ssd consulting portfolio

T 818 631 9016 • F 818 670 7810 • E [email protected] • www.stuartsilverstein.com

Stuart SilversteinUX Strategy, Research and Design

UX Strategy, Research and Design PAGE 2 of 33STUART SILVERSTEIN T 818 631 9016 • F 818 670 7810 • E [email protected] • www.stuartsilverstein.com

Hello there!

Thanks for your interest!

I bring big picture perspective to teams looking to breathe new life into User Experience. In my 12 years plus in the design business I have done: UX/UI design, research, strategy, front end coding, brand development and creative visual work. I bring not only design skills, but business leadership to help organizations create strategy, build consensus, and create focus necessary for success.

Please review this document, and feel free to reach out if you have any questions, or if you need my assistance.


Background

HISTORY

“After 6 years in the design business, freelancing at various

agencies, and a stint as production artist for a Beverly Hills art

gallery, I decided to open my agency stuartsilversteindesign.

It mainly served small to mid-sized businesses. As the principal,

I was able to refine many skills: not only design, but coding,

programming, content strategy, and UX design.

In 2008, wanting to grow the business, stuartsilversteindesign

became Fetch! Creative. The agency grew to a team of 6

members, focusing mainly on e-Commerce business.

We worked on projects for: Hair Club for Men, Honda Motors,

Sysco Foods, Costume Kingdom, and Magnolia Pictures.

In 2010, the team merged with Studiofluid (www.studiofluid.com)

and I became Director of UX and Strategy for both agencies. We

did projects for AutoAnything, Garmont USA, The Smithsonian,

NYC Department of Education, as well as startups Espresso

Republic, eGood, and Community Collection.

Since then I have been consulting on Strategy, Research, Design

and Process. I bring big picture thinking to teams searching for

the fabled UX Unicorn, but have been up to now, unsuccessful in

finding it.”

BIO

Stuart is a native of Los Angeles. Stuart’s background started in visual

design and brand development first working as a production artist, then

moving to designer, working for the Woo Agency (2002), the California

Endowment (2003), and Where magazine (2004). But, A love of

lifehacking and usability translated into a transition from visual designer

to UX designer in 2007 and he hasn’t looked back.

He is a big picture thinker who processes information quickly and

turns ideas into reality, successfully combining his passions for

design, marketing, and web technology. He is obsessed with making

shopping carts work, maximizing usability, making sites easy to

comprehend, at the same time creating experience that delights and

connects with users.

In his 11+ years in the design business, Stuart has lent his talents

to great brands like Activision, Gateway, The Mattress Store, and

The Coffee Bean and Tea Leaf. He is also a contributor to UXBooth,

Smashing Magazine, as well as featured speaker for Internet Retailer,

and How Magazine Interactive on strategy, design and process flow.

Stuart graduated with Honors from the University of Miami, and is an

avid yogi, skier, and hiker, as well as a raw Vegan enthusiast.


Client Love

COMPANIES I'VE WORKED WITH:

Activision

AutoAnything

Coffee Bean and Tea Leaf

Community Collection

Fandango

Farmers Insurance

Gateway Computers

Hair Club for Men

Heartbeat Ideas

Honda Motors

Magnolia Pictures

McNeil/Zyrtec

NYC Department of Education

Smithsonian Institute

Studiofluid

Sysco Foods

System Pavers

Talentzoo.com

Universal Studios Hollywood

WHAT CLIENTS THINK:

“Stuart is a tireless and creative user experience designer. He is thorough in his approach and his energy and enthusiasm is infectious. The entire team rallied around him and was inspired by his insights and motivation.”Dena Siegel | Senior Director of Design, Fandango

“Stuart is an exceptional user experience lead. He consistently delivers thinking above and beyond what is asked of him, with thoroughly thought out solutions that surprise and delight. He brings a wealth of experience with him, and he will raise your expectations of what to expect from UX.”Charles Truett | Creative Director, Heartbeat Ideas

“You truly do a great job and we are truly heading in the right direction with our new identity.”

Pascal Van Den Berk | SVP of Marketing, AutoAnything

“We are incredibly impressed with your work, creativity, and most of all how smoothly you handle your projects.”Lee Zoppa | SVP of Marketing, Hair Club for Men


What I do

SKILLS

• Site Requirements

• Feature Set Prioritization

• User Stories

• Brand Strategy

• Persona Development/Segmentation

• Content Strategy

STRATEGY:

“Oftentimes ‘Strategy’ is ambiguous. For some, it is often thought

of as thinking about something, while doing nothing constructive

to actively resolve the problem. The act of consolidating ideas,

building consensus, prioritizing long term and short term goals,

and finally documenting them for everybody to follow seems to

be difficult in some organizations because of the amount of talk

without getting stuff done.

My thoughts are that strategy, mainly the discussion, resolution

and planning by a team, is never the end result. It is a plan to

move forward and make sure all team members understand the

challenges at hand and how we propose to solve them. I like to

help teams who are stuck with too much discussion, get action

plans to turn the plans into action. ”


What I do

SKILLS

• Competitive Analysis (Visual and Feature Set)

• User Interviews

• Consumer Surveys

• Usability Tests

• Customer Service Research

• Card Sorts

• Mental Models

RESEARCH:

“Research is one of my favorite parts of the process. It is the time

for a-ha moments. The process of research is not just about

verification of concepts. It’s the opportunity for one person who

says something in a way to give you insight you could not have

achieved any other way. It is the time to truly understand the

problem, and look at it from several angles before deciding the

best way to solve the problem, and find missed opportunities.

Research, however, is often a double edged sword. Too much

is counter productive, and not enough leads to guessing. So my

philosophy is get just what you need by defining the questions

you want answered. Distinguish the part of research necessary

for idea generation, and the part for verification, clearly define

which is needed, and propose techniques to answer questions.”


What I do

SKILLS

• Wireframing

• Prototyping (High Fidelity Browser based and Paper Prototypes)

• User Interface Design

DESIGN:

“Design is the portion of the process when the magic happens.

When we take all ideas and create a solution to an actual

problem. My approach to design is wholistic: part intuition,

part qualitative, part je ne sais quoi. Ultimately it is what we

have been “training” for in the research and strategy phases.

My approach to design is to use the research and strategy

qualitatively to help teams focus on a challenge, judging design

focused on the user and the goals of the project. At the same

time, I use intuition gained doing research. Finally, I complete

the puzzle by creating interactions that delight and encourage

discovery, without sacrificing task oriented behavior.”


What I do

LEADERSHIP:

“Getting a team unstuck can sometimes require an outside

perspective. Outside consulting can help breathe new ideas

into an organization that may be stuck in its ways creatively,

strategically, or even politically.

In my over 11 years of creative experience, 7 of those running

my own agency, I’ve been able to get teams on the right track,

collaborating with management, designers and marketing,

conducting workshops and clarifying goals, creating consensus

and plans to implement. All the while providing a creative, brand-

focused vision for your company and its customers.”

SERVICES

• Brand Strategy consulting

• User Experience process consulting

• Production/Design process consulting

• Workshops for building consensus and focus

• Keynote Speaking on User Experience, Design and Business.

UX DESIGN AND STRATEGY


Fandango.comResponsive refresh for a movie giant.

Overview: Fandango needed a refresh to the current website. There were several issues including building a responsive site, improving the User Experience, increasing revenue opportunities by increasing conversion at the same time creating new flexible ad products, including skins and Run of Site Ads, all in a responsive environment. The feel of the created site is modern and fresh, with app-like interactivity, and minimizing visual clutter.

My Role: Persona Development; a Cumulative Research piece, (which included conducting user research, plus consolidating all company wide research to create strategy); Information Architecture and Interaction Design.

Fandango.con::Movies


Home page

My Movies

My Theatres

Movie Overview

Add to my Movies

Organize movie date

Reviews

Synopsis

Trailers

Cast

Photos

Movies (Poster Wall)

Coming soon

News

Movie Guide

Showtimes

Top Box Office

Cast member

Other movies

Proprietary and Confidential Not To Be Distributed Subject To Confidentiality Agreement

Scenario 1 user path

9

Awareness Consideration Planning Purchase Theatre Post Show

Read IMDB

Hears about movie from a Friend

Reads reviews cursorily

Watches trailer

Sends link to wife for review

Uses My Theatres to �nd showtimes at favorite theatre

Looks up times

Sends mobile tickets to phone

Shows mobile phone

Goes directly to the ticket taker

Talks brie�y with wife about movie Buys Tickets on desktop

Posts comment to Twitter

Going to movies last minute with wife

Fandango Use

Ads viewed

Add Showtime

If Reserved

Choose ticket amount/type

Payment

Rewards Card/Promo

Code

Paypal

Fandango Bucks

New Credit card

Saved Credit Card

User Pics Movie/Showtime/Location

Pick Seats

Paypal Payment

Ticket purchase

Confirmation

Save Payment info

Marks event tickets

purchased

Share to SM

Email friends

Text/MMS Friends

Print out tickets

Mobile tickets

Create account/Save Payment

View theatre information

Additional offers

One Page Checkout

Enter Email Address/message

Email sent

Enter Mobile Number Confirmation

confirmation email sent

External dialog in additional window

Tickets sent

Get directions

Parking

Partial amount applied

Discountapplied

Go to Theatre

Enter Mobile Number Text Sent

Fandango.com Deliverables

User Scenario User Flow

User Flow

Prototype/Wireframe


S y m p t o m t r a c k e r

trackingDashboard medical

Welcome, Joe!My Profile

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community

Terms of Use • Privacy Policy • Contact Us

Dashboard > Graph Detail

weIghTNovoct Dec Jan ‘13

Baseline

+15

-15

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dashboard

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email Reports

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overlayscompare

your current Weight:

160 lbs

your average weight

176.5 lbs

Baseline

160 lbs

Range

+/- 15 lbs

Blood Glucose

Depression

Face

WeightWeight

165 lbs

Test Result: cortisol : 130 Blood pressure: 130/90


trackingDashboard medical



| Logout

community




Baseline

+15

-15

170

180

190

200

160

150

140

dashboard

2012 2013Jul 2011

add/edit markers

email Reports

Update Current

overlayscompare


160 lbs

your average weight

176.5 lbs

Baseline

160 lbs

Range

+/- 15 lbs

Blood Glucose

Depression

Face

WeightWeight

165 lbs

Test Result: cortisol : 130 Blood pressure: 130/90

Symptom TrackerResponsive application for Pharma Company.

