sports & digital

Sports & Digital

Sports R.U.M

Contents

1.What is Digital?

2. What is SNS & Why?

3. What is Mobile & Why?

4. Case analysis

5. Discussion

1. What is Digital?

“A Digital ecosystem is any distributed adaptive open socio-technical system, with properties of self-organisation, scalability and sustainability, inspired by natural ecosystems.” - Wikipedia

2. What is SNS & Why?

InformationDemocracy

ContentsProsumer

&

3. What is Mobile & Why?

4. Case analysis - Association

NBA DigitalProperties

NBA TV

NBA Mobile

NBA.com

NBA SNS

▶ 시청률 증가 : TNT (42%), ABC (38%), ESPN (28%) ▶ 7 년 연속 관중 만석률 90% 이상 기록 ▶ 머천다이즈 매출 20% 증가 ▶ NBA.com 비디오 콘텐츠 PV 140% 증가

NBA sees increases in viewers, sales, attendance


K 리그SNS Mix

4. Case analysis - Club


"In general, all of our departments are starting to incorporate social media into their plans, whether it is the All Star vote, or ways to integrate into our game presentation.

We have had fans choose and vote for songs to be played during the game, and we’re even working on having fans choose player walk up songs."

"I think the key is to listen first, engage your fans, and try to deliver what they want. It is constantly evolving. This isn’t something that you say “Set it and Forget It”"

- Bryan Srabian


국내 특성상 구단이 아닌 모기업 SNS 에서 일회성 프로모션으로 진행하는 것이 대부분

4. Case analysis - Corporate

“THE CHOSEN” NIKE’S FIRST EVER

ALL ACTION SPORTS ‘JUST DO IT’ CAMPAIGN


Core Contents

Share & Spread

Storytelling & Pictures

Word of Mouth

Mobile

Influencer


Ad VS Contents

4. Case analysis - Celebrity

"I want to thank you very much. That's why I'm telling you first. I'm about to retire. Love you. Talk to you soon,”- Shaquille O'Neal

4. Case analysis - Celebrity

소셜미디어의 본질을꿰뚫고 있는 양준혁

5. Discussion

프로구단의 소셜커머스 활용

국내 온라인 문화의 포털 쏠림 현상 K 리그의 위기대응과 SNS

For more communication

@woobin

Profile : /woobink

http://sportsnsocial.tistory.com/

[email protected]

Page : /sportsnsocial

sports & digital

Sports

mobile amp

case analysis

sns amp

digital

discussion

songs