S.P.O.T.Saving Pets On Time

A standardized communication network for a quick and comprehensive recovery in placement of pets

CS410 Red TeamProfessor Janet BrunelleFeasibility Presentation April 1, 2010

Red TeamOr’Sasha BrooksProject Manager

Mark HallFinancial Specialist

Christopher MeirDocumentation

Specialist

John SofranacWeb Developer

Eli LeymanHardware Specialist

Katherine KenyonMarketing Specialist

Adam HeishmanSoftware Specialist

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Who’s Best For The Position• Or‘Sasha Brooks - Project Manager

– Leadership Certificate (April 2009), previous management experience, is organized and responsible

• Adam Heishman - Software Specialist- Architecture and design knowledge

• Katherine Kenyon – Marketing Specialist- Quantitative analysis, good research skills

• Mark Hall - Financial Specialist- Great researching skills, good with numbers

• Ely Leyman- Hardware Specialist- Architecture and design knowledge

• John Sofranac -Web Developer-Experience with HTML, CSS

• Christopher Meier - Documentation Specialist- Creative, Experience with CS4

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Before S.P.O.T.

Animal

Lost Pet Owner

Neighbor

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Problem StatementAgencies that support lost or unwanted animals lack a sufficient communication network.

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Number of Pets Entering Animal Shelters Per Year

58.3%41.7%

Source: ASPCAApril 1, 2010 6S.P.O.T.

S.P.O.T. Provides a standardized communication

network for a quick and comprehensive recovery in placement of pets while reducing costs, suffering, and the number of deaths.

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With S.P.O.T.S

Standardization

Lost Pet Owner

Neighbor

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COMPETITION MATRIX

BenefitsTHIS ISN’T FINISHED YET

• Pets are placed a home-Reunited with pet owners or a new home-Pets are rescued from death

• SPCA earns money- Donations-Save money

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Pet Caregivers

• Pet Owners • SPCA• Independent Shelters• Rescue Groups• Animal Control

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What will the customer need in order to use this product?

Hardware-needs a device with an Internet connection

could be a phone, computer, or other device Software

-needs a web browser with support components used in the website

could be Mozilla, Internet Explorer, or other browsers

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What hardware and software will be required to build it?

Hardware-High speed Internet connection to physically access data

could be provided by an ISP-Storage device that can serve simultaneous requests for access

could be provided by a server with hard drive Software

-Database software that can store and retrieve information on storage device

could be provided by Oracle or MySQL-Web interface to information stored on database

could be provided by HTML, Javascript and PHPApril 1, 2010 14S.P.O.T.

Rapid Prototype

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Price Line• S.P.O.T. will be free to use as a browser• It will also receive money from each shelter

adoption from a built in fee• In addition, S.P.O.T. will offer an option to

help support the service via donations• Many pet companies, such as Iams or Purina,

may pay to advertise on the website as wellApril 1, 2010 17S.P.O.T.

Market Size• There are about 5,000 independent

community animal shelters nationwide 1

• About 63 percent of all households in the United States have a pet.

• About 75 million dogs and about 85 million cats are owned in the United States. – In 2006, nearly half of pet owners, or 49.7%,

considered their pets to be family members. 2

Source:1 ASPCA.org2U.S. Pet Ownership & Demographics Sourcebook

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Market Growth• Total U.S. Pet Industry Expenditures• Year Billion • 2010 $47.7 Est.• 2009 $45.5 • 2008 $43.2• 2007 $41.2

2006 $38.5 2005 $36.32004 $34.42003 $32.42002 $29.52001 $28.51998 $231996 $211994 $17

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Estimated 2010 Sales within the U.S. Market

• For 2010, it estimated that $47.7 billion will be spent on our pets in the U.S.

• Breakdown: Food $18.28 billion Supplies/OTC Medicine $11.01 billionVet Care $12.79 billionLive animal purchases $2.21 billionPet Services: grooming & boarding $3.45 billion Source: APPA

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2010 Market Trends• State-of-the-Art

High-tech products including computerized identification tags, automatic doors and feeders, touch-activated toys help pet-owners take care of companion animals with ease and precision.

• Help Yourself! Products designed with convenience in mind. Programmable feeding and drinking systems, automatic and battery-operated toys, self-cleaning litter boxes and self-warming pet mats let pets virtually care for themselves!

• Hello, My Name Is…monogrammed sweaters, personalized food and water bowls, and digital collar tags - owners embrace their pets as true members of the American family

Source: APPAApril 1, 2010 21S.P.O.T.

What Are The Risks?

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References• Adopt-a-pet.com. (2004). Adopt A Pet. Retrieved March 30, 2010 from

http://www.adoptapet.com/• ASPCA | Pet Statistics. (n.d.). ASPCA: The American Society for the Prevention of

Cruelty to Animals. Retrieved March 31, 2010, from http://www.aspca.org/about-us/faq/pet-statistics.html

• Industry Statistics & Trends. (n.d.). Welcome to the American Pet Products Association (APPA). Retrieved March 31, 2010, from http://www.americanpetproducts.org/press_industrytrends.asp

• Market research statistics - U.S. Pet Ownership & Demographics Sourcebook. (n.d.). American Veterinary Medical Association. Retrieved March 31, 2010, from http://www.avma.org/reference/marketstats/sourcebook.asp

• NCPPSP - Featured Research. (n.d.). National Council on Pet Population Study and Policy. Retrieved March 31, 2010, from http://www.petpopulation.org/research.html

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