Overview: The makers of Cushing’s Connection wanted to create a tool for patients to be able to keep track of their symptoms & medical information in order to help manage their information and recognize a relapse. Current methods were usually manual, whereby patients carry large amounts of pictures and medical documentation. This app allows the user to take photos, as well as enter numerical data, and qualitative data to create a complete picture of their health. The users can then email a copy of the report to themselves or a medical professional for review. This project was technology at its best, allowing the user to see new information in a new way in order to recognize health problems before they get serious. The application was a completely responsive effort, which scales all the way from mobile to full screen desktop.

My Role: User Research, Information Architecture, Interaction Design, Creative Direction, Prototyping, Responsive Development, Product Strategy & Feature Requirements

Fandango.con::Movies


HEARTBEAT WEST Cushing’s Connection Responsive Site • Corcept therapeutics January 28, 2013 • Version 01 • 19

User Journey: enter data

S Y M P T O M T R A C K E R

TrackingDashboard Medical

Welcome, Joe!My Profi le

Join the Cushing’s Connection Facebook Community

| Logout

Community

Nov 12 Dec Jan 13

160

180

140

01/13/13

eMail Reports

Dashboard

uPDateSYMPtoMS

Last update:Jan 13 2013

160lbs

Frequency: Daily

community190lbs.

current goal155lbs.

weIgHt

155 lbs.

Nov 12

160

180

140

Dec Jan 13


Frequency: Weekly

Face


140dl/mg

Frequency: Daily

community160 dl/mg Set goal

BLooD gLucoSe

Set goal


Frequency: Daily

MooD

community:

Nov 12 Dec Jan

MeDIcatIonS

01/13/13 Korlym Rx

10/15/12 Drug Number 2 OTC

07/15/12 Drug Number 3 Other

HIStoRY

01/13/13 Cortisol Level 130 Blood Pressure 120/90

01/13/13 Doctor : Pete Smith, MD Medication : Korlym

10/15/12 Drug Number 2


120Frequency: As Needed

coRtISoLBLooD PReSSuRe


120/90Frequency: As Needed

uPDateMeDIcaL

©2013 Corcept Therapeutics Incorporated •All Rights Reserved Join the Cushing’s Connection Facebook Communityterms of use • Privacy Policy • contact us



Welcome, Joe!My Profi le | Logout

Community

Join the Cushing’s Connection Facebook Communityterms of use • Privacy Policy • contact us

©2013 Corcept Therapeutics Incorporated •All Rights Reserved

SYMPtoM enteR InFoRMatIon FReQuencY LaSt uPDate cuRRent goaL

Last Updated: 01/13/13

(+) add Symptom

tRacKIng

Blood Pressure Daily Jan 12 2013

Oct 15 2012

Jan 12 2013

120/90

As Tested

Daily

120

155 lbs

cortisol

weight

How are you feeling today? Notes

Daily Jan 13 2013

Jan 13 2013

130 mg/dl 140Blood glucose

Weekly N/Anew Picture

Submit

Face

lbs

/

mg/dl

Please enter all current information in the highlighted boxes to track your symptoms . Please consult your doctor if you notice any irregularities.

tracking

Set goals View goals

Jan 12 2013

Jan 12 2013

Daily Jan 12 2013

Jan 12 2013Daily

This is why you want to track your Blood Jan 12 2013This is why you want to track your Blood Jan 12 2013This is why you want to track your Blood DailyThis is why you want to track your Blood DailyThis is why you want to track your Blood Pressure and what you should be looking Jan 12 2013Pressure and what you should be looking Jan 12 2013Pressure and what you should be looking DailyPressure and what you should be looking DailyPressure and what you should be looking for. Ici con cumqui sam eum quis doles Ici con cumqui sam eum quis doles Ici con cumqui sam eum quis doles et fugit, nobis volento corepra nobis et fugit, nobis volento corepra nobis arum qui a dolorum dem eos et quia arum qui a dolorum dem eos et quia voluptasime nihitae dolut et derspie Jan 12 2013voluptasime nihitae dolut et derspie Jan 12 2013voluptasime nihitae dolut et derspie Dailyvoluptasime nihitae dolut et derspie Dailyvoluptasime nihitae dolut et derspie nderovi tiumquibus auditempero tenihit Dailynderovi tiumquibus auditempero tenihit Dailynderovi tiumquibus auditempero tenihit acculloris maion et quiae non ent anihit,acculloris maion et quiae non ent anihit,

Jan 12 2013

Jan 12 2013




Community

SYMPTOM ENTER LATEST INFORMATION FREQUENCY LAST UPDATE CURRENT GOAL


(+) add Symptom

tRacKIng

Blood Pressure Daily Jan 12 2013

Oct 15 2012

Jan 12 2013

120/90 XXX/XX

As Tested

Daily

120

155 lbs

Cortisol

Weight

How are you feeling today Notes

Daily Jan 13 2013

Jan 13 2013

130 mg/dl 140Blood Glucose

Weekly N/Anew Picture

Submit

Face

lbs

mg/dl


tracking


tRacKIng

SYMPTOM

Blood Pressure

How are you feeling today

Weight

120Oct 15 2012As Tested Cortisol


Join the Cushing’s Connection Facebook Communityterms of use • Privacy Policy • contact us

©2013 Corcept Therapeutics Incorporated •All Rights Reserved

This is why you want to track your Blood Pressure and what you should be looking for. Ici con cumqui sam eum quis doles et fugit, nobis volento corepra nobis arum qui a dolorum dem eos et quia voluptasime nihitae dolut et derspie nderovi tiumquibus auditempero tenihit acculloris maion et quiae non ent anihit,



Welcome, Joe!My Profi le

©2013 Corcept Therapeutics Incorporated •All Rights Reserved Join the Cushing’s Connection Facebook Community

| Logout

Community

terms of use • Privacy Policy • contact us

S Y M P T O M T R A C K E R Welcome, Joe!My Profi leMy Profi le

©2013 Corcept Therapeutics Incorporated •All Rights Reserved Join the Cushing’s Connection Facebook Community

| LogoutLogout


Submit

MoVe anD ScaLe PIctuRe to FIt Face wItHIn tHe BoRDeRS

cancel choose another

Tracking

Add New Photo

User chooses image fi le (or takes pic for mobile).

Email Reminder

Medical

Adjust ImageScale/Move

MedicalAdd medical dialog

Medical Info and history

User adds image via OS (mobile/desktop)

Tracking with data fi elds

Dashboard after login

Stacey, Daily User

HEARTBEAT WEST Cushing’s Connection Responsive Site • Corocet therapeutics January 30, 2013 • Version 01 • 3

Dashboard




Community

Nov 12 Dec Jan 13

160

180

140

01/13/13

terms of use • Privacy Policy • contact us©2013 Corocet Therapeutics Incorporated •All Rights Reserved

eMail Reports

Dashboard

uPDateSYMPtoMS


160lbs

Frequency: Daily

community190lbs.

current goal155lbs.

weIgHt

155 lbs.

Nov 12

160

180

140

Dec Jan 13


Frequency: Weekly

Face


140dl/mg

Frequency: Daily

community160 dl/mg Set goal

BLooD gLucoSe

Set goal


Frequency: Daily

MooD

community:

Nov 12 Dec Jan

MeDIcatIonS

01/13/13 Korlym Rx



HIStoRY









uPDateMeDIcaL




Community


01/13/13

eMail Reports uPDateSYMPtoMS


160 lbs

Frequency: Daily

community190lbs.

current goal155lbs.

weIgHt


140dl/mg

Frequency: Daily

community160 dl/mg

BLooD gLucoSe

155 lbs.

Nov 12

160

180

140

Dec

155 lbs.

Nov 12

160

180

140

Dec Jan 13

Jan 13


Frequency: Weekly

Face

Set goal Set goal


Frequency: Daily

MooD

community:

Nov 12 Dec Jan 13

MeDIcatIonS

01/13/13 Korlym Rx



HIStoRY









uPDateMeDIcaL

Dashboard


TrackingDashboard

Medical

Welcome, Joe! My Profi le | Logout

Community

Dashboard

eMail Reports

uPDate

SYMPtoMS

Set goal


Frequency: Daily

MooD

community:

Nov 12 Dec Jan 13

MeDIcatIonS

01/13/13 Korlym Rx


HIStoRY









uPDateMeDIcaL

©2013 Corocet Therapeutics Incorporated •All Rights Reserved





CommunityTracking

01/13/13


eMail Reports

Dashboard

uPDateSYMPtoMS


160lbs

Frequency: Daily

community190lbs.

current goal155lbs.

weIgHt

155 lbs.

