sponsorship - tsae.org · fully customize your year-long sponsorship package or choose à la carte...

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SPONSORSHIP OPPORTUNITIES

2020

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PLAN 2020 WITH TSAE! TSAE is one of the leading Society of Association Executives in the country with more than 1,090 members who represent Texas based associations and societies, as well as corporations that provide services to associations. By joining forces with TSAE, your company gains prestige and respect in the marketplace and increases its visibility and connection to the greater association market.

Why should you be a TSAE Annual Partner? The TSAE Annual Partnership Program recognizes affiliate organizations that make significant contributions to TSAE by sponsoring multiple programs or events each year or serving TSAE as a Strategic Partner. Each Annual Partner level provides enhanced benefits and an opportunity to put your company’s name in front of more decision makers in the association community.

Annual Partner Levels of Recognition: *According to a minimum annual investment of:

• Platinum – above $25,000 • Gold - $15,000 • Silver - $10,000 • Bronze - $7,500

Annual Partnerships are designed to give your organization continuous promotional opportunities throughout the year. Fully customize your year-long sponsorship package or choose à la carte items!

*2020 Sponsor offerings are subject to change based on availability, planning and/or education.

*2019 Annual Partners get a time-limited “First Right of Refusal” to the same 2020 purchases.

TEXAS ASSOCIATIONS MEETINGS:

Contact Strategic Partnerships Director Joby Strobo at [email protected] or 512-444-1974 for more information

or to secure your 2020 opportunity.

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TABLE OF CONTENTS

EDUCATION

CAE Study Course………………………………………………….. 5

Essential Elements of Association Management ...………………... 6

Learn@Lunch Sessions....…………………………………………... 7

Webinars………………....…………………………………………... 8

CONFERENCES

Women’s Summit……………………………………………......…. 10

New Ideas Annual Conference………………………………....…. 12

Marketing, Membership and Communications Conference.….…. 22

NETWORKING

TSAE Open....……………………………………………………… 26

TSAE Social Happy Hours...……………………………………… 28

Board of Directors Dinners...……………………………………… 29

Celebration Lunch.………………………………………………… 30

SPONSORED CONTENT

Monthly Association Insights Email Newsletter…..……………… 33

As you read, look out for new sponsorships and newly added benefits to popular offerings. TSAE is thrilled to offer updated promotional options for our sponsors!

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2020 EDUCATION

SPONSORSHIP OPPORTUNITIES

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CAE Study Group Exclusive Sponsor $10,000

Sold for 2020 * Two courses per year: January-April; August-November

TSAE proudly offers a CAE Study Course twice a year (11 sessions in both spring and fall) to help association professionals gain industry knowledge and prepare for the Certified Association Executive (CAE) exam. The exclusive sponsor of this unique and amazing study group gets the opportunity to meet and greet with rising stars in the Texas association space while showcasing their products, facilities or solutions. Group participants earn 22 CAE hours and priceless knowledge from veteran CAEs.

Exclusive Sponsor Benefits:

• Exclusive sponsor of the 2020 TSAE CAE Study Course; • Sponsorship and host of ‘20 CAE Study Group Kick-Off and

Info Session’ (kick-off of spring semester and kick-off of fall semester) which includes lunch, panel discussion with veteran CAEs, opportunity to meet and welcome group of CAE hopefuls and provide gifts or promotional items (sponsor to provide meeting space; TSAE to provide lunch; sponsor to provide giveaways);

• Opportunity to provide branded ‘CAE Study Survival Kit’ including food, snacks, notebooks, wellness items, etc. (sponsor to provide all items, TSAE to provide bag, baskets or containers);

• Opportunity to give welcome remarks, gifts, lunch, snacks and/or prizes at study sessions (sponsor to provide all items);

• Exclusive sponsorship of CAE Breakfast/Education Session at New Ideas Conference including 2-3 sponsor representative admissions (Sept. 2020);

• Opportunity to provide “Welcome” at New Ideas CAE Breakfast/Education Session and say a few brief words about organization;

• Opportunity to announce newly certified CAEs during General Session at New Ideas; • Extensive New Ideas logo and branding including signage, logo branded invitations and branded

napkins (TSAE to cover cost of branded items, but price limitations exist); • Opportunity to send out branded “Congratulations Letter” from sponsor to CEO of newly certified CAE

(sponsor to provide message; message to be approved by TSAE); • Yearlong logo and name brand recognition on CAE Study Group outreach and materials such as

Quizlet online notecards, CAE mock exams, session invitations and confirmations; promotional emails, evaluations, PowerPoints, onsite signage, name cards and more (when applicable);

• Logo recognition and link back to website on CAE Study Group promotional emails and webpage; • Name recognition in upcoming events section of Association Leadership magazine; and • Name recognition in monthly Association Insight emails sent to entire membership.

9 MEMBERS EARNED THEIR CAE

THROUGH THE TSAE CAE STUDY COURSE IN 2019.

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Essential Elements of Association Management

Online Course National Webinar Sponsor $4,500

New this year, Essential Elements of Association Management will be introduced as a webinar available nationally as an introductory course that reviews the main functions and practices of associations. This 101-style program is geared toward association professionals who have three years or less of association/nonprofit experience.

Exclusive National Webinar Sponsor Benefits:

• Exclusive sponsor of Essential Elements of Association Managements national webinar workshop;

• Opportunity to provide live, opening remarks for webinar including speaker(s) introductions;

• Opportunity to have sponsor video played at beginning of webinar series (sponsor to provide video);

• Superior branding and logo recognition on webinar conference slides;

• Sponsor branding and recognition on webinar promotional emails to members and prospects;

• Front page announcement of 2020 programming with link to Association Management 101 info webpage in January;

• Clickable logo on Elements of Association Management webpage on the TSAE website; • Name recognition in upcoming events section of Association Leadership magazine; • Name recognition in monthly Association Insight emails sent to entire membership; • Name and logo recognition in monthly Association Insight emails sent to TSAE membership; and • Optional opportunity to send each participant a sponsored gift or promotional item.

*Sponsor to provide item, TSAE will provide addresses for mailing gift.

