spooky website problems - maximize demosphere
DESCRIPTION
In this Maximize DemTRANSCRIPT
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Spooky Website Problems!
Sean Rose - Vice President, Marketing
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Session Overview
Part 1: Process / Procedures
Part 2: Editorial Calendar
Part 3: Test & Use Your Data
Part 4: How Demosphere Can Help!
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Demosphere Knows Youth Sports!
1,300+ customers.
25 years of experience.
9+ years of experience personally.
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Your Website Today
When thinking about your site today…
…I’m scared of what I might find.
…work is too centralized.
…people are not informed.
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Your Site In The Future
When thinking about your website in the future…
…we continue to optimize and provide great service.
…work is delegated.
…people are informed!
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Process/Procedures
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Process/Procedures
Processes already in place for other tasks…
Field Closures
Registration Timeline
Uniform Distribution
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Online Processes
Example: Field Closures
When will it be done?
Who will check the field(s)?
How will they update the status?
How will families be notified?
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Online Processes
Another Example: Registration Timeline
When does it actually open/close?
When will it be announced?
When will information be posted?
Who will check?
How will it be promoted?
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Online Processes
Online Processes That Should Be Documented
Content Publishing / Approval
Overall chain of command
Editorial Calendar
Others?
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Chain Of Command
Who is responsible?
What is the chain of command for the site?
Caretaker
Where will these resources be accessible?
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Editorial Calendar
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When Is Content Posted?When do events happen?
Meetings
Registration
Special Camps, etc.
Who will post them?
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Take Into Account…
Holidays
Seasonal Deadlines
Staff Vacations
“Busy” Periods
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Time Those Posts!
Post @ specific dates/times
Website
Social Media
Buffer / other
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Test It!
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When Publishing New Content…
Text formatting
Picture layout/formatting
Video embedding
How does it reflect on the organization if something’s incorrect?
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When Publishing New Content…
Consider end user:
Were do they want to go next?
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Using Analytics?
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Take Advantage Of Data
Where are users spending time?
What do you want/need them to see?
How can you give them a better experience?
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Take Advantage Of Data
Tons of data - challenge is finding & using the right data.
Past Maximize Sessions
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Consider Mobile Usage
25+% of visitors coming via mobile devices.
How is the experience?
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Demosphere Can Help!
Professional, integrated design
Easy-to-use interface
Ultimate flexibility
Peace of mind
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Bonuses
Recommendations & Best Practices based on 25+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
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Investment
$500/$1,000 Design
$500 or $1,500/yr
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Wrap Up
Questions? [email protected]
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