also on view:

Walls and Beams, Rooms and Dreams: Images of HomeOngoing through July 31, 2016

Selections from the Permanent CollectionApril 30 — July 31, 2016

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REVOLUTION EYEOF THE

April 9 — July 31, 2016

Revolution of the Eye: Modern Art and the Birth of American Television April 9 — July 31, 2016

Revolution of the Eye examines the way avant-garde art shaped the look and content of American television in its formative years from the 1940s through the mid-1970s, and in turn how television introduced the public to the latest trends in art and design. Featuring more than 260 art objects, artifacts, and clips, the exhibition explores how artists fascinated with this brash new medium and its technological possibilities contributed to network programs and design campaigns; appeared on television to promote modern art; and explored, critiqued, or absorbed the new medium in their work. This dialogue between high art and television is revealed through a selection of fine art and graphic designs by artists such Saul Bass, Alexander Calder, Georgia O’Keeffe, Marcel Duchamp, Allan Kaprow, Roy Lichtenstein, Man Ray, Eero Saarinen, Ben Shahn, and Andy Warhol, as well as ephemera, television memorabilia, and clips from important television programs including Batman, The Ed Sullivan Show, The Ernie Kovacs Show, Rowan and Martin’s Laugh-In, and The Twilight Zone.

Revolution of the Eye: Modern Art and the Birth of American Television is organized by the Jewish Museum, New York, and the Center for Art, Design, and Visual Culture, University of Maryland, Baltimore County (UMBC). The exhibition is made possible by the Andy Warhol Foundation for the Visual Arts, The Skirball Fund for American Jewish Life Exhibitions, the Stern Family Philanthropic Foundation, the National Endowment for the Arts, the National Endowment for the Humanities, and other generous donors.

Generous support for the Addison’s presentation of this exhibition has been provided by the Sidney R. Knafel Fund.

The exhibition is curated by Dr. Maurice Berger, Research Professor and Chief Curator, Center for Art, Design and Visual Culture, UMBC, and curator, National Jewish Archive of Broadcasting, the Jewish Museum, New York.

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A B O U T T H E E X H I B I T I O N

William Golden, Art Director, “The Sign of Good Television,” Fortune, December 1951

Goldie Hawn in Rowan and Martin’s Laugh-In; the show ran from 1968–1973. Image provided by The Kobal Collection at Art Resource, New York

Salvador Dali on What’s My Line, CBS, January 27, 1952; © Fremantle Media

The Supremes, The Ed Sullivan Show, CBS, mid-1950s through 1971. Courtesy of The Ed Sullivan Show © SOFA Entertainment

Andy Warhol, Jacqueline Kennedy I, 1966, screenprint on wove paper, 20 3/4 x 17 1/4 in., Addison Gallery of American Art, Phillips Academy, Andover, MA, museum purchase

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Batman and Robin, 1966. Image provided by 20th Century Fox / The Kobal Collection at Art Resource, New York

Roy F. Lichtenstein, Sweet Dreams Baby!, 1965, screenprint on paper, 37 5/8 x 27 5/8 in., Addison Gallery of American Art, Phillips Academy, Andover, MA, gift of Dr. Joseph Clive Enos III (Class of 1960), 2010.69, © Estate of Roy Lichtenstein

Still from the opening credits of The Twilight Zone, Season 1, November 20, 1959. Image provided by CBS via Getty Images.

Winky Dink and You game book, c. 1954

Curriculum Connections Can Include• Rise of American television after WWII • American politics, popular culture, and artistic movements during the 1940s — 1970s • Science fiction as representation of social issues from nuclear fears to McCarthyism • Pop art, material objects, and consumer goods • Story development through visual storyboards or script writing • Conformity and individualism • Celebrity culture and fame • Societal issues represented through visual culture• The evolution of TV: the role of TV in the home, viewing habits, innovations, etc.• Symbolism in the media• Advertising and design

Related Events at the AddisonAll programs are free and open to the public, unless noted. For a complete list of Public Programs, please visit addisongallery.org. • April Vacation Drop-In Family Day | Thursday, April 21, 10:00 am — 1:00 pm• Lecture: Modern Art and the Rise of Network Television | Sunday, May 1, 1:00 pm

“Early television was certainly limited by corporate interests and cultural and social restrictions and prejudices. But its initial roll-out in the 1940s and early 1950s in largely urban areas and its lack of longstanding conventions made the new medium particularly appealing to pioneers. ...[T]hey were searching for a place to rise above the status quo, or at least to expand its boundaries.

Television emerged as a dominant medium of communication in the United States in the period from the late 1940s through the early 1970s. Revolution of the Eye explores the ways modern art—the epitome of cultural experimentation and creativity—served as an influence and a model for shaping the new medium.”

- MAURICE BERGER, EXHIBITION CURATOR

Class Visits to the AddisonAdmission is always free. Two classes (or up to 50 students) at a time can be scheduled between Tuesday - Friday, 9:00 am - 5:00 pm. Guided visits generally run between 1 - 1.5 hours depending on student age and class size and can also include time for student writing or sketching in the galleries.

• The Addison supports a co-teaching philosophy where our education staff’s knowledge of the artworks combine with the teacher’s objectives and expectations for the visit, as well as incorporating students’ knowledge and experiences.

• We will work with you to plan and co-facilitate a visit that will be inquiry-based and engages students in close looking and discussion. Teachers are welcome to stop by our office, call, or email to learn more about our exhibitions and artworks and the ways in which they connect to your course topics.

• The Addison education staff collaborates with educators to create and support long-term projects inspired by exhibitions, collection themes, museum practice, or particular artists. Addison staff works with teachers to develop creative, cross-disciplinary projects that meet multiple social and academic objectives.

Connections to Curriculum StandardsDue to the customized nature of each group visit and the activities surrounding each class, the standards addressed will vary. Class visits to the museum will always include actively viewing and discussing art and can also focus on reinforcing skills from subject areas such as reading, science, writing, social studies, or math. For more standards corresponding to specific projects, lessons, artworks, or exhibitions across disciplines, please contact Christine Jee (cjee@andover.edu) for more details.

Free Public Museum HoursTuesday — Saturday: 10:00 am — 5:00 pm Sunday: 1:00 pm — 5:00 pm

Free Group Visit Hours by Appointment between Tuesday — Friday: 9:00 am — 5:00 pm

Teacher Resources, Workshops, & Exhibition Information www.addisongallery.org

Instagram @addisongalleryofamericanart

Education Blog inspiredbytheaddison.tumblr.com

Addison Gallery of American Art Phillips Academy, Andover, MA Education Department

Rebecca Hayes Curator of Education

Christine Jee Education Associate for School & Community Collaborations cjee@andover.edu 978-749-4198

Jamie Kaplowitz Manager of Curriculum Initiatives

Front cover: Detail from Kurt Weihs, Designer, William Golden, Art Director, “Concentric Eye,” Fortune, February 1955

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