Contact Joby Strobo at [email protected] or 512-444-1974 for more information


TOPICS INCLUDE:

• HISTORY OF ASSOCIATIONS

• EDUCATION AND EVENTS

• ASSOCIATION FINANCE

• LEGAL CONSIDERATIONS

• MEMBERSHIP RECRUITMENT AND RETENTION

• VOLUNTEER INVOLVEMENT

• GOVERNMENT RELATIONS

• STRATEGIC PLANNING

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Learn@Lunch Host Sponsorships

$1,000 cash investment per session and host event at property

Learn @ Lunch is the most frequently offered educational programming and provides time for members (both association professional and affiliate) to network and receive educational programing. For 2020, we are redistributing L@L to the Austin, Dallas/Fort Worth and Houston. These sessions attract 35-50 attendees.

*Session topics could include: meeting planning, tech, leadership, membership solutions and wellness.

Host Sponsorship Benefits:

• Exclusive sponsorship of a one-hour Learn@Lunch education session; • Opportunity to showcase property to attendees in an intimate setting; • Opportunity to greet the attendees and get exclusive face-to-face networking time; • Opportunity to introduce speaker(s) and give brief summary of property (1 min.); • Opportunity to provide lunch and hold a fun prize drawing with attendees;

*Sponsor is highly encouraged to provide lunch and prizes, but this is not required; • Opportunity to present promotional materials or seat drops (sponsor to provide and drop items); • Branding onsite including signage and branded name badges; • Logo and name recognition on Learn@Lunch outreach emails to members/prospects; • Name recognition on session confirmation emails; • Name recognition in monthly Association Insight emails sent to entire membership; and • Name recognition on session event evaluations.

**General requirements: By agreeing to host, you are agreeing to pay TSAE a $1,000 sponsorship fee per session, provide meeting space (tables & chairs), basic audio visual and parking. Providing lunch for the attendees is encouraged, but not required. If not provided, attendees will bring their own sack lunch. It should be noted that attendance is always much higher when lunch is provided!

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Webinar Sponsorships

National Webinar Session Sponsor $1,750 per session (two available) TSAE, as part of a group of 23 state SAEs, will offer up to four webinars available to approximately 7,500 members and potential members from the 23 different state SAEs. Members who participate in the webinars can earn CAE credit. This exciting opportunity offers national visibility and supports continuing education of the national association community.

Sponsor Benefits:

• Sponsor recognized during webinar opening and speaker introductions; • Logo recognition on the opening slide of the webinar; • Logo recognition in webinar associated PowerPoint that goes out to all webinar participants; • Logo and name recognition on webinar outreach emails to members/prospects; • Name and logo recognition in monthly Association Insight emails sent to entire membership; • Logo recognition on registration page for the webinar; and • Opportunity to include a one-page informational flyer in the downloadable handouts sections.

Webinar of the Month Series (12 unique webinars) $12,500 for entire series

TSAE’s Webinar of the Month (12 monthly webinars) Series is a free educational offering exclusive to Texas association professionals. Each month, a free webinar is held on education topics such as event planning, finance, leadership and wellness.

Sponsor Benefits:

• Opportunity for sponsor’s prerecorded promotional message to play at the opening of each session; • Logo and branding on all pre-webinar series promotions; • Logo recognition on the opening slide of the webinar; • Logo recognition in webinar associated PowerPoint that goes out to all webinar participants; • Logo recognition on registration page for the webinar; and • Opportunity to include a one-page informational flyer in the downloadable handouts sections.

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2020

CONFERENCE SPONSORSHIP

OPPORTUNITIES

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Women’s Summit March 25, 2020 Alamo Drafthouse South Lamar, Austin, TX TSAE Women’s Summit convenes women working in the association industry to network, inspire one another and have the opportunity to learn how to strengthen and support the leadership of women in association management. The summit will provide an experience that inspires women and men in the association community to participate and support the development of women as leaders. Sessions range from mentoring, coaching, to health and wellness and career advancement.

Women’s Summit Presenting Sponsor: Sold for 2020 • Exclusive presenting sponsor of TSAE’s Women’s Summit including opportunity for presenting

sponsor event branding on all pre-summit, event and post-summit promotions; *TSAE will make final determination on wording with sponsor’s approval.

• Opportunity to give official “Welcome Address” to all TSAE Women’s Summit attendees (1-3 mins); • Opportunity to give official “Closing Address” to all TSAE Women’s Summit attendees (1-3 mins); • Exclusive sponsorship of opening general session including speaker introduction, signage and

branding; • Sponsorship of the Women’s Summit luncheon and keynote including speaker introduction, signage

and branding; • Sponsorship video or commercial (1 min) to play at opening

of luncheon; *TSAE will make final determination on timing of played sponsor video with sponsor’s approval.

• Exclusive opportunity to provide Women’s Summit “tote bag” to all attendees including swag items; *TSAE will purchase totes; sponsor will provide any items in tote bag to be given away to summit attendees.

• Exclusive sponsorship of Networking Reception which includes branding and signage;

• Sponsorship of Networking Reception music, band or entertainment; *Sponsor to donate band, in-kind.

• Opportunity to display and giveaway gifts and branded items at Networking Reception; • Sponsorship of beverages and appetizers including branded food and/or drink ware; • Exclusive opportunity for presenting sponsor digital branding on the summit app, Facebook and

website; • Three reserved tables (seats 8-10 people) in premiere locations at the Women’s Summit luncheon; • Five complimentary full-summit registrations, including all meals, breaks and educational sessions; and • First Right of Refusal for future Women’s Summit Presenting Sponsorships; and • Superior recognition throughout the summit for this premier sponsorship level, including prominent

artwork/logo display in event signage, top placement and recognition in summit printed materials, and acknowledgement through speaker scripts.

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Branded Blanket Sponsor: $5,000 • Sponsor of blankets (great for movies theaters and at home!) distributed to all summit attendees; • Blankets will feature company’s logo and/or branding;

*TSAE to cover cost of branded items, but price limit exists. • Blankets will be placed on every movie theater chair prior to attendee arrival; • Two full conference registrations, including all meals, breaks and educational sessions; • Logo on looping PowerPoint slides during event; and • Logo branding on online and onsite promotions (including conference app).