Nov 12

160

180

140

Dec Jan 13


Frequency: Weekly

Face


140dl/mg

Frequency: Daily

community160 dl/mg Set goalSet goal

BLooD gLucoSe


Frequency: Daily

MooD

community:

Nov 12 Dec Jan 13 Nov 12 Dec Jan 13

160

180

140

MeDIcatIonS

01/13/13 Korlym Rx



HIStoRY









uPDateMeDIcaL

1280 dip (large Desktop) 960 dip (ipad horiz, small desktop) 768 dip (ipad vertical)320dip

(mobile vertical)

960 dip

HEARTBEAT WEST Cushing’s Connection Symptom Tracker • Corcept Therapeutics February 18 - Functional Specs • Version 5 • 14


trackingDashboard Medical



| Logout

community


Dashboard > Graph Detail (Image)

DecNovoct 12 Jan ‘13

dashboard

Last Updated: 01/13/13 Update CurrentView animated Progression

165 lbs

2012 2013Jul 2011

Blood Glucose

Depression

Face

Weight

Face FaCe overlayscompare

6

7

8

9

10 11

2 31

5

4

Dev Notes

1. Title of page

2. View toggle works same as graph. Has a different icon to indicate images.

3. Works same as graph, but adds to the bottom 3rd of the page. However they can add images to compare to this as well (hump, hair loss, straie, etc).

4. Works same as graph. Medical indicators will appear just above top line in the comparison line graphs at the bottom.

5. Image for “Face” tracking. Has hover state. Opens Time Lapse dialog box with this image preloaded in the main image slot.

6. Comparision image. This could be images from the “striae category. Any additional comparisons will be added to the bottom. Should not cover up comparison graph. If so, then pane becomes scrollale.

7. Companison line graph

8. Scroll bar. Works like graph scroll bar.

9. Date of last entry for this symptom.

10. Opens Time Lapse with the latest image in the main slot.

11. Takes user through the upload Phot sequence. This will use the default image picker in the OS, and go to scale. See p 18

960 dip

HEARTBEAT WEST Cushing’s Connection Symptom Tracker • Corcept Therapeutics February 18 - Functional Specs • Version 5 • 12


trackingDashboard Medical



| Logout

community




Baseline

+15

-15

170

180

190

200

160

150

140

dashboard

2012 2013Jul 2011

add/edit markers

email Reports

Update Current

overlayscompare


160 lbs

your average weight

176.5 lbs

Baseline

160 lbs

Range

+/- 15 lbs

Blood Glucose

Depression

Face

WeightWeight

165 lbsTest Result: cortisol : 130 Blood Pressure: 130/90

2

12

4 5 6

11

10

9

17

20

21

22

23

24

25

25

19

1513

14

16

18

31

7

8

Dev Notes

1. Title of pge (symptom)punctionation or mix.

2. Months marker - by default a 960 display should show four months to start. A larger display will expand out proportionately.

3. Graph View toggle - has active state

4. List View toggle - Toggles with Graph view. Must show active state.

5. Compare drop down. This will only show the symptoms that the user is tracking (same as listed on left hand nav) 5a. Compare button toggles open/close of menu 5b. The blue is the active state of the item. As soon as it is active. It shows up as an overlay on the map - see item 11. It will be a line. There will also need to be a hover state on this as well. 5c closes the menu

6. Overlay menu. This works exaclty as the above menu, except it displays items as points. See items 10 + 24. All the entries in this menu are fixed (the same for everybody at any time.

7. Unit indicators - defsult functionality on Chart API is fine.

8. Time indication

9. Data Point. Marks a time and spot an entry has occured. Has a toggle on click, Which indicate the result.

10. Medical indicator. Works same as point, execpt shows: Date, Medical type (Doctor, Medication, Diagnosis, etc), and entry - Same info as shows up on medical history.

11. Compare overlay.

12. Marker overlay. Baseline and goal will be different colors from the range (no 13)

13. Range indication line

14. Advancer. Should advance one month at a time. Should have ease in animation if possible. The entire section should be swipable to move on a mobile device. If needed, there may be a circular loading bar after swipe, and prior to display of info.

15. Number indicator of range. This is marked above and below the baseline number. For instance, 15lbs is the range on this. A marker 15lbs above and 15lbs below are indicated. If the entry is outside of this, an email is sent, and a notifcation appears on the dashboard.

16. Zoom in/out. Should expand contract time as clicked. No special animation required. Circular loading bar if needed between clicks.

17. Scroll bar. Slides main timeline, and shows how much of it is visible by how wide it is. If we can add a graphic of the chart as a background image, that would be great!

18. Last weight entry

19. Average of all entries. Round to nearest 0.5

20. Baseline as indicated in the marker. If no entry use the very first entry.

21. Range as indicated in the markers section. If no entry you can put a “none entered” in the place of the numbers.

22. Link to Tracking page

23. Link to Edit Markers

24. Link to open eMail Reports dialogue

25. Tabbed navigation of all symptoms being tracked. Center section will do an ajax call and refresh center section upon selection of tab. The order of these will remain the same as it is on the Dashboard: Images, Scales, Numeric. Tabs will have active and hover states.

compare

Blood GlucoseFace

done

5b

5c

5a

overlays

Medical Medications Test Resultstracking Symptoms Notes Markers

done

10/20/2013 160 lbs.

Symptom Tracker Deliverables

User Flow

Annotated Wireframes

Box Model


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29,000 Somali children under age 5 have died due to the famine. please help by donating to my fundraiser, remember every bit helps!

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Companies ChangeCauses Businesses, Causes, and People Search

Love eGood? Invite your friends Joe Smith 2

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Stuart Silverstein 09.21.11 11:15AMThat's really tragic. How can I help?

UNICEF North America 09.21.11 11:15AMUse eGood when you shop. ;)

29,000 Somali children under age 5 have died due to the famine. please help by donating to my fundraiser, remember every little bit helps!

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Companies > Restaurants > Chili's Grill & Bar

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eGoodChoose Companies That Choose Good.

Overview: eGood is a startup launching in Q2 2012 that allows businesses, causes and consumers to connect. The site allows consumers to search for businesses that are connected with causes, as well as engage with them. The site also has a management system for businesses and causes to track their sales and contributions, as well as view stats of change created.

My Role: Brand Strategy, Consumer Research, Information Architecture, Interaction Design, Prototyping, UX Strategic Consulting, Web Design. I was part of the core product design team, helping the team focus and develop a release schedule and feature set.

eGood: Wahoo’s Fish Tacos


User signs up on Mobile/Web

Email- confirm sign up [1]

User confirms email

User forgets password

Email sent to reset password

[1]

User clicks link to reset password

User resets password

Email - password reset

confirmation [1]

Email - Welcome - how eGood

works [2]

User searches for businesses

Email reminder to use eGood p[5]

User doesn't make a

transaction

User comments

User Follows Businesses, Causes and

People

Email - Comment posted [1]

Notification: Comment made

Once weekly email updates on cause changes by

business [3]

Notification - User following you

User visits restaurant

Business creates account for user

User Checks in User makes transaction

Email - User transaction created [1]

Email - Business - total posted for

day [1]

Email - Cause - total posted for

day [1]Notification:

Transaction made

Email - Account creation -

complete your profile [4]

LEGEND

Emails

Notifications

Email Templates

1. Notification

2. Welcome

3. Weekly update

4. Complete your profile

Primary Action

5. Reminder to use eGood

2ndary

MAIN PATH

SIGN UP ENTRY 1 & 2

SIGN UP ENTRY 3

eGood for Causes

PAGE 4 of 6

Client: Swire PROJECT: eGood Tangible Futures November 2, 2011 Studiofluid, Inc. http://studiofluid.com

PAGE 25 of 26eGood: Competitive Analysis www.studiofluid.com | (323) 309 3396 | [email protected] Studiofluid, Inc.August 12, 2011

Business Discovery

Social Communication

Mobile Focus

Offline purchasing

Fundraising Events

Direct Donation

Follow Up w/ Causes

Connects Causes & Companies

Loyalty Rewards

Gamification Christian based

Opportunities

Primary

Social focused apps

Fundraisers

Purchase for donation

2ndary

PAGE 3 of 7Client: Swire PROJECT: eGood MVP Storyboards November 2, 2011 Studiofluid, Inc.

Customer Desktop Experience

He thinks it sounds like a good idea and decides to check it out. He browses his area to see what businesses are already signed up, and what causes they are supporting.

eGood seems like something he’d actually use, so Tom signs up, and downloads the app for his smartphone.

Tom hears about eGood on a blog that he frequently reads.

¹ FAVORITES / NOTIFICATIONS: Is there a way to create a “to-do” (such as Foursquare) or “favorites” (such as Yelp), so that you can refer back to places of interest or even get notified of places when you’re in the area?

Tom continues browsing the desktop site for businesses in his area. He discovers a few new places he’d love to visit someday. ¹

He also looks for one of his favorite lunch places, Portos Bakery, which is currently not in the eGood system. He clicks on the “Suggest a Business” button, enters their name, city & state to search, and is served up a match. He clicks on “SUGGEST.”

