Careers and Employability Service Spotlight on... Advertising, Marketing and PRTuesday 29 October 2013, 6.30–8.30pmC11, Portland Building, University Park

For general enquiries,contact:

Careers and Employability ServiceLevel D West, Portland Building(Above NatWest)t: +44 (0)115 951 3680e: careers–team@nottingham.ac.ukw: www.nottingham.ac.uk/careers

/CareersUoN

@UoNCareers

blogs.nottingham.ac.uk/careers

If you require this publication in an alternative format, please contact us.t: +44 (0)115 951 4591e: alternativeformats@nottingham.ac.uk

Printed October 2013.

The University of Nottingham has made every effort to ensure that the information in this guide was accurate when published. Please note, however, that the nature of the content means that it is subject to change from time-to-time, and you should therefore consider the information to be guiding rather than definitive.

© The University of Nottingham 2013. All rights reserved.

Careers and Employability Servicewww.nottingham.ac.uk/careers

Careers and Employability Servicewww.nottingham.ac.uk/careers

Callum has worked with a range of businesses to help develop corporate reputation and thought leadership platforms to generate favourable coverage and help achieve business objectives.

His role includes running stakeholder mapping, perception analysis and messaging workshops to create the foundations of a communications campaign. His key areas of responsibility are: creating effective white-paper research, liaising with third party research houses and obtaining client-side content through interviews and workshops.

Together with this, he develops multi-faceted campaigns to include tier-one media relations, builds relationships with key opinion leaders and secures speaker opportunities.

He also is involved in preparing and hosting senior spokespeople interviews with tier-one media interviews and leading and providing on-the-ground support for media days, press trips and site openings.

Callum LaidlawBurson–MarstellerManager (Account Director)

Garth Lewis heads up the web and digital marketing teams for Capital One UK and is responsible for developing and leading the creation of their outbound marketing strategy. Garth has worked at Capital One for seven years, he joined on the business analyst graduate scheme after graduating with a BSc (Hons) Mathematics from The University of Nottingham in 2006.

Since joining Capital One he has worked in many areas across marketing, including product launch, channel development and the sponsorship of the League Cup.

After several years as a magazine and website publisher for a major international publishing house, Geoff founded ICN in the early days of the Appstore in 2009. The company’s ethos was to harness awareness by utilizing a well-known and credible name within a specified subject area and then produce informative, authoritative content alongside relevant utility features.

The company is focused on all aspects of publishing, so marketing, monetization, design and product quality are all seen as equally vital.

The business has launched 14 apps with names such as James May, Vincent & Flavia, Jimmy Anderson, Premier Models and David Gandy. Two have been featured in the Sunday Top 500 Apps in the World list, as well as featuring as a BBC Click ‘Highlight of 2012’.

Now headquartered out of Nottingham’s Creative Quarter, and with a US subsidiary established, ICN is looking to expand into the largest mobile consumer markets such as India, China, Brazil and Japan over the next 12–24 months.

Dana has been in the PR industry for over six years, after completing a degree in communication at Napier University in Edinburgh. Dana has an agency background, having started out at Berkeley PR, a specialist in technology.

After a year handling general PR accounts at BCS PR, Dana joined Proactive International PR to focus again on her first love of telecoms and technology, where she has made her mark as an international PR professional.

Today, Dana is a senior account manager and is responsible for creating and driving successful programmes for global organisations.

During her time at Proactive International PR, Dana has travelled the world and established herself as key player within the agency. She handles traditional media relations and social media programmes and is the first to know about new technology trends – as she has to write the press releases!

Garth LewisCapital OneWeb and Digital Marketing

Geoff BakerICNFounder and CEO

Dana Corson Proactive PRSenior Account Manager

Introducing our guest speakers