springfield sports tourism facilities · 2019. 6. 18. · market report presentation june 18, 2019....

S P R I N G F I E L D S P O R T S T O U R I S M F A C I L I T I E S

M a r k e t R e p o r t P r e s e n t a t i o n

J u n e 1 8 , 2 0 1 9

A G E N D A •  Project Overview – Scope of Work, Defining Success

•  SFA|SFM Overview – Who We Are, What We Do

•  Market Overview – Local and Regional Facilities, Events, and Recommended Facility Sizes

•  Facility Overview – Market Demand, Facility Program, Development Cost •  Economic Impact Potential – Industry Ranges, Facility Examples

•  Public Private Partnerships – The Need for P3s, Partnership Examples

•  Discussion and Questions

P R O J E C T O V E R V I E W

SFA was engaged by the City of Springfield to produce a Market Opportunity Report related to the development of sports tourism facilities in Springfield, IL.

SFA Scope of work includes: Phase I - Engaged

•  Project Kick-Off Call •  Existing Data Review and Market Analysis •  Site Visit and Strategic Planning Session •  Market Opportunity Report, Program Plan, Opinion of Cost

Phase II – Optional •  Detailed Financial and Economic Impact Forecast (Pro Forma) •  Executive Summary Report

P R O J E C T O V E R V I E W

Definitions of Success: •  Become a driver of non-local visitation and spending that increases hotel

occupancy rates and serves as a catalyst for economic development through the enhancement of existing and attraction of new businesses and residents.

•  Expand the brand of Springfield as a sports destination that is affordable, accessible, and family friendly.

•  Serve as an additive community asset that enhances the sense of place and quality of life by fulfilling local recreation gaps and needs.

•  Create an operationally self-sustaining business model, limiting ongoing subsidy requirements.

D E F I N I N G S U C C E S S

S F A | S F M O V E R V I E W

History •  Founded in 2003 •  2,000+ Clients Served •  $10 Billion+ in Planned Venues

Clients •  Public •  Private •  Institutional •  Public/Private Partnerships

Results & Reach •  50 Million Visits Since 2015 •  Nine Facilities In Development in 2017 •  The Largest Youth & Amateur Sports Database in the U.S. •  Partners in Improving the Health & Economy of Communities

Ω

Industry-Leading Development & Management Services

Facility Development Outsourced Management

National Network of Venues Operational Efficiency and Effectiveness

“Concept to Concrete” Planning & Funding Services Strategic Program Planning

Institutional-Grade Forecasting National Benchmarks and KPIs

Project Finance Support Services

A B O U T S F A | S F M

M A R K E T O V E R V I E W

T H E L O C A L M A R K E T

Category 15 minutes 30 minutes 60 minutes

Population 156,581 216,459 544,819

Median Age (U.S. Avg.: 38) 40.1 40.7 41.7

Median HH Income (U.S. Avg.: $56,000) $53,721 $55,828 $52,545

% Above/Below Adjusted Cost of Living

(Index: 81.1) 18% 23% 16%

Growth Projections – Next 5 Years -0.30% -0.30% -1.60%

Spending (Rec. Lessons) $120 $119 $104

L O C A L S E R V I C E P R O V I D E R S

Entertainment Facilities Drivetime (minutes)

Ergadoozy Creative Play Center 4 Chuck E. Cheese's 7

AMF Strike N Spare Lanes 8 SMARTpath & Escape Springfield 9

Knight's Action Park 13 King Pin Lanes 14

Sky Zone Springfield IL 15

Outdoor Multi-Purpose Field Facilities Drivetime (minutes)

Lee Field 9 University of Illinois - Springfield 10

Hope Church Fields 11 SASA Soccer Complex 12

Rotary Park 13 Rochester Park 14

South Chatham Community Park 15 Riverton Field of Dreams 19

Outdoor Baseball/Softball Facilities Drivetime (minutes)

LOLJOS and UIS Softball Fields 11 Spartan Sports Park 12

Rochester Park 14 Chamberlain Ball Park 14

Springfield Baseball/Softball 14 Chatham South Park 16

Springfield Sliders 17 David T. Lawless Park 18

Riverton Girls Softball League 18 Riverton Field of Dreams 19

S P O R T S P A R T I C I P A T I O N Potential Participants by Traditional Sport (Sample)

