in any direction and usually making the one their opponent least expects. The boot had to be crafted to support those kinds of movements, all while delivering a strong sense of style.

Hypervenom II is the first Nike Football boot to mix a Flyknit collar with an enhanced mesh upper, complete with NikeSkin and All Conditions Control (ACC).

We started very simply, with members of our team wearing white socks and spray paint-ing them while their feet were flexed in various football-specific movements. As they unflexed their feet, the unpainted white lines identified prominent flex grooves.

Phil Woodman, Nike Football Footwear Designer.

In response to player feedback, the sole plate of Hypervenom II is comprised of a softer compound than the original to provide added comfort. The split-toe design and agility traction pattern unleash a quick response for sudden changes of direction. A stunning wrap-around graphic adorns the plate and sidewalls of the boot.

PRODUCT FOCUS

5

05_productfocus_hypervenom.v2.indd 5 17/08/2015 14:29SSS Mag 001.indd 7 18/08/2015 11:26

PRODUCT FOCUSFEATURE

6

Be the difference, define the player and choose the boots

ADIDAS FOOTBALL REVOLUTION ARRIVES IN DUBAI

06-07_Feature_AdidasRevolution.v3.indd 6 18/08/2015 09:57

7

Adidas believe there are 2 types of football player; those in control and those who can never be controlled. Players like Mesut Özil, Ivan Rakitic, James Rodriguez and Manuel Neuer bring order to a chaotic game. They are the

leaders that hold together some of the world’s best teams. For these players adidas has designed ACE15; giving the players in control the chance to shine.

For the players that cannot be controlled Adidas has created X15 boots to allow them to surprise, to entertain and to add chaos to a game. They are the players that get the crowd off their seats and in a moment of geni-us have the ability to strike and win a game. Luis Suarez and Karim Benzema are 2 players with this kind of talent that can change the course of a game in a split second.

There is perhaps only one exception in the categorization of players, a player that cannot be defined. Leo Messi. Adidas has created a boot with only Messi in mind, the MESSI115 is a revolutionary boot which celebrates a one-of-a-kind player.

To celebrate the launch of the awe inspir-ing ACE15 and X15 football boots, Adidas have assembled a Football Bunker at Dubai Sports World to help budding players decide what kind of player they really are.

The Adidas Football Bunker, opened at the beginning of July, and will remain open to footballers until 29 August. A giant ‘game’, the Bunker has luminated ‘X’ and ‘A’ symbols on the wall. The players have 60 seconds in

order to control and guide the football onto the symbols when they light up. All results are added to the leaderboard. Each player has the chance of winning a pair of ACE15 or X15 boots as well as other Adidas gear. #BETHEDIFFERENCE.

The ACE15 boot is designed for the con-trolling midfield player whilst the X15 has been made for the fiery striker. Join the likes of Madjid Bougherra, Habib Al Fardan and Khamis Ismail and try out the new boots by entering the Adidas Football Bunker at Dubai Sports World. The ACE 15 AND X15 were worn for the first time in the UEFA Champi-ons League Final.

Speaking during the preview of the Adidas Football Bunker, UAE National team player and Al Ahli Football Club’s Habib Al Fardan “A football revolution is underway and the epidemic is spreading across the UAE. It will be interesting to see who tops the leader board on 29 August in the Adidas Football Bunker. I will certainly be trying the new lightweight X boots”.

Madjid Bougherra, Fujairah’s Algerian

Captain and former SPL player, added “The greatest minds and players in football say football is changing. Everyone from Pep Guardiola to Zinedine Zidane say the style and way our game is played and the types of players who grace the pitch have evolved. For any team to be successful in this modern era you need two types of players; players who logistically control the match and players that push their limits and cause chaos and confusion. The X15 boot suits me perfectly, I am always pushing from the back of the pitch, and I am excited about wearing them during matches”.

Adidas Ace player and Al Jazira’s UAE national team player, Khamis Ismail stated “Having the right boots is so important es-pecially when playing for the National team. Whilst trying to qualify for the 2018 FIFA World Cup, we are always playing in different countries and under different conditions. Wearing the right boot is imperative. Having access to the latest technology boosts your confidence to perform smarter and stronger. I have always trusted Adidas and the revolu-tionary Ace boots are ideal for me with new studs and the grip that they offer”.

Football in the UAE has always been popu-lar and now there is no better time to get on board with the latest trends and be the best player possible.

The latest boots are in stores across the UAE already and retail at AED995 for the X and ACE, and AED1,095 for MESSI15.

7

06-07_Feature_AdidasRevolution.v3.indd 7 18/08/2015 09:57SSS Mag 001.indd 8 18/08/2015 11:26

PRODUCT FOCUSFEATURE

6

Be the difference, define the player and choose the boots

ADIDAS FOOTBALL REVOLUTION ARRIVES IN DUBAI

06-07_Feature_AdidasRevolution.v3.indd 6 18/08/2015 09:57

7

Adidas believe there are 2 types of football player; those in control and those who can never be controlled. Players like Mesut Özil, Ivan Rakitic, James Rodriguez and Manuel Neuer bring order to a chaotic game. They are the

leaders that hold together some of the world’s best teams. For these players adidas has designed ACE15; giving the players in control the chance to shine.

For the players that cannot be controlled Adidas has created X15 boots to allow them to surprise, to entertain and to add chaos to a game. They are the players that get the crowd off their seats and in a moment of geni-us have the ability to strike and win a game. Luis Suarez and Karim Benzema are 2 players with this kind of talent that can change the course of a game in a split second.

There is perhaps only one exception in the categorization of players, a player that cannot be defined. Leo Messi. Adidas has created a boot with only Messi in mind, the MESSI115 is a revolutionary boot which celebrates a one-of-a-kind player.

To celebrate the launch of the awe inspir-ing ACE15 and X15 football boots, Adidas have assembled a Football Bunker at Dubai Sports World to help budding players decide what kind of player they really are.

The Adidas Football Bunker, opened at the beginning of July, and will remain open to footballers until 29 August. A giant ‘game’, the Bunker has luminated ‘X’ and ‘A’ symbols on the wall. The players have 60 seconds in

order to control and guide the football onto the symbols when they light up. All results are added to the leaderboard. Each player has the chance of winning a pair of ACE15 or X15 boots as well as other Adidas gear. #BETHEDIFFERENCE.

The ACE15 boot is designed for the con-trolling midfield player whilst the X15 has been made for the fiery striker. Join the likes of Madjid Bougherra, Habib Al Fardan and Khamis Ismail and try out the new boots by entering the Adidas Football Bunker at Dubai Sports World. The ACE 15 AND X15 were worn for the first time in the UEFA Champi-ons League Final.

Speaking during the preview of the Adidas Football Bunker, UAE National team player and Al Ahli Football Club’s Habib Al Fardan “A football revolution is underway and the epidemic is spreading across the UAE. It will be interesting to see who tops the leader board on 29 August in the Adidas Football Bunker. I will certainly be trying the new lightweight X boots”.

Madjid Bougherra, Fujairah’s Algerian

Captain and former SPL player, added “The greatest minds and players in football say football is changing. Everyone from Pep Guardiola to Zinedine Zidane say the style and way our game is played and the types of players who grace the pitch have evolved. For any team to be successful in this modern era you need two types of players; players who logistically control the match and players that push their limits and cause chaos and confusion. The X15 boot suits me perfectly, I am always pushing from the back of the pitch, and I am excited about wearing them during matches”.

Adidas Ace player and Al Jazira’s UAE national team player, Khamis Ismail stated “Having the right boots is so important es-pecially when playing for the National team. Whilst trying to qualify for the 2018 FIFA World Cup, we are always playing in different countries and under different conditions. Wearing the right boot is imperative. Having access to the latest technology boosts your confidence to perform smarter and stronger. I have always trusted Adidas and the revolu-tionary Ace boots are ideal for me with new studs and the grip that they offer”.

Football in the UAE has always been popu-lar and now there is no better time to get on board with the latest trends and be the best player possible.

The latest boots are in stores across the UAE already and retail at AED995 for the X and ACE, and AED1,095 for MESSI15.

7

06-07_Feature_AdidasRevolution.v3.indd 7 18/08/2015 09:57SSS Mag 001.indd 9 18/08/2015 11:26

Want to shoot a free kick like a pro? Follow these 5 simple steps that will make you rule the pitch and be the envy of your teammates

BECOME A PRO ON THE PITCH!

FEATURE

8

1. Place the ballCalmly place the ball on the ground, take your time and look to see exactly where the goalkeeper is standing.

2. Plan your run upIf you are a long way from the goal, allow 4 to 5 steps to gain speed and to have power behind your kick. If you are near to the goal, then one long stride and a powerful boost is enough to place the ball at the back of the net.

08-09_Feature_Masterclass.v2.indd 8 17/08/2015 14:30

9

3. FocusIgnore the crowd, block out any noise and focus. Your concentration is the most important aspect to making

a successful free kick!

4. Add curveAlthough sometimes difficult to achieve, adding swerve to your shot will confuse the goalkeeper. So practice your technique and learn where you need to kick the ball to achieve the optimum curve.

5. Shoot!!!Go for it!! Feel the power and blast the ball past the goalkeeper and score a goal for your team.

08-09_Feature_Masterclass.v2.indd 9 17/08/2015 14:31SSS Mag 001.indd 10 18/08/2015 11:26

Want to shoot a free kick like a pro? Follow these 5 simple steps that will make you rule the pitch and be the envy of your teammates

BECOME A PRO ON THE PITCH!

FEATURE

8

1. Place the ballCalmly place the ball on the ground, take your time and look to see exactly where the goalkeeper is standing.

2. Plan your run upIf you are a long way from the goal, allow 4 to 5 steps to gain speed and to have power behind your kick. If you are near to the goal, then one long stride and a powerful boost is enough to place the ball at the back of the net.

08-09_Feature_Masterclass.v2.indd 8 17/08/2015 14:30

9

3. FocusIgnore the crowd, block out any noise and focus. Your concentration is the most important aspect to making

a successful free kick!

4. Add curveAlthough sometimes difficult to achieve, adding swerve to your shot will confuse the goalkeeper. So practice your technique and learn where you need to kick the ball to achieve the optimum curve.

