sponsorship opportunities february 23-26, 2012 | orlando, fl

Sponsorship OpportunitiesFebruary 23-26, 2012 | Orlando, FL

Founded in 1992 by NBA legends and visionaries Dave Bing, Archie Clark, Dave Cowens, Oscar Robertson and the late Dave DeBusschere, the National Basketball Retired Players Association (NBRPA) is a non-profit association comprised of former professional basketball players from the NBA, ABA and Harlem Globetrotters. The NBRPA is led by CEO, Arnie D. Fielkow and an eleven person Board of Directors including Board President, Bob Elliott, Thurl Bailey, Otis Birdsong, Harvey Catchings, James Donaldson, Steve Hayes, Gregory “Bo” Kimble, LaRue Martin, Marvin Roberts, Danny Schayes, and George Tinsley.

The NBRPA’s mission is to develop, implement and advocate an array of programs to benefit its members, sponsors and the community. As ambassadors to the sport of basketball, the NBRPA promotes the game through clinics, camps and other grassroots initiatives in the US and abroad.

The NBRPA markets its charitable endeavors in the community through its’ Legends Care™ initiative.

National Basketball Retired Players Association

Arnie D. FielkowChief Executive Officer

“All-Star Weekend is something that our members, partners and sponsors look forward to with great anticipation each year. From our opening night reception through the highly acclaimed Legends Brunch on Sunday, it is our goal to ensure that our members, partners and sponsors enjoy and share in the weekend together. As an organization, it is our job to enhance the All-Star experience for our partners and sponsors, We accomplish that largely by engaging our members to host and interact with these groups.” -- Arnie D. Fielkow

NBRPA Core Assets

Membership 550+ NBA, ABA

& Harlem Globetrotters

Alumni including the game’s

greatest players of all time

AccessPremier point

of contact for all NBA Retired

Players

Events Charitable,

Corporate and Private

Legends Care™ Charitable arm of the organization

(501c3)

ChaptersAtlanta, Houston

Los Angeles, Orlando & Phoenix

(Chicago, Dallas & Las Vegas coming soon)

Some of the latest additions to our growing membership:Michael Jordan | Alonzo Mourning | Robert HorryMuggsy Bogues | Sean Elliott | Jay Williams

NBRPA Membership

Membership has grown more than 18% in past 16 months

Substantial increase in the number of recent NBA retirees over the past 12 months

The NBRPA’s membership includes 42 of the most iconic players in NBA history.

NBRPA National Locations and Chapter CitiesThe NBRPA’s membership is geographically diverse across the United States with concentrations in its’ national locations and chapter cities.

NBRPA Member Demographics

South31.18%

West26.81%

Midwest23.32% East

18.69%

Legends Care™ (501c3) is the charitable arm of the NBRPA. Legends Care is dedicated to youth programs and additionally addresses several social and economic issues facing our membership, the community and partners. The NBRPA specifically enhances youth programs, provides scholarships and delivers social responsibility.

Legends Care™

•All-Star Golf Challenge•Bowling with the Legends•Basketball Clinics and Tournaments

•One-Off Events

Legends Care Events

•Dave DeBusschere Scholarship•Community Outreach Programs•Holiday Activities•Member Charities

Where Do The Funds Go?

•Chris Paul Foundation•6th Man Foundation•Challenged Athletes Foundation

•NYU Medical Center•Project Smile•Starkey Hearing Foundation

•Team Heal Foundation•Wednesday’s Child

CharitiesSupported

Partnering with the NBRPA can provide your company/brand with a variety of opportunities during All-Star Weekend and beyond:

Partnering With The NBRPA

ACCESS

Access to the Greatest Players in History

NBA Retired Players Liaison

All-Star Weekend Events and

The Legends All-Star Lounge

VIP Experiences

Private Events & Member Appearance Opportunities

Social Influencers and Trendsetters

BRANDING

Naming Rights to NBRPA Events

Exposure and Product Launch Opportunities

Co-Branding/Cross-Promotional Opportunities

Custom Activations

Sponsor Integration

Product Promotion and Awareness

MEDIA & OTHER

High Visibility via Premier Events

National Media Exposure

Interactive/Social Media Promotions

Charitable & Social Responsibility Opportunities

Web Site Promotion

The NBRPA will play host to 200+ NBA Retired Players during All-Star Weekend in Orlando, FL from February 23-26, 2012. With a myriad of activities, many of them new including the NBRPA’s Black History Day at All-Star Weekend, the NBA Retired Players will enjoy the host city and work with our partners and sponsors to build brand and local market awareness.