Sport Core Participation

Local Participants(30 Minutes)

Sub-Regional Participants(60 Minutes)

Regional Participants

(240 Minutes) Basketball 5.29% 11,457 28,836 1,193,026

Soccer 3.04% 6,586 16,576 685,781 Baseball 2.78% 6,016 15,141 626,417 Volleyball 2.47% 5,354 13,475 557,512 Softball 1.96% 4,244 10,681 441,902 Football 1.62% 3,515 8,846 365,977

Gymnastics 1.18% 2,552 6,424 265,791 Flag Football 1.07% 2,323 5,847 241,901

Pickleball 1.05% 2,273 5,720 236,643 Futsal 0.92% 1,989 5,006 207,101

Cheerleading 0.56% 1,214 3,055 126,377 Wrestling 0.47% 1,028 2,586 107,009 Lacrosse 0.42% 917 2,307 95,446

Field Hockey 0.23% 508 1,278 52,890

T H E R E G I O N A L M A R K E T

22,540,430 People within a 4-hour drive time.

R E G I O N A L E V E N T S - C O U R T Tournament Name Facility City Dates Price Level

Spring Tune-Up Saturday Shootout Libertyville Sports Complex, Various HS Libertyville, ILSpring Tune-Up Sunday Shootout Libertyville Sports Complex, Various HS Libertyville, IL

4/14 $195 4/15 $195

3gr-HS3gr-HS

Hilltopper Hoopfest MidAmerica Sports Center Louisville, KYCarroll Co. "Panther Shotout" MidAmerica Sports Center Louisville, KYCrossroads of America "Hoops Classic" MidAmerica Sports Center Louisville, KY

4/28-4/29 $250 4/28-4/29 $225 5/5-5/6 $200

2gr-11gr2gr-11gr2gr-11gr

Home and Away Uniform Tournament The Zone Sports Complex Plymouth, INOne Day Shootout The Zone Sports Complex Plymouth, INKentucky Derby Shootout The Zone Sports Complex Plymouth, INRespect Mom Shootout The Zone Sports Complex Plymouth, IN

4/21-4/22 $290 4/14 $195 5/5 $195 5/12 $195

HSHSHSHS

Best of the Best Saturday Shootout Waukegan Fieldhouse Waukegan, ILBest of the Best Sunday Shootout Waukegan Fieldhouse Waukegan, ILMother's Day Shootout Waukegan Fieldhouse, North Chicago HS Waukegan, ILBasketball Saturday Bash Waukegan Fieldhouse, North Chicago HS Waukegan, IL

4/28 $195 4/29 $195 5/12 $175 5/19 $215

3gr-HS3gr-HS3gr-HS3gr-HS

Bullseye Basketball Series Grand Park (Pacers Athletic Center) Westfield, IN 12/30-12/31 $3502018 Grand Park March Invitational Grand Park (Pacers Athletic Center) Westfield, IN 3/17-3/18 $275 2 gr-11gr2018 Grand Park Summer Slam Grand Park (Pacers Athletic Center) Westfield, IN 6/9-6/10 $275 2gr-11gr2018 USJN March Mayhem Showcases Grand Park (Pacers Athletic Center) Westfield, IN 3/24-3/25 $405 U9-U14USJN Quaifier: Mid-America Grand Park (Pacers Athletic Center) Westfield, INUSJN Hoops In the Heartland Grand Park (Pacers Athletic Center) Westfield, IN

4/7-4/8 $4054/20-4/21 $525

U14-U17U13-U17

Asics Mikasa One Day Tourney Velocity All Sports Mokenas, ILAsics Mikasa One Day Tourney Velocity All Sports Mokenas, ILAsics Mikasa One Day Tourney Velocity All Sports Mokenas, ILAsics Mikasa One Day Tourney Velocity All Sports Mokenas, ILAsics Mikasa One Day Tourney Velocity All Sports Mokenas, ILAsics Mikasa One Day Tourney Velocity All Sports Mokenas, ILAsics Mikasa One Day Tourney Velocity All Sports Mokenas, IL

