(贾清皓)sport marketing
TRANSCRIPT
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sport marketing
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OUTLINE
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核心目標核心目標
◆ 體育營銷的概念
◆ 如何建立商業與體育的有機聯繫,同時如何來聯繫傳統的營銷方式
◆ 體育營銷的概念
◆ 如何建立商業與體育的有機聯繫,同時如何來聯繫傳統的營銷方式
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定位定位 目標人群目標人群
產品發行產品發行
预算
方案
计划
策略
目標市場細化目標市場細化
企劃案
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Company
ConsumerCompetiton
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市場定位
細分市場
人群定位
如何吸引消費者
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品牌的定位
公司定位:優略勢分析
服务的定位
产品的定位
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company
EmployeesCustomers
FinanceMarketing
Managemet
business words
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