All-Star Weekend Event Overview

Schedule of Events

Thursday, February 23rd

• All-Star Celebrity Golf Challenge• Legends Basketball Clinic at NBA Jam

Session• Legends All-Star Lounge• All-Star Strike 300 Bowling Challenge

Friday, February 24th “NBRPA Celebrates Black History Month”

Presented by Wells Fargo

• Legends Care Music & Education Series• Legends Welcome Reception & Hardwood

Pioneers Reflect – A Round Table Event• Legends All-Star Lounge

Saturday, February 25th • Private NBRPA Membership

Breakfast/Meeting• Legends Ladies Event• Legends All-Star Lounge

Sunday, February 26th • Legends Brunch

Live on NBATV, hosted in conjunction with the NBA

• Legends All-Star Lounge• Orlando Chapter Send-Off Party – Fire &

Ice

*Schedule and events subject to change

The NBRPA Orlando Chapter will tip off the 2012 All-Star Weekend on February 23th with the All-Star Weekend Celebrity Golf Challenge. Basketball legend Alonzo Mourning will serve as the benefit host. A who’s who list of NBA Retired Players and celebrities may include Elgin Baylor, George Gervin, Artis Gilmore, Moses Malone and many others.

The Grand Cypress Golf Club which boasts 45 holes of Jack Nicklaus Signature-designed golf will play host to the event and will prove to be challenging and a beautiful setting for the event.

The All-Star Golf Challenge, which benefits Alonzo Mourning Charities, The NBRPA Orlando Chapter and Legends Care™, offers a unique opportunity to interact and play golf with the legends of the game. Each foursome will include at least one NBA player, Legend or a Celebrity.

All-Star Weekend Celebrity Golf Challenge

When: Thursday, February 23, 2012

Time: 12:00pm – 5:00pm

Where: Grand Cypress Golf Club

Attendees: 125+

NBA Retired PlayerParticipants Have Included:

•Nick Anderson•Rick Barry•Elgin Baylor•Clyde Drexler•Julius Erving•George Gervin•Artis Gilmore•Moses Malone•Alonzo Mourning•Bo Outlaw•Scottie Pippen•Tree Rollins•Steve Smith•Kiki Vandeweghe•Jerry West•Jojo White•James Worthy•Sam Vincent

All-Star Weekend Celebrity Golf Challenge

The NBRPA will kick off the 2012 All-Star Weekend on February 23 rd with the All-Star Strike 300 Bowling Challenge co-hosted by the NBA Legends, Women Standing Tall and invited NBA All-Stars and Rookies including Chris Paul, Paul Pierce, Rajon Rondo, Kyrie Irving and Kemba Walker. NBA Legends will team up with current NBA Stars and other Celebrities in an evening of bowling, cocktails and cuisine for worthy charitable causes.

The All-Star Strike 300 Bowling Challenge, benefitting Women Standing Tall and Legends Care ™, offers a unique opportunity to interact and bowl with the current and past Legends of the game. All sponsored lanes will include at least one NBA player, NBA Legend or a Celebrity. We welcome you to share in memorable night as NBA greats strive to raise funds and awareness.

All-Star Strike 300 Bowling Challenge


Time: 7:30pm – 11:00pm

Where: World Bowling Center

Attendees: 250-350

All-Star Legends LoungeThe All-Star Lounge is the hub for all NBA Retired Players attending All-Star Weekend. Whether needing event information, picking up their tickets, or simply spending time talking with other NBA Retired Players and establishing relationships with our partners, the Lounge is where it all happens. The Lounge is also the primary showcase for our sponsors and the meeting point for celebrities in town for All-Star Weekend.

A presence in the All-Star Lounge allows companies/brands to gain valuable brand exposure, create product placement opportunities, have direct access to the NBA Retired Players, capture media worthy photos and gifting opportunities for a who’s who list of NBA Retired Players and Celebrities.

When: February 23-26, 2012

Time: Various Times per Day

Where: Disney Swan Hotel

Who: NBA Retired Players & Celebrities

The NBA and WNBA Retired Players will host a private basketball clinic for youth basketball players from the Orlando metro area at Center Court at NBA Jam Session. The two groups will run the clinic, instructing the athletes on everything from ball handling, cutting and screening, to post play, shooting and rebounding. In addition, the NBA Retired Players will share their wisdom of the game and their experiences playing professionally.

This is a once-in-a-lifetime opportunity for the selected youngsters to learn from basketball greats in a private setting. Through our partners and sponsors, participants will receive gifts, basketball gear, snacks and beverages.