4/9 $1754/22 $1754/23 $1753/4 $1753/5 $1753/11 $1753/12 $175

U12-U18U12-U18U12-U18U12-U18U12-U18U12-U18U12-U18

Girls - U12 Lamborghini Gold Coast Athletic Center St. Charles, MOGirls - U13 Lamborghini Gold Coast Athletic Center St. Charles, MOGirls - U14 Lamborghini Gold Coast Athletic Center St. Charles, MOGirls - U11-U14 Lamborghini Gold Coast Athletic Center St. Charles, MO

1/10 $100 1/16 $100 1/17 $100 1/23 $100

U12U13U14

U11-U14

R E G I O N A L F A C I L I T I E S - C O U R T Facility City Drive Time

Illini Elite VBC Bloomington, IL 1 hr 4 minHorton Field House Normal, IL 1 hr 11 minLamborghini Gold Coast Athletic Centre St. Charles, MO 1 hr 40 minCenter St. Louis St. Louis, MO 1 hr 41 minLemont Sports Complex Lemont, IL 2 hr 50 minFort Hill Activity Center Naperville, IL 2 hr 54 minSupreme Courts Aurora Aurora, IL 2 hr 55 minWalker Athletic & Sports Performance Complex Lisle, IL 2 hr 55 minLegacy Courts Lafayette, IN 2 hr 57 minGreat Lakes Volleyball Center Aurora, IL 2 hr 59 minCape Girardeau Sportsplex Cape Girardeau, MO 2 hr 59 minUW Health Sports Factory Rockford, IL 3 hr 1 minPalos Courts Palos Heights, IL 3 hr 2 minGlendale Heights Sports Hub Glendale Heights, IL 3 hr 6 minSouthland Center Ho-Chunk Nation Lynwood, IL 3 hr 7 minShaumburg Park District - Sport Center Schaumburg, IL 3 hr 9 minCapitol Sports Center Plainfield, IN 3 hr 16 minFusion Sports Center Loves Park, IL 3 hr 16 minGrand Park (Pacers Athletic Center) Grand Park, IL 3 hr 20 minThe Diggz Hobart, IN 3 hr 27 min

Amenities5 VB courts (sport) Fall 2018 moving to 34,000 SF facility (6 competition courts)4 BB/4 VB courts (concrete)1 BB, 8 VB courts6 BB/10 VB courts2 BB, 5 VB courts4 BB (2 HS/4 youth), 4 VB courts4 HS BB Courts4 BB Courts, 7 VB Courts4 BB/4 VB courts8 VB courts6 BB/VB courts8 BB, 16 VB courts2 BB, 6 VB courts5 BB (3 Jr., 1 Jr. High, 1 HS), 1 VB courts4 BB, 4 VB courts4 BB/6 VB courts7 VB courts3 BB, 7 VB courts8 BB, 8 VB courts6 VB courts

R E C O M M E N D E D F A C I L I T Y S I Z E S

Indoor Courts – Facility Size Percent of Competing Facilities

4 Full-Size Courts 44%

6 Full- Size Courts 76%

8 Full-Size Courts 100%

Baseball/Softball Fields – Facility Size

Percent of Competing Facilities

6 Full-Size Fields 65%

8 Full-Size Fields 78% 10 Full-Size Fields 90% 12 Full-Size Fields 91%

Multi-Purpose Fields – Facility Size

Percent of Competing Facilities

6 Full-Size Fields 29%

8 Full-Size Fields 50% 10 Full-Size Fields 59% 12 Full-Size Fields 71%

F A C I L I T Y O V E R V I E W

F A C I L I T Y M O D E L S A N A L Y Z E D

Courts •  8 Basketball/16 Volleyball Courts •  Market and Opportunity Demand: 6 to 10