Companies ChangeCauses Businesses, Causes, and People Search

Love eGood? Invite your friends Joe Smith 2

©2012 eGood, Inc Terms of Use Privacy Policy Support Contact UseGood for CauseseGood fpr Businesses

CompaniesFriends CausesEverything


LikeComments (2)


LikeComments (2)


LikeComments (2)


LikeComments (2)


LikeComments (2)


LikeComments (2)

from UNICEF NORTH AMERICA 09.22.11 2:15PM

from UNICEF NORTH AMERICA 09.22.11 1:15PM

from Chili's Grill and Bar 09.22.11 12:15PM

from Stuart Silverstein 09.21.11 11:15AM

from UNICEF NORTH AMERICA 09.22.11 10:00AM

from UNICEF NORTH AMERICA 09.22.11 9:00AM

3% 5% 10%

Chili's Restaurant

5% to UNICEFReataurant: American

Restaurants (15)

Nightlife (10)

Shopping (5)

Food (12)

More (12)

Professional (6)

121 Businesses that give back in this area

What are you looking for?

Studio City, CA

Restaurants, Hair Care, etcSearch for

Near

Search

eGood Businesses All BusinessesRedo Search in Map

Connect to another network to find your friends:

Joe Smith Stuart Silverstein

Ben Thompson

View all suggestions

Joe Smith Stuart Silverstein

Ben Thompson

People you May Know

My Stats

Total Contributed

$500.55150Total Causes You've Supported

102Total Suggestions

1,200Total Check Ins

2

1

eGood Deliverables

Annotated Wireframes (in Axure)Fake promo piece for pitch

Competitive Analysis

User Storyboards


Sam Nicholson Contribution: $1,239

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed gravida, ligula quis varius dignissim, lorem libero fau cibus nulla, sit amet porta dolor risus vitae justo. Aenean imperdiet nisi non tortor mollis elementum. Nullam ac li bero vitae dolor ullamcorper dictum ac quis metus. Ali quam imperdiet velit convallis tellus pretium gravida.

eGood

My Business

Edit

My Info Following

Sam Nicholson

Edit Headshot

X

Connect with Facebook

Connect with Twitter

Connect with Google +

Edit Profile

Search Updates Check In Causes My Profile

12

PAGE 26 of 58EGOOD iPhone App Wireframes September 27, 2011 www.studiofluid.com | (323) 309 3396 | [email protected]

My Profile > Edit

Tapping on pin reveals Business Detail.eGood listings are differentiated from other results by the pin design. (Op-tional: various percentage levels also differentiated)

eGood Logo removed. Yelp does same thisngEntire screen will do a box flip once

the list icon is pressed Barbeque X

3%

1%

2%

1%

1%

Refresh Results

Chilis Restaurant 1371 Gladstone St. 5% to The Red Cross

5%

Powered byGoogle Places

Note: To illustrate the flexibility of the Search Bar, this could also theoretically be the search results for “Red Cross”, “Gladstone”, “Chilis”, “Ribs”, etc. Keywords are pulled from all available data, including associated causes, and Google Places con-tent and reviews.


12

Filter

eGood (3) Other Businesses (36) All (39)


Search > Map View (Search Results)

Tiger Woods Foundation, Inc. Our Mission: We deliver unique experiences and innovative educational opportunities for youth...

100 Black Men of America Our mission is to improve the quality of life within Groups by enhancing educational and...

AIDS Fund AIDS Fund supports HIV/AIDS education, prevention, and services in the Delaware Valley by raising dollars...

Feeding America Nation’s leading domestic hunger-relief organization, annually securing and distributing groceries to over...

Human Rights Campaign Foundation Provides information and resources to educate the public and foster sound public policy to end...

Mothers Against Drunk Driving Founded by a mother who lost her daughter, we work to protect families from drunk driving and underage...

PAWS Atlanta We are the area’s largest and oldest No-Kill animal shelter, providing medical care, food and housing...

eGood

Human Rights Sort By .

Back


12


Causes > View Charity Organizations (Category View)

eGood MobileAn App for Finding Businesses That Give Back.

Overview: The eGood mobile allows the users to find businesses on the fly. The mobile app allows consumers to search and find businesses that are connected with causes, as well as browse causes to support and people to follow. The business version of the app also includes a transaction module to capture transactions via check in.

My Role: Brand Strategy, Consumer Research, Information Architecture, Interaction Design, Prototyping, UX Strategic Consulting, and Creative Direction.

Tapping on pin reveals Business Detail.eGood listings are differentiated from other results by the pin design. (Op-tional: various percentage levels also differentiated)

eGood Logo removed. Yelp does same thisngEntire screen will do a box flip once

the list icon is pressed Barbeque X

3%

1%

2%

1%

1%

Refresh Results

Chilis Restaurant 1371 Gladstone St. 5% to The Red Cross

5%

Powered byGoogle Places

Note: To illustrate the flexibility of the Search Bar, this could also theoretically be the search results for “Red Cross”, “Gladstone”, “Chilis”, “Ribs”, etc. Keywords are pulled from all available data, including associated causes, and Google Places con-tent and reviews.


12

Filter

eGood (3) Other Businesses (36) All (39)


Search > Map View (Search Results)

Search X

eGood

Featured Cause or Promotion

Animals 25

Arts & Crafts 19

Religion 11

Disaster Relief 61

Education 39

Environment 97

Health 9

Human Services 67

Peace 40

Poverty 112


12

My Causes 150


Causes


Boots Poles soCKs MoUNtAIN sAFetY teChNologY FAQ

PRoDUCt INFo AwARDs & RevIews YoU MAY Also lIKe:

ZOOM

eNLARGe

VIeWS

DescriptionPowerful, progressively-flexed, potent. The Delirium is expert stiff, our stiffest Men’s Freeride Boot. Drop into tough off-piste snow and find yourself in a delirium of joy. The last is perfect: wide in the forefoot for serious skiers, inevitable bunions and bone spurs, with a snug, secure heel for a solid edge.

The lower shell is double-injected with a stiffer internal ìpodî that secures your foot in solid comfort and links seamlessly to the outer frame for incredible leverage. The High Overlap transmits power directly to the medial mid-foot, exactly where you need it for precise ski control. Soles are quickly changed, snapped-in and secured with three bolts per boot. Forward lean adjustment is a no-brainer with three distinct positions, regulated by one hex bolt. The Delirium closes with lightweight, magvnesium buckles.

Colors: Red/Stone Size Range: 4 -11 US

TechnologyPower Wrap is our liteweight system, that uses our different injections fine-tune the lower shell for comfort.

Activities: Ski Mountaineering Alpine Touring Freeride

Binding Types: NTN

Weight: 2.25 lbs (1.2kg)

Closure System: 3 Buckles

Flex Index: 110

Cuff Rotation: 10 degress

Forward Lean: 10 degrees

Sole Length: 14.5”

Shell width: 100mm

Shell Material: Polyeurathane

Specs

Life-Link Shovel $79.95

Bridgedale Sock (M) $39.95

CUstoMeR seRvICe

Dealer LocatorTrack My OrderReturns/ExchangesShipping InfoFAQ

CoMPANY

HistoryCareersNewsBlogPress

CoNtACt Us

(800) 555-5555Send a Message

Privacy Policy | ©2012 Garmont USA, LLC

Masterlite $789.95

read all reviews

FIND A LOCAL ReTAILeR

VIeW ONLINe ReTAILeRS

BUY DIReCT

CoLoR:

expanded on click

Pebax® WebFrame Shell

G-Fit Light Liner

Tongue Construction Liner

G-Fit Light Liner

G-Fit Liner

Nemqui dit dolendebis el ent, ute voluptas eost eribus. To maio. Omnim elique rem ra pra dolum facipsandisi

Find out more

enter city, state or zip GO

Masterlite $549.95

Mac Daddy of the freeride.read all reviews

FIND A LOCAL ReTAILeR

VIeW ONLINe ReTAILeRS

BUY DIReCT

CoLoR:

SALe

$789.95

Mac Daddy of the freeride.

Google

Garmonthttp://www.garmontusa.com/

650 pixel height

800 pixel height

ski outdoor tactical Resources CompanySki > Boots > Masterlite

PAGE 3 of 23Client: Garmont USA PROJECT: Website Design December 29, 2011 Studiofluid, Inc. http://studiofluid.com

Ski: Product Detail

GarmontA New Interpretation of a Classic Outdoor Brand.

Overview: Garmont is a hundred year old Italian outdoor footwear manufacturer located in the Italian Alps. The company was looking to refresh its brand in North America, and at the same time improve usability and online sales, without threatening current dealers’ share of the market. As part of the Studiofluid team, I helped create a content, design and brand strategy based on our research with customers to prioritize user needs, and focused on how to develop the brand online, at the same time re-creating a usable architecture that made sense.

My Role: Brand Strategy, Consumer Research, Information Architecture, Interaction Design, Prototyping, and UX Strategic Consulting.

Garmont

Ski Outdoor Tactical CompanyResources

Find a Dealer

Bridgedale Life LinkRottefella

Login

Cart: 1 Item $xxx.xxSearch S

GARMONTGarmont

Delirium $799.95

Product Info Awards & Reviews You Might Also Like:

Men's Bamboo Hiker$18.95

Description Technology

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam interdum pulvinar nibh. Maecenas eget nunc in justo rhoncus aliquam. Phasellus nisl mi, convallis ut, lacinia vel, sodales tempus, ante. Praesent eros. Aenean feugiat

Shell


Liner technology

This is the Mac Daddyí of freeride boots. Powerful, progressively-flexed, potent. The Delirium is expert stiff, our stiffest Men's Freeride Boot. Drop into tough off-piste snow and find yourself in a delirium of joy. The last is perfect: wide in the forefoot for serious skiers, inevitable bunions and bone spurs, with a snug, secure heel for solid edge control. The lower shell is double-injected with a stiffer internal ìpodî that secures your foot in solid comfort and links seamlessly to the outer frame for incredible leverage. The High Overlap transmits power directly to the medial mid-foot, exactly where you need it for precise ski control. Soles are quickly changed, snapped-in and secured with three bolts per boot. Forward lean adjustment is a no-brainer with three distinct positions, regulated by one hex bolt. The Delirium closes with lightweight, magnesium buckles.

