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SPS Webinar series: Making Globalization a successful strategic tool
13 March 2013, 16.00 to 17.00 GMT - by audio and video conference
About the SPS Strategic Webinar seriesIn 2013, SPS started a new service exclusively reserved to its members, providing
insight and practical recommendations to help them be more effective in their role as
strategic managers. The recording of the first two SPS webinar, on Open Innovation and
Brand Strategy, are available on the SPS website: http://www.sps.org.uk/sps-learning/.
Future topics will be chosen for their broad application and appeal to the membership of
SPS. Future sessions are planned to address strategy and organization design, strategic
decision-making, and strategy implementation in emerging markets.
Making Globalisation a successful strategic tool With the “globalisation” of the world economy and the constant advance in connectivity &
communication, many organisations feel they have no choice but to develop and deploy
a “global strategy”. But what does that mean? “Going global” brings a set of non-trivial
challenges, from culture to organisation development, and from product portfolio to
financing. For some companies, it may be too soon or too hard. In fact, many successful
firms are not taking a global approach (in the sense of treating the world as if it is all the
same) and doubt is emerging about the degree of global integration that actually exists.
Our speakers will share their experience of global firms and how they have taken a very
customised and considered approach to playing on the world stage.
We look forward to welcoming you to this webinar on 13 March 2013 at 16.00 GMT.
Agenda
1. Opening remarks, Fiona Carter, Executive Officer, SPS – 5 mins
2. Approaches to globalization, Laurie Young - 20 mins
3. Globalizing a Japanese Transnational, Vincent Rousselet, former Strategy
Director of Fujitsu - 20 mins
4. Q&A session with participants, moderated by Fiona Carter, 15 minutes
About our speakers:Laurie Young.Laurie is an internationally recognised specialist in the marketing and selling of
services, and one of the few independent advisers to the professions who has himself
been a partner in a leading firm. Laurie’s career has included senior positions with BT,
Unisys and PricewaterhouseCoopers, and he has
also founded, built and sold a company.
Laurie now has a “portfolio career” dividing his time
between board work, teaching consultancy public
speaking and, his first love, writing. He sits on the
innovation committee of Allen & Overy and is a trustee of
the Ramblers. He has authored nine books and many
articles; over a million published words. Over the years
his advisory clients have included: Deloitte, Russell
Reynolds, Philips, Ericsson, Ingersoll Rand, Cable &
Wireless and the BBC.
Vincent Rousselet, MBA DipM, FStratPSVincent is an experienced marketer and strategist. He has worked for and advised a
number of blue-chip organisations in media, high tech and financial services in Europe,
America and Asia. After a stint at PA Consulting, Vincent worked for BT for five years,
where he launched one of the operator’s most
successful B2B telephony packages, whilst
growing the return on marketing investment.
He then joined Fujitsu where he was in charge
of the development and deployment of the
corporate strategy outside Japan.
He left Fujitsu in the summer of 2012 to set up
his consultancy and advises global
organisations on strategy, positioning,
proposition development and marketing. Vincent is author of a number of published
case studies, articles and reports on international strategy and customer value, and is a
frequent speaker at conferences and industry events.