Legends Basketball Clinic


Time: 4:00pm – 6:00pm

Where: NBA Jam Session

Attendees: NBA/WNBA Retired Players and 50-80 student athletes

Legends Care Music & Education Series

When: Friday, February 24, 2012

Time: 10:00am – 12:00pm

Where: Local School TBD

Entertainment: Legends Band

Attendees: 100+ Students

The NBRPA Celebrates Black History Month on Friday, February 24 th during All-Star Weekend. Through our partnership with Wells Fargo we have developed a day of education and discussion. The NBRPA will pay tribute to Black History Month by creating a day of education and reflection. The Legends will spend time in the community bringing awareness to the founding African American members of the NBA from Player to Coach to GM.

A full slate of activities are scheduled beginning the Legends Care Music & Education Series to be conducted in a local Orlando area high school. The Legends Band will perform and share their experience as both musicians and former professional basketball players. The day will culminate with a round table event titled, Hardwood Pioneers Reflect. The round table may include Earl Lloyd (first African American player in the NBA), Wayne Embry (first African American NBA GM), Elgin Baylor, Rich Lapchick and others.

NBRPA Celebrates Black History Monthat All-Star Weekend

Legends Reception & Hardwood Pioneers Reflect


Time: 4:30pm – 7:15pm



Attendees: 300-400

Legends Welcome Reception & Hardwood Pioneers Reflect


Schedule: Private Member’s Reception – 4:30pm – 5:30pm Fan Reception – 5:30pm – 6:15pm Hardwood Pioneers Reflect – 6:15pm – 7:15pm



Attendees: 300-400

The NBRPA will host an exclusive one-hour reception for NBRPA members, their spouses, select sponsors and VIP guests. This reception is an ideal opportunity for our sponsors and partners to connect with each group in an intimate setting. The evening will continue with an integrated fan reception and then conclude with a historic thought provoking round table discussion with some of the most influential African American pioneers of the game of basketball. The evening will be a unique and fitting tribute to Black History Month.

Each NBRPA member attending All-Star Weekend will attend this event as it is the official launch event of the weekend. The event will include cocktails and hors d'oeuvres in the company of Legends.

Legends Ladies Empowerment Event

When: Saturday, February 25, 2012

Time: 4:00pm – 5:30pm


Key Note: TBD

Attendees: 50-75

The NBRPA and Wells Fargo Advisors will hold an exclusive event for the wives, significant others and family members of NBRPA members. This exclusive event is the inaugural Legends Ladies Empowerment Event.

The Legends Ladies Event offers an educational platform for the attendees. The event will include a special guest speaker and an educational discussion by Susan Inwood of Wells Fargo Advisors. This targeted event has been designed by Elaine Baylor, wife of NBA Legend Elgin Baylor.

The NBRPA will hold their 13th annual Legends Brunch on All-Star Sunday. The private, invitation only event draws the game's legendary players. Past attendees have included a number of the NBA's 50 Greatest Players including: Kareem Abdul-Jabbar, Rick Barry, Elgin Baylor, Julius Erving, Moses Malone, Magic Johnson, Oscar Robertson, Bill Russell, Bill Walton and James Worthy just to name a few.

This is the most sought after event of the weekend. No tickets will be sold - it’s strictly invite only. The Legends Brunch provides a great opportunity to reminisce with the greatest figures in sports history.

Legends Brunch

When: Sunday, February 26, 2012

Time: 10:00am – 1:00pm

Where: Bonnet Creek Hilton


Attendees: 1,200

Media: Broadcast live on NBA TV

Fire & Ice Benefit Party (All-Star Weekend Send Off Party)

When: Sunday, February 26, 2012

Time: 10:00pm

Where: Citrus Restaurant

Entertainment: TBD

Attendees: 400 - 500

NBRPA Orlando Chapter will host the Official 2012 NBA All-Star SEND-OFF Party, Fire & Ice. The evening will benefit Rock Pink.

Retired Players Rock Pink - A very pink night to remember featuring; celebrity guests, fire performance entertainment, live music, food, drinks and giveaways!

Also available will be a wealth of material on breast cancer prevention. Pink attire is encouraged!

The evening offers sponsors a unique branding opportunity to promote their products or services as well as an association with the NBRPA’s Orlando Chapter.

In 2010, the NBRPA formed the Legends Band comprised of former NBA and WNBA players. The band has performed at the 2010 & 2011 NBA All-Star Weekend (Legends Brunch, broadcast live on NBA TV, and the NBRPA Welcome Reception). The band also performed at the Legends World Sports Conference and the Basketball Hall of Fame Ring Ceremony in 2010 & 2011.

