sprite social media analysis q4 2015
TRANSCRIPT
Sprite on Social Media Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Sprite Twitter
Sprite: Social Media Report
This report looks at how
Sprite performed on social media between
October 1st – December 31st, 2015
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Analysis of
Sprite Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
20,109,492 639,450 3.28% Worldwide Mostly Young, Female and
Single
Sprite
19,000K
19,200K
19,400K
19,600K
19,800K
20,000K
20,200K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
20,109,492
New Fans
639,450
Community Analysis
Sprite fans are mostly Young, Female and Single Sprite fans are largely from United States followed by Brazil.
Fan Demographics Distribution of Fans
42%
58%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
United States
Brazil
Pakistan
India
Argentina
Philippines
Mexico
Chile
France
Guatemala
Top Keywords Used Frequency
todoporunmegusta 2018
μαζι με την Sprite 68
Sprite 53
εμενα και τον Jeremy 47
δευτερο μερος απο
τις
47
User Posts
0
20
40
60
80
100
120
140
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Campaign Intel
0 5 10 15 20 25 30
0 20 40 60 80 100 120
LeBron’s Mix
#SpriteConcert
Sprite Thirst of the Boroughs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tracks and tags social media campaigns from Sprite. The chart below is a selection of campaigns
that have been tracked and are not restricted to the time period analyzed.
Analysis of
Sprite Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
259,022 5,960 2.36% Worldwide
Sprite @Sprite
Engagement Score
737
Total Proactive Tweets
55
Retweets Total
12
Replies Total
122
Favorites Total
23,804
Total Mention
4,535
Total Retweets
11,085
Response Rate (%)
1.71%
Average Reply Time (mins)
536
Most Engaging
#HipHopAwards (2015)
Most Recent
#EatACranberryDay
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
250K
251K
252K
253K
254K
255K
256K
257K
258K
259K
260K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
259,022
New Followers
5,960
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
677
New Followees
9
Engagement
0
250
500
750
1,000
1,250
Sprite had an average engagement score of 737 and a highest of 1,000.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
55 12
Happy Birthday to October's Very Own, @Drake. #ObeyYourThirst
https://t.co/4GzF45v4SF
24-Oct-15, Sat 11:58AM
ENGMT. FAV. REPLIES RETWEETS
1,000 8,697 39 7,575
Top Engaging Tweets
The cran you crave is back. #ObeyYourThirst
https://t.co/nZrNqLiYcP
Get your cran on. Sprite Cranberry is back. #ObeyYourThirst
https://t.co/41gWhWiXal
20-Nov-15, Fri 01:01PM
ENGMT. FAV. REPLIES RETWEETS
989 1,881 44 745
13-Nov-15, Fri 12:03PM
ENGMT. FAV. REPLIES RETWEETS
984 1,504 64 692
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60
0 100 200 300 400 500 600 700 800 900
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 2000 4000 6000 8000 10000 12000
#obeyyourthirst*
#goodmorning*
#bookhugs*
#booksthatmatter*
#amazing*
#gratitude*
#thankyou*
#gotcrand
#freebiefriday*
#happyholidays*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
obeyyourthirst goodmorning bookhugs booksthatmatter amazing
Spread of Hashtags by day
0 100 200 300 400 500 600 700 800 900 1000
#amazing*
#gotcrand
#obeyyourthirst*
#thankyou*
#freebiefriday*
#goodmorning*
#bookhugs*
#happyholidays*
#gratitude*
#booksthatmatter*
Engagement Score
Hashtags - Engagement
Average Response Rate : 1.71%
0
50
100
150
200
250
300
350
400
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Me
nti
on
s a
nd
Re
pli
es
Replies Mentions
Customer Service
Average Reply Time : 8 hours 56 minutes
0
500
1000
1500
2000
2500
3000
3500
4000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
200
400
600
800
1000
1200
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
50
100
150
200
250
300
350
400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 11,085
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 4,535
-50
0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
#106andPark 6,012,666 6
BET 1,843,634 4
Studio92 1,459,269 6
Jesse Millette 1,319,093 1
i-D 1,311,583 1
TOP 5 INFLUENCERS
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