LifeLink Ski Poles$18.95

Award Logo

Specs

Flex Index:101

ActivitiesSki MountaineeringAlpine TouringFreeride

Closure System:3 buckles

Binding type:NTN


12

Forward Lean10 degrees

Sole Length:14.5"

Cuff Rotation10 degress

Weight:2.25 lbs (1.2kg)

Contact UsCareersCustomer Service Company Privacy Policy | ©2012 Garmont USA, LLC

Dealer LocatorTrack My OrderReturns/ExchangesShippingFAQ

HistoryNewsBlogPress

Your email address

Sign up to receive product annoucements and updates from Garmont

send

Boots Poles Accessories TechnologyFit Finder™ FAQAwardsBindingsSocks Ski > Boots > Delirium

High Overlap vs. Tongue construction

Shell width:100mm

read all reviews

Mac Daddy of the Freeride

Shell Material:Polyeurathane

Colors: Red/StoneSize Range: 4 -11 US

zoom

Enlarge

Find a local retailer

Online retaliers

Buy Direct

3

1

8

2

7

4 5

6


Choose sex

Choose product

Ski Boots

Male Female

Choose Activities

Binding type

Flex Index Weight

Ski Mountaineering Alpint Touring Freeride Telemark NTN Tech AT 70-90 91-110 111+

Not sure on entries? kg? lbs? relative weight?

During the week of october 3-7, 2011 we interviewed 15 people by telephone who had recently purchased from Garmont. of the 15 people we spoke with, 12 were consumers and 3 were dealers.

Customer Types

our respondents were divided into 4 groups (Outdoor, Ski, Accessories, and Tactical) with more than half overlapping into one of the other areas. they were recent customers and part of an opt-in list, who we contacted by email about participating in the survey. Participants each received a pair of Bridgedale socks for their time. the following information also includes data observed in web analytics and interviews with Garmont employees and the customer service team.

customer interviews

PAGE 15 of 28CREATIVE BRIEF: Garmont Website — © Studiofluid, Inc. 2004-2011 http://studiofluid.com

Product Finder: Ski Boots

Lite Alpine Touring/Race Randoee

1. I need a boot for (hold shift key to select multiples):

Step 2 of 3

Alpine Touring

NTN 75mm

2. My binding type is:

Show my results

Alpine SkiingTelemark Skiing Freeride Skiing Backcountry Skiing

Soft bootsYou like a nice comfy ride, even at the expense of performance.Flex index >100

Stiff bootsThis doesn't hurt, just high performanceFlex Index 100-120

3. I prefer(hold shift key to select multiples):

Extra StiffUltra responsive. Flex Index 120+

Ultra lightGreat for touring

Ultra durableIf you abuse your gear

4. I need a boot weight that is:(hold shift key to select multiples):

Somewhere in between

Clear selections Back

ISO Alpine Tech

21

Rick Megan Ryan Gary

type Ski Purist aspiring Hiker tactical Dealer

core message(s)

› Durable gear › High quality › technical product

features › european design › customer support › Stand behind product › Legacy › our Ski Boots fit

› fit, fit, fit › Durable gear › Helpful in selecting

product › Different from other

mainstream brands. › History

› Great fit › reputable name › Product durability › easy to order › Hassle free returns

› Garmont is high quality, high performance, great fit.

› thorough information › Solid marketing

materials › Garmont understands

what dealers need (ordering info, stock…)

tone › Straight forward › Dedicated › Honest › expert › authoritative › Product focused › no Hype

› aspirational › instructive › empowering › experienced › time tested › empowering

› Straight forward › tough › Durable › Dedicated › no Hype › Helpful

› aspirational › Dedicated › caring › empowering

features › easily digested technical information

› Locations to buy and try › easy online ordering › information on previous

products › Latest and greatest info

on new products › compatibility

› Product reviews › materials info › Which boot is right? › How to get the right fit

› Simple checkout › Scannable text › confirmation on

technical specs of product

› Warranty info

› Loves history of the brand - long time follower

› information to talk to customers about

› current inventory info › Sexy promotional

materials › Let people know what

he’s got in stock

functions › online ordering › infographics on

technical info › tech corner › Warranty info › return info - easy

returns › Historical product

reference

› Warranty › Peer Product reviews › fit finder › Product finder › Dealer locator › Brochure download

› Specs on products › online ordering › Shipping price and

delivery date › Prominent Guarantee/

Warranty

› Dealer locator › Great product photos-

360 views › inventory status › return policy › Warranty policy › Brochure download

core Users

PAGE 10 of 28CREATIVE BRIEF: Garmont Website — © Studiofluid, Inc. 2004-2011 http://studiofluid.com

Garmont Deliverables

Research Brief

Personas

Wireframe - Product Finder


Search

Brooklyn DemocracyWeb DuBoisThe CoastersSmithsonian Birding Society

Deborah Jaffe Online

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Deborah Jaffe has earned the Green Thumb Badge.June 21, 2011 at 1:30pm | Reply (0) | Like | Delete

Sean Jones said:Great job everyone! I had a fun time doing that last project.June 21, 2011 at 1:30pm | Reply (0) | Like | Delete

Jerry Schiele posted a new quest:Media Smarts: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum do-lore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.June 21, 2011 at 1:30pm | Reply (0) | Like | Delete

Sean Jones is now friends with Deborah Jaffe.June 21, 2011 at 1:30pm | Reply (0) | Like | Delete

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Welcome, Rupert!

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Progress: Needed for Next Level:

4Badges

1200Reward Pts.

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You have 10,950 Pts.Current Quest: Media Smarts

Level 25: Lorem Ipsum Dolor

Level25 of 99

Quest revisions needed! You have received feedback on the following Quest submissions:Current Events, Digital Self, Media Smarts

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Quest accepted!Current Events, Digital Self

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Welcome to BadgeStackhttp://www.badgestack.com/

PAGE 3 of 45Client Website: 00 August 29, 2011 www.studiofluid.com | (323) 309 3396 | [email protected]

Member Homepage/Launchpad

Alternate notification state(condensed for space, should be the same width.)

Learning TimesBadge Game to Encourage Learning

Overview: Originally called DIG/IT, Badgestack was a product that I helped design with Studiofluid for the NYC Dept of Education for at risk youth to learn how to be a digital citizen. The platform was so successful, that the team that created it, had several requests to repurpose it for several institutions including the Smithsonian, the University of Wisconsin, and Longwood University. The new platform was created to be easily extensible (which included an online conference platform as well as advanced communication and teaching features), as well as customizable so companies can create their own skin and badges. The product was recognized by Mozilla for its outstanding use of Open Source Badges. My Role: User Experience Strategy, Information Architecture, Prototyping, Interaction Design and Visual Design.

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©2011 Learning Times, Inc | Privacy Policy | Terms of ServicePlayers | Badges | Quests | Forum | About | Groups | My Profile

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750

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SearchFind Quests

It’s time to evaluate how your use of digital media affects the quality of your life. If you are texting 3 hours a day, are you skimming or reading in-depth? How does texting impact the other people in the room with

It’s time to evaluate how your use of digital media affects the quality of your life. If you are texting 3 hours a day, are you skimming or reading in-depth? How does texting impact the other people in the room with

It’s time to evaluate how your use of digital media affects the quality of your life. If you are texting 3 hours a day, are you skimming or reading in-depth? How does texting impact the other people in the room

It’s time to evaluate how your use of digital media affects the quality of your life. If you are texting 3 hours a day, are you skimming or reading in-depth? How does texting impact the other people in the room with you?



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Congratulations on leveling up to the next set of quests and missions. How’d you do in the first set? Now that you get the idea of being connected and all it involves, we are going to apply this to figuring out what you’re going do with your life. No, baby bird, we’re not pushing you out of the nest. Not yet anyway. But you could use these connections to take a look at possible careers and maybe how you can go to school so you can get those careers. So hang around for this next set of badges – 5 more and a mission – and see what you can do.

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:: DIG/IT :: Adventures in Digital Lifehttp://www.dig-it.org

PAGE 1 of 9DIG/IT Website: Wireframe r01 June 24, 2011

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Zac and Christina Janet

User typeconference participants presenter

features › Prior: View session information, register for conference, rSVp for event, View previous conference content

› During: gain badges for viewing content. interact with vendors and sponsors. See where “action is” at conference. attend live events. interact with other participants, hosts and speakers during the events. access Speaker files (deck, handouts, etc).

› Post: View completed sessions afterwards. interact with attendees and presenter. access Speaker files (deck, handouts, etc). find other participants with common interests.