Women’s Education Champion: $4,500 (two available) • Sponsor of one Women Summit education session; • Opportunity to introduce speaker (and self) for one education session; • Sponsorship of afternoon “movie” snack item including company’s logo and/or branding;

o Popcorn o Cookies

*TSAE to cover cost of snack, but price limit exists. • Company branded item used during break (ex: branded napkins, branded snack bag)

*TSAE to cover cost of branded item, but price limit exists • Two full-conference registrations, including all meals, breaks and educational sessions; • Logo on looping PowerPoint slides during event; and • Logo branding on online and onsite promotions including conference app (if applicable).

Badge Holder and Lanyard Sponsor: $3,500 • Sponsor of conference badge holders and lanyards distributed to all summit attendees; • Badges and lanyards will feature company’s logo and/or branding; • Two full conference registrations, including all meals, breaks and educational sessions; • Logo on looping PowerPoint slides during event; and • Logo branding on online and onsite promotions (including conference app).

Women’s Summit Billboard Sponsor: $1,500 (limited availability)

• TSAE Women’s Summit supporting sponsor including a one-meter branded billboard sign displayed throughout the event;

• Billboard could feature company logo, artwork or advertisement; • One full conference registration, including all meals, breaks and educational sessions; • Logo on looping PowerPoint slides during event; and • Logo branding on online and onsite promotions (including conference app).

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New Ideas Annual Conference September 20-22, 2020 Omni Fort Worth Hotel, Fort Worth, Texas

New Ideas Annual Conference is TSAE’s premier event. New Ideas brings together more than 600 attendees association professionals and suppliers from all aspects of association management. This marquee Texas industry event is renowned for superior education, peer-to-peer knowledge exchange, outstanding social gatherings and networking opportunities. Sponsor at TSAE’s New Ideas and hear about today’s biggest industry trends while engaging hundreds of potential clients.

*Sponsor offerings are subject to change based on availability, planning and/or education.

**Comp memberships and registrations may only be used on the sponsor’s company representatives. They may not be gifted to outside companies/organizations or resold.

Top Sponsorship Levels:

Member Engagement Sponsor: $13,500 • Exclusive sponsor of the New Member Engagement program at New Ideas; • Exclusive sponsor of First Time Attendee Orientation (over 125 members in attendance in 2019); • Exclusive opportunity to give welcome remarks to first-timers at orientation; • Opportunity to serve as speaker on New Ideas “Frist Time Attendee” education panel; • Opportunity to distribute giveaways or promotional items at orientation (sponsor to provide items,

sponsor to provide representation to drop/distribute items); • Branded PowerPoint or brief video played as attendees walk in to First Time Attendee Orientation

(sponsor to provide PPT or video); • Logo and name recognition in all pre-conference promotions, communications and onsite signage

regarding New Member Engagement program at New Ideas; • Exclusive sponsor of “New Member and First Time Attendee Reception”; • Exclusive opportunity to attend and give welcome remarks at reception; • Opportunity to distribute giveaways or prizes at reception (sponsor to provide items, sponsor to provide

representation to drop/distribute items); • Exclusive Awards Luncheon Sponsor; • Video presentation and comments (1-3 mins.) on stage during Awards Luncheon (sponsor to provide

video); *TSAE limits this video presentation to one video and will respect the allotted time allowed for it to be played.

• Opportunity to provide branded collateral at all tables *TSAE will cover cost of branded items, but price limit exists;

• Two reserved tables at luncheon prominently located in proximity of center stage and award winners; Continued on next page

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New Ideas Annual Conference Continued

Membership Engagement Sponsor continued • Full page, inside front cover ad in onsite conference program; • Three full-conference registrations, including all meals, breaks, networking events and educational

sessions; • Three comp TSAE memberships (through April 30, 2021); • Superior recognition throughout the conference for this premier sponsorship level, including prominent

artwork/logo display in event signage, top placement and recognition in conference printed materials, and acknowledgement through conference speaker scripts.

Wellness Hub Sponsor: $10,000 • Exclusive sponsor of Wellness Hub located in

pre-function space or other high trafficked area (location to be determined by TSAE);

• Includes branded display area (size may vary due to availability of Omni Fort Worth Hotel); *TSAE will cover cost of build, but limitations exist.

• Sponsorship of one "Wellness" activity add-on such as massage chair; TSAE will cover cost of one day add-on, but price limit exists.

• Opportunity to distribute "Wellness" related giveaways within hub (sponsor to provide items);

• Opportunity to have sponsor representatives work hub and greet participants; • Exclusive sponsor and host of "Healthy Kick Start" yoga on closing morning including brief remarks

and wellness item giveaways (sponsor to provide items); • One “Push” notification reminder to visit Wellness Hub sent out to all conference attendees via the

TSAE conference app; • One reserved table at Awards Luncheon; • Full page ad in onsite conference program; • Two full-conference registrations, including all meals, breaks, networking events and educational

sessions; • Two comp TSAE memberships (through April 30, 2021); • Superior recognition throughout the conference for this premier sponsorship level, including prominent


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Café Sponsor: $9,000 • Exclusive sponsor of Café located in the pre-function space or other high trafficked area (location to

be determined by TSAE); • Includes 10' x 20' space or accessible room (size may vary due to availability of Omni Fort Worth

Hotel) with seating and tables with sponsor branding; *TSAE will cover cost of build, but limitations exist.

• Sponsorship includes standard, self-serve coffee station at Café; *TSAE will cover cost of standard coffee during breaks only. Any specialty coffee upgrades or accessories will be worked out through the hotel and purchased by the sponsor.

