squeeze page cheat sheet - storage.googleapis.com · squeeze page cheat sheet 1. never ask people...

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Squeeze Page Cheat Sheet 1. Never ask people to blindly sign up on your page. If they are unsure what EXACTLY they are signing up for, you are guaranteed to build a low quality email list. 2. Many believe the goal of their squeeze page is to get the highest possible conversions. This is a mistake. In fact, the opposite is true. Most often it’s the lower converting squeeze page that builds the highest quality email list. Why? Because in order to build a QUALITY email list , you must first filter out and get rid of the people you DON’T want to work with. 3. Think of using a long form landing page to generate leads instead of a short squeeze page. The MORE information you have on your landing page, the more qualified your leads will be. Yes, you’ll have to sacrifice higher optins, but you’ll be building a more qualified list as a result. People who sign up on content rich pages are much more qualified leads, and therefore, much more responsive leads. 4. How can you make your squeeze pages NOT look like squeeze pages? Can you position your offer in such a way that your visitors believe they are GETTING something, rather than GIVING something? 5. We are all swamped with FREE information. It’s too much to ask your prospects to put a lot of time into consuming your offer. With this in mind: Are you giving away a free gift that can be consumed in a very short time, and still give a lot of great value? 6. How many free reports have you downloaded over the past 6 months? How many have you consumed fully? And, how much of that content has really helped you? Believe it or not, most people don’t even bother with the majority of free reports they download. What else can you offer them instead? 7. You want MORE optins WITHOUT having to hype up your offer, or needing to use the latest tricks and gimmicks? It’s simple. Offer something so valuable, that anyone who lands on your squeeze page... will find it IMPOSSIBLE to turn down. 8. Do you understand the importance of having testimonials on a sales page, and how it increases conversions? Why doesn’t EVERY marketer out there put testimonials on their squeeze page? They should. You should too. There’s NO reason not to. 9. Did you know that squeeze pages can be used to test whether or not people would buy a specific product from you? It would take you no less than a couple of hours to create a one-page cheat sheet that’s related to your paid product (or an affiliate product you’re promoting). Put it up as a freebie. Send in traffic. See if it’s an offer people want by how many sign up. 10. Most often, you’ll get better results if your squeeze page headline is strong & unconventional. Example: Free 10-Point Email Cheat Sheet How To Break The Outdated “Traditional” Bullshit Rules And Double Your Sales Almost Every Time You Push The Send Button On An Email 11. Now, more than ever, people are looking for people to buy into; ahead of their products. With that in mind: Put a picture of yourself on your squeeze page. Put your contact details. Put anything that helps your visitor feel more comfortable. 12. Put a FAQ section on your squeeze page. Answering any objections your visitor might have, goes a long way to getting the optin, as well as building trust and expectancy. You don’t want people signing up out of curiosity alone. 13. Have you considered putting your actual offer, on the squeeze page itself? You could take your free report, and rather than giving it away for the optin, you instead put it onto a squeeze page as an article. Just like an article on a blog, only you do NOT have any links leading to any other resources. If you give enough value to the reader, you can then ask them to sign up for more valuable information. Yes, again, sign up conversions will be low, but anyone who does sign up, are ONLY doing so to get your emails. This is very, VERY powerful. 14. First impressions: Remember, your squeeze page is prob’ly the first thing your new subscriber, possibly customer, will see from you. If it looks tacky, cheap, hyped up, and markety, so will YOU be perceived. Yes, your offer is very important, but these days, design (appearance) is too. You’ll hear a lot about ugly pages converting better than fancy ones. This is ONLY true if you create a fancy squeeze page that screams advertisement! 15. You don’t need to pay monthly for a sq page & sales page builder. I use WP Insta Builder to create all my pages. It’s very easy to use (drag & drop)

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Page 1: Squeeze Page Cheat Sheet - storage.googleapis.com · Squeeze Page Cheat Sheet 1. Never ask people to blindly sign up on your page. If they are unsure what EXACTLY they are signing

Squeeze Page Cheat Sheet 1. Never ask people to blindly sign up on your

page. If they are unsure what EXACTLY they are

signing up for, you are guaranteed to build a low

quality email list.