5. Shoot!!!Go for it!! Feel the power and blast the ball past the goalkeeper and score a goal for your team.

08-09_Feature_Masterclass.v2.indd 9 17/08/2015 14:31SSS Mag 001.indd 11 18/08/2015 11:26

PRODUCT FOCUS

Light and fast have become lighter and faster with the introduction of PUMA’s innovative football boot, the evoSPEED SL. The newly unveiled boot is PUMA’s lightest match boot; designed to give footballers a new advantage enhancing speed and agility.

PUMA

OutsoleLightweight Nylon outsole with SPEEDTRACK spines for perfect balance (stability in the midfoot, flexibility in the forefoot).

Stud configuration Mix of bladed and conical studs for stability, traction and acceleration.

PRODUCT FOCUS

Lightweight UpperUltra thin and lightweight textile material provides close touch to the ball.

SPEEDFRAMEMinimalistic laser cut upper support structure during quick turns.

External Heel CounterOptimal fit, stability and support.

Removable SocklinerPerforated EVA for en-hanced comfort. Perforated Pebax foam for extreme lightweight.

UNIQUE FEATURES:

10

10_ProductFocus_EvoSpeed.v2.indd 10 17/08/2015 14:31

11

Nike Football App (Nike Soccer) is a free app that helps you play more soccer. Join a game near you, start a game with friends, and get the latest Nike products before anyone else.

KEEP UP YOUR GAME WITH THE NIKE FOOTBALL APP

FEEDThe NFA has a feed like all social media platforms. The content is provided by Nike and it varies from product launches to invitations to local activations and campaigns. You’ll find the new products first, before anyone else, even before Nike.com or Facebook and Twitter. The content is highly exclusive.

CALL OUT

GAMESWith an interactive map function, you can see and join games that are happening near you. Start a game of pick-up with your friends by setting a time and location, and let the app keep track of who’s in.

CREWSYou can create your own crew on the Nike Football app which enables you to chat with your best friends and plan games together. You can also join a crew created by another Nike Football app member.

The app is currently available in UAE and soon in KSA.

11

11_NikeApp.v2.indd 11 18/08/2015 11:09SSS Mag 001.indd 12 18/08/2015 11:26

PRODUCT FOCUS

Light and fast have become lighter and faster with the introduction of PUMA’s innovative football boot, the evoSPEED SL. The newly unveiled boot is PUMA’s lightest match boot; designed to give footballers a new advantage enhancing speed and agility.

PUMA

OutsoleLightweight Nylon outsole with SPEEDTRACK spines for perfect balance (stability in the midfoot, flexibility in the forefoot).

Stud configuration Mix of bladed and conical studs for stability, traction and acceleration.

PRODUCT FOCUS

Lightweight UpperUltra thin and lightweight textile material provides close touch to the ball.

SPEEDFRAMEMinimalistic laser cut upper support structure during quick turns.

External Heel CounterOptimal fit, stability and support.

Removable SocklinerPerforated EVA for en-hanced comfort. Perforated Pebax foam for extreme lightweight.

UNIQUE FEATURES:

10

10_ProductFocus_EvoSpeed.v2.indd 10 17/08/2015 14:31

11

Nike Football App (Nike Soccer) is a free app that helps you play more soccer. Join a game near you, start a game with friends, and get the latest Nike products before anyone else.

KEEP UP YOUR GAME WITH THE NIKE FOOTBALL APP

FEEDThe NFA has a feed like all social media platforms. The content is provided by Nike and it varies from product launches to invitations to local activations and campaigns. You’ll find the new products first, before anyone else, even before Nike.com or Facebook and Twitter. The content is highly exclusive.

CALL OUT

GAMESWith an interactive map function, you can see and join games that are happening near you. Start a game of pick-up with your friends by setting a time and location, and let the app keep track of who’s in.

CREWSYou can create your own crew on the Nike Football app which enables you to chat with your best friends and plan games together. You can also join a crew created by another Nike Football app member.

The app is currently available in UAE and soon in KSA.

11

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12 12

GEAR UP

There is no excuse but to stay stylish whilst shooting some hoops with outfits from Sun & Sand Sports

GEAR UP FOR

THE COURTLOOK 1: CLASSIC

LOOK 2: FLUORESCENT

Nike Elite Tank, Dhs199

Nike Elite PowerupDhs169

Spalding TF 33 RubberBasketball Red/Black, Dhs65

Nike Zoom Hyperquickness 2015, Dhs529

Jordan Stay Cool Fitted, Dhs229

Jordan Flight Printed Perforated, Dhs249

Jordan Cp3.Viii Ae, Dhs669

Spalding NBA SilverIn/Outdoor Basketball, Dhs120

12_GearUpFor_Court.v2.indd 12 17/08/2015 14:35

13

Flightspeed is a cushioning system to provide full game comfort and support. The system is comprised of three major elements; a full length plate, phylon mid-sole, and Nike air bags. The concept plac-es the plate directly on top of the Nike air bag without any phylon in between to distribute the cushioning evenly under the foot and empower the bag cushion. The shape and material of the plate, as well as the selection of the Nike air bag, can vary depending on design,performance and costing structure.

Enhanced heel supportHelps add stability.

Flightspeed technology forAn explosive first step.

Ortholite® sockliner offers a soft, responsive feel underfoot.

Flexible textile upper uses a combination of breathable mesh and protective foam for lightweight durability and support with a 3/4 bootie to provide a snug, comfortable fit.

PRODUCT FOCUS

13

Be empowered by one the biggest sporting legends of all time... and fly to victory

JORDANSUPER.FLY 4

Solid rubber outsole provides durability on the court. Herringbone pattern enhances multidirectional traction.

13_ProductFocus_Superfly.v2.indd 13 17/08/2015 14:36SSS Mag 001.indd 14 18/08/2015 11:26

12 12

GEAR UP

There is no excuse but to stay stylish whilst shooting some hoops with outfits from Sun & Sand Sports

GEAR UP FOR

THE COURTLOOK 1: CLASSIC

LOOK 2: FLUORESCENT

Nike Elite Tank, Dhs199

Nike Elite PowerupDhs169

Spalding TF 33 RubberBasketball Red/Black, Dhs65

Nike Zoom Hyperquickness 2015, Dhs529

Jordan Stay Cool Fitted, Dhs229

Jordan Flight Printed Perforated, Dhs249

Jordan Cp3.Viii Ae, Dhs669

Spalding NBA SilverIn/Outdoor Basketball, Dhs120

12_GearUpFor_Court.v2.indd 12 17/08/2015 14:35

13

Flightspeed is a cushioning system to provide full game comfort and support. The system is comprised of three major elements; a full length plate, phylon mid-sole, and Nike air bags. The concept plac-es the plate directly on top of the Nike air bag without any phylon in between to distribute the cushioning evenly under the foot and empower the bag cushion. The shape and material of the plate, as well as the selection of the Nike air bag, can vary depending on design,performance and costing structure.

Enhanced heel supportHelps add stability.

Flightspeed technology forAn explosive first step.

Ortholite® sockliner offers a soft, responsive feel underfoot.

Flexible textile upper uses a combination of breathable mesh and protective foam for lightweight durability and support with a 3/4 bootie to provide a snug, comfortable fit.

PRODUCT FOCUS

13

Be empowered by one the biggest sporting legends of all time... and fly to victory

JORDANSUPER.FLY 4

Solid rubber outsole provides durability on the court. Herringbone pattern enhances multidirectional traction.

13_ProductFocus_Superfly.v2.indd 13 17/08/2015 14:36SSS Mag 001.indd 15 18/08/2015 11:26

14-15_Ad_SuperFly.indd 14 17/08/2015 14:37 14-15_Ad_SuperFly.indd 15 17/08/2015 14:37SSS Mag 001.indd 16 18/08/2015 11:26

14-15_Ad_SuperFly.indd 14 17/08/2015 14:37 14-15_Ad_SuperFly.indd 15 17/08/2015 14:37SSS Mag 001.indd 17 18/08/2015 11:26

16 16

Take to the track, push the limits and be the best you can, but look great whilst achieving new records

GEAR UP FOR

THE TRACKLOOK 1: COMFORT LOOK 2: STYLE

Nike Kaishi, Dhs249

Nike Miler Reflective Graphic Crew, Dhs119

Nike 3.5” Tempo, Dhs119

Nike Legend Tight Girls’ Capri Pants, Dhs159

Nike Flex Running Shoe, Dhs279

Nike Pro HypercoolGirls sports bra, Dhs119

GEAR UP

16_GearUpFor_Track.v2.indd 16 17/08/2015 14:39

17

PRODUCT FOCUS

Achieving optimum comfort, the stylish design delivers the ideal

amount of protection in order to achieve peak performance

With a unique blend of plush lunarlon cushioning; it is engineered to offer lightweight comfort and protection with a smooth ride.

The midsole cushioning system consists of two parts: a high-density phylon foam carrier and a soft yet resilientfoam core. Together they deliver great support and a plush, yet durable ride.

The outsole design maps the pressure path of running for a more efficient use of rubber. The result is optimal traction and durability with a reduction in overall weight. Molded blades and flex grooves promote a more natural range of motion.

The Dynamic Support platform provides comfortable stability, without the added weight or stiffness of a traditional medial post.

NIKELUNARGLIDE 7LUNARGLIDE 7LUNARGLIDE 7

17

PRODUCT FOCUS

17_ProductFocus_LunarGlide.v2.indd 17 17/08/2015 14:40SSS Mag 001.indd 18 18/08/2015 11:26

16 16

Take to the track, push the limits and be the best you can, but look great whilst achieving new records

GEAR UP FOR

THE TRACKLOOK 1: COMFORT LOOK 2: STYLE

Nike Kaishi, Dhs249

Nike Miler Reflective Graphic Crew, Dhs119

Nike 3.5” Tempo, Dhs119

Nike Legend Tight Girls’ Capri Pants, Dhs159

Nike Flex Running Shoe, Dhs279

Nike Pro HypercoolGirls sports bra, Dhs119

GEAR UP

16_GearUpFor_Track.v2.indd 16 17/08/2015 14:39

17

PRODUCT FOCUS

Achieving optimum comfort, the stylish design delivers the ideal

amount of protection in order to achieve peak performance

With a unique blend of plush lunarlon cushioning; it is engineered to offer lightweight comfort and protection with a smooth ride.

