sponsorship proposal-sem electrical

7/27/2019 Sponsorship Proposal-SEM Electrical

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SHELL ECO MARATHON ELECTRICAL

LETTER TO THE SPONSORS

Respected Sir,

Pakistan Navy Engineering College (PNEC), the Karachi campus of National University of

Sciences & Technology (NUST) Islamabad, is proud to announce the 2014 Shell Eco Marathon

project: a premier collegiate engineering competition which challenges students around the

globe to apply their engineering concepts and skills in the design and fabrication of aPrototype Solar Electric Car. Shell Eco Marathon is an international competition organized by

Shell to promote development of eco-friendly cars for the future. The students must design

and subsequently test the vehicle to optimize it for faster and reliable performance for a

green future. This time the competition is set to take place in Manila, Philippines from 6 th-9th February 2014 where universities from all over the world will compete to win the crown of the

most energy efficient car.

TEAM PNEC is a group of budding engineers committed to experiencing high-endautomotive design and engineering. Members of TEAM PNEC add a new dimension to their engineering knowledge and expertise during the practical application of their theoretical

knowledge in such a project. Students exhibit immense dedication and commitment as they

juggle their technical responsibilities to the team in parallel with an intense engineering

degree course load. The students of PNEC have proven their metal in the past Shell Eco-

Marathon competitions and have brought notable laurels back home for their engineeringskills. Students from PNEC have also been participating lively in the Formula Student

competition held in Silverstone, UK.

We want to set a meeting with you to discuss about our partnership for Shell Eco Marathon

2014.In this regard please kindly inform us about your availability.

Looking forward to your support and participation.

Regards,

Faisal Bin Badar

Associate Dean, Electronic and Power Engineering

Pakistan Navy Engineering College

National University of Sciences & Technology



SHELL ECO MARATHON: THE STORY

Shell Eco-marathon challenges student teams from around the world to design, build

and test ultra-energy-efficient vehicles. With annual events first in the Americas, then

Europe and Asia, the winners are the teams that go the furthest using the least

amount of energy. The events spark debate about the future of mobility and inspire

young engineers to push the boundaries of fuel efficiency. At Shell Eco Marathon

Asia 2013 around 150 teams competed to travel the furthest on the least amount of

energy.

SHELL ECO MARATHON: THE STAGE

Shell Eco-marathon Asia 2014 will take place for the first time in Manila, Philippines,

from February 6 to 9, 2014. Manila is the capital and the second largest city of

the Philippines which has a population of over 12 million. In February 2014, the

historic Luneta Park in Manila will be transformed into a track where over 150 student

teams from countries across Asia and the Middle East will compete in designing,

building and testing cars that can travel a set distance on the least amount of fuel.



SHELL ECO MARATHON: THE LEGACY

The legacy of the Shell Eco Marathon is rightly owned by PNEC by its participation in

Germany as one of the 2 Pakistan’s premiere teams. Team PNEC is a consistent andproud participant at Shell Eco Marathon for past 4 years now. Our students take up

the challenge each year and design and manufacture a car based on the set rules.

The quality of work is improving by each passing year and they have also bought

laudable laurels to make the nation proud.

Concept Cars 2009

Prototyping is considered an art, and at PNEC

they hone the title of Picasso in this game. Our

concept cars designed in 2009 which were

represented in Germany.

An Aerodynamic Marvel 2010

Speed, Speed and More Speed. This red devilmade its way to Shell Eco Marathon 2010 Asia and

met considerable applause for its designing and

fabrication.

Burraq 2011

It is imperative that the rules of the

game are constantly stressed upon

when the stakes are high. The image

shows the Shell representativeselaborating details to our team 2011 in

Malaysia.

BOLT 2012

BOLT successfully cleared all the technical and

safety inspection procedures with quite an

ease. Bolt was ranked at 10th place all over

Asia (Gasoline category) leaving behind teamsfrom Singapore, India, Brunei, Korea and Iran.



WHY SPONSOR US?

• Increase your company’s influence by capturing the imagination of the nextgeneration of engineering’s decision-makers.

• Raise awareness of your brand among local as well as international audience,including students from the UK, Europe, Asia, Australia and Africa.

• Access your target market easily, reaching over 3000 entrants and 1500 attendees

and spectators. Develop your company’s corporate social responsibility.

