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Sponsorship Opportunities for Brand Marketing

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Page 1: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Sponsorship Opportunities for Brand Marketing

Page 2: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Welcome to White Hat Rally

Being a White Hat Rally sponsor is a rewarding investment!

“…the end of year returns reveal that we actually did more business

through relationships formed on the White Hat Rally, and we raised

money for charity in the process…”

– CFO CND LTD

Page 3: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

The Purpose and Benefit of White Hat Rally

White Hat Rally was established in 2009 with the objective of bringing together the

Information Security industry to collaboratively participate in an annual car rally with the

purpose of raising funds for charities that help protect vulnerable children in the UK. It’s

organised by Senior Information Security professionals, and more than 90% of participants

are from the IS industry.

The rally itself is a three day navigational challenge, with teams having to complete various

mental and physical challenges along the way.

In 2016 we are off to France in a Murder Mystery themed event with 20-30 cars and 60-90

senior professionals, all ready to follow the clues and solve the mystery!

Why Sponsor the Rally?

By supporting White Hat Rally you will transform the life of a child like Emma and raise

awareness of your Company’s Brand, directly reaching your exact target audience in a very

cost-effective manner.

Page 4: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

What brand marketing will sponsors see?

Target Market Many InfoSec professionals join the rally each year supporting

the event and using the opportunity to network with their peers and other

senior decision making professionals.

Social Media We brand all our marketing with our Sponsor’s Logos. We

have a quality contact list of over 2,500 InfoSec professionals and have

a large presence on LinkedIn, Twitter and Facebook.

Conference Presence White Hat Rally attends the biggest InfoSec

conferences and we can help market you by placing your logo on our

banners and flyers.

Which InfoSec conferences do we attend? We aim to attend all the major events: INFOSEC, ISF, 44CON, ESRM, ISC2, ISACA, CREST/IISP, Royal Holloway Alumni, various cloud/security trade shows

and not just in London, but also BSides in Manchester, IAP in York. For the last

2 years we’ve had one of the most visited stands in the whole of the InfoSec

London conference as we put cars on display!

Page 5: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Will you be the next Platinum Sponsor?

We have a level of support and sponsorship to suit your budget. Because every organisation

has different priorities and goals we have designed several different options which will

allow any sized organisation to participate and support the event.

Levels Benefits

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Branded Team

Minimum contribution £10,000 £5,000 £3,000 £1,250 £750

Helping vulnerable children o o o o o

Brand own team car o o o o o

Three full days of business networking

o o o + o

Number of words for sponsor listing

250 150 100 50

Logo displayed on Marshal vehicle

XXL XL L M

Details in printed team route books

o o o o

Supply and present awards 2 o o o

Brand at conferences, including Infosec

o o o

Brand on evening agenda o o o

Speaking slot during event o o

Literature in participant packs o o

Logo on participant T Shirts o

Crew Included (5 crew maximum)

4 3 2 0 2

Additional Car Entry (fee scale) Standard Standard Standard Corporate Corporate

Page 6: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Platinum Sponsor £10,000

Platinum sponsorship ensures you the prime position at any event we

exhibit at. The company selecting Platinum sponsorship will be

recognized as the most significant contributor throughout the event.

We take pride in ensuring our Platinum Sponsor is branded pre-event, during the event and post-event. Complementary team entry so you can

maximise your involvement.

Pre-event ➔ Recognition as lead sponsor on event web pages

➔ Website banner (provided to our specifications)

➔ Logo and 250 word description on dedicated page

➔ Link from dedicated sponsor page to your website

➔ Logo on our email communications

➔ Mentions in all articles, press releases and social media

➔ Your logo on our Information Security Europe exhibition stand

During the rally ➔ Your logo on event agendas

➔ Opportunity to provide branded give aways to attendees of the rally

➔ Your logo and 250 words about your company in printed day books

➔ Option to participate in the rally, directly network with other participants and build enduring relationships. No team entry fees and no obligation for further fund raising

➔ Your logo on the front of team T-shirts ➔ 2 x very large logos on our Marshal’s cars

Post-event ➔ Sponsors and attendee list

➔ Supply and present awards to winners

➔ Logo at the awards ceremony

➔ Feel good factor at having helped and supported a fantastic charity

➔ Continued branding on post event media and press releases

Page 7: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Gold Sponsor £5,000 Gold sponsorship ensures you good marketing at any event we exhibit

at. The companies selecting Gold sponsorship will be recognised as

significant contributors throughout the event. We take pride in ensuring our Gold Sponsors are branded pre-event, during the event

and post-event. Your team can join us on the event too, with

discounted entry fees.

