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The 2009 Tour de France saw its top three stars, Alberto Contador, Andy Schleck and Lance Armstrong winning on SRAM RED equipped bikes. Now in our third year in the Pro Tour and the second for our flagship groupset, SRAM RED has established itself with the best perfor- mances and athletes in the grandest of Grand Tours. During 3 weeks, SRAM components more than ably managed the pressure of 4 teams and their 36 star riders, racing more than 100,000 Kms. In the end, teams Astana, Saxo Bank, Agritubel and Milram accounted for 12 days in the Maillot Jaune, 10 of the top 30 overall, seven of 21 stage wins, three of three time trial victories, the white jersey, the first TdF champion and overall Team Champion Powered by SRAM. Chapeau everybody! SRAM RED: 1, 2, 3... SRAM RED takes 1 st , 2 nd and 3 rd place at the 2009 Tour de France SRAM sponsored riders dominated the Tour with seven stage wins and the overall three top places N E W S L E T T E R 07/2009 1 2 3 From left to right: Andy Schleck, Alberto Contador, Lance Armstrong From left to right: Andy Schleck, Alberto Contador, Lance Armstrong

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P R E S S R E L E A S E 0 8 / 2 0 0 7 SRAM RED takes 1 st , 2 nd and 3 rd place at the 2009 Tour de France 1 The 2009 Tour de France saw its top three stars, Alberto Contador, Andy Schleck and Lance Armstrong winning on SRAM RED equipped bikes. Now in our third year in the Pro Tour and the second for our fl agship groupset, SRAM RED has established itself with the best perfor- mances and athletes in the grandest of Grand Tours.

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Page 1: SRAM TdF_English

The 2009 Tour de France saw its top three stars, Alberto Contador, Andy Schleck and Lance Armstrong winning on SRAM RED equipped bikes. Now in our third year in the Pro Tour and the second for our fl agship groupset, SRAM RED has established itself with the best perfor-mances and athletes in the grandest of Grand Tours.

During 3 weeks, SRAM components more than ably managed the pressure of 4 teams and their 36 star riders, racing more than 100,000 Kms. In the end, teams Astana, Saxo Bank, Agritubel and Milram accounted for 12 days in the Maillot Jaune, 10 of the top 30 overall, seven of 21 stage wins, three of three time trial victories, the white jersey, the fi rst TdF champion and overall Team Champion Powered by SRAM. Chapeau everybody!

P R E S S R E L E A S E 0 8 / 2 0 0 7

SRAM RED: 1, 2, 3...SRAM RED takes 1st, 2nd and 3rd place at the 2009 Tour de France

SRAM sponsored riders dominated the Tour with seven stage wins and the overall three top places

N E W S L E T T E R 07/2009

1

2 3

From left to right: Andy Schleck, Alberto Contador, Lance ArmstrongFrom left to right: Andy Schleck, Alberto Contador, Lance Armstrong

SRAM TdF_English.indd 1 06.08.2009 19:24:53

Page 2: SRAM TdF_English

P R E S S R E L E A S E 0 8 / 2 0 0 7

SRAM RED TURNS YELLOWSpecial SRAM RED groupsets make their appearance at the 2009 Tour de France

N E W S L E T T E R 07/2009

In recent years, Tour de France winners have rolled onto the Champs Elysées with thematic equipment to celebrate their winning journey on the fi nal day in Paris. This year was no exception: Alberto Contador riding a fully custom decorated Trek Madone, with a matching yellow themed SRAM RED groupset. Contador, was not the only rider to get the full yellow treatment. Fabian Cancellara who held the yellow jersey during the fi rst week of the Tour rode his customized Spe-cialized Tarmac bike equipped with yellow themed SRAM RED parts.

SRAM RED components were not short of customiza-tion at the 2009 Tour de France. In addition to the yel-low touch, SRAM’s fl agship groupset was designed in a sleek white version to equip Lance’s Damien Hirst designed Trek and Alberto’s three Grand Tour celebration bike. While the special themed bikes were all about yellow and white, the standard SRAM RED groupsets benefi ted from an eye catching enlar-ged SRAM logo on the brake lever.

Wow!! SRAM RED custom colored parts equip SRAM’s top riders at the 2009 Tour de France

Alberto Contador and Fabian Cancellara get the yellow treatmentAlberto Contador and Fabian Cancellara get the yellow treatment

SRAM TdF_English.indd 2 06.08.2009 19:25:13


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