The midsole cushioning system consists of two parts: a high-density phylon foam carrier and a soft yet resilientfoam core. Together they deliver great support and a plush, yet durable ride.

The outsole design maps the pressure path of running for a more efficient use of rubber. The result is optimal traction and durability with a reduction in overall weight. Molded blades and flex grooves promote a more natural range of motion.

The Dynamic Support platform provides comfortable stability, without the added weight or stiffness of a traditional medial post.

NIKELUNARGLIDE 7LUNARGLIDE 7LUNARGLIDE 7

17

PRODUCT FOCUS

17_ProductFocus_LunarGlide.v2.indd 17 17/08/2015 14:40SSS Mag 001.indd 19 18/08/2015 11:26

SHOW THEM YOU OWN THE SCHOOL.Just like Sophia, get your back to school gear at Sun & Sand Sports.

/SunSandSports

18-19_Ad_Running.indd 14 18/08/2015 11:13

SHOW THEM YOU OWN THE SCHOOL.Just like Sophia, get your back to school gear at Sun & Sand Sports.

/SunSandSportswww.shop-SSS.com

18-19_Ad_Running.indd 15 18/08/2015 11:13SSS Mag 001.indd 20 18/08/2015 11:26

SHOW THEM YOU OWN THE SCHOOL.Just like Sophia, get your back to school gear at Sun & Sand Sports.

/SunSandSports

18-19_Ad_Running.indd 14 18/08/2015 11:13

SHOW THEM YOU OWN THE SCHOOL.Just like Sophia, get your back to school gear at Sun & Sand Sports.

/SunSandSportswww.shop-SSS.com

18-19_Ad_Running.indd 15 18/08/2015 11:13SSS Mag 001.indd 21 18/08/2015 11:26

PRODUCT FOCUSINTERVIEW

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

20

The rising UK track and field star balances life as an elite athlete and an everyday teenager, as she prepares for the World Track and Field Championships.

20-21_Interview_MorganLake.v4.indd 20 17/08/2015 14:42

21

Morgan Lake’s first transformative sport moment came when she broke the UK under-13 pentathlon record.

“The first time I broke a British record it was an unbelievable

feeling, and from there I was certain that this was the path for me,” says Lake, who toppled the UK under-13 pentathlon record in 2009.

Now 18 years old, Lake is more focused on winning than ever. Having just completed her final school exams, she has even more time and energy to dedicate to her greatest passion: the heptathlon.

HER INFLUENCESLake’s interest in competition began at an early age, thanks to her father, Eldon Lake, a former UK junior triple jump champion, who brought Lake to her first athletics club when she was just five years old.

“I definitely think I was born into sport,” Lake says. “I went to my first meet when my mum was still pregnant with me, so track and field has always been very prominent in our family.“

As his daughter’s head coach, the elder

Lake helps guide the youngster through regional, national and now international competitions. This dedication has paid off, as Lake attributes her athletic achievements to a combination of hard work and family support.

HER CHALLENGEWhether nature or nurture, Lake’s track and field potential was recognised early by her coaches. They viewed her diverse talents and interests as a natural fit for the hep-tathlon, which consists of seven events: the long jump, high jump, javelin throw, shot put, 200-meter sprint, 800-meter sprint and 100-meter hurdles.

Then, like now, the range of events excited Lake. “Training for seven different events breaks up the routine and makes it more enjoyable,” she says. “I like the variety of training for jumps one day and throws the next. Balancing training sessions can be tough, but it’s rewarding to be able to do it all.”

Throughout her teens, Lake continued to compete in events across the country and around the world. Two years ago she broke the UK under-17 high jump record, and last year she broke both the UK junior high jump record and the World junior pentathlon record. Her success continued in 2014 at the World Junior Championship in Eugene, Oregon, where she became the first British athlete to win a double gold in the compe-tition.

HER LIFETo balance her intense athletic schedule, Lake employs a work-hard, play-hard phi-losophy. She offsets long training sessions with her choice of creative outlets: arts and fashion — and when she’s home, quality time with friends and family.

She has also developed a passion for pho-tography, inspired by the worldwide travels her sport requires. Whilst on the road, Lake uses her camera to capture memories and moments that she shares with loved ones

GETTING TO KNOW MORGAN LAKEFavorite heptathlon event: The high jump, definitely. It gives me the feeling of flight!

Best advice you’ve received: Do what you love.

Favorite sport outside of track and field: Tennis.

Hardest workout: 300-meter sprints with a 45-sec-ond recovery.

Favorite Nike shoes: Nike Air Max 1 Ultra Tokyo.

Good luck charm: Eating popcorn before an event.

The first time I broke a British record it was an unbelievable feeling, and from there I was certain that this was the path for me

upon return. “I don’t think of myself as an athlete at

all times,” she explains. “It’s hard having to dedicate so much time to training. I don’t see my friends as much as I’d like, but I love what I do.”

HER FUTURELake’s athletic and personal lives combine as she prepares for her first World Cham-pionships in Beijing in August, followed by the Olympic Games in Rio in 2016 and Tokyo in 2020.

However, instead of looking too far into the future, she focuses on the day’s workout or next step; whether it’s setting a personal best, breaking a world record or placing in the next competition.

“I think more about short-term goals,” she clarifies. “I see breaking records as stepping stones towards my future goals. Although it’s only next year, 2016 feels ages away. This year it’s the World Champi-onships and then it goes from there.”

21

20-21_Interview_MorganLake.v4.indd 21 17/08/2015 14:42SSS Mag 001.indd 22 18/08/2015 11:26

PRODUCT FOCUSINTERVIEW

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

NIKE WOMEN PRESENTS: HEPTATHLETE MORGAN LAKE

20

The rising UK track and field star balances life as an elite athlete and an everyday teenager, as she prepares for the World Track and Field Championships.

20-21_Interview_MorganLake.v4.indd 20 17/08/2015 14:42

21

Morgan Lake’s first transformative sport moment came when she broke the UK under-13 pentathlon record.

“The first time I broke a British record it was an unbelievable

feeling, and from there I was certain that this was the path for me,” says Lake, who toppled the UK under-13 pentathlon record in 2009.

Now 18 years old, Lake is more focused on winning than ever. Having just completed her final school exams, she has even more time and energy to dedicate to her greatest passion: the heptathlon.

HER INFLUENCESLake’s interest in competition began at an early age, thanks to her father, Eldon Lake, a former UK junior triple jump champion, who brought Lake to her first athletics club when she was just five years old.

“I definitely think I was born into sport,” Lake says. “I went to my first meet when my mum was still pregnant with me, so track and field has always been very prominent in our family.“

As his daughter’s head coach, the elder

Lake helps guide the youngster through regional, national and now international competitions. This dedication has paid off, as Lake attributes her athletic achievements to a combination of hard work and family support.

HER CHALLENGEWhether nature or nurture, Lake’s track and field potential was recognised early by her coaches. They viewed her diverse talents and interests as a natural fit for the hep-tathlon, which consists of seven events: the long jump, high jump, javelin throw, shot put, 200-meter sprint, 800-meter sprint and 100-meter hurdles.

Then, like now, the range of events excited Lake. “Training for seven different events breaks up the routine and makes it more enjoyable,” she says. “I like the variety of training for jumps one day and throws the next. Balancing training sessions can be tough, but it’s rewarding to be able to do it all.”

Throughout her teens, Lake continued to compete in events across the country and around the world. Two years ago she broke the UK under-17 high jump record, and last year she broke both the UK junior high jump record and the World junior pentathlon record. Her success continued in 2014 at the World Junior Championship in Eugene, Oregon, where she became the first British athlete to win a double gold in the compe-tition.

HER LIFETo balance her intense athletic schedule, Lake employs a work-hard, play-hard phi-losophy. She offsets long training sessions with her choice of creative outlets: arts and fashion — and when she’s home, quality time with friends and family.

She has also developed a passion for pho-tography, inspired by the worldwide travels her sport requires. Whilst on the road, Lake uses her camera to capture memories and moments that she shares with loved ones

GETTING TO KNOW MORGAN LAKEFavorite heptathlon event: The high jump, definitely. It gives me the feeling of flight!

Best advice you’ve received: Do what you love.

Favorite sport outside of track and field: Tennis.

Hardest workout: 300-meter sprints with a 45-sec-ond recovery.

Favorite Nike shoes: Nike Air Max 1 Ultra Tokyo.

Good luck charm: Eating popcorn before an event.

The first time I broke a British record it was an unbelievable feeling, and from there I was certain that this was the path for me

upon return. “I don’t think of myself as an athlete at

all times,” she explains. “It’s hard having to dedicate so much time to training. I don’t see my friends as much as I’d like, but I love what I do.”

HER FUTURELake’s athletic and personal lives combine as she prepares for her first World Cham-pionships in Beijing in August, followed by the Olympic Games in Rio in 2016 and Tokyo in 2020.

However, instead of looking too far into the future, she focuses on the day’s workout or next step; whether it’s setting a personal best, breaking a world record or placing in the next competition.

“I think more about short-term goals,” she clarifies. “I see breaking records as stepping stones towards my future goals. Although it’s only next year, 2016 feels ages away. This year it’s the World Champi-onships and then it goes from there.”

21

20-21_Interview_MorganLake.v4.indd 21 17/08/2015 14:42SSS Mag 001.indd 23 18/08/2015 11:26

PRODUCT FOCUSNIKE EVENT

MIDNIGHT MILE NIKE+ RUN CLUB

22

Pushing new limits to achieve personal bests

Explore the Emirate at night to reach your fitness dreams

22-23_Feature_Nike+RunClub.v3.indd 22 18/08/2015 11:25

23

editions of Nike Air Zoom Odyssey, Nike Air Zoom Structure 19, Nike Air Zoom Vomero 10, Nike Air Zoom Pegasus 32.

Don’t panic if you can’t make it to the Midnight Mile, you can still ‘train to gain speed’ via the Nike+ training App. The App offers runners the chance to track, measure, share and compare their runs against their goals. Just download the Nike+ app for free and you have a personal coach with you at all times.