• Opportunity to distribute “Café” related giveaways within café such as coffee mugs, chargers, postcards or keynote speaker books (sponsor to provide items);

• Opportunity to have sponsor representatives “set up shop” within café and greet participants; • Sponsorship includes of branded charging station located inside the Café

*TSAE will cover cost of charging station, but price limit exists. • One “Push” notification reminder to visit the Café sent out to all conference attendees via the TSAE

conference app; • One reserved table at Awards Luncheon; • Half page ad in onsite conference program; • Two full-conference registrations, including all meals, breaks, networking events and educational

sessions; • Two comp TSAE memberships (through April 30, 2021); • Superior recognition throughout the conference for this premier sponsorship level, including prominent


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Learning Lounge Sponsor: $8,000 Extended sponsor benefits

• Sponsor and host of member-led education called “Learning Lounge” located in the pre-function space or other high trafficked area (location may vary due to availability of Omni Fort Worth Hotel);

TSAE requires sponsor representatives to participate as host and introduce each speaker, facilitate sessions and welcome guests.

• Includes 20' x 30' branded build or accessible room (size may vary due to availability of Omni Fort Worth Hotel) which will feature lectern, seating and tables;

• Sponsorship includes superior branding and visibility opportunities including custom, full color branded “Plexi Glass” panels or entrance unit highly visible to all attendees;

• Opportunity to setup small display table at lounge to showcase promotional items or giveaways; • Opportunity for sponsor to provide door prizes or giveaways at the close of sessions (sponsor to

provide items); • One “Push” notification reminder for sponsored sessions sent out to all conference attendees via the

TSAE conference app; • One reserved table at Awards Luncheon; • Half page ad in onsite conference program; • Two full-conference registrations, including all meals, breaks, networking events and educational

sessions; • One comp TSAE membership (through April 30, 2021); • Top recognition throughout the conference for this premier sponsorship level, including prominent


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Keynote Sponsor: $7,500 (Three available) • Exclusive sponsorship of one general session (TSAE to determine which session); • Opportunity to introduce general session speaker on stage; • Company promo video (1-2 min.) to be played as sponsor representative approaches stage for

speaker introduction (sponsor to provide video); *TSAE limits this video presentation to one video and will respect the allotted time allowed for it to be played.

• Logo branding signage at general session; • Banner ad on webpage for downloadable session handout (sponsor to provide ad); • One reserved table at Awards Luncheon; • Half page ad in onsite conference program; • Two full-conference registrations, including all meals, breaks, networking events and educational

sessions; • One comp TSAE membership (through April 30, 2021);

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Additional New Ideas Sponsorship Levels:

Interactive Photo Booth Experience Sponsor $6,500 New sponsorship!

• Sponsorship of interactive, digital photo booth hosted by sponsor and their representatives; *TSAE will cover cost of photo booth, but price limit exists.

• Includes branded backdrops or background artwork of sponsor’s choosing (TSAE to approve artwork); • Includes fun props for attendees to use as they take photos; • Includes digital interaction and shareability of photos/media; • Opportunity to host and greet guests as they take part in the photo booth; • Opportunity to setup small display table near photo booth to display branded items or giveaways; • *Space limitations may arise, and table giveaway might have to be adjusted to inside conference bag. • One “Push” notification reminder (per sponsor) about photo booth sent out to all conference attendees

via the TSAE conference app; • Logo and name recognition on photo booth and onsite signage; • Half page ad in onsite conference program; • One full-conference registration, including all meals, breaks, networking events and educational


‘Deep Dive’ Education Sponsor: $5,500 • Exclusive sponsor of extended “Deep Dive” education session with over 35 participants; • Opportunity to introduce yourself and Deep Dive speaker; • Opportunity to spend three full hours (length subject to adjustments) with dedicated attendees; • Opportunity to provide giveaways, seat drops or promotional items at beginning of session and during

breaks (sponsor to provide items); • Logo branding signage at session; • Half page ad in onsite conference program; • One full-conference registration, including all meals, breaks, networking events and educational


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Wi-Fi Sponsor: $5,500 *Subject to availability at property

• Exclusive sponsor and provider of New Ideas Conference free Wi-Fi access; • Logo/name branding on Wi-Fi landing page and event app; • Customized network name and password for Wi-Fi (TSAE to approve of password and venue must

permit); • Extensive signage and logo recognition at event with Wi-Fi info; • One sponsored “Push” notification sent out to all conference attendees via the TSAE conference app; • Half page, prime placement ad in onsite conference program; • One full-conference registration, including all meals, breaks, networking events and educational


*Wi-Fi sponsor benefits subject to changes based on availability and venue limitations.

Lanyard and Badge Holder Sponsor $5,500 • Exclusive sponsor of lanyards and badge holders; • Logo and name branding on lanyards and badges given to over 600 attendees (TSAE will cover cost

of branded items, but price limit exists); • Opportunity to place full-color, sponsored ad on back of conference badges (sponsor to provide ad); • One full-conference registration, including all meals, breaks, networking events and educational


*Subject to change based on new registration and badge printing system that may be implemented for 2020.

Pre-Conference Meeting Planner “TSAE Lab” Sponsor: $5,000 New sponsorship!

*Expected attendance of 20-30; Meeting planning education focus • Exclusive sponsorship of Pre-Conference Education Track (TSAE to determine speakers and

education); • Opportunity to spend education day (length subject to adjustments) with dedicated attendees; • Opportunity to provide welcome to group and introduce oneself and each speaker; • Opportunity to give brief presentation on organization (10 min.) after or during lunch; • Company promo video (1-3 min.) to be played during luncheon or break (sponsor to provide video); • Opportunity to provide giveaways, seat drops or promotional items at beginning of session and during

breaks (sponsor to provide items); • Logo branded signage at session;

Continued on next page

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Pre-Conference Meeting Planner “TSAE Lab” continued • One full-conference registration, including all meals, breaks, networking events and educational


Welcome Sponsor $4,500 • Exclusive conference “Welcome” sponsor which includes a display of snacks or beverages welcoming

all attendees as they arrive; *TSAE to cover cost of snacks or beverages, but price limit exists.

• Logo signage and branded napkins or drinkware; *TSAE will cover cost of branded items, but price limit exists.

