spreading the word. welcome objective help clubs spread the word about zonta programs that:...
TRANSCRIPT
Spreading the Word
Welcome
Objective Help clubs spread the word about Zonta programs that:
– support the Zonta Mission– optimize member time and energy to execute
programs efficiently and avoid burnout– leverage new ideas and “lessons learned” to create
more effective programs– provide specific guidelines and tools
Workshop Leader
Warm Up!
Z
Q: Why are these symbols so successful?
A: Awareness and consistency
Understand theMission Statement
Zonta International seeks to:
improve the legal, political, economic, health, educational and professional status of women through service and advocacy;
work for the advancement of understanding, goodwill and peace through a world fellowship of executives in business and the professions;
promote justice and universal respect for human rights and fundamental freedoms;
be united internationally to foster high ethical standards, implement service programs, and provide mutual support and fellowship for members who serve their communities, their nations and the world.
Why Awareness Matters…
• Spend less time explaining who we are and why sponsors should help or why new members should join
• Build confidence in members by demonstrating focus on the mission
• Improve retention for all members through shared community recognition
PR Secrets
• Research your media outlets…call them and ask “who should receive our releases?”
• Keep your list up to date----assignments change all the time
• Give them a head start---3-4 week warning, media alert/reminder a few days before
• Specifically invite them to attend as your guest or ask them to assign someone
• Send and upload photos…they never have enough• Finish the story…Send a follow up release
PR Secrets
• Research your media outlets…call them and ask “who should receive our releases?”
• Keep your list up to date----assignments change all the time
• Give them a head start---3-4 week warning, media alert/reminder a few days before
• Specifically invite them to attend as your guest or ask them to assign someone
• Send and upload photos…they never have enough• Finish the story…Send a follow up release
PR Secrets
• Email Blasts---BCC rule• Even Better---send individually• Subject Line is your “lead”--- it should say everything• Use action verbs---make it clear---make it compelling—
make it timely• Example: Glass Slipper Ball
“Annual Zonta Fundraiser Held at the Hyatt”Or
“Chefs and Guests Give Thanks and Have a Ball”
•Press Release should be in the email—not attached
PR Secrets
Beyond the release…
• Blast to members so they can forward• Include sister organizations and sponsors• Post in community social areas• Host a “media” or “community table” at your event
PR Secrets
Beyond the release…our own PSA!• Contact local TV stations and ask for contact• Send 30 second spot (WMV file) to contact
Wait there’s more…• Use special events by setting up a lap top• Use during orientation meetings• Use during community events
Wrap Up…It’s about synergy
• Spend less time explaining who we are and why sponsors should help or why new members should join
• Build confidence in members by demonstrating focus on the mission
• Improve retention for all members through shared community recognition
Turn this…
Z
into this…
Get the most out of the Z!