› conduct session › answer questions › network/interact with attendees › Submit files for presentation on the site. › Upload presentation information via call for

proposals. › edit descriptions of bio and session details › all functions of participants.

functions › Browse conference sessions › View sessions › View Speaker info- Slides, bio, badges › comment on sessions › check technical requirements › Share on SM › Visit “exhibit hall” - send email, view videos and

photos, company information › View Member list and detail › Download .ics reminder › Set time Zone › pay for conference tickets › list of participants in a “room.” › Update profile and notification settings › Discussion forums (via comments on session post) › email conference receipt › email reminders of event time and/or rSVp’s

› Start Session › check technical requirements › Share on SM › Hand over presentation to the next presenter

when finished speaking › edit profile (bio/session) post & Upload files.

core Users

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Could you be more successful? Feel more confident? Have a better love life? Be more proud of who you are? What else could hair regrowth do for you?

All testimonials are provided with the ex�pressed written consent of the clients and patients shown. Hair Club® and Hair Club Medical Group® protect the confidentiality and records of all our members.

Sitemap | Privacy Policy | Terms of Use | Employment Opportunities | Links | Blog | Contact Us

© 2011 Hair Club for Men, Ltd. All Rights Reserved Hair Club®, Hair Club for Men®, Hair Club for Women®, Max�x�am®, Hair Club for Kids®, EXT-Ex�treme Hair Therapy®, Bio-Matrix�® ,Strand-by-Strand®, Polyfuse®, Bio-fuse®, The Time is Right® are registered trademarks of Hair Club for Men, LTD, Inc. Hair Club Medical Group™ is a network of hair transplant physicians whose practices are managed by Hair Club®.

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PAGE 10 of 20Client: HairClub PROJECT: Website Design December 19, 2011 Fetch Creative Marketing

Results Gallery

Hair ClubNew Look for an Established Name in Hair Care.

Overview: Hair Club wanted to evolve its brand online to appeal to a higher end customer. The website contained outdated and duplicate information, losing current prospects. Through customer interviews, research, competitive analysis, and brand strategy, we pushed the brand forward into a new fresh direction, while completely overhauling the content, redesigning Information Architecture, and clarifying brand strategy online.

My Role: Brand Strategy, Information Architecture, Consumer Research and Profiling, Content Development, Interaction Design, Project Management and Creative Direction.

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Non-surgical Bio-Matrix� Client since 2008

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© 2011 Hair Club for Men, Ltd. All Rights Reserved Hair Club®, Hair Club for Men®, Hair Club for Women®, Max�x�am®, Hair Club for Kids®, EXT-Ex�treme Hair Therapy®, Bio-Matrix�® ,Strand-by-Strand®, Polyfuse®, Bio-fuse®, The Time is Right® are registered trademarks of Hair Club for Men, LTD, Inc. Hair Club Medical Group™ is a network of hair transplant physicians whose practices are managed by Hair Club®.

Google

HairClub - Hair Loss Solutions for Men and Women

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SIgN Up FoR yoUR FREE CoNSULTaTIoN

Call Toll Free(888) 888-8986Find a location enter zip

For Men For Women Results about Hair Loss about Hair Club

Google

doWNLoad yoUR FREE Copy Today

“guide to Caring for Fine, Thin and Stressed Hair.”

FINd oUT MoRE

PAGE 1 of 20Client: HairClub PROJECT: Website Design December 19, 2011 Fetch Creative Marketing

Home Page

Hair Club Treatment Centers for Hair Loss & Thinning Hair


Hair Club Content Review 1 of 3

Page Name Summary Media needed Notes

Home Treatments offered, branding statements,

Treatments for Men Summary of products for men

Non-Surgical List of non surgical options with short summary

Hair Replacement (Bio matrix) Summary on Hair replacement - short description of below items

What is Hair Replacement Explains what exactly it is, how it works and is applied

Hair Replacement ProcedureStep by step description of the procedure (how many visits, how it's made, how long it takes, timeline)

StylingList of styling options and advantages of having a stylist who specialized in Hair replacement

Pics of stylists?

Gradual option Show pictures of gradual replacement over timePictures of replacement over time

We have this on our drive. Need to confirm who had what done.

How are HC Hair replacement products different

Key differentiators about HC products and other products. Talk about quality

Infographics and/or closeup pictures

EXT Kit What's included, results, types of hair loss it works best forAny result info if available

Laser CombWhat's included, results, types of hair loss it works best for, FDA Information, how it works, how to use

Any result info if available

Surgical (Surgery & Transplant options) Summary of treatment

Surgery Candidates What types of hair loss are typically served by Surgery

FAQ Frequently asked questions

Procedure Step by step pictures and timelineProcedure video and or pictures

Questions to ask your doctor A list of questions to ask your doctor and why to ask them

Ask Doctor GaffneyQuestions for the doctor. A way for prospects and clients to engage with the brand. Plus answer questions that are on the mind of consumers

FUE Explanation of procedure, why it is done infographics

FUT Explanation of procedure, why it is done infographics

Eyebrows Options for eyebrow replacementPictures of eyebrow patient before and after

Financing Financing options. Can be vague or detailed depending on options. We need any relevant info to be included.

Hair Therapy vs Hair Transplant Benefits of each, why do one over the other

Treatments for Women Intro to women's treatments. Statement about emotional traumaWhatever the latest women photos. Lifestyle shots as well if available

Will have more supportive tone than men's section

Hair Replacement (Bio Matrix) Explains what exactly it is, how it works and is applied

TrimaWhat's included, results, types of hair loss it works best for. Any differences between Trima and EXT?


Most info from other section carried over with minor edits

EXT What's included, results, types of hair loss it works best forAny result info if available

Most info from other section carried over

Laser CombWhat's included, results, types of hair loss it works best for, FDA Information, how it works, how to use


Most info from other section carried over

Female Hair Loss

Female treatments Types of treatments available - whether HC or Not

Causes of Female Hair Loss unique needs of women vs men.

Male vs Female Hair Loss How Female hair loss differs from Male

About Hair Loss

Hair Growth

Hair Growth vs Regrowth

User - Cody

Story:

› Cody started going bald at 30. It advanced quickly and he was completely “bald” by age 34.

› He meets with clients and feels somewhat self-conscious about his appearance.

› Does not want to just walk into work with a full head of hair the next day, so is interested in surgery.

› Percieves that surgery is effective and believes he can afford it.

› Tried topical solution without sufficient results.

› Wants a “set it and forget it” solution.

› Wants it to look natural.

Demographic:

› Male, 36

› Project Manager for Construction company

› $70k/year

› Single

› Lives in Houston, TX

Goals (objectives):

› Find out bottom-line cost

› Find out reputation of company. Likes a variety of options.

› Wants to find a company he can trust annonomously and online before he speaks with anyone.

› While he can afford it, wants to know about financing, as it might be an attractive option.

› Wants to understand the procedure and what he can expect. (How long does it take to heal? Does it hurt? What do they do?)

› Skeptical of results he sees. Wants assurance.

› Thinks most of the sites look about the same wants something to help him make a decision.

› What results can he expect to see over time

Needs:

› Videos/ infographics/ photos of procedure

› Reputation boosters: points that prove experience.

› Financing options

› Process explained: detailed from start to finish, including followup at a later date

› Solutions finder: which is right for you based on your baldness pattern

PAGE 8 of 17CREATIVE BRIEF: HairClub Website — © Fetch Creative Marketing 2011

Hair Club Deliverables

Content Audit Persona Detail


Holidays and Special Occasions : Submit your work

Crescent Hill BooksOnline submission app saves tons of admin time.

Overview: Crescent Hill needed an admin tool to manage submissions for its book review process. Originally designed for the Designing for Holidays and Special Occasions book, we created a framework, that included receipt payment and file upload, that can be used for all book submissions, as well as future publications. The tool allows administrators to review submissions, check for payment, mark and collaborate with other team members. The process was a success and cut administrative time in a third on this project.

My Role: Feature Requirements, Information Architecture, Interaction Design and Project Management.


Crescent Hill Books Wireframes


Product Info

Add to Cart

Boutiques > 7 For All Mankind for Tree People > Josephina Skinny Boyfriend Jeans

In Stock: Product ships within 2-3 business days.

you mIGHT aLSo LIKE

Kenneth Cole Classic Straight Leg Jeans w/ Binding$174.00

7 For All Mankind Original Bootcut Jeans $174.00

Donna Karan Chain Reaction Belt$174.00

7 For All Mankind Ego Boots$174.00

Fund An Immunity Research StudyNullam rhoncus tortor ut tellus auctor porttitor. Aenean id sem enim. Sed vel enim et orci tempus ullamcorper. Duis erat sapien, mattis ac consequat quis, pretium ac tellus. Duis suscipit egestas congue. In eget tellus quam.

Email A Friend

About the Cause

Free Ground Shipping with $75 purchase.

Need it faster?• 3-Day Select

$9.95

• 2nd Day Air $14.95

• Next Day Standard $24.95

• Next Day AM $29.95

Shipping:Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non purus et libero ornare facilisis. Curabitur ac nunc et leo molestie pharetra a porttitor sapien. In ultricies erat non nibh accumsan in rutrum nisi faucibus. Donec congue commodo purus id rhoncus.

Returns:Duis hendrerit tincidunt pretium. Curabitur id lacus neque, nec dictum lorem. Cras euismod pretium sem in condimentum. Maecenas vitae dolor lacus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam rhoncus odio sed sapien ultricies consequat.

Shipping / Returns

View Full Size

Cause:

Size:

Color:

Qty: 1

AmfAR AIDS Research + Add Another Cause

26 27 28 29 30 31 32 33

THE GoaL

TARGET:

$500,000RAISED:

$127,853

Josephina Skinny Boyfriend Jeans$198.49 | $39.60 goes to AmfAR AIDS Research

EXcLuSIVE

Only 3 Left!