Outdoor Baseball/Softball Fields •  4 400’ Fields, 4 300’ Fields

•  8 300’ Fields •  12 225’ Fields

•  Market and Opportunity Demand: 8-12 fields Outdoor Multi-Purpose Fields

•  8 Multi-Purpose Fields •  12-16 including diamond fields

•  Market and Opportunity Demand: 12-14 fields Family Entertainment Center

•  6,500 to 15,000 SF models

F A C I L I T Y O V E R V I E W – I N D O O R

Hard Structure: 122,000 SF •  8 BB/16 VB Courts •  10,000 SF FEC Area •  21,000 SF Flex Space

Indoor Athletic Facility

L (') W (')Basketball Courts

(actual courts 84' x 50') 8 104 80 8,320 66,560 54.7%

Volleyball Courts 16 60 30 0.0%

Space Indoor Programming Product/Service CountDimensions Approx. SF

each Total SF % of Footprint

Cour

ts

Over Basketball CourtsTotal Court Sq. Ft. 66,560 54.7%

Cour

ts

FEC/Adventure 1 - - 10,000 10,000 8.2%

FEC/

Adve

ntur

e

Total FEC/Adventure Sq. Ft. 10,000 8.2%FEC/

Adve

ntur

e

Lobby/Welcome Area 1 50 40 2,000 2,000 1.6%Control Room 1 15 10 150 150 0.1%Ticket Office 1 10 10 100 100 0.1%

Manager's Office 3 15 10 150 450 0.4%

Flex

Spa

ce

Office Area 1 40 30 1,200 1,200 1.0%Kitchen 1 40 30 1,200 1,200 1.0%

Café Seating Area 1 50 50 2,500 2,500 2.1%Flex/Team Rooms 3 60 25 1,500 4,500 3.7%

Ref Rooms 2 15 10 150 300 0.2%Training Room 1 20 15 300 300 0.2%

Restrooms 2 35 25 875 1,750 1.4%

Flex

Spa

ce

Mezzanine 1 400 16 6,400 6,400 5.3%Total Flex Space Sq. Ft 20,850 17.1%

97,410 80.0%9,741 8.0%

14,612 12.0%121,763 100%109,586

2.5

Flex

Spa

ce

Required SF for Products and ServicesMechanical, Electrical, Storage, etc. 10% of P&S SF

Common Area, Stairs, Circulation, etc. 15% of P&S SFTotal Estimated Indoor Athletic Facility SF

Estimated Building FootprintTotal Building Footprint Acreage

F A C I L I T Y O V E R V I E W – O U T D O O R Outdoor Fields: 43.6 Acres

•  4 400’ Fields •  4 300’ Fields •  8 Multi-Purpose Fields •  Primary Support Building •  3 Secondary Support

Buildings

Site Development: 84.2 Acres •  1,927 Parking Spaces

Total Acreage: 133.0 Acres

L (') W (')Regulation Field (with dugouts, warm-up, and viewing

area) 4 193,600 774,400 38.4%

Multi-Purpose Field 4 360 249 0.0%Total 400' Baseball/Softball Fields Sq. Ft. 774,400 38.4%Regulation Field (with dugouts, warm-up, and viewing

area) 4 115,600 462,400 22.9%

Multi-Purpose Field 4 249 165 0.0%Total 300' Baseball/Softball Fields Sq. Ft. 462,400 22.9%

Natural Grass Field - (With 12' Apron) 4 384 249 95,616 382,464 19.0%

Synthetic Turf Field - (With 12' Apron) 4 384 249 95,616 382,464 19.0%

Total Outdoor Multi-Purpose Fields Sq. Ft. 764,928 37.9%Primary Support Building

Kitchen 1 30 30 900 900 0.0%Café w/ Seating/Lobby (Covered Pavilion) 1 50 50 2,500 2,500 0.1%Restrooms 2 25 20 500 1,000 0.0%Training Room 2 15 10 150 300 0.0%Check-In/Ticketing Office 1 10 10 100 100 0.0%Ref Rooms 2 10 8 80 160 0.0%Large Conference Room 1 40 25 1,000 1,000 0.0%Office/Control 1 20 20 400 400 0.0%

Secondary Support Buildings 3 40 40 1,600 4,800 0.2%Press Box (Baseball Clover) 2 40 40 1,600 3,200 0.2%

