The Whole World in Our

Hands: Mobile + Social +

Technology

John Kenyon

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Evolution in Tech Intimacy

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Evolution in Tech Intimacy

Mobile is Personal

New World of Connection + Conversation

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Mobile Facts 2013

91% US adults own a mobile phone

61% own smartphones

Smartphone sales exceeded feature phone sales

Nonvoice mobile use set to exceed TV time

Sources: ComScore, Neilsen, eMarketer

Nonprofits + Mobile

Operations

Programs

Fundraising

Communications

Communications

Strategy

Website

Email

Texting

Apps

Calling

Mobile Strategy

Don’t Start with Apps

Get in Mobile Mindset – Use Just Your Phone for a Day

Start with Brainstorming Around Mobile, Experiments

Mobile Friendly Website

61% of Mobile Users

Unlikely to Return to a Site

They Had Trouble Accessing

From Their Phone

Source: http://digitalmarketinglab.com.au

Emails Configured for Mobile

Share Pair

Strategy

Website

Email

Where can I start with our strategy, website and email?

Operations | Programs | Fundraising

Mobile Impact

RapidMobilePhone-basedSurvey

Challenge – collect data related to Malaria

Developed toolkit for collecting and reporting via mobile

Operations

IFRC RAMP

Replaces decades-old paper + pencil method

Reduced time and costs of collecting, reporting

Efficient

Effective

Data available - days vs. weeks

Direct data access for program managers

PEAK + Square

Former Process – Register setup

Moved to Square for registration, materials, silent auction

Receipts, nightly deposits

Records and reconciliation with Quickbooks

Mission/ Program Goal:

Get People Engaged with Wildlife

Programs

People share wildlife

sightingsvia mobile

Populates website

Wildlife Watch + Mobile+ Twitter+ Flickr

Robin in San Francisco

#NWF

Start Small (Realistic)

50 unique Twitter Users

200 Wildlife sightings in first month

5 tweets a day

Iwaidja App

Leverages Uptake of Mobile by Indigenous Communities

Mission Aligned – Keeps Language Alive

Iwaidja App

Translate | Record | Share

Mobile + Fundraising

15% of traffic to donation pages - mobile

23% use mobile to help fundraise

Mobile users raise almost 3x more

Donations made via mobile up 205%

Source: 83,000+ campaign participantsArtez http://info.artez.com/mobile-fundraising-research-paper-2013/

How might we integrate mobile in these areas?

Reflection

Text-Based Game

Texting

Online Sign Up or Text DREAM to 38383

What To Text?

Advocacy – protests, calls to action, campaign activity

Events – reminders, tickets on sale, special codes

NOT – Give now!Flickr photo: garryknight

What ideas does this give me for texting?

Share Pair

Track website, email + social media metricsfor mobile

Mobile Access %, Content FavoredWebsite

Your Own Metrics are Most Important

Interesting to Compare

No True Industry-Wide Benchmark

Can we improve how we track metrics?

Reflection

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Shiny Object Syndrome

Shiny Object Syndrome

Why

Emotional

Hope-Based

Combat with

Facts, Research

Reality Check

Mission Focus

Mission Alignment

How does this (project, technology, tool) …

Relate to our strategic goals? Support our mission?

What measureable improvement will this make?

Mobile Actions

Brainstorm Mission-Aligned Activities

Collect Mobile Numbers, Permission to Text

Try Something!

Discussion

All Images: Flickr - Creative Commons License