Sponsorships: More than Just a Marketing Ploy

• Evaluate the sponsorship opportunity

• Make the most out of your sponsorship

• Be an active partner

• Post event

Evaluate the Sponsorship Opportunity• Who is your target audience?

– Where are they?

• What is the goal? – Does it align with business?

• What is your budget – How do you measure success or ROI?

• Sponsor deliverables - do you have the timeframe and resources to take full advantage of the sponsorship?

Make the Most Out of Your Sponsorship

• Creative Connection– Use marketing as a conversation starter,

not a deal closer

• Network: – Have the right people involved – Have experts in attendance who can

network, connect with the audience, add value and build relationships

Be an Active Partner

• Look for opportunities to partner beyond the bulleted deliverables:

– To get more, you have to give more

– How can we help them, not just how can they help us?

Post Event

• Follow up and close the loop

Thank you for your time! If you have any questions, please contact me:

Chris Weiss412-489-9850

cweiss@aerotek.com

Or visit aerotek.com