Sponsoring the Legends Band creates an opportunity to showcase your brand in a unique and entertaining way.

Friday, February 24th – Music & Education SeriesFriday, February 24th – Welcome ReceptionSunday, February 26th – Legends BrunchSunday, February 26th – Fire & Ice Party*Schedule subject to change

Legends Band All-Star Weekend Schedule

Anthony Avent, VocalsThurl Bailey, Vocals Kym Hampton, Vocals Terry Cummings, Keyboards Howard Smith, Keyboards Andy Toolson, Keyboards Bob Elliott, Drums/Percussions Calvin Natt, Bass GuitarLuther Wright, Guitar

Legends Band Members

Legends Band™

All-Star Sponsor | $150,000

All-Star Weekend Entitlements• Category exclusivity• Company name included in All-Star Weekend press release• Recognition in all media materials• Company name & logo included in marketing materials• Company logo included on All-Star Weekend credentials• Ability to reserve hotel rooms at the group rate (at your cost)• Three (3) months of website promotion on

www.legendsofbasketball.com• Special NBRPA memorabilia gift

All-Star Celebrity Golf Challenge• Two (2) teams of four players• Choice of NBA/Celebrity to play with• Logo inclusion on sponsor banner/Step & Repeat• Sponsor recognition on one tee sign (1 hole)• Dinner and awards reception for all players• Gift bags for all players

All-Star Strike 300 Bowling Challenge• Two (2) teams of four players• NBA/Celebrity per lane• Logo inclusion on sponsor banner/Step & Repeat• Logo inclusion on your team lanes• VIP area access

All-Star Legends Lounge• Prominent sponsor booth or product showcase• Prominent logo placement on sponsor banner• Ten (10) passes per day (Friday-Sunday)• Ability to include a premium item in NBRPA gift bags

Welcome Reception & Hardwood Pioneers Reflect• Twenty (20) VIP tickets • Logo placement on marketing materials and banner• Ability to give brief welcome address

Basketball Clinic• Ten (10) entries into the clinic• Logo placement on marketing materials & banner• Verbal recognition at the clinic• Ability to provide premium item for all participants

Legend Ladies Event• Six (6) entries for this event• Ability to provide premium item for all participants

Legends Brunch• One (1) table for ten people• Ability to meet the honorees • Autograph opportunity

Orlando Chapter Fire & Ice Party• Twenty (20) VIP tickets • Logo placement on marketing materials & banner• Verbal recognition at the event

* Events subject to change

All-League Sponsor | $75,000

All-Star Weekend Entitlements• Company name included in All-Star Weekend press release• Recognition in all media materials• Company name & logo included in select marketing materials• Ability to reserve hotel rooms at the group rate (at your cost)• Two (2) months of website promotion on


All-Star Celebrity Golf Challenge• One (1) team of four players• Choice of NBA/Celebrity in your group• Logo inclusion on sponsor banner• Sponsor recognition on one tee sign (1 hole)• Dinner and awards reception for all players• Gift bags for all players

All-Star Strike 300 Bowling Challenge• Two (2) teams of four players• NBA/Celebrity per lane• Logo inclusion on sponsor banner/Step & Repeat• Logo inclusion on your team lanes• VIP area access

All-Star Lounge• Sponsor booth or product showcase, in a prime location• Prominent logo placement on sponsor banner• Eight (8) passes per day (Friday-Sunday)• Ability to include a premium item in NBRPA gift bags

Welcome Reception & Hardwood Pioneers Reflect• Ten (10) VIP Tickets • Prominent logo placement on marketing materials and

banner• Verbal recognition at the Event• Ability to introduce an honoree

Basketball Clinic• Six (6) entries into the clinic• Prominent logo placement on marketing materials &

banner• Verbal recognition at the clinic• Ability to provide premium item for all participants

Legends Ladies Event• Four (4) entries for this event• Ability to provide premium item for all participants

Legends Brunch• Six (6) tickets • Ability to meet the honorees • Autograph opportunity

Orlando Chapter Fire & Ice Party• Fifteen (15) VIP tickets • Prominent logo placement on marketing materials &

banner• Verbal recognition at the event


All-Conference | $50,000

All-Star Weekend Entitlements• Company name included in All-Star Weekend press release• Company name & logo included in select marketing materials• Ability to reserve hotel rooms at the group rate (at your cost)• Two (2) months of website promotion on


All-Star Celebrity Golf Challenge• Two (2) player spots • Logo inclusion on sponsor banner• Sponsor recognition on one tee sign (1 hole)• Dinner and awards reception for all players• Gift bags for all players