2. Many believe the goal of their squeeze page is

to get the highest possible conversions. This is a

mistake. In fact, the opposite is true. Most often it’s

the lower converting squeeze page that builds the

highest quality email list. Why? Because in order to

build a QUALITY email list, you must first filter out

and get rid of the people you DON’T want to work

with.

3. Think of using a long form landing page to

generate leads instead of a short squeeze page. The

MORE information you have on your landing page,

the more qualified your leads will be. Yes, you’ll have

to sacrifice higher optins, but you’ll be building a

more qualified list as a result.

People who sign up on content rich pages are much

more qualified leads, and therefore, much more

responsive leads.

4. How can you make your squeeze pages NOT

look like squeeze pages? Can you position your offer

in such a way that your visitors believe they are

GETTING something, rather than GIVING something?

5. We are all swamped with FREE information.

It’s too much to ask your prospects to put a lot of

time into consuming your offer.

With this in mind: Are you giving away a free gift

that can be consumed in a very short time, and still

give a lot of great value?

6. How many free reports have you downloaded

over the past 6 months? How many have you

consumed fully? And, how much of that content has

really helped you?

Believe it or not, most people don’t even bother with

the majority of free reports they download. What

else can you offer them instead?

7. You want MORE optins WITHOUT having to

hype up your offer, or needing to use the latest

tricks and gimmicks? It’s simple. Offer something so

valuable, that anyone who lands on your squeeze

page... will find it IMPOSSIBLE to turn down.

8. Do you understand the importance of having

testimonials on a sales page, and how it increases

conversions?

Why doesn’t EVERY marketer out there put

testimonials on their squeeze page? They should.

You should too. There’s NO reason not to.

9. Did you know that squeeze pages can be used

to test whether or not people would buy a specific

product from you?

It would take you no less than a couple of hours to

create a one-page cheat sheet that’s related to your

paid product (or an affiliate product you’re

promoting). Put it up as a freebie. Send in traffic. See

if it’s an offer people want by how many sign up.

10. Most often, you’ll get better results if your

squeeze page headline is strong & unconventional.

Example:

Free 10-Point Email Cheat Sheet How To Break The Outdated “Traditional” Bullshit

Rules And Double Your Sales Almost Every Time You

Push The Send Button On An Email

11. Now, more than ever, people are looking for

people to buy into; ahead of their products. With

that in mind: Put a picture of yourself on your

squeeze page. Put your contact details. Put anything

that helps your visitor feel more comfortable.

12. Put a FAQ section on your squeeze page.

Answering any objections your visitor might have,

goes a long way to getting the optin, as well as

building trust and expectancy. You don’t want

people signing up out of curiosity alone.

13. Have you considered putting your actual

offer, on the squeeze page itself? You could take

your free report, and rather than giving it away for

the optin, you instead put it onto a squeeze page as

an article. Just like an article on a blog, only you do

NOT have any links leading to any other resources.

If you give enough value to the reader, you can then

ask them to sign up for more valuable information.

Yes, again, sign up conversions will be low, but

anyone who does sign up, are ONLY doing so to get

your emails. This is very, VERY powerful.

14. First impressions: Remember, your squeeze

page is prob’ly the first thing your new subscriber,

possibly customer, will see from you. If it looks tacky,

cheap, hyped up, and markety, so will YOU be

perceived. Yes, your offer is very important, but

these days, design (appearance) is too.

You’ll hear a lot about ugly pages converting better

than fancy ones. This is ONLY true if you create a

fancy squeeze page that screams advertisement!

15. You don’t need to pay monthly for a sq page &

sales page builder. I use WP Insta Builder to create

all my pages. It’s very easy to use (drag & drop)