springboard business plan and video presentation master
DESCRIPTION
Grow America Springboard Competition Help Session, Round 2, April 19, 2012TRANSCRIPT
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Competition Review – Business Plan
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Know Your Audience
• Compile a Business Plan Portfolio from which you extract Business Plan content
• Make sure you effectively address the unique critical factors and expectations of the target audience
• Think like the “investor” in the audience
#GAcomp
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Provide Conclusive and Compelling Evidence
• You know the real want/need/opportunity and your target “theater”, not just your “customer”
• You understand the value proposition
• You have the TEAM to execute the plan– Competencies– Experience– Leadership
#GAcomp
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Provide Conclusive and Compelling Evidence
• You have the product and/or service to meet the need and clearly define your Unique Selling Proposition
• You have a solid plan to achieve your objectives
• There are the intangible essentials that include passion, drive, vision and values
#GAcomp
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Back The Story Up With Facts and Data
• Be appropriately positive and enthusiastic but realistic
• Don’t be afraid to present extraordinary projections but show credible supporting data and material
• When presenting assumptions, provide a sound rationale
#GAcomp
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Provide Clean Financials and Data
• Revenues, margins, costs & expenses
• Cash management including historical performance and projected use of funds
• Plot the fastest path to revenue generation, then profitability, then the X-Factor
• Define clear performance milestones
#GAcomp
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Face The Challenges, Don’t Try To Hide Them Or Hide From Them
• Clearly identify potential risks and present associated mitigation strategies
• If you don’t have competitors do you have a market?
• If there’s a “Sweet Spot” you need to hit it
#GAcomp
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Takeaways
• There are no formulas for perfect business plans
• Assessment of plans will always have a subjective element as well as an objective element
• You may have a different audience next time
• Get an experienced team of independent and qualified eyes to provide honest feedback. $$
#GAcomp
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Alan E. HallGrow America Founder
Founding Partners
#GAcomp
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Video Uploads
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Overview of the Video Requirement
• Why we ask for video content
• What the video should include
• How do I create a video?
• Technical specifications
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Why Video?
Visual format better demonstrates:
• Visual products and services
• Immersion in your business
• Your energy, passion, and ability to persuade
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What Should the Video Include?
• There are no specific content requirements
• We want to see your creativity
• It does NOT need to repeat everything in your plan, but should supplement it effectively
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What Should I Focus on?
• Anything that does not come through well in the written business plan
• Elements that will persuade the judges that your business plan will be successful
• The most critical or valuable elements of your business to effectively communicate
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How Could I Focus on this Content?
• Numbers: Charts, graphs, comparisons
• Pressing need: Interview the customer
• Your exceptional skill: Show the judges
• Pitching effectively: Use color, font, audio, transitions, and content that PERSUADES
Images in public domain as of 4/19/2012
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Example Content: Demonstrations
Product/Service demonstrations:
• Demonstrate how it works
• Record your physical product/service
• Screencast your software product/service
• Animations, sketches, or photos
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Example Content: Meet the Team
Meet the management team or employees:
• Demonstrate your existing management team, employees, or advisers
• Have someone interview you: demonstrate your vision, creativity, and passion
• Show off your workspace or place of business
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Tone and Content Restrictions
• Choose a suitable tone for your video that is appropriate for judging by business professionals
• Pay attention to copyright law if using any content you did not create yourself
• No adult or disturbing content is allowed
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Technical Specifications
• 2 minute maximum, extra will be cut off
• File must be uploaded in one of these formats:
• Resolution: 720p or 1080p is preferred
• .mp4 H.264• .MPEG-4 AVC• .mov• .mpeg
• .avi• .m4v• .wmv
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How Do I Make a Video?
• Learn quickly or find someone who already knows how• Neighbors• Co-workers• That nephew that is always on the computer
• Free and easy-to-use resources to edit your video include:• Apple iMovie• Windows Movie Maker
• Camera: If you don’t have one, borrow one, use your smartphone, or use the webcam in your laptop
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Questions?
?
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Alan E. HallGrow America Founder
Founding Partners
#GAcomp