Go

View CartSign in / My account / 2 items in cart

aT LEaST 20% oF EVERy puRcHaSE directly benefits the causes you care about.

cuSTomER SERVIcE

compaNy SHopShipping Returns FAQ� Order Tracking Refer a Friend

©2011 Community Collection, LLC Privacy Notice | Terms of Use

About Us Affiliates� Causes Inquiries Contact

Boutiques Women Men Designers Causes

1-800-555-1212

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Style for a Cause: Community Collection

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PAGE 7 of 40Community Website Design: r04 April 6, 2011 www.studiofluid.com | (323) 309 3396 | [email protected]

Product View

Googlehttp://www.communitycollection.com/

Community Collection | Fashion for a Cause

TREE PEOPLEGIVETO

VIEW CAUSES

VERA WANGGET

VIEW DESIGNERS

ALEXIS BITTAR

SHOP

CONTACT US: 1-800-555-1212

IMPACTWe all want to help other people in need. Now with every purchase you can. Community Collection is the story of the site and purpose.

“I believe that giving back to worthy causes should be simple and that we should be able to see the impact of our results, which is why I have …”

©2011 Community Collection, LLC | Privacy Notice | Terms of Use

CUSTOMERSERVICE

Shipping ReturnsFAQOrder TrackingRefer a Friend

COMPANY About UsAffiliatesCause InquiriesDesigner Inquiries ImpactContact

SHOP DesignersCausesMenWomenChildren

SEE MORE IMPACT

ALEXIS BITTARfor

COALITION FOR THE HOMELESS

RACHEL ROYfor

THE CHILDREN’S AID SOCIETY

blank

Portolano Men's ColdWeather AccessoriesSoft knit accessories fendoff the coldEnds Thursday 1/13at 8:00 AM Pacific

About the brand

Like One person likes this. Be the first of your friends.

8 8.5 9

9.5 S M

L XL S-M

L-XL OS

$25-60 $50-100

Size

PriceLow to high | High to low

CategoryGlovesHatsScarves

$69.00 $175.00Collegiate Striped Scarf

$99.00 $275.00Navy, Brown, and Tan Striped Scarf

$69.00 $189.00Loden/Multi Marled Scarf

$26.00 $65.00Collegiate Striped Hat

$39.00 $100.00Navy, Brown, and Tan Striped Hat

$49.00 $125.00Ribbed Scarf

$98.00 $225.00Multi Stripe Scarf

$44.00 $110.00Cashmere Ribbed Hat

$34.00 $85.00Reversible Striped Hat

$59.00 $135.00Merino Wool/Leather Gloves


$43.00 $125.00Nappa Gloves with Cashmere Lining


$59.00 $150.00Nappa Glove with Faux Sherling Liningand Button Snap


$66.00 $165.00Suede Gloves with Handsewn 3 Cordwith Lambswool Lining


$66.00 $165.00Shearling Gloves




$59.00 $150.00Deerskin Gloves with Contrast Stitchingand Lining


$68.00 $170.00Deerskin Gloves with Rabbit Lining


$29.00 $80.00Loden/Multi Marled Hat

Back to all events Back to top

HauteLook mobile eGift Card About Help Careers Affiliate Contact Terms Privacy Sitemap© 2011 HauteLook

Welcome, Stuart (Sign Out) Invites eGift Card Credits Account Help Cart

Men Living Women Kids Beauty All Events Getaways email address Send

01.27

FOOD BANK FOR NEW YORK CITYYour contriobutions provided 5,000 free meals to working adults & children in need, homeless, seniors and people with disabilities in and around NYC.

View Story

02.15

ROOF FOR KATRINA VICTIMSYour contriobutions provided a new roof for the Jackson County Elementary School which was installed and completed last week.

View Story

01.18

SANTA MONICA BAY CLEANUPThe Surfrider Foundation, Derek Lam and Commu-nity Collection partnered to clean up the lingering pollution trapped in the Santa Monica Bay.

View Story

ROBERT RODRIGUEZfor

FOOD BANK OF NEW YORK CITY

VERA WANGfor

TREE PEOPLE

DEREK LAMfor

PARTNERS IN HEALTH

Featured Designer View Profile

ShopNow

ShopNow

ShopNow

ShopNow

ShopNow

DESIGNERS / CAUSES / PRODUCTS / IMPACT / ABOUT FASHION FOR A CAUSE

Sign in / My account / Track an Order

2 Items: Total $485 View CartGOSearch Site



Boutiques / Charities / Designers / Impact / MissionStyle for a Cause

Shipping/ReturnsProduct Details

For service that is unmatched, quality that is unsurpassed, and printing that demands attention. Ehenis sincius aliquisim archilignis eversperum delenem quis voluptatur sero et pa adis a vel eum hitatiuntia aborrorerro temolorendel ma quibus ario temped excessi mporunda verese sit, quid ut verciae. Tium nos porate erum

• For service that is unm

• Second Item

Another item <UL list>.

Your purchase will go to helping Homless Chil-dren in Los Angeles get fed for one month. Ehenis sincius aliquisim archilignis eversperum delenem quis voluptatur sero et pa adis a vel eum hitatiuntia aborrorerro temolorendel ma quibus ario temped excessi mporunda verese sit, quid ut verciae. Tium nos porate erum

TOTAL NEEDED $500,000.

Shop > Men > 7 For All Mankind for Tree People

View Details

Product Name$145 Designer Name

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THE CAUSE

Click to Enlarge

7 for All Mankind

Rocker in Overcast Vintage$ 150.00 ($30 donation to Tree People)

Cause: Tree People

Color: Size:

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Google

Fashion for a Cause: Community Collectionhttp://www.communitycollection.com

Sign Up to receive announcements of latest products and deals in your inbox email address Submit

Product 2 Product 2 Product 2 Product 2

Product 1

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Product 1

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Product 4

Cause 2

PAGE 12 of 31Community Website: Wireframe r01 February 15, 2011 www.studiofluid.com | (323) 309 3396 | [email protected]

Product Detail Page

Back to BoutiquePrevious | Next

Community Collection

Community Collection | Get Style, Give Back.

Hip Shopping for the Socially Responsible

Overview: Community Collection is a Flash Sale site that sells apparel and donates a portion to charity. The challenge was to create a unique ownable visual identity for a fashionable audience while keeping a transparent, and accountable for its charitable contributions.

Working with Studiofluid,we established the strategy from the ground up, including persona development, brand strategy, visual identity content development, and the shopping experience. We then extended the brand to e-Commerce platform conducting usability studies along the way. The results are an e-Commerce platform that connects with consumers with the brand message and value proposition in a hipster type environment.

My Role: Brand Strategy, Consumer Research and Profiling, Information Architecture, Project Management, Prototyping, and Interaction Design.




TREE PEOPLEGIVETO

VIEW CAUSES

VERA WANGGET

VIEW DESIGNERS

ALEXIS BITTAR

SHOP

CONTACT US: 1-800-555-1212




CUSTOMERSERVICE




SEE MORE IMPACT

ALEXIS BITTARfor


RACHEL ROYfor


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About the brand


8 8.5 9

9.5 S M

L XL S-M

L-XL OS

$25-60 $50-100

Size

































01.27


View Story

02.15


View Story

01.18


View Story

ROBERT RODRIGUEZfor


VERA WANGfor

TREE PEOPLE

DEREK LAMfor

PARTNERS IN HEALTH


ShopNow

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ShopNow

ShopNow







Impact

Blog posts: Entries of accountability

Shop

Feature boutique Featured Boutique

Boutiques

Featured designer

Total Donations

Google




Home Page




TREE PEOPLEGIVETO

VIEW CAUSES

VERA WANGGET

VIEW DESIGNERS

ALEXIS BITTAR

SHOP

CONTACT US: 1-800-555-1212




CUSTOMERSERVICE




SEE MORE IMPACT

ALEXIS BITTARfor


RACHEL ROYfor


blank


About the brand


8 8.5 9

9.5 S M

L XL S-M

L-XL OS

$25-60 $50-100

Size

































01.27


View Story

02.15


View Story

01.18


View Story

ROBERT RODRIGUEZfor


VERA WANGfor

TREE PEOPLE

DEREK LAMfor

PARTNERS IN HEALTH


ShopNow

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Price$0 - $99 (15) $100 - $249 (24) $250 - $400 (60) $400+ (10)

Designer Michael Kors (15) Alexis Battar (24) Kenneth Cole (60) 7 for All Mankind (10)

Charity Tree People(15) Surfrider (24) Best Friends(60) orange (10)

Type Blouse (15) Skirts (24) Dresses (24) Shoes (60)

Gender Men Women

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Search ResultsRefine Result (-)Products | Articles

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Search Result: “Kenneth Cole”

Product Name$145

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Search Results Page - Refine

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TREE PEOPLEGIVETO

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ALEXIS BITTAR

SHOP

CONTACT US: 1-800-555-1212




CUSTOMERSERVICE




SEE MORE IMPACT

ALEXIS BITTARfor


RACHEL ROYfor


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About the brand


8 8.5 9

9.5 S M

L XL S-M

L-XL OS

$25-60 $50-100

Size

































01.27


View Story

02.15


View Story

01.18


View Story

ROBERT RODRIGUEZfor


VERA WANGfor

TREE PEOPLE

DEREK LAMfor

PARTNERS IN HEALTH


ShopNow

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About the Cause

Tree People

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut viverra leo vel libero viverra aliquet. Quisque lobortis turpis a orci placerat varius. Cras quis mauris nulla, vel mattis ligula. Vivamus aliquet aliquam quam, at aliquet nunc iaculis vitae. Aenean eleifend orci in orci dignissim placerat. Nullam rutrum faucibus adipiscing. Etiam nec velit odio. Cras quis turpis nunc, ut ultricies justo. Vivamus quis felis quis turpis consequat pulvinar in laoreet sapien. Maecenas erat felis, ultrices sed vulputate ac, pretium non metus. Nulla facilisi. Aliquam eu fermentum nulla. Mauris pellentesque sem quis augue adipiscing eu tristique nisi cursus. Proin quis diam at nulla gravida dignissim. Duis sed nulla augue, a posuere magna. Maecenas eu elementum enim. Pellentesque fermentum dictum tortor quis auctor.

