MUNGLE

Presented By:

Sreemoyee Saha

F-PGPM/07-09/158

Marketing Mix

Product: It will come in a package that contains a story book, Animated content in CD, and activity books like coloring book, puzzle, discount coupon for next purchase ,some gift etc. books will come in different language for different region

Price: It is for SEC- A class so it is priced little high. A package comes in Rs. 100

Place: It will be available across India Promotion: They can go for ATL & BTL promotions. They can use

TV ( cartoon channels & other kid’s channels) , Newspaper, Kid’s magazine etc. They can use mobile & internet for consumer awareness. They can also go for promotional activities in various schools & give free samples to kids

360 communication

Customer

TV

Magazine & NewspaperMobile

Internet

Promotions at schools

Viral & Buzz marketing

Consumer segmentation & USP

Consumer Segmentation: This for kids who are in the age group of 4 – 8 because they are the main reader of comic books

USP: This is a different story where the idea of mobile phone in jungle comes. Here the flagship character Billo sets up a mobile network in the jungle making it the first ever mobile – jungle or mungle

Brand positioning

They have positioned mungle as a comic book for kids. The concept behind it is to associate fun with learning & make it interesting for kids

Distribution channels

Mobile: Distribution will be done through existing mobile network of phonetics. They can send text messages along with phone no.s ( toll free) to know more about Mungle

Internet: They can use pop up in various popular kid’s websites & social networking sites i.e. orkut, facebook etc . They can create own website for mungle.

Strategic Alliance: They can take help of their clients to promote mungle through various promotional event, road show etc

Activities at Schools: They can conduct promotional activities at schools & educational institutions with the concept of “ Fun with learning”. They can tell stories to kids & make them interested, make them familiar with the animal characters of the comics, engage them in some puzzle games related to mungle. They can organize contests & quiz based on mungle. They can create different mungle video games also

Some ideas for marketing:

They can make birthday pack for gifting purpose. There will be balloons, fun caps, chocolates etc with the original package. Price of this special pack will be Rs. 150

They can organize TV shows ( any cute bubbly actress as an anchor ) to make mungle popular among kids & their parents

Giving discounts & incentive to distributors if they can achieve specified target

They can tie up with Gini & Jony ( kid’s garment brand) & come up with t-shirts featuring the cartoon characters

They can promote kid’s movies & show advertisement during break

They can open their own outlet at kid’s park

Mungle club:

They can come up with the idea of starting Mungle club where membership will be given to kids

This club will organize different events & invite members there

Special discount coupons for various stores like Archie’s, McDonalds will be given to members

Feedback & suggestion

They can ask for valuable feedback from members

Encourage them to come up with new ideas for storyline , events etc

Ask them what more they are expecting from Mungle

THANK YOU