Total Support Buildings Sq. Ft 14,360 0.7%

Maintenance Buildings 1 40 30 1,200 1,200 0.1%

Total Maintenance Sq. Ft. 1,200 0.1%2,017,288 100%

46.3Total Estimated Outdoor Athletic Facilities SF

Total Outdoor Athletic Facility Acreage

Supp

ort B

uild

ings

Main

tena

nce

Mul

ti-Pu

rpos

e Fi

elds

400'

Ba

seba

ll/So

ftball

Fiel

ds 400' Fence

Over 400' Fields

300'

Ba

seba

ll/So

ftball

Fiel

ds 300' Fence

Over 300' Fields

Outdoor Athletic Facilities

Space Programming Product/Service Count Dimensions Approx. SF each Total SF % of Footprint

Site Development

L (') W (')Parking Spaces Total (10'x18')(20' x 20' Inc. aisles) 1,927 20 20 400 770,820 21.0%

Setbacks, Green Space, Trails, etc. 2,897,694 79.0%3,668,514 100%

84.2

133.0

% of Total

Park

ing

Spac

es

Tota

l

100% of SFTotal Estimated Site Development SF

Total Site Development Acreage

Total Complex Acreage

Quantity Dimensions Approx. SF each Total SF

O P I N I O N O F C O S T – I N D O O R & O U T D O O R

Land Cost TBDHard Cost $32,148,415Field and Sport Equipment Cost $21,400,658Furniture, Fixtures, and Equipment $1,911,951Soft Costs Construction $5,238,320Soft Costs Operations TBDWorking Capital Reserve TBD

Total Uses of Funds $60,699,343

USES OF FUNDS

E C O N O M I C I M P A C T P O T E N T I A L

E C O N O M I C I M P A C T P O T E N T I A L

Per Court Total Per Court Total Per Court TotalDirect Spending 8 $500,000 $4,000,000 $1,000,000 $8,000,000 $2,000,000 $16,000,000

Economic Impact Per Asset - Indoor Athletic FacilityIndustry Avg. High-Performing Top-Performing Number

of Courts

Per Field Total Per Field Total Per Field TotalDirect Spending 16 $210,000 $3,360,000 $450,000 $7,200,000 $1,100,000 $17,600,000

Economic Impact Per Asset - Outdoor Athletic FacilityIndustry Avg. High-Performing Top-Performing Number of

Fields

Year Opened: •  2014 Location: •  Gatlinburg, TN Complex Size: •  Total Acreage: 80 •  Indoor Facility: 86,000 SF

Facility Features: •  Outdoor Complex:

•  6 Synthetic Turf Fields •  1 Natural Grass Field

•  Indoor Facility: •  6 Basketball Courts •  12 Volleyball Courts •  Full Cooking Kitchen •  Team Rooms •  Referee Rooms •  Café and Concession Area

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

$180,000,000

Cost of Development Economic Impact(Through First Five Years)

$23,000,000

$170,100,000

Cost of Developmentvs.

Economic Impact

Community Return on Investment

Through the first five years of operations, there will be $7.40

of New Spending in the Community for every $1.00 spent on Construction

Cost of Construction: •  $23 Million 5-Year Economic Impact: •  Actual 5-Year Aggregate Economic Impact: $170.1 Million

•  Includes Years 1-4 Actual, Year 5 Booked •  SFA Projected 5-Year Aggregate Economic Impact: $104.9 Million •  5-Year Actual Economic Impact as Percent of Projected Economic Impact: 162%

Year Opened: •  2018 Location: •  Rocky Mount, NC Facility Size: •  165,000 SF

Facility Features: •  Indoor Facility:

•  8 Basketball Courts •  16 Volleyball Courts •  4 Locker Rooms •  Full Cooking and Catering Kitchen •  Courtside Café and Concessions •  Option of a 50’ x 94’ Master Event Space

•  ~ 4,500 Spectator Seats •  Family Entertainment Center

•  Video Arcade •  Ballocity Soft Play Area •  Clip N’ Climb Walls •  Aerial Ropes Course •  4 Party Rooms

•  Up to 10 Configurable Banquet Rooms


•  Includes Year 1 Actual, Year 2 Booked, Years 3-5 Reforecast •  SFA Projected 5-Year Aggregate Economic Impact: $69.8 Million •  5-Year Actual Economic Impact as Percent of Projected Economic Impact: 100%

