sporting news media overview 050515
TRANSCRIPT
Overview
ePlayer
#1 provider of sports video including league produced
content and highlights from 30 professional and
collegiate leagues and conferences
Sportingnews.com
Heritage sports site providing official sports highlights
with deep editorial insights into the breaking news and
top national sports stories of the day
Opta
Global leader in live sports data collection, packaging,
analysis, and distribution
SNx
The only exchange focused solely on sports reaching
75m UU with inventory accessed via a single Deal ID
Goal.com
Largest global soccer platform in the world; 50m UU
and 1B PV; 14 languages and 33 countries
Source: comScore Media Metrix Multi-Platform, November 2014; comScore Plan
Metrix November 2014; comScore Video Metrix November 2014
✓ Reaches 1 in 3 of all online sports video viewers
✓ 300MM+ video plays monthly
Source: comScore Video Metrix February 2015
4. 7.8MM
2. 15.9MM
3. 14.4MM
1. 17.9MM
5. 7.3MM
#1 IN SPORTS VIDEO
SPORTING NEWS ePLAYER FAST FACTS
SPORTING NEWS ePLAYER LEAGUE PARTNERSHIPS
Only VOD platform to aggregate league produced content – featuring official game highlights - from 30 professional and collegiate rights holders including:
SPORTING NEWS ePLAYER PARTNER DISTRIBUTION
SNM’s premium audience partnerships include exclusive local media distribution of official league produced content placed within home team sports edit across 400+ publications
SPORTING NEWS ePLAYER TARGETED VIDEO SOLUTIONS
• Demographics • Geo-targeting
• Behavioral Attributes
• Specific sports
• comScore VCE
• Consumer Intentions
• Nielsen OCR
• Video Completion Rate
• Viewability
UNDUPLICATED VIDEO REACH AMONG THE COMPETITION
% of Sporting News Media video audience that did not view video on these sites in the last 30 days.
A large unduplicated video audience makes the Sporting News ePlayer a great complement to any buy with ESPN, Bleacher Report, Yahoo! Sports or CBS Sports.
81%
93% 83%
93%
Source: comScore Video Metrix Cross Viewing, February 2015
Only property to provide official mobile
video highlights of the Big 4
Mobile
Innovative first to
market
opportunity with
the Mobile
homepage
takeover Seamless integration between desktop and
mobile experience
60%
Over 60% of traffic now
coming via mobile
Major conference mobile
highlights
Source: comScore Media Metrix Multi-Platform, November 2014
FOX Sports Digital Partnership
Consistent Top #3 in comScore
with over 65 million UU per
month since last September
2015 Partnership with Fox Sports
Digital tethers SN’s editorial heritage
and video leadership to Fox Sports
skills for breaking sports news to a
massive fan base
Utilize each of our strengths in display
and video to extend sponsorships for
our individual partners when needed
Creation of large scale cross platform
programs against the largest sporting
events, i.e., Super Bowl, March
Madness, etc.
TOP
3
Source: comScore Video Metrix November 2014
Custom creation of written editorial and
video content per brand guidelines via SNM
Content team
Ownership available to brands for
distribution across owned & operated
properties or other paid media
Guaranteed Video Views of all video content
via SN ePlayer at scale
Native distribution of editorial content via
publisher relationships
Ideas created for mobile first content that
people want to share
Custom programs with the world’s largest
brands (MillerCoors, CDW, Enterprise, etc.)
Content Creation
Sponsorable Sports Stats & Data:
Opta Sports
New Sports Data business Operated by Sporting News Media
Data creation against all major professional and collegiate sports
Opportunities include branded data modules, editorial integration,
branded hub pages, infographics
Ownership available to brands for distribution across owned &
operated properties or other paid media
Native distribution of editorial content via publisher relationships
A New Multi-Platform Sports Private Marketplace
Unparalleled Access to Premium Sports Inventory
Premium publisher alignment creates
vertical market capability
Aggregated scale from top tier partners
Ability to append custom audience
segments & sports specific targeting
Quality, viewable ad placements across
desktop and mobile
First to market sports-specific vertical
private exchange not currently offered
MILLION MONTHLY UNIQUES