spread the love: extend learning beyond your enterprise
TRANSCRIPT
SpreadtheLove- ExtendLearningBeyondYourEnterprise
DavidWentworthPrincipalLearning
AnalystBrandonHallGroup
Sponsoredby:
MichelleSullivanMarketingDirectorNetDimensions
ThankYouToOurSponsor!
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MEMBERSHIP
STRATEGICCONSULTING
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PROFESSIONALDEVELOPMENT
Learning&Development
TalentManagement
LeadershipDevelopment
TalentAcquisition
WorkforceManagement
HowToAskQuestions
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• Submityourquestionsorcomments aboutthediscussiontoourpresentersusingtheQuestions tabonyourcontrolpanel.• Presentationslides andgiveaways canbefoundintheHandouts tabonyourcontrolpanel.
Recording&Slideswillalsobesentoutafterthewebinar.
Agenda
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TheLearningEcosystem
DriversforExtendedEnterpriseLearning
GeneratingRevenue
CaseStudy
CorporateFunctions
Purchasing Sales
Suppliers
Manufacturers
Resellers
Customers
ExtendedEnterprise
Enterprise
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TheLearningEcosystemLargerthanyouthink
PublicCitizens
BrandFollowers
Clients/Customers
SalesChannels
PartnersContractorsEmployees
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TypicalExtendedEnterpriseIndustryAudiences
IndustryPublicSectorHealthcareAssociationsFinancial/InsuranceManufacturingHi-TechRetail
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ExampleCitizensPatients,CliniciansMembersAgents,BrokersResellers,DealersCustomersFranchisees
PollQuestionOne– Today’sAudience?
Whatbestdescribesyouandyourextendedenterpriseexperience?1. Noexperienceorknowledge2. InternalHR/Trainerwithsomeexperience3. InternalHR/Trainerwithextensiveexperience4. Operationsroleanddeliveringtrainingtoexternal
users5. Other
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TheLearningAudienceReachesFarandWide
54.5%
4.5%
40.9%Lessthan25%
25%-50%
Morethan50%
HowMuchoftheLearningAudienceisConsideredExternal?
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TheLearningAudienceReachesFarandWide
Franchisees
Manufacturers
ValueAddResellers
Distributors
Suppliers
FieldCustomerSupportTeam
SalesTeam
FieldTechnicalSupportTeam
Customers
0% 20% 40% 60% 80% 100%
None
Daily
Weekly
Monthly
Quarterly
Semi-Annually
Annually
TargetedGroupsandFrequency
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Example
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PollQuestionTwoIfyourorganizationprovidesextendedlearning,whatistheprimarybusinessreason?1. Generaterevenue2. Customerloyalty3. Suppliereducation4. Cutcosts5. Productsupport
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WhyShouldWeExtendLearningBeyondtheEnterprise?
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TopBusinessPrioritiesforOrganizations
BrandonHallGroup,2016
1 Improvingcustomerexperience
2 Gainingmarketshare
3 Cutting expenses
4 Drivinginnovation
5 Deliveringnewproducts/services
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HowCanExtendedEnterpriseLearningHelp?
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BenefitsofExtendedEnterpriseLearning
AnswerOptions ResponsePercent
Reducetrainingcosts 72.1%Reducetrainingtraveltime 66.7%Increaseawarenessofproducts/services 56.8%Meetcompliancerequirements 55.9%Increaseemployeeengagement 47.7%Improvecustomerrelations 45.0%Meetandexceedcorporateobjectives 43.2%Increasesales 40.5%Maximizeclientretention 36.9%Reduceemployeeturnover 22.5%
HowHasExtendedEnterpriseTrainingHelpedYourBusiness?
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GainingMarketShare
ExtendedEnterpriseLearninghelps:Increasedsellingpowerviaknowledgeablesaleschannels
Usingthesupplychaintoestablishaglobalpresence
Greaterexposureforallproductsandservices
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Collaborationwithsuppliersandmanufactures
Betterconnectiontocustomerstoanticipateneeds
Newopportunitiestoupsell
ImprovingInnovationDeliveringNewProducts/Services
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Betterrelationshipswithsuppliers
Shortenedproductandsalescycles
Fewercustomersupportcalls
CuttingExpenses
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Strongerrelationshipafterthesale
Stayingaheadoftheinformedconsumer
Lessrelianceoncustomersupport
ImprovingCustomerExperience
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Example
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PollQuestionThreeWhatdoyouperceiveasthebiggestchallengetoexternallearning?1. Buildingbusinesscase2. MovingfromCostCentertoProfitCenter3. Useradoption4. E-Commerce5. Contentsharing
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COSTCENTERREVENUEGENERATORFROMTO
CHANGINGLEARNING
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E-Commerce
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ChargingforExtendedEnterpriseContent
33.9%
66.1%
Yes No
24.4%
53.7%
22.0%
Subscription AlaCarte Bundled
CurrentPractice PricingModel
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PercentageofLMSCostsCoveredbyExtendedLearning
22.5%
7.5%
17.5%17.5%
35.0%NoneLessthan10%10-25%25-50%Morethan50%
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Top10ChallengesandPlanningConsiderations
PlanningAreas Considerations
1. BuildtheBusinessCase Revenuemodelvs.trainingprogress. Howtomeasurevalue?Costofsystemvs.businessefficiencies,greaterscalability,brandawareness?
2. Audiencesegmentation/fragmentation
Whoistheaudience?Differences?Whydoyouwanttoreachthem?Whatvaluetothebusiness?Size?Growthpotential?
3. Integrationwithothersystems WhatarealltheITecosystemtouchpoints?AMS,SharePoint,CustomportalsnottypicallyHRIS.
4. Content Develop acontentcreation,reuse,rolloutandlocalizationstrategy.
5. Sharingtherightcontent Thinkversionsnotuniquecourses.Considercreatingaversioningandreusestrategy.
6. Globalizationand Localization Currencies, bandwidth,privacy,taxes,duties:needtofullyunderstoodforeachcountrywhendeployingglobally.
7. E-Commerce Isthecontentyou’resellingworthpayingfor?Isthepricepointcorrect?Isthecontenttechnicalortiedtoaparticularproduct,whichwouldmakeitsoughtafterbytrainees?IncorporateB2BandB2C.
8. UserAdoption Createaformalmultisteprolloutplantomakeusersawarebefore,duringandafterlaunch.
9. Incorporate Marketing Create amarketingplan,andtargettrafficwithBannerAds,directmarketing,SEO,industrymagazines,tradeshows,webinars.
10. Analytical Reporting Createaplantocompare trainingdatawith salesdata,customersuccessdata.
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