• Opportunity to have representatives on hand to help welcome attendees; • One full-conference registration, including all meals, breaks, networking events and educational


‘New Ideas’ Board Dinner Sponsor $4,500 Extended sponsor benefits

• Exclusive Sponsor of TSAE Board of Directors Dinner (sponsor to host dinner too, if applicable); • Opportunity to greet, meet and speak (welcome remarks) to TSAE’s Board of Directors; • Opportunity to have two representatives present at dinner; • Recognition of company sponsorship, via verbal and email correspondence to Board of Directors; • Opportunity to provide small gift to each member of the TSAE board;

One full-conference registration, including all meals, breaks, networking events and educational sessions; and

One comp TSAE membership (through April 30, 2021);

Conference Program Sponsor $4,000 Extended sponsor benefits

• Exclusive New Ideas conference program sponsor; • Logo slogan placement on conference program notepad pages;

Full page, back cover ad in onsite conference program; • One full-conference registration, including all meals, breaks, networking events and educational


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Association Professional Conference Bag Sponsor $4,000

• Sponsor of New Ideas conference bags which are exclusively given to association professional attendees; *TSAE will cover costs of branded bags, but price limit exists.

• Logo/artwork on bag (created by sponsor) features both New Ideas and sponsor logo branding; • Opportunity to have one representative to assist with distribution of bags at handout table; • Opportunity to put one logo branded item inside bag (sponsor to provide items); and • One full-conference registration, including all meals, breaks, networking events and educational


Tea Fusion Station Sponsor $3,500

New Sponsorship!

• Exclusive sponsor of hot tea station which could include loose tea or bagged tea and hot tea lover’s accessories; *Sponsor to cover all costs of tea station, consumption and accessories purchased through hotel. TSAE to approve of items served and display.

• Opportunity to provide branded hot beverage cups or “tea related” goodie bags; • Logo and name recognition on onsite signage; • One full-conference registration, including all meals, breaks, networking events and educational

sessions;

Conference Breakfast Sponsor $3,500 (Two breakfasts available for sponsorship)

• Exclusive sponsor of one of two conference breakfasts; • Logo signage and branded napkins at breakfast services;

*TSAE will cover cost of branded items, but price limit exists. • Opportunity to place one pull-up banner or other type of small signage at breakfast buffets; and • One full-conference registration, including all meals, breaks, networking events and educational

sessions;

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Room Key Card Sponsor $3,500 • Exclusive sponsor of branded hotel room key cards; • Logo branded message on room key cards (TSAE to approve artwork); and

*Sponsor to pay for cost of key card production and delivery to site; • One full-conference registration, including all meals, breaks, networking events and educational

sessions;

Cling Sponsor $3,500 (Per cling opportunity, limited availability)

• Exclusive sponsor of logo/artwork branded elevator or window cling; and *TSAE will cover cost of branded cling, but price limit exists. TSAE will determine final location of cling.

• One full-conference registration, including all meals, breaks, networking events and educational sessions;

Room Drop Sponsor $2,500 (limited availability)

• Sponsorship of one room drop during conference; • Opportunity to showcase your brand and creativity by providing a unique item to be placed in each

association professional’s hotel room (estimated 250); and *Sponsor to provide items, pay for cost of delivery to hotel and room drop fee. Items dropped must go to 250 association professionals’ rooms.

• One full-conference registration, including all meals, breaks, networking events and educational sessions.

.*All room drops at New Ideas must be approved by TSAE. No unauthorized room drops will be allowed. Sponsors are required to pay the cost of the room drop and the sponsorship fee.

Conference Bag Add-in Item Sponsor $2,500 (Four available)

• Sponsor of one item in conference association professional bag (sponsor to provide items, 250 total); *Item must be in coordination with theme of association professional bag and approved by TSAE.

• Opportunity to have one representative to assist with distribution of bags at handout table; and • One full-conference registration, including all meals, breaks, networking events and educational

sessions.

Contact Joby Strobo at [email protected] or 512-444-1974 for more information or to secure your 2020 opportunity.

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Marketing, Membership and Communications Conference

Fall 2020 Location TBD TSAE’s annual Membership, Marketing, & Communications Conference + Expo (MMC) is a day-and-a-half event is dedicated to those who work or are involved in the membership, marketing or communication areas of associations. Learn from sessions led by thought-leaders and practitioners in this space as well as get a chance to talk with companies who are leading the charge when it comes to helping associations build their membership as well as their marketing/communications strategies.

*Sponsor offerings are subject to change based on availability, planning and/or education.

Campfire Conversation Sponsor (including exhibit): $6,500

• 10’ x 20’ interactive exhibit space in premier location inside exhibit hall (size may vary due to space restrictions); * TSAE will cover cost of interactive space, but price limitations exist.

• Sponsors and host of “Campfire Conversations,” a round-table style discussion and continuation of the keynote’s education topics that will take place in sponsor’s booth;

• Opportunity to distribute giveaways, prizes or promotional items at booth (sponsor to provide items); • Opportunity to introduce opening keynote speaker and self; • Sponsorship of networking breakfast (day two) with members located in the exhibit hall; • Logo signage and branded napkins at breakfast service (TSAE will cover cost of branded items, but

price limit exists); • Participation in exhibitor Bingo Card traffic

driver in exhibit hall (three prizes to be provided by TSAE);

• Three full-conference registrations including all meals, breaks and educational sessions;

• Pre-event and post-event attendee list (TSAE does not share email addresses);

• Logo on looping PowerPoint slides during event;

• Logo branding on all print, online and onsite promotions (including conference app); and

• Company presence on pre-event promotional e-blasts.

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MMC Continued

Luncheon Sponsor (including exhibit) $4,000 • Exhibit booth in preferred location inside exhibit hall; • Sponsor of conference luncheon and opportunity to give a

brief lunch welcome to group; • Company branded napkins, centerpieces or drinkware for

luncheon (TSAE to provide items, but price limit exists); • Opportunity to introduce second keynote speaker; • Participation in exhibitor app traffic driver game in exhibit

hall (prizes to be provided by TSAE); • Two full-conference registrations, including all meals, breaks

and educational sessions; • Pre-event and post-event attendee list (TSAE does not

share email addresses); • Logo on looping PowerPoint slides during lunch; • Logo branding on all print, online and onsite promotions

(including conference app); and • Company presence on pre-event promotional e-blasts.