With the summer coming to a close, at the end of August, the finale of Midnight Mile will be held where all participants will be ready to complete their fastest mile alongside the fastest elites from around the world, competing at the World Track and Field Championships in Beijing. The details of the finale will be revealed on the Nike Running Middle East page Nike Running Middle East Facebook page and the Nike Middle East Twitter account.

Beat the heat, and achieve new success.

23

Despite the scorching tem-peratures of a Dubai sum-mer, Nike are encouraging athletes to push themselves to new limits with the launch of their innovative new Midnight Mile Series. Following the announce-

ment of the Find Your Fast Campaign, which inspires everyday athletes to run their fastest time this summer, the Midnight Mile Series, is a special collection of summer events to motivate runners to beat their personal best whilst beating the heat.

The Series, which kicked off in July of this year and will continue for a 5-week period, gives runners the chance to meet every Thursday at 12am in various locations across Dubai to try and run their fastest time.

“Nike Running is all about inspiring every-one to get better and faster. Everyone can run a mile but how fast can you do it? This summer, we invite you to join in the ‘Find Your Fast’ challenge and break your own personal record. Whether you train with us in the N+RC Midnight Miles or at your own convenience using the Nike+; make sure to beat the summer heat to come out faster and stronger,” Said Coach Tom Woolf, Nike’s lead Running Coach in the Middle East.

As an additional bonus, participants will also be given the opportunity to trial the latest versions of the Nike Zoom family, a collection of Nike’s speediest running shoes. The Nike Zoom Air Elite, a favorite amongst many of the world’s best athletes, and will be available for a test run along with new

Participants will get the opportunity to trial the latest Nike products

22-23_Feature_Nike+RunClub.v3.indd 23 18/08/2015 11:25SSS Mag 001.indd 24 18/08/2015 11:26

PRODUCT FOCUSNIKE EVENT

MIDNIGHT MILE NIKE+ RUN CLUB

22

Pushing new limits to achieve personal bests

Explore the Emirate at night to reach your fitness dreams

22-23_Feature_Nike+RunClub.v3.indd 22 18/08/2015 11:25

23

editions of Nike Air Zoom Odyssey, Nike Air Zoom Structure 19, Nike Air Zoom Vomero 10, Nike Air Zoom Pegasus 32.

Don’t panic if you can’t make it to the Midnight Mile, you can still ‘train to gain speed’ via the Nike+ training App. The App offers runners the chance to track, measure, share and compare their runs against their goals. Just download the Nike+ app for free and you have a personal coach with you at all times.

With the summer coming to a close, at the end of August, the finale of Midnight Mile will be held where all participants will be ready to complete their fastest mile alongside the fastest elites from around the world, competing at the World Track and Field Championships in Beijing. The details of the finale will be revealed on the Nike Running Middle East page Nike Running Middle East Facebook page and the Nike Middle East Twitter account.

Beat the heat, and achieve new success.

23

Despite the scorching tem-peratures of a Dubai sum-mer, Nike are encouraging athletes to push themselves to new limits with the launch of their innovative new Midnight Mile Series. Following the announce-

ment of the Find Your Fast Campaign, which inspires everyday athletes to run their fastest time this summer, the Midnight Mile Series, is a special collection of summer events to motivate runners to beat their personal best whilst beating the heat.

The Series, which kicked off in July of this year and will continue for a 5-week period, gives runners the chance to meet every Thursday at 12am in various locations across Dubai to try and run their fastest time.

“Nike Running is all about inspiring every-one to get better and faster. Everyone can run a mile but how fast can you do it? This summer, we invite you to join in the ‘Find Your Fast’ challenge and break your own personal record. Whether you train with us in the N+RC Midnight Miles or at your own convenience using the Nike+; make sure to beat the summer heat to come out faster and stronger,” Said Coach Tom Woolf, Nike’s lead Running Coach in the Middle East.

As an additional bonus, participants will also be given the opportunity to trial the latest versions of the Nike Zoom family, a collection of Nike’s speediest running shoes. The Nike Zoom Air Elite, a favorite amongst many of the world’s best athletes, and will be available for a test run along with new

Participants will get the opportunity to trial the latest Nike products

22-23_Feature_Nike+RunClub.v3.indd 23 18/08/2015 11:25SSS Mag 001.indd 25 18/08/2015 11:26

24 24

Grab your board and head to Sun & Sand Sports in the Dubai Mall for your interactive experience to find what style suits you!

GEAR UP FOR

THE RAMPLOOK 1: ORIGINAL

LOOK 2: TROPICAL

Vans Malted All Mesh Trucker Hat, Dhs105

Vans Classic Logo Fill, Dhs95

New era Atlanta Snapback Hat, Dhs175

Tws X Vans Ave Tee, Dhs105

GEAR UP

Chocolate Skateboard - Berle Heritage, Dhs350

Girl Skateboard - McCrank One Off, Dhs350

24_GearUpFor_Ramp.v3.indd 24 17/08/2015 14:43

25

The Original Flare LED Wheels light up without the need for batteries and can last up to 100,000 hours.

The brand is well-known for its affordable decks made of water-clear polycarbonate (PC) plastic, built to withstand the harshest outdoor conditions. After success with the original 22” polycarbonate board, the company is now offering chrome versions and new transparent 27” boards.

A full assortment of new wheels and shapes have been added including the 69mm longboard wheel, 65mm conical shape and the new UV Blacklight LED wheels.

PRODUCT FOCUS

Popular skateboard brand offers innovative products exclusively on shelves at Sun & Sand Sports’ newly opened global concept store in The Dubai Mall

Offering Sunset Skateboards’ trademark motion-powered, multi-coloured light up wheels, the UAE’s budding skateboarding community will be able to enjoy a wide array of customisable options, enabling them to personalise their ride.

25

25_ProductFocus_SunsetBoard.v2.indd 25 17/08/2015 14:44SSS Mag 001.indd 26 18/08/2015 11:26

24 24

Grab your board and head to Sun & Sand Sports in the Dubai Mall for your interactive experience to find what style suits you!

GEAR UP FOR

THE RAMPLOOK 1: ORIGINAL

LOOK 2: TROPICAL

Vans Malted All Mesh Trucker Hat, Dhs105

Vans Classic Logo Fill, Dhs95

New era Atlanta Snapback Hat, Dhs175

Tws X Vans Ave Tee, Dhs105

GEAR UP

Chocolate Skateboard - Berle Heritage, Dhs350

Girl Skateboard - McCrank One Off, Dhs350

24_GearUpFor_Ramp.v3.indd 24 17/08/2015 14:43

25

The Original Flare LED Wheels light up without the need for batteries and can last up to 100,000 hours.

The brand is well-known for its affordable decks made of water-clear polycarbonate (PC) plastic, built to withstand the harshest outdoor conditions. After success with the original 22” polycarbonate board, the company is now offering chrome versions and new transparent 27” boards.

A full assortment of new wheels and shapes have been added including the 69mm longboard wheel, 65mm conical shape and the new UV Blacklight LED wheels.

PRODUCT FOCUS

Popular skateboard brand offers innovative products exclusively on shelves at Sun & Sand Sports’ newly opened global concept store in The Dubai Mall

Offering Sunset Skateboards’ trademark motion-powered, multi-coloured light up wheels, the UAE’s budding skateboarding community will be able to enjoy a wide array of customisable options, enabling them to personalise their ride.

25

25_ProductFocus_SunsetBoard.v2.indd 25 17/08/2015 14:44SSS Mag 001.indd 27 18/08/2015 11:26

22

Vans and Disney have come together for a magical collaboration that evokes memories of some of the most beloved and iconic animated characters of all time.

26

WELCOME 2 DISNEYLAND

Vans Classic Slip-On - Mickey Mouse, Dhs245

Vans Disney Trucker, Dhs125

Vans Authentic - Jasmine Ultramarine, Dhs230

Vans Classic Slip-On - Minnie Mouse, Dhs245

Vans SK8-Hi Slim - Multi Princess, Dhs295 Vans Era - Mickey

& Friends, Dhs275Vans Mickey Mouse Snapback, Dhs145

DISNEY VANS

Vans Classic Patch Trucker Plus, Dhs145

Mickey & Friends Multi Era, Dhs175

Vans Disney Trucker, Dhs125

Vans SK8-Hi Reissue - Mickey & Friends, Dhs295

26_ProductPage_VansDisney.v3.indd 26 17/08/2015 14:45

Just like Safi, get your back to school gear at Sun & Sand Sports.

SHOW THEM YOU

OWN THE SCHOOL.

/SunSandSportswww.shop-SSS.com

27_Ad_Skate.indd 2 18/08/2015 11:14SSS Mag 001.indd 28 18/08/2015 11:26

22

Vans and Disney have come together for a magical collaboration that evokes memories of some of the most beloved and iconic animated characters of all time.

26

WELCOME 2 DISNEYLAND

Vans Classic Slip-On - Mickey Mouse, Dhs245

Vans Disney Trucker, Dhs125

Vans Authentic - Jasmine Ultramarine, Dhs230

Vans Classic Slip-On - Minnie Mouse, Dhs245

Vans SK8-Hi Slim - Multi Princess, Dhs295 Vans Era - Mickey

& Friends, Dhs275Vans Mickey Mouse Snapback, Dhs145

DISNEY VANS

Vans Classic Patch Trucker Plus, Dhs145

Mickey & Friends Multi Era, Dhs175

Vans Disney Trucker, Dhs125

Vans SK8-Hi Reissue - Mickey & Friends, Dhs295

26_ProductPage_VansDisney.v3.indd 26 17/08/2015 14:45

Just like Safi, get your back to school gear at Sun & Sand Sports.

SHOW THEM YOU

OWN THE SCHOOL.