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000


$38,000,000

$69,864,595


Economic ImpactCommunity Return on Investment



Facility Features: •  Outdoor Complex:

•  16 Outdoor Tennis Courts •  5 Outdoor Multi-Purpose Fields •  5 Outdoor Baseball/Softball Fields •  2 Mile Walking Track •  Outdoor Concession Areas •  RV Park •  Outdoor Event Lawn

•  Indoor Facility: •  11 Basketball Courts •  17 Volleyball Courts •  Performance Training Center •  Food Court •  Climbing and Adventure Center •  3 Meeting Rooms

Year Opened: •  2017 Location: •  Hoover, AL Complex Size: •  Total Acreage: 120 •  Indoor Facility: 175,000 SF

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000


$40,000,000

$136,645,368


Economic ImpactCommunity Return on Investment




•  Includes Year 1 Actual, Year 2 Booked, Years 3-5 Reforecast •  SFA Projected 5-Year Aggregate Economic Impact: $77.9 Million •  5-Year Actual Economic Impact as Percent of Projected Economic Impact: 175%

Year Opened: •  2015 Location: •  Myrtle Beach, SC Facility Size: •  100,000 SF

Facility Features: •  Indoor Facility:

•  8 Basketball Courts •  16 Volleyball Courts •  5 Multi-Purpose Rooms •  12 Screen Video Wall •  Private Mezzanine for Elevated

Viewing •  Indoor/Outdoor Café

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000


$13,500,000

$118,660,140


Economic Impact

Community Return on Investment



Cost of Construction: •  $13.5 Million 5-Year Economic Impact: •  Actual 5-Year Aggregate Economic Impact: $118.7 Million

•  Includes Years 1-4 Actual, Year 5 Booked •  SFA Projected 5-Year Aggregate Economic Impact: $83.7 Million •  5-Year Actual Economic Impact as Percent of Projected Economic Impact: 142%

P A R T N E R S H I P E X A M P L E S

50.0

60.0

70.0

80.0

90.0

100.0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Increase in Construction Costs vs. Recreation User Fees: 2004-2017

Construction

50%+ Increase in Construction Costs

the need for P3s

50.0

60.0

70.0

80.0

90.0

100.0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017


Construction User Fees

50%+ Increase in Construction Costs

25% Increase in Fees for Recreation Programs

the need for P3s

CLOSING THE GAP: 1) Capital Stack Formation and Cost of Capital 2) Revenue Generation and Expense Control 3) Expanding Success Metrics and Re-Defining Impact 50.0

60.0

70.0

80.0

90.0

100.0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017


Construction User Fees

the need for P3s

Municipal Bonds

Private Equity/Traditional Lending

Public Sector Capital

Local, State, and/or Federal Incentives

Dedicated Sales/Use Taxes

Local Sports and/or Wellness Orgs.

Regional Sports Orgs./Rights Holders

Medical Sector Partnership

School/University Partnerships

focus on funding

Municipal Bonds

Private Equity/Traditional Lending

Public Sector Capital

Local, State, and/or Federal Incentives

Dedicated Sales/Use Taxes

Local Sports and/or Wellness Orgs.

Regional Sports Orgs./Rights Holders

Medical Sector Partnership

School/University Partnerships

C O N C L U S I O N

Definitions of Success: •  Become a driver of non-local visitation and spending that increases hotel

occupancy rates and serves as a catalyst for economic development through the enhancement of existing and attraction of new businesses and residents.

•  Expand the brand of Springfield as a sports destination that is affordable, accessible, and family friendly.

•  Serve as an additive community asset that enhances the sense of place and quality of life by fulfilling local recreation gaps and needs.

•  Create an operationally self-sustaining business model, limiting ongoing subsidy requirements.

D E F I N I N G S U C C E S S

S P R I N G F I E L D S P O R T S T O U R I S M F A C I L I T I E S

D i s c u s s i o n & Q u e s t i o n s

springfield sports tourism facilities · 2019. 6. 18. · market report presentation june 18, 2019....

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