Badge Holder & Lanyard Sponsor (including exhibit) $4,000

• Exhibit booth in preferred location inside the exhibit hall; • Exclusive sponsorship of conference badge holders and lanyards distributed to 150+ attendees

(TSAE to provide items, but price limit exists); • Opportunity to place full-color, sponsored ad on back of conference badges (sponsor to provide ad); • Participation in exhibitor app traffic driver game in exhibit hall (prizes to be provided by TSAE); • Two full-conference registrations, including all meals, breaks and educational sessions; • Pre-event and post-event attendee list (TSAE does not share email addresses); • Logo on looping PowerPoint slides during event; • Name recognition on all print, online and onsite promotions (including conference app); and • Company presence on pre-event promotional e-blasts.

Conference Bag Sponsor (including exhibit) $4,000

• Exhibit booth in preferred location inside the exhibit hall; • Exclusive sponsorship of conference bags featuring company logo and/or branding (TSAE to provide

bag, but price limit exists); Continued on next page

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MMC Continued Conference Bag Sponsor continued

• Participation in exhibitor app traffic driver game in exhibit hall (prizes to be provided by TSAE); • Two full-conference registrations, including all meals, breaks and educational sessions; • Pre-event and post-event attendee list (TSAE does not share email addresses); • Logo on looping PowerPoint slides during event; • Name recognition on all print, online and onsite promotions (including conference app); and • Company presence on pre-event promotional e-blasts.

“Thought Leader” Exhibitor $2,750 (four available)

• Exhibit booth inside the exhibit hall; • Opportunity to give a 15-minute MMC “Micro Session” which is a brief, educational mini-session to

interested participants (TSAE to approve speaker’s topic selection); • One full-conference registration including all meals, breaks and educational sessions; • Participation in exhibitor app traffic driver game in exhibit hall (prizes to be provided by TSAE); • Post-event attendee list (TSAE does not share email addresses); • Name recognition looping PowerPoint slides during event; and • Name recognition on all print, online and onsite promotions (including conference app).

Exhibitor $1,750 • Exhibit booth inside the exhibit hall; • One full-conference registration

including all meals, breaks and educational sessions;

• Post-event attendee list (TSAE does not share email addresses);

• Name recognition looping PowerPoint slides during event; and

• Name recognition on all print, online and onsite promotions (including conference app).



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2020

NETWORKING SPONSORSHIP

OPPORTUNITIES

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TSAE Open April 22, 2020 Topgolf, Austin, Texas

The TSAE Open is an exciting golf and gaming event that brings together more than 200 TSAE members and sponsors for a day of networking and fun!

**New for 2020, TSAE is introducing a new and exciting format to this popular event!

• Registration opens -- 1:00 pm • Games, networking and drinks in the Clubhouse -- 1:00 pm – 2:00 pm • Topgolf competition and Hors d'oeuvres -- 2:00 pm – 3:45 pm • Awards and raffle prizes – 3:45 pm – 4:00 pm

Beverage Cart Sponsor $5,500 • Exclusive beverage sponsor of the TSAE Open; • Sponsorship of branded beverage cups, cocktail napkins and koozies (TSAE to provide branded items,

but price limit exists); • Company logo and/or branding on each drink ticket (two per attendee); • Opportunity to display promotional items or giveaways (must fit on one high boy table) • Premier signage and branding on bar; • 12 event tickets – 2 Topgolf teams of 6 during team play; and • Logo/name branding on all print, online and onsite promotions.

Games & Networking Hour - Game Station Sponsor (includes Topgolf bay) $4,000 New sponsorship (Limited availability)

• Sponsor of game station during the new Games & Networking Hour which could include games such as: o Jenga; o Plinko; o Putting competition; o Cornhole o Jellybean counting game; o Build your own!

• Opportunity to provide prizes for winners (sponsor to provide prizes); • Six event tickets – 1 Topgolf team of 6 during team play; and • Logo/name branding on all print, online and onsite promotions.

*All games will be provided by sponsor and must be set prior to guests arriving. Game stations must keep traffic moving, so shorter games where attendees compete for quick prizes are best. Prizes will be announced at the end of the event. Space limitations exist for game areas. For more information, contact Joby.

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TSAE Open Continued

Tee Off Sponsor $3,750 • Exclusive “Welcome” sponsor of the TSAE Open; • Opportunity to have 1-2 representatives assist with registration and welcome attendees with TSAE

staff as they arrive; • Opportunity to place branded tablecloth at registration (sponsor to provide tablecloth); • Sponsor of hors d’oeuvres as guests arrive; • Branded napkins passed with the hors d’oeuvres; • Six event tickets – 1 Topgolf team of 6 during team play; and • Logo/ name branding on all print, online and onsite promotions.

Caddyshack Gift Bag Sponsor $3,750 • Exclusive sponsor of gift “caddy” bag for all attendees to be passed out during Topgolf team play; • Opportunity to provide branded items in each “caddy” bag (sponsor to provide branded bags and

items); • Six event tickets – 1 Topgolf team of 6 during team play; and • Logo/name branding on all print, online and onsite promotions.

Beat the Pro Game Sponsor $3,750 • Exclusive sponsor of “Beat the Pro” golf game hosted at sponsor’s bay during team play; • Opportunity to have two Topgolf pros wear sponsor’s logoed shirts during event and during Topgolf U

Demonstration & Tips; • Opportunity to provide prize(s) to game winner (TSAE will also provide a $100 Southwest gift card to

one lucky participant, but sponsor is encouraged to provide prizes for winner); • Name branding of “Beat the Pro” bay; • Six event tickets – 1 Topgolf team of 6 during team play; and • Logo/name branding on all print, online and onsite promotions.

Team Sponsor $1,500 (Limited availability) • Six event tickets – 1 Topgolf team of 6 during team play; • Name branding of team golf bay; and • Recognition as team sponsor in all print, online and onsite promotions.