/SunSandSportswww.shop-SSS.com

27_Ad_Skate.indd 2 18/08/2015 11:14SSS Mag 001.indd 29 18/08/2015 11:26

FEATURE

28

With Olympic dreams and gold medal hopes, these young swimmers hope to see success after success, and with their pride and dedication - there is nothing standing in their way

DIVING TOWARDS THE DREAM

Say “Rio 2016”, and every competitive swimmer knows what you’re talking about. It’s the pinnacle, the goal they all work towards, with plans that start-ed in 2012 and build incrementally towards that dream – an Olympic gold medal. Some have been there, shedding tears of pride and joy on the Olym-pic podium, and they’re hooked, they want to be back there again. Others gave everything they had,

but fell just short, often deprived by mere hundredths of a second. And so it’s back to the drawing board, crafting plans, milestones and tactics to get them there, as they fly towards their dream.This is the business and the passion of every member of Arena’s Elite Team of swimmers. Whether they’ve tasted success or not, they are all on the same track, putting in countless hours in the pool and the gym in the quest for the chance to mount that top podium in Rio.But despite the fact that preparations for champions and near-champions during the four-year Olympic cycle may have similarities, it’s tempting to wonder if past champions approach the build-up from a motivational perspective in the same way as those that are still striving for their first title. In order to find out, a number of the top athletes from the Arena Elite Team, along with a family member or coach, were posed several questions, and here’s what they had to say.

ON THE LONDON OLYMPICS:“At that moment, I didn’t realise that I had won. Only when I looked at the scoreboard, which was one second later, it hit me and the feeling was truly unbelievable.”

BERT LE CLOS (FATHER):“It was pretty difficult after the Olympics, it was like a whirlwind and everyone wanted a piece of Chad.”

MOTIVATION:“I have many dreams that I want to achieve in my career, one is to win more golds in 2016 and beyond. I don’t want to be a ‘one hit wonder’.”

TRAVEL:“To be honest, I’m a little bit scared of flying for long distances, but once I’m there I like to try taste the local food, wherever I am around the world. I believe a lot of cultures are based around their food. It’s a language we all understand!”

CHAD’S DREAM:“I would like to be remembered as a legend-slayer… Ever since I was young, I’ve always wanted to beat the best at their own game. I also want to be known as the best butterfly swimmer of all time, in both the long and short course, and break all world records.”

CHAD LE CLOS (22, SOUTH AFRICA)Individual Olympic medals: 200m butterfly (gold), 100m butterfly (silver)

I would like to be remembered as a legend-slayer…

28-29_Feature_Arena.v4.indd 28 17/08/2015 14:46

29

JAMES ‘The Missile’ MAGNUSSEN (23, AUSTRALIA)Individual Olympic medals: 100m freestyle (silver)

ON THE LONDON OLYMPICS:“To come so close to winning the Gold Medal in the 2012 London Olympic Games (0.01 sec) was something that at the time was very hard for me to accept. But when I look back now I really believe it was a blessing for my career.”

DONNA AND ROBERT (PARENTS):“After the Olympic Games James returned home to Port Macquarie to spend some time with his family and friends, and we think this really helped him return to feeling normal about things and being very proud of what he achieved at his first Olympic Games.”

MOTIVATION:“It’s precisely the narrow loss that provides all of the motivation I need to keep working everyday towards the dream of becoming the Olympic Champion. I love training, feeling fit and strong, pushing myself to the limits of what I am capable of, and this is why I enjoy every day of my preparation.”

TRAVEL:“It’s a good time to really switch off and chill out, and I really like watching movies when I am travelling. I’ve had some fantastic expe-riences in countries such as France, Italy, Switzerland and Spain.”

JAMES’ DREAM:“I guess I would hope to be remembered as someone who set really big goals and challenges for myself, and then worked really hard to achieve them.”

RŪTA MEILUTYTĖ(17, LITHUANIA)Individual Olympic medals: 100m breaststroke (gold)

ON THE LONDON OLYMPICS:“I couldn’t believe what was happening and it took a long time for it to really sink in, but it was the best feeling - like I was on top of the world.”

MOTIVATION – SAULIUS MEILUTIS (FATHER):“Olympic gold hasn’t had a negative effect on Rûta’s motivation or willingness to get back into the pool and train hard. She is a tough, determined girl and her actions speak louder than words. Exactly one year after triumph at the London Olympics, she became World Champion and World record holder.”

TRAVEL:“I’m a lot better at flying now, I used to be petrified of it for some reason”

RÛTA’S DREAM:“I hope to be remembered as one of the greatest swimmers.”

SAULIUS MEILUTIS (FATHER):“I have to find a wall in our Plymouth flat to put a Bob Marley poster with the words ‘Don’t gain the world and lose your soul; wisdom is better than silver or gold.’ I am a very happy father. Despite in-creased pressure and increasing fame, especially in Lithuania, Rûta hasn’t lost her soul.”

28-29_Feature_Arena.v4.indd 29 17/08/2015 14:46SSS Mag 001.indd 30 18/08/2015 11:26

FEATURE

28

With Olympic dreams and gold medal hopes, these young swimmers hope to see success after success, and with their pride and dedication - there is nothing standing in their way

DIVING TOWARDS THE DREAM

Say “Rio 2016”, and every competitive swimmer knows what you’re talking about. It’s the pinnacle, the goal they all work towards, with plans that start-ed in 2012 and build incrementally towards that dream – an Olympic gold medal. Some have been there, shedding tears of pride and joy on the Olym-pic podium, and they’re hooked, they want to be back there again. Others gave everything they had,

but fell just short, often deprived by mere hundredths of a second. And so it’s back to the drawing board, crafting plans, milestones and tactics to get them there, as they fly towards their dream.This is the business and the passion of every member of Arena’s Elite Team of swimmers. Whether they’ve tasted success or not, they are all on the same track, putting in countless hours in the pool and the gym in the quest for the chance to mount that top podium in Rio.But despite the fact that preparations for champions and near-champions during the four-year Olympic cycle may have similarities, it’s tempting to wonder if past champions approach the build-up from a motivational perspective in the same way as those that are still striving for their first title. In order to find out, a number of the top athletes from the Arena Elite Team, along with a family member or coach, were posed several questions, and here’s what they had to say.

ON THE LONDON OLYMPICS:“At that moment, I didn’t realise that I had won. Only when I looked at the scoreboard, which was one second later, it hit me and the feeling was truly unbelievable.”

BERT LE CLOS (FATHER):“It was pretty difficult after the Olympics, it was like a whirlwind and everyone wanted a piece of Chad.”

MOTIVATION:“I have many dreams that I want to achieve in my career, one is to win more golds in 2016 and beyond. I don’t want to be a ‘one hit wonder’.”

TRAVEL:“To be honest, I’m a little bit scared of flying for long distances, but once I’m there I like to try taste the local food, wherever I am around the world. I believe a lot of cultures are based around their food. It’s a language we all understand!”

CHAD’S DREAM:“I would like to be remembered as a legend-slayer… Ever since I was young, I’ve always wanted to beat the best at their own game. I also want to be known as the best butterfly swimmer of all time, in both the long and short course, and break all world records.”

CHAD LE CLOS (22, SOUTH AFRICA)Individual Olympic medals: 200m butterfly (gold), 100m butterfly (silver)

I would like to be remembered as a legend-slayer…

28-29_Feature_Arena.v4.indd 28 17/08/2015 14:46

29

JAMES ‘The Missile’ MAGNUSSEN (23, AUSTRALIA)Individual Olympic medals: 100m freestyle (silver)

ON THE LONDON OLYMPICS:“To come so close to winning the Gold Medal in the 2012 London Olympic Games (0.01 sec) was something that at the time was very hard for me to accept. But when I look back now I really believe it was a blessing for my career.”

DONNA AND ROBERT (PARENTS):“After the Olympic Games James returned home to Port Macquarie to spend some time with his family and friends, and we think this really helped him return to feeling normal about things and being very proud of what he achieved at his first Olympic Games.”

MOTIVATION:“It’s precisely the narrow loss that provides all of the motivation I need to keep working everyday towards the dream of becoming the Olympic Champion. I love training, feeling fit and strong, pushing myself to the limits of what I am capable of, and this is why I enjoy every day of my preparation.”

TRAVEL:“It’s a good time to really switch off and chill out, and I really like watching movies when I am travelling. I’ve had some fantastic expe-riences in countries such as France, Italy, Switzerland and Spain.”

JAMES’ DREAM:“I guess I would hope to be remembered as someone who set really big goals and challenges for myself, and then worked really hard to achieve them.”

RŪTA MEILUTYTĖ(17, LITHUANIA)Individual Olympic medals: 100m breaststroke (gold)

ON THE LONDON OLYMPICS:“I couldn’t believe what was happening and it took a long time for it to really sink in, but it was the best feeling - like I was on top of the world.”

MOTIVATION – SAULIUS MEILUTIS (FATHER):“Olympic gold hasn’t had a negative effect on Rûta’s motivation or willingness to get back into the pool and train hard. She is a tough, determined girl and her actions speak louder than words. Exactly one year after triumph at the London Olympics, she became World Champion and World record holder.”

TRAVEL:“I’m a lot better at flying now, I used to be petrified of it for some reason”

RÛTA’S DREAM:“I hope to be remembered as one of the greatest swimmers.”

SAULIUS MEILUTIS (FATHER):“I have to find a wall in our Plymouth flat to put a Bob Marley poster with the words ‘Don’t gain the world and lose your soul; wisdom is better than silver or gold.’ I am a very happy father. Despite in-creased pressure and increasing fame, especially in Lithuania, Rûta hasn’t lost her soul.”