BRANDING OPPORTUNITIES

Shell Eco Marathon is content to form a mutually beneficial relationship with its

sponsors and to provide them numerous opportunities for brand enhancement in

exchange of their help to our team. The packages below have been optimized to

cater to the needs of our sponsors; however you must feel the need to add/subtract

something, please contact us without hesitation.

INTERNATIONAL PUBLICITY:

Shell Eco Marathon competition attracts over 150 teams and numerous corporate

giants such as Airbus, Brawn GP, National Instruments and Shell etc. from all over the

world, thus generating tremendous media interest as well as an opportunity to

connect with many businesses, which could lead to potential corporate partnerships

with your company.

NATIONAL & LOCAL PUBLICITY:

The team plans to launch a marketing campaign to create awareness of Shell Eco

Marathon through which the team shall promote the project and its sponsors. The

campaign includes:

Media campaign on local radio channels and national television channels.

Team posters to be put up in various educational institutions.

Promote the team and its sponsors through its official website and numerous social

networks where the team has a respectable following.

NATIONAL PRIDE!!!:

This shall showcase Pakistan’s technological prowess in the international arena

further reinforcing our image as an emerging industrial national.



MEDIA COVERAGE

The following photos are a representation of our media coverage provided by famous and

reputed TV channels.

ARY NEWS EXCLUSIVE

Another interview by the ARY

News.

DAWN NEWS EXCLUSIVE

Team leader being interviewed by

Dawn News media person.

SUCH TV EXCLUSIVE

This was an interview being

taken by the Such News

spokesperson.

PTV EXCLUISVE

Telling about the features and other

aspects of the car



OPPORTUNITIES

BRONZE PACKAGE:

FROM RS.100, 000

2”x2” logo on Panaflex

Recurrent mention on social media

Mention on website

Roadshow

SILVER PACKAGE:

FROM RS. 300, 000

2.5”x2.5” logo on Panaflex

Recurrent mentions on social media

Mention on website

Roadshow

1”x1” logo on Coveralls

GOLD PACKAGE:

FROM RS. 500, 000

3”x3” logo on Panaflex


Mention on website

Roadshow

1.5”x1.5” Logo on Coveralls

Logo appearances on brochures.

Logo on Car

PLATINUM PACKAGE:

FROM RS. 700, 000

Panaflex major.


Roadshow

Logo on Coveralls

Logo on Driver ’s helmet

Advertisement on website

Mention in demonstrations

Logo on Merchandise

Logo on Car



DIAMOND PACKAGE:

FROM RS. 1,000,000

Ownership of the vehicle

Mention as a major sponsor on media

Logo on media

Logo on billboard∙∙

Mention in Roadshows

Mention in Demonstrations

Logo on Coveralls at prominent position

Logo on Driver’s Helmet

Prominent Logo on Car

Cover photo on Website

Cover photo on Facebook

Backdrop on Twitter

Logo on merchandise

The Choice of selecting any Ad-space available

OPPORTUNITY MATIX

Branding

Opportunity

Diamond Platinum Gold Silver Bronze

Package

ValueRs. 1,000,000 Rs. 700,000 Rs. 500,000 Rs. 300,000 Rs, 100,000

Panaflex

Social Media

Website

Logo on

Coveralls

Logo on Car

Logo on

Helmet

Media andBillboards

Ad-space

Choice



COST ESTIMATION

PARTICULARS COST

Manufacturing Of Prototype Car Rs. 700, 000 /-

Shipment Charges Rs. 600, 000 /-

Travelling And Accommodation Rs. 1, 200, 000 /-

Grand Total Rs. 2, 500, 000 /-

SHELL ECO MARATHON: OUR DESIGN:

Our present design, made meticulously by acrack team of diversified engineers, and

perfected over a period of one year to

comply verbatim with the SEM rules.



CONTACT US

MARKETING SUPERVISOR

FAISAL BIN BADAR

m: +92-321-2559356

@: [email protected]

MANAGER MARKETING

JUNAID AHMED SATTI

m: +92-341-2817996


f: facebook.com/junaidsati

TEAM MANAGER

MUZAMMIL KASHAN

m: +92-312-8111981


f: facebook.com/kashan.nust

MECHANICAL TEAM HEAD

AMMAR MAJID BUTT

m: +92-336-4689289


f: facebook.com/ammar.majid.980

FACEBOOK PAGE LINK

https://www.facebook.com/SEMPNECNUST

mailto:[email protected]











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