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“TSAE Social” Networking Happy Hours

TSAE Social Happy Hour $5,000 Six events in 2020 Austin (2), Dallas/Fort Worth (2) and Houston (2)

Description: TSAE Socials are a wonderful opportunity open to TSAE members and prospects (both association professional and affiliate members and prospects) and allow for connections to be made in a casual and social setting.

• Exclusive sponsor of one TSAE Networking Happy Hour (2 hours); • Opportunity to give welcome remarks to members; • Opportunity to give away door prizes and promo items (sponsor to provide items); and • Logo recognition as host sponsor of event on promotions and event signage.

ASAE/TSAE Networking Happy Hour $5,000 New sponsorship

August 2020 Las Vegas, NV

Happy Hour at ASAE event will be open to TSAE and ASAE members (both association professional and affiliate members) and allow for connections to be made in a casual and social setting.

• Exclusive sponsor of ASAE/TSAE Networking Happy Hour (2 hours, sponsor must pay cost of drinks and appetizers, TSAE to cover cost of space);

• Opportunity to give welcome remarks to members; • Opportunity to give away door prizes and promo items (sponsor to provide items); • Two free complimentary tickets to networking happy hour; and • Logo recognition as host sponsor of event on promotions and event signage.

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TSAE Board of Directors Sponsor Opportunities

TSAE Board Meeting Sponsorships are a unique and exceptional way to connect face to face, in a private and casual setting, with our esteemed Board of Directors who are all decision makers at their associations! This group of 19 dynamic professionals meet four times a year, including once at the New Ideas Annual Conference.

Board Dinner Sponsorships $3,000 (Three available) Spring, Summer and Winter (dates TBD)

• Exclusive sponsor of one TSAE Board of Directors dinners (TSAE to cover cost of dinner, but limitations exist);

• Opportunity to greet, meet and speak (5 – 10 minutes) to Board of Directors; • Two representatives present at dinner; • Recognition of company sponsorship, via verbal and email correspondence to Board of Directors; and • Opportunity to provide small gift to each member of the TSAE board.

*If interested, please contact Joby Strobo at 512.444.1974 or [email protected] for further details.

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Celebration Luncheon Sponsorship Opportunities

One of TSAE’s most popular events! TSAE will celebrate 2020 with a luncheon and a pre-luncheon networking hour. A table sponsorship is a great opportunity for you and your company to treat association members and/or your staff to a fun-filled luncheon to celebrate a year of excellent programming, events and goodwill for the Texas Association Industry. TSAE expects approximately 400 attendees.

December 15, 2020 Austin Marriott Downtown Austin, Texas

Exclusive Luncheon Host Sponsor (Includes luncheon table) $5,000

• Exclusive “Host” sponsor of the Celebration Luncheon; • Opportunity to give welcome remarks onstage (1-3 mins); • Opportunity to introduce speaker or entertainment; • Opportunity to play sponsor video (video will be played on stage or on looping monitor); • Two reserved tables for (10 per table) with signage at luncheon; and • Opportunity to sponsor activity station (optional – same sponsor benefits/restrictions apply – see below).

Pre-Luncheon Social Hour Activity Station Sponsor (Includes luncheon table) $3,000 (Limited availability)

• Sponsorship of pre-luncheon social hour activity station which could include such activities as: o Hot cocoa station; o Gift wrapping donations; o Ornament creation; o Tee Shirt screen printing; o Photo booth; o Build a wreath station, etc.

(TSAE to provide table and space, sponsor to provide activities, materials and/or giveaways); • Logo/artwork on social hour signage; • One reserved table for 10 with signage at luncheon; • Opportunity to give away prize drawings on stage; and • Recognition as sponsor of event on event signage.

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Celebration Luncheon Continued

Celebration Luncheon Table Sponsor $1,500

• Sponsorship of one reserved table for 10 with signage at luncheon; • Opportunity to give away prize drawings on stage; and • Recognition as sponsor of event on event signage.


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SPONSORED CONTENT

OPPORTUNITIES

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Monthly Association Insights Email Newsletter Sponsored

Content Each month, TSAE sends an email to our more than 1,000 TSAE members. The monthly email is filled with up to date, quick and succinct messages on member opportunities, industry trends, event information and insights. Sponsorship of an exclusive Association Insights TSAE’s Monthly Email Newsletter provides the opportunity to share quick, fun and informative facts about your organization and to connect in a customized manner with all TSAE members. Your sponsored content will be highlighted in its own framed area within the email update. Content can change and be customized each month.

Sponsored Content in the Association’s Monthly Email is an exclusive four or five-month sponsorship.

Sponsorship Commitment:

• $1,000 for one month; • $4,000 for four months; or • $5,000 for six months.


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For additional sponsored content opportunities from our partners at Naylor and MultiView,

please visit www.tsae.org/sponsors/advertise-with-us.

If paying by check, make payable to: Texas Society of Association Executives 8200 N. Mopac Expressway, Suite 185 Austin, Texas 78759 (mail check to same address)

2020 TSAE - SPONSOR COMMITMENT FORM SPONSOR INFORMATION (please print or type):

Company Name (EXACTLY as you wish to appear in printed materials)

Contact Name (Recipient of all sponsor communications attendees registered separately)

Billing Address

Email Address Telephone #

PLEASE CHECK ALL SPONSORSHIPS THAT APPLY:

Education Offerings:

CAE Study Group - $10,000 Association 101 Webinar - $4,500 National Webinar - $1,750 Webinar Series - $12,500

Learn@Lunch Session - $1,000 (list preferred session and location) _____________________________________________________________

Women’s Summit (March 25, 2020, Austin):

Blanket Sponsor - $5,000 Women’s Education Sponsor - $4,500 Badge & Lanyard - $3,500 Billboard Sponsor - $1,500

New Ideas Annual Conference (September 20-22, 2020, Fort Worth):

Member Engagement - $13,500 Wellness Hub - $10,000 Café - $9,000 Learning Lounge - $8,000