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30

Dive deep into the swimming gear to find the most stylish trends and practical swimwear options on offer

TAKE THE PLUNGE

SWIMMING PRODUCTS

Arena Bow Junior Fuchsia Shoe, Dhs50

Arena UV Long Sleeves Shirt Boy, Dhs100

30

Arena Breather Kit, Dhs80

Arena Polyester Cap, Dhs15

Arena Spiky 2 Shoe Bag, Dhs40

Arena Kickboard, Dhs65

TAKE THE PLUNGE

30-31_ProductPage_Swimming.v3.indd 30 17/08/2015 14:47

31

Coéga Sun & Swim Cap, Dhs50

Coéga Rashguard LS Girl, Dhs130

Coéga 1 pc Swim Suit Boy, Dhs210

Arena Pull Kick Floatation, Dhs85

Arena Fast Swimbag Black, Dhs35

Arena Spider Goggles, Dhs35

Coéga Pool Boots, Dhs55

31

Arena Pullbuoy Freeflow, Dhs55

Arena G Munira Geranio Agatha Voilet Bodysuit Girl, Dhs230

Arena Freestyle Breather, Dhs35

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30

Dive deep into the swimming gear to find the most stylish trends and practical swimwear options on offer

TAKE THE PLUNGE

SWIMMING PRODUCTS

Arena Bow Junior Fuchsia Shoe, Dhs50

Arena UV Long Sleeves Shirt Boy, Dhs100

30

Arena Breather Kit, Dhs80

Arena Polyester Cap, Dhs15

Arena Spiky 2 Shoe Bag, Dhs40

Arena Kickboard, Dhs65

TAKE THE PLUNGE

30-31_ProductPage_Swimming.v3.indd 30 17/08/2015 14:47

31

Coéga Sun & Swim Cap, Dhs50

Coéga Rashguard LS Girl, Dhs130

Coéga 1 pc Swim Suit Boy, Dhs210

Arena Pull Kick Floatation, Dhs85

Arena Fast Swimbag Black, Dhs35

Arena Spider Goggles, Dhs35

Coéga Pool Boots, Dhs55

31

Arena Pullbuoy Freeflow, Dhs55

Arena G Munira Geranio Agatha Voilet Bodysuit Girl, Dhs230

Arena Freestyle Breather, Dhs35

30-31_ProductPage_Swimming.v3.indd 31 17/08/2015 14:47SSS Mag 001.indd 33 18/08/2015 11:27

32

Use technology to become a healthier, fitter, more powerful individual!!

GET TECHY

FITBIT CHARGE HR, BLACK, LARGE - UK/EU, Continuous, automatic, wrist based heart rate. Tracks workouts, heart rate, distance, calories burned, floors climbed, active minutes and steps. Caller ID and a watch. Exercise tracking - real time run stats and review routes. 5 days battery life. Monitor sleep automatically and set alarms. Sync’s wirelessly with smartphones and computers, Dhs729

WEARABLE TECHNOLOGY

POLAR M400 HR BLK Enables planning and in-depth analysis of training. Track pace, distance and altitude with a built in GPS. Follow your 24/7 activity, calories and steps. Plan, sync and share training with Polar Flow mobile app and web service. Set targets to beat your presonal best. Calculates heart rate. Supports smart notifications: receive alerts and notifications from your phone to your training computer. Track total calories intake and expenditure through the MyFitnessPal app. Dhs1100

GARMIN VIVOSMART BLACK LARGE Displays steps, calories, distance and time of day. Vibration alert for calls, texts and emails from your smartphone, easy operation using touch and swipe. Inactivity alert reminds you to move. Auto goal keeps you challenged. Dhs799

FITBIT SURGE, BLACK LARGE - UK/EU, GPS Tracking (distance, pace and elevation climbed). Continuous, automatic wrist-based heart rate, tracks steps, distance, calories burned, floors climbed and active minutes. Lasts longer than comepeting trackets with a battery life of up to 7 days. Shows calls and text notifications on display whilst allowing the owner to control songs

from their mobile playlist. Monitor’s sleep automatically with a built in alarm clock. Dhs1299

POLAR V800 BLK/GRY HR, Enables planning and in-depth analysis of training. Measures every training session and 24/7 daily activity. Helps you understand your training load and recovery need. Tracks speed, distance and route with integrated GPS. Gives heart rate even in water. Allows you to plan and analyze your training with Polar Flow app and service. Compatible with polar bluetooth smart running and cycling sensors. Waterproof to 30m. Tracks swimming performance - detection of :swimming style, distance, pace, strokes and even rest times. Dhs2290

32

32-33_productpage_gettechy.v2.indd 32 17/08/2015 14:47

33

SUUNTO AMBIT3 PEAK BLACK HR, 30 hour battery, route navigation and track back. Compass. Weather information. Heart rate in swimming. Activity based recovery time. Speed, pace and distance tracker. Bike power support. Multiple sports in one log. Movescount training programs on the watch. Dhs2650

JABRA COACH BLUE Wireless sports earbuds with intelligent audio coaching optimized for cross training and indoor workouts. With integrated cross training app. - Perfect and secure fit. Sweat and weather proof. Music powered by Dolby, Dhs599

GARMIN FENIX 3 BUNDLE SAPPHIRE W/METAL BAND, Stainless steel antenna with GPS support for accuracy. Saphire lens with 1-2 inch sunlight readable color Chroma. Outdoor navigation features a 3-axis compass. Dhs2449

JABRA SPORT PULSE WIRELESS HEADSET Wireless sports earbuds with in-ear heart rate monitor optimized for running with integrated running app. Dhs799

POLAR LOOPActivity benefit gives feedback about your daily, weekly and monthly activity. Displays daily activity, calories burned, steps taken, time of day. Compatible through Bluetooth with other Polar devices. Waterproof. Measures activity even when swimming. Tracks total calorie intake and expenditure through MyFitnessPal app. Dhs480

GARMIN FORERUNNER 920XT BUNDLE BLACK/BLUE Running dynamics include cadence, vertical oscillation and ground contact time. Offers a race predictor and recovery advisor. Features swim distance, pace, stroke type identification, stroke count, drill logging and rest times. Smart notifications let you see email, text and other alerts on your watch. Live tracking and social media sharing. Dhs2499

33

32-33_productpage_gettechy.v2.indd 33 17/08/2015 14:48SSS Mag 001.indd 34 18/08/2015 11:27

32

Use technology to become a healthier, fitter, more powerful individual!!

GET TECHY

FITBIT CHARGE HR, BLACK, LARGE - UK/EU, Continuous, automatic, wrist based heart rate. Tracks workouts, heart rate, distance, calories burned, floors climbed, active minutes and steps. Caller ID and a watch. Exercise tracking - real time run stats and review routes. 5 days battery life. Monitor sleep automatically and set alarms. Sync’s wirelessly with smartphones and computers, Dhs729

WEARABLE TECHNOLOGY

POLAR M400 HR BLK Enables planning and in-depth analysis of training. Track pace, distance and altitude with a built in GPS. Follow your 24/7 activity, calories and steps. Plan, sync and share training with Polar Flow mobile app and web service. Set targets to beat your presonal best. Calculates heart rate. Supports smart notifications: receive alerts and notifications from your phone to your training computer. Track total calories intake and expenditure through the MyFitnessPal app. Dhs1100

GARMIN VIVOSMART BLACK LARGE Displays steps, calories, distance and time of day. Vibration alert for calls, texts and emails from your smartphone, easy operation using touch and swipe. Inactivity alert reminds you to move. Auto goal keeps you challenged. Dhs799

FITBIT SURGE, BLACK LARGE - UK/EU, GPS Tracking (distance, pace and elevation climbed). Continuous, automatic wrist-based heart rate, tracks steps, distance, calories burned, floors climbed and active minutes. Lasts longer than comepeting trackets with a battery life of up to 7 days. Shows calls and text notifications on display whilst allowing the owner to control songs

from their mobile playlist. Monitor’s sleep automatically with a built in alarm clock. Dhs1299

POLAR V800 BLK/GRY HR, Enables planning and in-depth analysis of training. Measures every training session and 24/7 daily activity. Helps you understand your training load and recovery need. Tracks speed, distance and route with integrated GPS. Gives heart rate even in water. Allows you to plan and analyze your training with Polar Flow app and service. Compatible with polar bluetooth smart running and cycling sensors. Waterproof to 30m. Tracks swimming performance - detection of :swimming style, distance, pace, strokes and even rest times. Dhs2290

32

32-33_productpage_gettechy.v2.indd 32 17/08/2015 14:47

33

SUUNTO AMBIT3 PEAK BLACK HR, 30 hour battery, route navigation and track back. Compass. Weather information. Heart rate in swimming. Activity based recovery time. Speed, pace and distance tracker. Bike power support. Multiple sports in one log. Movescount training programs on the watch. Dhs2650

JABRA COACH BLUE Wireless sports earbuds with intelligent audio coaching optimized for cross training and indoor workouts. With integrated cross training app. - Perfect and secure fit. Sweat and weather proof. Music powered by Dolby, Dhs599

GARMIN FENIX 3 BUNDLE SAPPHIRE W/METAL BAND, Stainless steel antenna with GPS support for accuracy. Saphire lens with 1-2 inch sunlight readable color Chroma. Outdoor navigation features a 3-axis compass. Dhs2449

JABRA SPORT PULSE WIRELESS HEADSET Wireless sports earbuds with in-ear heart rate monitor optimized for running with integrated running app. Dhs799

POLAR LOOPActivity benefit gives feedback about your daily, weekly and monthly activity. Displays daily activity, calories burned, steps taken, time of day. Compatible through Bluetooth with other Polar devices. Waterproof. Measures activity even when swimming. Tracks total calorie intake and expenditure through MyFitnessPal app. Dhs480

GARMIN FORERUNNER 920XT BUNDLE BLACK/BLUE Running dynamics include cadence, vertical oscillation and ground contact time. Offers a race predictor and recovery advisor. Features swim distance, pace, stroke type identification, stroke count, drill logging and rest times. Smart notifications let you see email, text and other alerts on your watch. Live tracking and social media sharing. Dhs2499

33

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PRODUCT FOCUSFEATURE

34

Get ready for an interactive shopping experience

WE’VE GONE DIGITAL AT THE DUBAI MALL

WE’VE GONE DIGITAL AT THE DUBAI MALL

34-35_Feature_theDubaiMall.v2.indd 34 17/08/2015 14:55

35

Come hang out with us at our newly-launched Sun & Sand Sports store in The Dubai Mall. Before you say, ‘Why would I want to hang out at a sports store?’ this is why: we’ve taken the fun gaming element of the sports concept

and placed it at the very heart of our store. So aim to beat a high score, learn about the right gear for your lifestyle, or learn a trick or two on how to fashion up your sports attire, all whilst shopping at our new digital store.

Instead of deciding what to get up to in a mall, bring a friend or two and challenge their scores in a round of jump shots and free kicks with our Interactive Basketball and Football Experiences. Walk into one of the simulated chambers and work your nifty skills against a giant screen ready to put your accuracy and speed techniques to the test. Every day, our social wall features the best players so if you have the right stuff, get your name up on our leader board.