Pre-event ➔ Recognition as a Gold sponsor on event web pages

➔ Website banner (provided to our specifications)

➔ Logo and 150 word description on dedicated page

➔ Link from dedicated sponsor page to your website

➔ Logo on our email communications

➔ Mentions in all articles, press releases and social media

➔ Your logo on our Information Security Europe exhibition stand

During the rally ➔ Your logo on event agendas

➔ Opportunity to provide branded give aways to attendees of the rally

➔ Your logo and 150 words about your company in printed day books

➔ Option to participate in the rally, directly network with other participants and build enduring relationships, at a substantially reduced entry fee

➔ 2 x large logos on our Marshal’s cars

Post-event ➔ Sponsors and attendee list

➔ Supply and present awards to winners

➔ Logo at the awards ceremony

➔ Feel good factor at having helped and supported a fantastic charity

➔ Continued branding on post event media and press releases

Page 8: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Silver Sponsor £3,000

As a silver sponsor you will receive high profile recognition and

branding. The silver sponsor has been a popular option for

organisations wanting to network with InfoSec professionals during the event and be promoted on our social media and website.

Pre-event ➔ Recognition as a sponsor on event website

➔ Logo and 100 word description on dedicated sponsor page

➔ Link from sponsor page to your website

➔ Mentions on social media

During the Rally ➔ Your logo on event agendas

➔ Opportunity to provide branded give aways to attendees of the rally

➔ Your logo and 100 words about your company in printed day books ➔ Option to

participate in the rally, directly network with other participants and build enduring

relationships, at a reduced entry fee ➔ 2 x medium logo on all Marshal’s cars

Post-event ➔ Sponsorship and attendee list

➔ Supply and present awards to winners

➔ Logo at the awards ceremony

➔ Feel good factor at having helped and supported a fantastic charity!

Page 9: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Bronze Sponsor £1,250

Being a bronze sponsor will allow your company to be part of the build up to our White Hat Rally event. We will place your brand on event communications and ensure social media coverage.

Pre-event ➔ Recognition as a sponsor on website

➔ Logo on dedicated sponsor page

➔ Link from sponsor page to your website

➔ Mentions on social media

During the Rally ➔ Opportunity to provide branded give aways to attendees of the rally ➔ Your logo

and 50 words about your company in printed day books ➔ Option to participate in

the rally, directly network with other participants and build enduring relationships, at

the fee rates for private entries ➔ 2 x small logo on all Marshal’s cars

Post-event ➔ Sponsorship and attendee list

➔ Supply and present award to winners

➔ Logo at the awards ceremony

➔ Feel good factor at having helped and supported a fantastic charity!

Page 10: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Team Car Sponsor £500*

If you would like to sponsor a team car and get behind the participants then for £500 we

can place your logo on their car!

White Hat Rally Marshal Car Sponsor - £250*

There is also an opportunity to sponsor our marshal cars. The cars are used by our marshals to run the event. This donation will support an activity during the event and we will ensure

you receive full recognition for this with an entry in the event day book.

*Print cost not included

Page 11: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Want to add more?

Exclusive exposure for your company

You can also add any of these to your sponsor package!

➔ Sponsor catering; branded lunches, dinners and coffee available

➔ Staff exhibition stand in main networking

area during registration

➔ Opportunity to distribute branded products during the event

➔ Deliver a 5 minute address at the start of an evening meal

➔ Sponsor a pre/post rally drinks evening

➔ Host the official pre or post rally reception

➔ All prior participants receive an invitation to pre/post event drink receptions too!

➔ Exclusive branding of on event drinks reception with invites prior to the event

➔ Opportunity to deliver a 5 minute opening address at event registration

Participant Bag £Neg – 1 Available Sponsor the participant bags and you will be providing every attendee with a constant

reminder of your company every time they put something in it. White Hat Rally is a great

way to team build, network and support an information security leading event. Working

together we can stop child abuse, online bullying and grooming by sponsoring our charity

car rally.

Together we can help vulnerable children and teenagers across the UK by raising funds to

support the work of Barnardo’s.

