sports broadcasting: drivers of change & technology trends · nbc 2018 winter games’ coverage...

Sports Broadcasting: Drivers of Change & Technology Trends

Chiara Raucci, Research Analyst, IABM

IABM Copyright 2019@THEIABM www.theiabm.org

Contents

Drivers of Change in

Sports Broadcasting

Sports BroadcastingTechnology

Trends


Sports: The Jewel in the Broadcaster’s Crown

Limitedly Damaged by Social Media

Massive Audience & Big Share of Revenues

No Transition To On-Demand

Why do broadcasters still pay so much for sports?

However, sports broadcasting is changing!

Drivers of Change


Drivers of ChangeRising costs, expectations & platforms

Sources: IABM, BBC, ESPN

Expectations• Quantity & Quality• Upgrades of UHD

infrastructures• Deal with VR

complexities

Experiences• New experiences

(eSports & AR)• Boost engagement

Inflation• Rising cost of sports

rights• Increasing demand

for coverage

0

1,000

2,000

3,000

4,000

5,000

6,000

1992 -1997

1997 -2001

2001 -2004

2004 -2007

2007 -2010

2010 -2013

2013 -2016

2016 -2019

2019 -2022

EPL TV rights revenue (£m)

Technology Trends


StreamlineThe State of Remote Production

Sources: IABM, NEP

Adoption Drivers Greater Asset Utilization More productivity

Greater Coverage More events covered

Cost Savings Between 20% and 40% savings

Major broadcasters have deployed IP & remote production although adoption has been lower

than expected

Gradual approach more likely!

NBC 2018 Winter Games’ Coverage More than the previous two

combined!

Remote production one of the main drivers of IP deployment so far


StreamlineRemote Production

From Moscow to Los Angeles

and Rio de Janeiro

No one from Fox Sports and TV Globo

editors’ team travelled to Russia

All files transferred from onsite storage to Los Angeles with

10 seconds delay

Sources: New Cast Studio, Sports Video, YouTube


StreamlineThe State of Remote Production – Technology Demand Drivers

Source: IABM

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Multi-Platform Content Delivery (OTT, mobile, social media etc )

SDI to IP Transition

Remote Production

Workflow Automation

Virtualization (Cloud, Microservices, SDN etc )

Upgrade to Immersive Formats (UHD, VR etc )

Asset Optimization (Centralization, Utilization etc )

Adoption of AI/Machine Learning

Adoption of Programmatic / Targeted Advertising

Next-Generation Wireless Technologies (5G)

Commoditization

Upgrade to Next-Generation Terrestrial Standards (ATSC 3 0, DVB-T2 etc )

Customer Consolidation

Other

Customer In-house Deployments (BIY)

Adoption of Blockchain


StreamlineAutomation on the Rise – Technology Demand Drivers

Source: IABM

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Multi-Platform Content Delivery (OTT, mobile, social media etc )

SDI to IP Transition

Remote Production

Workflow Automation

Virtualization (Cloud, Microservices, SDN etc )

Upgrade to Immersive Formats (UHD, VR etc )

Asset Optimization (Centralization, Utilization etc )

Adoption of AI/Machine Learning

Adoption of Programmatic / Targeted Advertising

Next-Generation Wireless Technologies (5G)

Commoditization

Upgrade to Next-Generation Terrestrial Standards (ATSC 3 0, DVB-T2 etc )

Customer Consolidation

Other

Customer In-house Deployments (BIY)

Adoption of Blockchain


StreamlineAutomation on the Rise

Sources: IABM, The Jerusalem Post

Drive for greater coverage at lower costs is incentivising automation through

AI/Machine Learning

Automated Highlights/Clips’ Production

Automated Production Solutions

Launch of ESPN+ in April 2018:How do you cover thousands of events

efficiently?

AI/Machine Learning InvestmentIn 2016, Disney announced that it was working on improving its automated camera operators to cover more basketball and soccer games.