Mauris pharetra vestibulum dapibus. Aenean adipiscing justo vel orci iaculis id cursus tortor placerat. Cras eu nulla nec sem pretium viverra. Cras mi mi, porttitor id tristique in, lobortis sit amet tortor. Proin mollis gravida gravida. Morbi sed urna nisi. Donec tristique auctor nisi, et porta libero viverra nec. Nam quis purus eros, quis sollicitudin magna. Mauris quis risus quam. Suspendisse potenti. Phasellus in nisi in tellus eleifend porta vel in massa. Mauris viverra, lectus vel porttitor malesuada, lacus nunc tempus magna, a facilisis sapien ligula eu velit. In hac habitasse platea dictumst. Sed ac massa ut odio sollicitudin tincidunt. Vestibulum molestie feugiat dapibus. Nunc sed lacinia mi.

Integer posuere magna nec libero varius rhoncus. Donec adipiscing, felis nec auctor lacinia, nunc elit ornare metus, molestie egestas lacus orci et dolor. Donec eget elit placerat libero pellentesque bibendum at ac tellus. Quisque elementum adipiscing semper. Donec tincidunt porttitor ultrices. Donec ut neque eget quam accumsan elementum accumsan euismod orci. Proin at elit sapien, et pellentesque augue. Suspendisse eget nisl sapien, nec auctor nisl. Morbi cursus auctor felis in ultricies. Praesent tempus auctor luctus. Sed a lorem sed leo venenatis mollis id sed metus. Suspendisse pretium, velit sed hendrerit imperdiet, metus nisi pretium libero, ultrices placerat magna est blandit nunc. Sed iaculis velit in felis tristique lobortis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean eget euismod dui. Vestibulum suscipit, sapien nec molestie ultrices, dolor est eleifend purus, vitae lacinia magna magna sed turpis. Donec nunc dui,

Products

Boutiques > 7 for All Mankind for Tree People

7 for All Mankind for Tree People

Product Name$145

Product Name$145

Product Name$145

View All Products

Google



Product 2

Product 2

Product 2


Boutique Page - Cause State



TREE PEOPLEGIVETO

VIEW CAUSES

VERA WANGGET

VIEW DESIGNERS

ALEXIS BITTAR

SHOP

CONTACT US: 1-800-555-1212




CUSTOMERSERVICE




SEE MORE IMPACT

ALEXIS BITTARfor


RACHEL ROYfor


blank


About the brand


8 8.5 9

9.5 S M

L XL S-M

L-XL OS

$25-60 $50-100

Size

































01.27


View Story

02.15


View Story

01.18


View Story

ROBERT RODRIGUEZfor


VERA WANGfor

TREE PEOPLE

DEREK LAMfor

PARTNERS IN HEALTH


ShopNow

ShopNow

ShopNow

ShopNow

ShopNow







Quick View

Search Results Refine Results (+)Products | Articles

1 2 3 4 ... 12Sort by: Price Hi-Low Items per Page : 24 48 72 All

1 2 3 4 ... 12Sort by: Price Hi-Low Items per Page : 24 48 72 All

Search Result: “Kenneth Cole”

Product Name$145

Product Name$145

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Product Name$145

Product Name$145

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Product Name$145

Product Name$145

Product Name$145

Google



Product 3


7 for All Mankind

Rocker in overcast Vintage$ 150.00 ($30 donation to Tree People)

Cause: Tree People

Color: Size:

Email to a Friend

Shipping/Returns The CauseProduct Details

For service that is unmatched, quality that is unsurpassed, and printing that demands attention. Ehenis sincius aliquisim archilignis eversperum delenem quis voluptatur sero et pa adis a vel eum hitatiuntia aborrorerro temolorendel ma quibus ario temped excessi mporunda verese sit, quid ut verciae. Tium nos porate erum

• For service that is unm

• Second Item

Another item <UL list>.

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Community Collection Wireframes

CREATIVE DIRECTION AND VISUAL DESIGN


PowerBar StoreEnergizing PowerBar Online Retail

Overview: The previous PowerBar Store suffered from inconsistent branding, usability problems and missed opportunities for opt-ins & conversions. We designed an e-commerce experience that lives up to the Nestlé PowerBar brand and corporate site.

The home page has been updated to bring the products forward and increase opt-ins. Since PowerBar products are available from other online vendors, emphasis is now placed on PowerBar Store’s unique selling proposition: Free Samples, Product Suggestions, Personalized Advice, and access to “Hard-to-Find” Products.

My Role: Information Architecture, Interaction Design and Visual Design.

PowerBar Store


DrippAll Your Faves!

Overview: Dripp is a concept coffee store that serves ice cream and coffee in the same place. The company enlisted Turner Duckworth, a world famous branding agency to create the brand. We helped develop user experience, content, design and overall strategy for the site to create a knockout combination.

My Role: Brand Strategy, Creative Direction, Interaction Design, Project Management and Content Development.

All Your Faves :: Dripp


AutoAnything

AutoAnything | Auto Accessories and Aftermarket Parts

Revving Up a Successful Online Retailer

Overview: AutoAnything had a challenge with brand consistency, whereby internal designers and external vendors were having challenges maintaining the integrity of the brand. Our primary task was to develop documentation for brand guidelines and to walk them though our proprietary branding process. We arrived at a bold identity unlike anything in the industry.

We revised identity materials and extended the new visual identity to the e-Commerce key template pages removing clutter by creating a new interface that organizes information clearly and prominently displays product specs and consumer reviews.

Services: Brand Strategy, Creative Direction, Project Management and Interaction Design.


Kitson LA

Kitson LA

320 x 480V ertical R esolution

AT&T 12:34 PMShop Kitson

http://m.shopkitson.com







Women

Free Shipping with $50 purchase

1 Item$45.00

Store Locations

Apparel

Accessories

Shoes

What’s New

Best Sellers

On Sale


1 Item$45.00

Store Locations

Women Denim


1 Item$45.00

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Refine

Blank Denim - Cut Off Short Front Studs in Inorganic $75.00

Blank - Women's White Classique Studded Jeans $75.00

Blank Denim - Black Mini Skirt $68.00

Blank Denim - Studded Cut Off Short in Raw Meat $68.00

Denim


1 Item$45.00

Store Locations

$178.00IN STOCK Average rating:

G-Star Raw Denim Legging

Size

QTY.

Add to Cart

Making Kitson Fabulous

Overview: Kitson is an internationally known boutique with a large movie star clientele. The previous iteration lacked the uniqueness and refinement found in the brick and mortar stores. Our goal was to take influence from the stores and interpret it for the web, while still creating a usable storefront. We used an ultra clean design and added some flair with hand illustrated embellishments. In addition, we created a custom

“virtual dressing room” for shoppers to view their items together and easily add them to cart.

Services: Interaction Design and Visual Design.


ResumeExperience

User Experience Lead Heartbeat IdeasJan 2013 – May 2013 (5 months)Designed responsive products for Zyrtec and Corcept Therapeutics. Designed workflow procedures for Responsive design with senior leadership.

Senior User Experience Designer FandangoApril 2012 – Dec 2012 (8 months)Usability Studies, Worked on strategy and design for core product, Business Research and Intelligence, Implemented new work flow.

User Experience Design, Strategy and Research Fetch! Creative Marketing Jan 2001 – April 2012 (2 year 4 months)Co-directed studio, responsible for all Strategy and UX: Brand Strategy, User Flow, Feature Sets, Wireframing, Prototyping. Also led research which included User Interviews, Usability Studies and Competitive Analysis.

Chief Experience OfficerStudiofluidMarch 2010 – November 2011 (1 year 9 months)Same as above

Creative Director/UX DesignerstuartsilversteindesignJanuary 2001 – Jan 2009 (8 years)Web design and print design. Moved into strictly creative directing and UX.

Education

University of Miami

BM, Jazz major, French Minor

1991 – 1995

Applications

Design:PhotoshopIllustratorInDesign

Prototyping/Wireframing:AxureFireworksOmniGraffleTwitter Bootstrap

Productivity:BaseCampMicrosoft Office Web:Dreamweaver FlashAspDotNetStorefrontMagentoWordPressJoomlaBusiness Catalyst Omniture Site Catalyst/Test & TargetTobii Studio

Additional Skills:Hand coding HTML 5, CSS 3Experienced Project Manager/ProducerEye TrackingSurvey DeploymentLean/Remote User Research TechniquesActionScript 2.0Javascript frameworks - MooTools, JQuery, PrototypeFluent French and conversational Spanish

*Wireframes/Deliverables avail upon request.

To get started, please contact me at:

818 631 9016

T 818 631 9016 F 818 670 7810 E [email protected] stuartsilverstein.com

Twitter : fetchcreativeLinkedIn : http://tiny.cc/vh43oww