sse higher education steep and network analysis group 1b

04/13/2023 Stockholm School of Economics - Media Management 2011 1

Higher Educationin Virtual Worlds

STEEP and Network Analysis

Group 1bNadine Nordland, Sven Ahrens,

Anton Israelsson, Fredrik Kihlberg


2-in-1: Agenda and executive summary0

1 STEEP analysis 2 Network analysis 3 Outlook: 2014

S

E

E

P

T ?

• Technological factors as main bottleneck

• Social acceptance growing• Political forces drive

technology

• Networks as a powerful tool to drive innovation

• Loose ties in open source development

• No growth in Africa and South America

• Europe and USA as innovators

• Asia with huge uncertainty


STEEP – People get used to electronic media1

• 250m 2bn users

• Social media

• Kids grow up online

Now Future

• Close to 100% coverage

• Virtual worlds next

• Next generation’s decision makers

Sources: http://findarticles.com/p/articles/mi_qa4041/is_200907/ai_n32128814/pg_7/?tag=content;col1 http://www.etableringutomlands.se/Bazment/3886.aspx


STEEP – Huge discrepancies throughout the world1

• Weak economic climate in Europe and the USA pushes cost-efficient solutions

• Increased number of Chinese students calls for improvements in productivity

Sources: Unesco Institute of Statistics 2010, United Nations Statistics Division 2010

Enrollment in higher education GDP growth per capita


STEEP – Environmental concerns of secondary nature1

• 1 Google search = 1 kettle of water

• Fossil fuel limited

• Developing nations’ govern-ments reluctant

Now Future

• Watch CO2 foot-print

• Environmental friendly energy

• Uncertainty regar-ding their position

Sources: http://www.v3.co.uk/vnunet/news/2233765/google-debunks-search-energy http://gamerlimit.com/2009/04/the-environmental-sustainability-of-the-games-industry/


STEEP – Political forces are a major technology driver1

• Internet censorship and supervision• Huge issue in Burma, China, Cuba, Egypt, etc.

• Governmental investments in R&D vary greatly

Sources: Reporters Without Borders 2010

2001 2002 2003 2004 2005 2006 2007 -

200,000,000.00

400,000,000.00

600,000,000.00

800,000,000.00

1,000,000,000.00

1,200,000,000.00

EuropeUSAChina


STEEP – Technology is the main bottleneck1

Software• Multiple platforms• Not user-friendly

Hardware• Computers not

good enough• Lack of bandwidth

Now Future

• Universal solution?• New interfaces?

• Better computers?

• 4G, mobile internet

Sources: Expert interview with Jeroen van Veen http://internetworldstats.com/stats.htm


Strong networks will foster HEiVW growth2

• External innovation becomes more important• More power and resources• Users become producers / open source trend• Time savings• Trust and fairness result in better outcomes

Sources: Cova & Cova 2002, Chan & Mauborgne 1997


S

T

E

E

P

Governments

Companies

Educational Institutions

Today: Fragmented landscape with loose ties2

Developers

Open source Closed source


Overcome six barriers to find the right peers…2

1

2

3

4

5

6

Geographical

Technological

Institutional

Ideological

Demographic

Ethnic

?

Sources: Birkinshaw 2007


…and four approaches to build your network2

low Difficulty to find partners high

Building relationships with unusual partners

Moving into uncharted territory

Create new networks in proximate areas

Seeking out new networks in distant areas

Low

Diffi

culty

of f

orm

ing

hig

h

Sources: Birkinshaw 2007


Higher education in virtual worlds – An outlook…3

• Home schooling trends swapping over • High school/Universities as pioneers• Entrepreneurship as innovation driver• Gain momentum through powerful networks


…split down to the world regions3

Europe

• Reluctance among higher education institutions• Pioneers will

show feasibility

North America South America Africa Asia

• Homeschooling trends• Universities with

podcasts• Bandwidth

issues

• Political leaders promise education for all• Technological

and economic issues

• STEEP forces prohibit any major development

• Political uncertainty• Technological

growth• High demand for

education in remote areas


BibliographyB

• Expert interviews with Jeroen van Veen, Steve Mahaley, John Fennessy and Erik Wallin

• Birkinshaw, “Finding, Forming, and Performing: Creating networks for discontiuous innovation”, 2007, California Management Review

• Chan & Mauborgne, “Fair process: Managing in the knowledge economy”, 1997, Harvard Business Review

• Chesborough & Appleyard, “Open Innovation and Strategy”, 2007, California Management Review

• Cova & Cova, “Tribal Marketing: tribalisation and its impact on the conduct of marketing”, 2002, European Journal of Marketing

• Limberg & vd Heyden, “Why Fairness Matters”, 2007, ECR Journal

• http://findarticles.com/p/articles/mi_qa4041/is_200907/ai_n32128814/pg_7/?tag=content;col1

• http://www.etableringutomlands.se/Bazment/3886.aspx• http://www.v3.co.uk/vnunet/news/2233765/google-debunks-search-

energy• http://gamerlimit.com/2009/04/the-environmental-sustainability-of-

the-games-industry/• http://internetworldstats.com/stats.htm

• Reporters Without Borders Annual Report 2010• Unesco Institute of Statistics 2010• United Nations Statistics Division 2010


Backup – Internet users worldwideBU


Backup – Internet penetration worldwideBU


Backup – Facebook Index RatesBU


Backup – Facebook penetration ratesBU


Backup – Fair Process CycleBU

See, engage, limit

Examine and check options

Decide, explain and formulate expectations

Execute

Evaluate, learn and adapt

CommunicationClearness

ConsistencyChangeability

Culture

Sources: Limberg & vd Heyden, “Why Fairness Matters”, 2007, ECR Journal


Backup – Performance comparisonBU

Sources: Chan & Mauborgne 1997

sse higher education steep and network analysis group 1b

Education

media management

stockholm school of

steep technology

steep huge discrepancies

bn users social media

steep political forces

coverage virtual worlds

virtual education