Automated Metadata Creation


StreamlineAutomation - “Pixellot”

Leagues use Pixellot to

improve their coaching

Pixellot + PlayOn! No more video

crew

Sources: Sports Video, Pixellot.tv

Semi-professionals, college and amateur sport organizations use Pixellot

as they can affordably cover and monetize their

events


AugmentUHD & VR – Better But Still Subdued

Sources: IABM

VR: Sports is The Silver Lining• Slow adoption• Lack of business models, production

complexities, consumer adoption, content fragmentation

UHD: World Cup was a Boost• UHD adoption increased in the last 2.5 years• UHD deployment is still an exception rather

than the norm

Don't know/not planning to monetize it Subs Advertising PPV Other

Lack of Business Models for VR

0%10%20%30%40%50%60%70%80%90%

100%

2016 IBC 2017 NAB 2017 IBC 2018 NAB 2018 IBC

UHD Adoption - % of Offerings


AugmentVR complexities

Source: Viveport

“You can have an action all the way across the field, and it’ll seem very far away. So how you cover that for VR is

much more challenging than traditional broadcast.”

Cliff Plumer, Jaunt VR President

Complexity depends on the type of sport

VR can bring sickness during the experience


AugmentAR & Data in Production Graphics – No-Brainer

Sources: IABM, Infobae, TVBEurope

RTBF’s ‘Hazard Hologram.’

Rise of data visualization

Rise of AR

AR Investment• Many new deployments featuring

AR applications • Retain viewers• Augment virtual sets

Data Investment• Data is growing exponentially• Stats, a start-up gathering data

from sporting events around the world.

• Five deals worth over $70m in four months!


AugmentData Analytics

Source: Engate, Wall Street, Talend

Golden State Warriors dominate NBA

Where to shoot the best score point

Measure performance & reduce risk of injury


AugmentData Analytics and Fantasy Sports

Source: Statista, Economic Times

9.73%

13.52%

7.27%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18-29 years 30-49 years 50-64 years

Share of Americans who engage with fantasy sports in October 2018, by age “Multi-Billion-Dollar

Business”59.3 million users in 2018 (21% of

US population)

42 minutes per day spent of fantasy sports apps

India went from 2 million in 2016 to 20 million in 2018


EngageNew & Immersive Experiences – Gaming & Broadcast Converge

Sources: IABM, Deloitte

Rise of Interactivity

Rise of eSports

eSports Investment Interactivity Investment

• Users want flexible and software-driven technology

• More interactivity• Demanding gamers

• Huge potential• Complex task of delivering live

video to massive audience• Raising costs (more cameras)


EngageEsports & AR

Source: Statista, Hado-Asia

406 392

298

290

50

100

150

200

250

300

350

400

450

Asia North America Europe Rest of the World

Estimate of worldwide eSports market revenue in 2017 ( in million U.S. dollars) HADO World Cup: AR headsets

and arm trackers for the players


EngagePersonal Experiences – Streaming & Broadcast

Sources: IABM, SVG Europe, Primaonline, Adweek, The Wrap, MMA Biznes

Deltatre acquired Massive Interactive in November 2018Turner acquired iStream Planet in August 2015 Disney acquired BAMTech in August 2017 Endeavor acquired NeuLion in March 2018

OTT Tech ConsolidationBoth sports broadcasters and service

providers continue to swallow OTT tech companies


EngageOTT & Personalization

Source: ilcorrieredellacitta.com

Personalization allows OTT platforms to keep viewers on the platform.

DAZN has been defined as the Netflix of sports

Personalization is key for OTT providers


From Business to TechnologyHow the Sports Broadcasting Industry is Changing

Sources: IABM

StreamlineTo Do More With Less

AugmentExperience with AR and data

EngageIn New & Immersive ways

Inflation

Expectations

Experiences

Sports Broadcasting: Drivers of Change & Technology Trends

Chiara Raucci, Research Analyst, [email protected]

https://www.theiabm.org/

sports broadcasting: drivers of change & technology trends · nbc 2018 winter games’ coverage...

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