Page 12: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Email: [email protected]

Phone: 0700 596 4779

Website: www.whitehatrally.org

Page 13: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Participating Companies

The companies below have previously represented on White Hat Rally events, they are

shown below to give an indication of demographics

Abatis HDF, Acumin, Adversor, Agility IS, Alderbridge, Allianz Insurance,

Amazon, Auriga, Avertis Group, BAML (Bank of America / Merrill Lynch), Blacks

Solicitors, BP, BPC, BT, Barclays, Barnardo's, Brewin Dolphin Ltd, Barracuda

Networks, CFS (Co-Op Financial Services), CND Ltd, Callcredit Group, Camelot

Group, CBRE, Company85, Compliance Tutorial, Computer Network Defence Ltd,

ContextIS, Cybore, Cyberis, Digital Shadows, DVV Solutions, Deloitte,

Environment Agency, Erasearch, Ernst and Young, Eskenzi, ISS, Esure,

Euroclear, Folwell, Fujitsu, Gazprom Marketing and Trading, GMDL, GSK

(pharma), Garmin, Glasgow Computer Recycling, Haymarket, HP, IBM, ICEX Ltd,

IEEE, International Nuclear Services, ISSP, ISC2, ISSA, Inforisca,

Integralis, Investec Bank, JP Morgan, KKWT, KPMG, Lloyds Banking Group,

Lloyds of London, Logidata, Lucidia, MoD, NCCgroup, NFU Mutual,

NGSSecure, NSPCC, National Grid, Nationwide BS, Nomura, Network Security Counsel,

Nomura, NUKSG, O2 Telefonica, Openreach, Outpost24, OWASP, Oxford University

Press, PWC, Pentest Ltd, Pen Test Partners, Pentura,

Pearson, Platinum Squared, Police, Portcullis, Post Office, Praesideon,

Preventia, ProCheckup, Prudential, Quantainia, RBS, RHUL, Reedexpo,

Richmond Events, Royal Mail Group, Securion, Security Risk Consulting, SecuRing,

Siemens Enterprise Communications

Selex-ES, Simplyhealth, Stonesoft, Symantec, TSL Education,

Tautology, Tabernus, T-Systems Limited, Thales Group, Tier3, Thales eSecurity,

The Security Company, Titania, Trowers Solicitors, UBS, UK Gov, Verizon Business,

Vocalink, Vital Energi, Vodaphone, White Hat Security, WT Investments, Xchanging

Page 14: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Participant’s Job Titles in 2015

1 Account Manager

1 Application Developer

1 Business Analyst

1 CEO

1 CFO/CISO

1 CIRT Operations

Manager/Principle/Consultant

1 CISO

1 CT ARC Manager

1 CT ICS Manager

1 CTO

1 Consultant

3 Cyber Security

Consultant

5 Director

1 Director of

Partnerships

1 Director, Global

Threat Management

1 Director/

Consultant

1 Engineering

Manager

1 Enterprise

Architect

1 Events Manager

1 HR Manager

1 Head of Corporate

Services and Real Estate

1 Head of Cyber

Solutions

1 Head of IAM - Toxics

1 Head of Workspace

Transformation

1 IT Project Manager

1 Information Assurance Manager

1 Information

Security Analyst

1 Information

Security Lead

1 Information

Security Manager

1 Information

Security Officer

1 Lead Manager,

Targeting Analytics

1 Manager of Ethical

Hacking

3 Managing Director

1 Product Manager

1 Regional Director

1 Research Analyst

1 Sales Director 3 Security Consultant

1 Security Incident Manager

3 Senior Manager

1 Senior Security

Consultant

1 Senior Technical

Consultant

1 Student

1 Talent Acquisition

Consultant

1 Team Administrator

1 VP EMEA

1 VP Sales

1 Vice President Global Operations

Page 15: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will

Confirmed Spons ors for 2016

Platinum Sponsor

Silver sponsors

Bronze Sponsor

Join us for the 2016 White Hat Rally

Your logo promoted

➔ on the three day rally

➔ to our 2,500 contact list

➔ on social media

➔ at conferences

Page 16: Sponsorship Opportunities for Brand Marketing · 2016-06-16 · Gold sponsorship ensures you good marketing at any event we exhibit at. The companies selecting Gold sponsorship will