Keynote - $7,500 Photo Booth - $6,500 Deep Dive - $5,500 Wi-Fi - $5,500

Badge/Lanyard -$5,500 TSAE “Lab” - $5,000 Welcome - $4,500 Board Dinner -$4,500

Program -$4,000 Conference Bag - $4,000 Tea Station -$3,500 Breakfast -$3,500

Room Key - $3,500 Cling - $3,500 Room Drop - $2,500 Bag Add-in - $2,500

Marketing, Membership & Communications Conference (Fall 2020):

Campfire Sponsor - $6,500 Luncheon Sponsor - $4,000 Badge & Lanyard - $4,000 Conference Bag - $4,000

Thought Leader - $2,750 Exhibitor - $1,750

TSAE Open at Topgolf (April 22, 2020):

Beverage Cart - $5,500 Game Station - $4,000 Tee Off -$3,750 Caddyshack -$3,750

Beat the Pro - $3,750 Team - $1,500

TSAE Social Happy Hours:

Happy Hour Sponsor - $5,000: Circle quarter preference: Spring Summer Fall Winter ASAE/TSAE Happy Hour Sponsor - $5,000

Board Sponsorships:

Board Dinner - $3,000

Celebration Luncheon: Monthly Update Email Sponsored Content:

Hosting Sponsor - $5,000 One Month - $1,000 Four Months - $4,000 Six Months - $5,000

Activity Station - $3,000

Table Sponsor - $1,500

Summary of Selections $__________________ for 2020.

Acknowledgement Information: I commit to the total listed above:

Name Signature(s)

Date

To officially secure sponsorship, please return completed form to Joby Strobo via email [email protected] or fax (512) 444-5821.

If paying by credit card: Mastercard Visa AmEx

Card number

Expiration date CVV

Name on card

Signature (required)

Billing address

City, State, ZIP

mailto:[email protected]

Sponsor Contract Terms and Conditions

SPONSOR PARTICIPATION: TSAE’s sponsors bring added value to events, the TSAE membership and organization as a whole. TSAE reserves all rights and decision-making authority over any aspect of sponsorship details, sponsor selection, pricing, priority placement (on signage and exhibits) and any other promotional elements of (including but not limited to) all sponsor offerings sold, all in-kind sponsor partnerships, and all TSAE Annual Partnership Program participants. TSAE shall have absolute discretion over who may be a sponsor, and only the company whose name is printed on the face of this contract may be placed in promotional materials and pre-outlined sponsorship recognition opportunities. No sponsorship rights may be assigned or shared without the prior, written approval of TSAE. TSAE reserves the right to offer exclusive sponsorship opportunities as it sees fit. TSAE reserves the right to withdraw a sponsorship as it sees fit. COMP REGISTRATIONS AND MEMBERSHIPS: TSAE provides complimentary registrations and memberships for some New Idea sponsorships and for certain levels of the Annual Partnership program. Comp registrations and comp memberships may only be used on a sponsor’s company representatives. They may not be gifted to outside companies/organizations or resold. PAYMENTS AND CANCELLATIONS: Payment shall be due immediately upon receipt of an invoice. No sponsorship will be published, sponsor benefits fulfilled or exhibits setup until full payment has been received. All cancellation requests MUST be in writing and received by TSAE 60 days prior to the sponsored event or date of said sponsor fulfillment date to receive a refund. (Example: September TSAE Newsletter sponsor must submit cancelation 60 days prior to the newsletter going out.) Under no circumstances will TSAE refund any portion of payment after any of the attributes of a sponsorship have been implemented or contracts finalized with third parties to implement a sponsorship benefit. Failure to pay in full for sponsorships will immediately disqualify the sponsor and/or company from participating in any future sponsorships or promotions with TSAE. OTHER REQUIREMENTS: Sponsorship artwork must be received by TSAE’s deadlines. The sponsor must provide a high-resolution copy of their most current or preferred logo in EPS and or high-resolution PDF format. If you do not provide the needed materials, your logo will either be printed in subpar quality or removed from materials entirely. Sponsor is required to pay for any portion of a sponsorship that is agreed upon (see contract for sponsorships for details). CONDUCT OF SPONSOR: TSAE requires all sponsors to maintain respectable and professional behavior at all times when participating with TSAE or at TSAE events. TSAE reserves the right to disqualify a specific sponsoring company and/or representative from said company from participating at future events based on unprofessional behavior. RULES AND REGULATIONS: Sponsors represent and warrant that they: 1. Have sufficient resources and capacity to provide the products and services that are being promoted at TSAE; and 2. Maintain all licenses and permits required by law, and are the rightful owner and licensee of all products and services that are being promoted with TSAE.

INSURANCE REQUIREMENTS: By signing this contract, you are confirming that your company has insurance that is sufficient to cover you and your property in case of an accident. Any hired company to assist you in setting up exhibit, activation station or anything at a TSAE event must have Commercial General Liability Insurance, including blanket contractual liability, in an amount no less than $2,000,000. LIMITATION OF LIABILITY By signing this contract, the sponsor agrees to indemnify and hold harmless TSAE from and against any and all claims or damages of any kind, including attorney’s fees, arising from or relating to your sponsorship or this contract, and including but not limited to any claims that your artwork, logos or other materials infringe any copyright or other intellectual property rights of any third party. Sponsor also agrees that TSAE will not be held responsible for any loss, including theft, damage, or destruction of goods, or for any injury to the sponsor or its employees, while participating at any TSAE event while the event is in process, being set up, or being taken down. Sponsor agrees to indemnify and hold harmless TSAE and its officers, directors, employees, and agents from and against any and all claims of any person arising out of acts, omissions, or negligence of the sponsor, its agents, or employees. SPONSOR DISCLAIMER: Sponsors understand that participation is limited to use of their name, logo and product lines and that no advertising messages containing derogatory qualitative or comparative language, price information or other indications of savings or value, an endorsement, or an inducement to purchase, sell, or use the products or services may be used. Sponsors will receive appropriate acknowledgement of their sponsorship, including use of their logos or slogans, locations of their business, phone numbers, internet address, brand or trade names, and value neutral descriptions of products or services as may be appropriate. Sponsor’s products or services may be displayed, sold, or given away at a sponsored event.

I have read, understand and agree to the contract terms and conditions.

Signature Here ___________________________________

Date ____________________________________________

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