The first-of-its kind in the Middle East, our dynamic space is more than just a go-to spot to get your sports essentials. We are here to add fun, style and efficiency to all your sporting and fitness experiences. Browse through one of our many interactive buying guides, answer a few questions about your fitness routine and we’ll suggest the most effective gear for your sporting style, or even the right trainers to whiz across the field in. Within these guides you will find a range of fashion tips that you can take with you whenever you’re looking to take your gear to the streets. Need a second opinion? Our friendly team of staff from all corners of the world is ever-ready to help with any questions.

Head over to our Event Zone where you’ll get updated with the latest in product launches, special events and announce-ments from us.

While the ‘trying on’ part can often be the most tedious portion of the shopping experi-ence, with the confusing sizes, mirrors and fluorescent lighting, our fitting rooms are

Our dynamic space is more than just a go-to spot to get all your sporting essentials

designed for fun and comfort. The women’s fitting rooms are equipped with our Style Guide screens, so while you’re trying on our collections, you can get personalised style recommendations, or simply browse all the latest products. There’s even an option to create your own playlist, so if you and your friends are looking for that dressing room montage, we’ve got the space, music and a variety of products to choose from.

Another new and state-of-the-art addition found exclusively at our new outlet in The Dubai Mall is our CRE-8 customisa-tion area. Team jerseys are often the first thought when it comes to personalisation, but we extend this service to any of the products available in our store. Add decals or stencils to your surfboard, spruce up a basic tee with your own design, or even stitch your initials into a pair of socks so you’ll never lose them again. Either way, add a touch of your personality to every garment that you purchase from Sun & Sand Sports.

35

34-35_Feature_theDubaiMall.v2.indd 35 17/08/2015 14:56SSS Mag 001.indd 36 18/08/2015 11:27

PRODUCT FOCUSFEATURE

34

Get ready for an interactive shopping experience

WE’VE GONE DIGITAL AT THE DUBAI MALL

WE’VE GONE DIGITAL AT THE DUBAI MALL

34-35_Feature_theDubaiMall.v2.indd 34 17/08/2015 14:55

35

Come hang out with us at our newly-launched Sun & Sand Sports store in The Dubai Mall. Before you say, ‘Why would I want to hang out at a sports store?’ this is why: we’ve taken the fun gaming element of the sports concept

and placed it at the very heart of our store. So aim to beat a high score, learn about the right gear for your lifestyle, or learn a trick or two on how to fashion up your sports attire, all whilst shopping at our new digital store.

Instead of deciding what to get up to in a mall, bring a friend or two and challenge their scores in a round of jump shots and free kicks with our Interactive Basketball and Football Experiences. Walk into one of the simulated chambers and work your nifty skills against a giant screen ready to put your accuracy and speed techniques to the test. Every day, our social wall features the best players so if you have the right stuff, get your name up on our leader board.

The first-of-its kind in the Middle East, our dynamic space is more than just a go-to spot to get your sports essentials. We are here to add fun, style and efficiency to all your sporting and fitness experiences. Browse through one of our many interactive buying guides, answer a few questions about your fitness routine and we’ll suggest the most effective gear for your sporting style, or even the right trainers to whiz across the field in. Within these guides you will find a range of fashion tips that you can take with you whenever you’re looking to take your gear to the streets. Need a second opinion? Our friendly team of staff from all corners of the world is ever-ready to help with any questions.

Head over to our Event Zone where you’ll get updated with the latest in product launches, special events and announce-ments from us.

While the ‘trying on’ part can often be the most tedious portion of the shopping experi-ence, with the confusing sizes, mirrors and fluorescent lighting, our fitting rooms are

Our dynamic space is more than just a go-to spot to get all your sporting essentials

designed for fun and comfort. The women’s fitting rooms are equipped with our Style Guide screens, so while you’re trying on our collections, you can get personalised style recommendations, or simply browse all the latest products. There’s even an option to create your own playlist, so if you and your friends are looking for that dressing room montage, we’ve got the space, music and a variety of products to choose from.

Another new and state-of-the-art addition found exclusively at our new outlet in The Dubai Mall is our CRE-8 customisa-tion area. Team jerseys are often the first thought when it comes to personalisation, but we extend this service to any of the products available in our store. Add decals or stencils to your surfboard, spruce up a basic tee with your own design, or even stitch your initials into a pair of socks so you’ll never lose them again. Either way, add a touch of your personality to every garment that you purchase from Sun & Sand Sports.

35

34-35_Feature_theDubaiMall.v2.indd 35 17/08/2015 14:56SSS Mag 001.indd 37 18/08/2015 11:27

36

Back to the class backpacks for all your academic and stylish sporting needs

BACK TO SCHOOL ESSENTIALS

The North Face Vault Backpack, Dhs296

The North Face Borealis Backpack, Dhs375

Columbia Trail Pursuit, Dhs395

Reebok Le Backpack, Dhs127

Nike Young Athletes Halfday, Dhs159

36

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37

Reebok BTS Vol Backpack, Dhs105

Nike Max Air Backpack, Dhs199

The North Face Vault Backpack, Dhs296

Remote Access 35 L Pack, Dhs325

The North Face Jester Backpack, Dhs245

Nike Classic North Backpack, Dhs129

37

36-37_ProductPage_Bags01.v2.indd 37 17/08/2015 14:56SSS Mag 001.indd 38 18/08/2015 11:27

36

Back to the class backpacks for all your academic and stylish sporting needs

BACK TO SCHOOL ESSENTIALS

The North Face Vault Backpack, Dhs296

The North Face Borealis Backpack, Dhs375

Columbia Trail Pursuit, Dhs395

Reebok Le Backpack, Dhs127

Nike Young Athletes Halfday, Dhs159

36

36-37_ProductPage_Bags01.v2.indd 36 17/08/2015 14:56

37

Reebok BTS Vol Backpack, Dhs105

Nike Max Air Backpack, Dhs199

The North Face Vault Backpack, Dhs296

Remote Access 35 L Pack, Dhs325

The North Face Jester Backpack, Dhs245

Nike Classic North Backpack, Dhs129

37

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38

Be top of the class with the most fashionable choice of bag! Choose one of the top sporting brands to transport your books and sports kit from home to school

38

BACK TO SCHOOL ESSENTIALS

Nike All Access Halfday Backpack, Dhs129

Adidas Power II Backpack, Dhs185

Puma Shaded Backpack Black, Dhs125

Puma Pioneer Backpack Grey, Dhs110

Puma Deck Backpack Fuchsia, Dhs150

Columbia Packadillo Daypack, Dhs145

38-39_ProductPage_Bags02.v2.indd 38 17/08/2015 14:57

39 39

Puma Shaded Backpack Blue, Dhs125

Puma Deck Backpack Grey, Dhs150

Nike Classic Line Backpack, Dhs149

Puma Pioneer Backpack Black, Dhs110

Nike All Access Backpack, Dhs169

Adidas NGA Backpack, Dhs185

38-39_ProductPage_Bags02.v2.indd 39 17/08/2015 14:57SSS Mag 001.indd 40 18/08/2015 11:27

38

Be top of the class with the most fashionable choice of bag! Choose one of the top sporting brands to transport your books and sports kit from home to school

38

BACK TO SCHOOL ESSENTIALS

Nike All Access Halfday Backpack, Dhs129

Adidas Power II Backpack, Dhs185

Puma Shaded Backpack Black, Dhs125

Puma Pioneer Backpack Grey, Dhs110

Puma Deck Backpack Fuchsia, Dhs150

Columbia Packadillo Daypack, Dhs145

38-39_ProductPage_Bags02.v2.indd 38 17/08/2015 14:57

39 39

Puma Shaded Backpack Blue, Dhs125

Puma Deck Backpack Grey, Dhs150

Nike Classic Line Backpack, Dhs149

Puma Pioneer Backpack Black, Dhs110

Nike All Access Backpack, Dhs169

Adidas NGA Backpack, Dhs185

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40

BACK TO SCHOOL ESSENTIALS

Become a catwalk sensation with your footwear to make your classmtes envious at school and on the track

CREATE AFOOTWEAR

FRENZY

Reebok Zone Cushrun MT, Dhs153

Nike Vapor Court Tennis, Dhs289

VANS Rowley, Dhs295

Reebok Almotio Junior, Dhs105

VANS Rowley, Dhs295

VANS Authentic, Dhs230

40

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41

Nike Vapor Court Tennis, Dhs289

Adidas BTS Class 4, Dhs175

Adidas LK Sport CF K, Dhs165

VANS Authentic Lo Pro, Dhs215

Reebok Almotio Junior, Dhs126

Reebok Royal Effect Alt, Dhs119

VANS Era, Dhs230

VANS Authentic, Dhs230

41

40-41_ProductPage_Footwear.v2.indd 41 17/08/2015 15:05SSS Mag 001.indd 42 18/08/2015 11:27

40

BACK TO SCHOOL ESSENTIALS

Become a catwalk sensation with your footwear to make your classmtes envious at school and on the track

CREATE AFOOTWEAR

FRENZY

Reebok Zone Cushrun MT, Dhs153

Nike Vapor Court Tennis, Dhs289

VANS Rowley, Dhs295

Reebok Almotio Junior, Dhs105

VANS Rowley, Dhs295

VANS Authentic, Dhs230

40

40-41_ProductPage_Footwear.v2.indd 40 17/08/2015 15:05

41

Nike Vapor Court Tennis, Dhs289

Adidas BTS Class 4, Dhs175

Adidas LK Sport CF K, Dhs165

VANS Authentic Lo Pro, Dhs215

Reebok Almotio Junior, Dhs126

Reebok Royal Effect Alt, Dhs119

VANS Era, Dhs230

VANS Authentic, Dhs230

41

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Water is the most important part of your daily fitness regime so why not drink from a bottle you enjoy?

STAY HYDRATED

BACK TO SCHOOL ESSENTIALS

Avex Freestyle Dinosaurs, Dhs75

Avex Freestyle Pink Butterfly, Dhs75

Avex Freestyle Blue, Dhs65

Avex Freeride Pink Unicorn, Dhs75

42

Avex Freeride Azure Zoom, Dhs75

Adidas Poly Bottle 0.7, Dhs70

Avex Freestyle Pink, Dhs65

Adidas Poly Bottle 0.7, Dhs70

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43

FEATURE

KEEPING ACTIVE DURING TERM TIME AND THE HOLIDAYS

What facilities are available in the UAE?

