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Spring Fair 2018 4-8 February Secure your place today at the UK’s no.1 gift & home trade event springfair.com

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Page 1: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

Spring Fair 20184-8 February

Secure your place today at theUK’s no.1 gift & home trade event

springfair.com

Page 2: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Spring Fair has neverbeen more essential.With retailers constantly diversifying to offer a point of difference, they’realways on the lookout for something new. Something seriously original. Every retailer, from independents to department stores, will be in attendance looking for that next best seller and innovative new supplier to help them compete in the ever-evolving retail environment. Join us to give your business the best possible chance; to meet these buyers and build lucrative new partnerships.

Nick DavisonPortfolio director for

Spring Fair

Page 3: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Experience the difference a day at Spring Fair can make to your businessGet ready to network and do business with some of the most influential, passionate and forward-thinking people in the industry. During the event, you’ll be taking orders, gaining leads and promoting your business non-stop. Before, during and after the event, we work tirelessly to help you get your products noticed by the entire industry. That’s the Spring Fair difference.

With 14 carefully curated show sectors plus the welcome addition of Glee at Spring Fair, we’ll make sure you’re perfectly positioned to meet the most relevant audience.

→ Beauty & Wellbeing→ Children’s Gifts, Toys

& Gadgets→ Christmas Gifts, Floral &

Seasonal Decorations→ Contemporary Gift→ DIY & Home

Improvement→ Fashion, Jewellery

& Luggage

→ Gift→ Greetings & Gift→ Home→ Kitchen, Dining

& Housewares→ Retail Solutions→ The Party Show→ The Summerhouse→ Volume Gift & Home

Page 4: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Connecting you withthe right people, at the right timeSetting the stage for the UK’s key retail trade event every year is something that we know how to do well.

46% 88%89%have not attended any other trade show in the past 12 months, making Spring Fair a prime location to connect with buyers and contacts you won’t meet anywhere else.

of visitors came looking to source new suppliers, so make sure you’re there to meet them at Spring Fair 2018.

place orders as a result of attending. With access to thousands of buyers ready and willing to do business, it’s the best place to see your ROI soar.

Source: Visitor survey, Spring Fair 2017

Welcoming over 58,000 visitors each season, you’ll be in a prime position to meet big-budget retailers from multiples, independents, online retailers and beyond. But don’t justtake our word for it... Get to know the Spring Fair audience:

Page 5: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

EastMidlands

12%

WestMidlands

19%

NorthEast2%

SouthWest10%

Yorkshire& Humber

6%

NorthWest11%

East ofEngland

9%

ChannelIslands

2%

London &South East

21%

Scotland3%

Wales5%

5

90.5%

9.5%

UK Visitors

International visitors

Retailers from all over the UK and beyond

Page 6: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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“ ”We’ve had the best show we’ve ever had! We’ve met new buyers and had really good interactions with both smaller and larger retailers. We couldn’t be happier!Courtney WoodOwner, Bubblegum Stuff

Page 7: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Who will you meet?In addition to the thousands of independent retailers you’ll meet, here’s just a handful of the top online and big-budget multiple buyers you can expect to see at Spring Fair 2018.

Page 8: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Incredible exposurefor your productsAs soon as you’re on board, we’ll start promoting your products to our extensive, quality database of UK and international buyers via email, web, social, print and much more. Most importantly, we’ll do this before, during and after the show. The best bit? It’s all included as part of Spring Fair’s industry-leading multi- channel marketing campaign.

905,600

22,916

impressions on twitter

Instagram engagements

Page 9: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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22,916

296,220

279,234

1,944,540

970,801

reach on facebook

website users

website views

exhibitor list vists

Source: Spring Fair campaign, September 2016, February 2017

Page 10: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Spring Fair is the most important exhibition for us. We’ve launched a lot of new products, met existing and new customers and we’ve secured new sales leads every day. It acts as an indication for how the year will shape up and with the feedback so far it seems we’re heading in the right direction!Richard J KeelManaging Director Keel Toys

Page 11: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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The exhibition that works for you

Online promotion→ Personalised social

media posts→ Chance to feature on the

Spring Fair News Page and in the Post-Show Review

→ Regular email promotion to 180,000 industry professionals

→ Dedicated exhibitor profile on our new website

Print→ Print advertising in key

publications→ A chance to feature in

The Contemporary Capsule - our flagship magazine

→ A profile in the The Catalogue, Spring Fair’s official show guide

→ A chance to feature in The Toys and Party Show Capsule

→ Listing in the A-Z Guide→ Listing in the Little Black

Book - with distribution to over 120,000 industry professionals

Pre-event & onsite support→ Personalised printed and

digital invitations, for you to send to your contacts

→ One-on-one assistance from our dedicated support team

→ Insightful newsletters and exhibitor manuals

→ Invitations to industry events

→ Complimentary exhibitor masterclasses

→ Ready-made web and social media banners to help advertise your presence at the show

We’ll work with you every step of the way, promoting you to all the right audiences and providing invaluable insights to help boost your business.

Page 12: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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Enhance your experiencewith our amazingsponsors and partners

We’re proud to collaborate with renowned Home & Gift industry associations, media partners and sponsors to achieve the best show we possibly can. Thanks to thesupport of the entire industry, Spring Fair has gone from strength to strength.

Page 13: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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“ ”

We put a lot of time and investment into Spring Fair and found it to be worthwhile. The organisation of the event was fantastic - everything ran smoothly and the social media support we were given undoubtedly helped us.Liam O’Flaherty Managing Director FloralSilk

Page 14: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

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A seriously goodsuccess story –Hill Interiors

With over 40 years in the industry, Hill Interiors has been part of Spring Fair for the last 25 years. The company views the show as an essential part of their sales and marketing strategy, using it to continuously build on their UK and international customer base with 140 new accounts signed in 2017 alone.

Winning new customersHill Interiors use Spring Fair to meet new prospects with the aim to develop them into successful long-term partnerships

Launching new productsThey use the opportunity to educate new and existing customers about the company’s high quality, unique and varied product range.

Showing industry expertiseAn educated, professional team demonstrate Hill Interiors in-depth knowledge of the UK market, helping customers identify major sales opportunities through room-merchandising techniques.

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“ ”Spring Fair is the right place at the right time for us to launch new products and attract new customers. It works every year and is a show we rely on to build our business.Julian PotterGeneral Manager Hill Interiors

Page 16: Spring Fair -8 February · Spring Fair News Page and in the Post-Show Review → Regular email promotion to 180,000 industry professionals → Dedicated exhibitor profile on our new

For more information contact the Spring Fair team

T: +44 (0)203 033 2144 E: [email protected]

springfair.com