GEMS METROPOLE SCHOOL, MOTOR CITYBeing so close to Sports City in Dubai, GEMS Metropole provides an exciting array of sporting activities for its students who come from multicultural backgrounds. The school has placed an emphasis on health and wellbeing and has an extensive curriculum of sporting activities whether it be during school time or during the after school club. A great choice for your child’s education!

DUBAI SPORTS CITYThe vision was to create one of the world’s finest sporting destinations in Dubai, and it has been achieved. With various options available for budding footballers of different ages, many programs have been set up to encourage fitness and natural skill on the field. DSC consists of the Dome, a vast FIFA approved full size indoor pitch which can accommodate up to 400 spectators, together with outdoor natural and artificial pitches. Throughout the year DSC runs educational programs, after-school clubs and summer camps, including Dubai Football Academy.

REPTON SCHOOLEach child is encouraged to take part in various sports; girls can enjoy netball, athletics, basketball, rounders, swimming and football, whilst boys can take part in rugby, cricket, basketball, athletics, swim-

KEEPING ACTIVE DURING TERM TIME AND THE HOLIDAYS

43

FEATURE

Gems Metropole School, Motor City

Dubai Sports City

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42

Water is the most important part of your daily fitness regime so why not drink from a bottle you enjoy?

STAY HYDRATED

BACK TO SCHOOL ESSENTIALS

Avex Freestyle Dinosaurs, Dhs75

Avex Freestyle Pink Butterfly, Dhs75

Avex Freestyle Blue, Dhs65

Avex Freeride Pink Unicorn, Dhs75

42

Avex Freeride Azure Zoom, Dhs75

Adidas Poly Bottle 0.7, Dhs70

Avex Freestyle Pink, Dhs65

Adidas Poly Bottle 0.7, Dhs70

42_ProductPage_Accessories.v2.indd 42 17/08/2015 14:58

43

FEATURE

KEEPING ACTIVE DURING TERM TIME AND THE HOLIDAYS

What facilities are available in the UAE?

GEMS METROPOLE SCHOOL, MOTOR CITYBeing so close to Sports City in Dubai, GEMS Metropole provides an exciting array of sporting activities for its students who come from multicultural backgrounds. The school has placed an emphasis on health and wellbeing and has an extensive curriculum of sporting activities whether it be during school time or during the after school club. A great choice for your child’s education!

DUBAI SPORTS CITYThe vision was to create one of the world’s finest sporting destinations in Dubai, and it has been achieved. With various options available for budding footballers of different ages, many programs have been set up to encourage fitness and natural skill on the field. DSC consists of the Dome, a vast FIFA approved full size indoor pitch which can accommodate up to 400 spectators, together with outdoor natural and artificial pitches. Throughout the year DSC runs educational programs, after-school clubs and summer camps, including Dubai Football Academy.

REPTON SCHOOLEach child is encouraged to take part in various sports; girls can enjoy netball, athletics, basketball, rounders, swimming and football, whilst boys can take part in rugby, cricket, basketball, athletics, swim-

KEEPING ACTIVE DURING TERM TIME AND THE HOLIDAYS

43

FEATURE

Gems Metropole School, Motor City

Dubai Sports City

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44

ming and football. Regular inter-school competitions are run so that children can experience individual and team challeng-es and learn about the importance of fair competitiveness. Two floodlit pitches can be used for football, cricket and rugby, sports halls that can accommodate various sporting activities, a competition swim-ming pool and three floodlit tennis courts are just part of the offerings.

ELITE SPORTS ACADEMYVarious schools across Dubai and Abu Dhabi have introduced Elite Sports Acade-my into their educational programs. Elite Sport is a platform that is dedicated to the training of young sports enthusiasts to the highest level possible. Focusing on athletics, basketball, football, gymnastics, hockey, karate, swimming, tag rugby and tennis various alternatives are available. Programs are available throughout the year and also include summer camps, which focus on fun learning whilst stimulating children’s minds in a safe and controlled environment.

DUBAI BRITISH SCHOOLWith over 1000 students, Dubai British School has a clear vision; to encourage children’s participation in academia, sports and cultural pursuits. The school facilities include a football pitch, tennis court, dance and drama studios and a gym. The school has been established as an anchor of the community and estab-lishes a pleasant family environment. Their aim is to create courageous, caring and cooperative children in a friendly yet sports-challenging way.

E-SPORTSE-Sports provide sports training academies for adults and children of all levels. Their philosophy is holistic and embraces the essence of life and focuses energy on gain-ing confidence and enhancing self-esteem, which leads to vital interaction required for team building. The promotion of a healthy lifestyle through nutrition and exercise is an important foundation for overall wellbeing and goal setting allows for participants to maintain focus on their daily activity and training.

PUBLIC PARKSParks across the Emirates are popular with families and individuals wanting to embrace the outdoors. Many of the parks have running and cycling tracks, children’s play areas, fitness equipment and ladies only areas, suited to those who are striving for a healthy lifestyle. Some of the larger parks also offer facilities for team sports, including football, volleyball and tennis. For a break from the baron desert, the beautiful lush green public parks are ideal for a day out. All the public parks are accessed for a very small cost and offer anyone living in the Emirates the chance to embrace fitness and wellbeing!

44

FEATURE

Public parks

Repton School

E-Sports

43-44_Feature_Facilities.v2.indd 44 17/08/2015 14:59

22

STORE LOCATIONSDUBAIThe Dubai Mall

04-3253929

City Centre Deira

04-2955551

Ibn Battuta Shopping Mall

04-3669777

Dubai Festival City Mall

04-2329311

Al Ghurair Centre

04-2227107

Madinat Jumeirah

04-3686120

Nasser Square, Deira

04-2222780

Oasis Centre

04-3397595

City Centre Mirdiff

04-2843595

Jumeirah Centre

04-3495820

Skyline (Sheikh Zayed Road)

04-3558510

Arabian Ranches

04 558 6935

SHARJAHSharjah City Centre

06-5338399

Nasseriyah City Centre

06-5744856

ABU DHABIMarina Mall

02-6818332

Hamdan Street

02-6715420

Electra Street

02-6441887

Bawabat Al Sharq Mall

02-5859299

Al Ruwais

02-8766288

Dalma Mall

02-5506204

AJMANAjman City Centre

06-7439930

RAS AL KHAIMAHManar Mall

07-2279 993

Al Hamra Mall

07-2433587

FUJAIRAHFujairah City Centre

09-2386630

As we are in transition, you will still find our blue logo on our shop store-fronts.

Our recently upgraded Dubai Mall Store features the new storefront design.

/SunSandSportswww.shop-SSS.com

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44

ming and football. Regular inter-school competitions are run so that children can experience individual and team challeng-es and learn about the importance of fair competitiveness. Two floodlit pitches can be used for football, cricket and rugby, sports halls that can accommodate various sporting activities, a competition swim-ming pool and three floodlit tennis courts are just part of the offerings.

ELITE SPORTS ACADEMYVarious schools across Dubai and Abu Dhabi have introduced Elite Sports Acade-my into their educational programs. Elite Sport is a platform that is dedicated to the training of young sports enthusiasts to the highest level possible. Focusing on athletics, basketball, football, gymnastics, hockey, karate, swimming, tag rugby and tennis various alternatives are available. Programs are available throughout the year and also include summer camps, which focus on fun learning whilst stimulating children’s minds in a safe and controlled environment.

DUBAI BRITISH SCHOOLWith over 1000 students, Dubai British School has a clear vision; to encourage children’s participation in academia, sports and cultural pursuits. The school facilities include a football pitch, tennis court, dance and drama studios and a gym. The school has been established as an anchor of the community and estab-lishes a pleasant family environment. Their aim is to create courageous, caring and cooperative children in a friendly yet sports-challenging way.

E-SPORTSE-Sports provide sports training academies for adults and children of all levels. Their philosophy is holistic and embraces the essence of life and focuses energy on gain-ing confidence and enhancing self-esteem, which leads to vital interaction required for team building. The promotion of a healthy lifestyle through nutrition and exercise is an important foundation for overall wellbeing and goal setting allows for participants to maintain focus on their daily activity and training.

PUBLIC PARKSParks across the Emirates are popular with families and individuals wanting to embrace the outdoors. Many of the parks have running and cycling tracks, children’s play areas, fitness equipment and ladies only areas, suited to those who are striving for a healthy lifestyle. Some of the larger parks also offer facilities for team sports, including football, volleyball and tennis. For a break from the baron desert, the beautiful lush green public parks are ideal for a day out. All the public parks are accessed for a very small cost and offer anyone living in the Emirates the chance to embrace fitness and wellbeing!

44

FEATURE

Public parks

Repton School

E-Sports

43-44_Feature_Facilities.v2.indd 44 17/08/2015 14:59

22

STORE LOCATIONSDUBAIThe Dubai Mall

04-3253929

City Centre Deira

04-2955551

Ibn Battuta Shopping Mall

04-3669777

Dubai Festival City Mall

04-2329311

Al Ghurair Centre

04-2227107

Madinat Jumeirah

04-3686120

Nasser Square, Deira

04-2222780

Oasis Centre

04-3397595

City Centre Mirdiff

04-2843595

Jumeirah Centre

04-3495820

Skyline (Sheikh Zayed Road)

04-3558510

Arabian Ranches

04 558 6935

SHARJAHSharjah City Centre

06-5338399

Nasseriyah City Centre

06-5744856

ABU DHABIMarina Mall

02-6818332

Hamdan Street

02-6715420

Electra Street

02-6441887

Bawabat Al Sharq Mall

02-5859299

Al Ruwais

02-8766288

Dalma Mall

02-5506204

AJMANAjman City Centre

06-7439930

RAS AL KHAIMAHManar Mall

07-2279 993

Al Hamra Mall

07-2433587

FUJAIRAHFujairah City Centre

09-2386630

As we are in transition, you will still find our blue logo on our shop store-fronts.

Our recently upgraded Dubai Mall Store features the new storefront design.

/SunSandSportswww.shop-SSS.com

IBC_Store Listings.indd 1 18/08/2015 11:11SSS Mag 001.indd 47 18/08/2015 11:27

Just like Jamil, get your back to school gear at Sun & Sand Sports.

SHOW THEM YOU

OWN THE SCHOOL.

/SunSandSportswww.shop-SSS.com

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