All-Star Strike 300 Bowling Challenge• One (1) team of four players• NBA/Celebrity on lane• Logo inclusion on sponsor banner• Logo inclusion on your team lane• VIP area access

All-Star Lounge• Sponsor booth or product showcase, in a prime location• Logo placement on sponsor banner• Six (6) passes per day (Friday-Sunday)• Ability to include a premium item in NBRPA gift bags

Welcome Reception & Hardwood Pioneers Reflect• Ten (10) VIP tickets • Logo placement on marketing materials and banner• Verbal recognition at the Event

Basketball Clinic• Four (4) entries into the clinic• Logo placement on marketing materials and banner• Verbal recognition at the clinic• Ability to provide premium item for all participants

Legends Ladies Event• Four (4) entries for this event• Ability to provide premium item for all participants

Legends Brunch• Four (4) tickets • Autograph opportunity

Orlando Chapter Fire & Ice Party• Ten (10) VIP tickets • Verbal recognition at the event


Legends Band Sponsor | $50,000

Legends Band Entitlements • Brand company logo on band attire• Logo on the face of the drum set• Company name and logo included on Legends Band video

reel• Prominent logo placement at each band performance• Photograph opportunities with the Legends Band

All-Star Weekend Entitlements• Category exclusivity for the Legends Band• Company name included in All-Star Weekend press release• Recognition in all media materials• Ability to reserve hotel rooms at the group rate (at your cost)• Special NBRPA memorabilia gift

All-Star Lounge• Sponsor booth or product showcase• Four (4) passes per day (Friday-Sunday)• Ability to include a premium item in NBRPA gift bags

Welcome Reception & Hardwood Pioneers Reflect• Ten (10) VIP tickets • Logo placement marketing materials and banner• Verbal recognition at the event• Ability to provide premium item for all attendees

Legends Ladies Event• Ten (10) VIP tickets • Verbal recognition at the event• Ability to provide premium item for all attendees

Legends Brunch• Six (6) tickets • Autograph opportunity

Orlando Chapter Fire & Ice Party• Four (4) VIP tickets • Ability to provide premium item for all attendees

Sponsoring the Legends Band gives your company tremendous exposure to a wide variety of audiences during All-Star Weekend, including a live performance on NBA TV.


All-Division | $25,000

All-Star Weekend Entitlements• Company name included in All-Star Weekend press Release• Company name & logo included in select marketing materials• Ability to reserve hotel rooms at the group rate (at your cost)• Two (2) months of website promotion on


All-Star Celebrity Golf Challenge• One (1) player spot • Dinner and awards reception • Gift bag

All-Star Strike 300 Bowling Challenge• One (1) teams of four players• NBA/Celebrity on lane• Logo inclusion on sponsor banner• Logo inclusion on your team lane

All-Star Lounge• Sponsor booth or product showcase, in a prime location• Logo placement on sponsor banner• Four (4) passes per day (Friday-Sunday)• Ability to include a premium item in NBRPA gift bags

Welcome Reception & Hardwood Pioneers Reflect• Six (6) VIP tickets • Logo placement on marketing materials and banner

Basketball Clinic• Two (2) entries into the clinic• Logo placement on marketing materials and banner• Ability to provide premium item for all participants

Legends Ladies Event• Four (4) VIP tickets • Ability to provide premium item for all attendees

Legends Brunch• Two(2) tickets • Autograph opportunity

Orlando Chapter Fire & Ice Party• Six (6) VIP tickets • Verbal recognition at the event


Custom Sponsorship Packages• Custom sponsorship packages are available. The NBRPA

seeks to building lasting partnership with partners and will work to meet each partners goals

• Let us know which of the below events and opportunities is most important to your company and we will jointly develop a package that reaches your goals and objectives.

Thursday, February 23rd

• All-Star Celebrity Golf Challenge• Legends Basketball Clinic at NBA Jam

Session• Legends All-Star Lounge• All-Star Strike 300 Bowling Challenge

Friday, February 24th “NBRPA Celebrates Black History Month”

Presented by Wells Fargo

• Legends Care Music & Education Series• Legends Welcome Reception & Hardwood

Pioneers Reflect – A Round Table Event• Legends All-Star Lounge

Saturday, February 25th • Private NBRPA Membership

Breakfast/Meeting• Legends Ladies Event• Legends All-Star Lounge

Sunday, February 26th • Legends Brunch

Live on NBATV, hosted in conjunction with the NBA

• Legends All-Star Lounge• Orlando Chapter Send-Off Party – Fire &

Ice

*Schedule and events subject to change

Scott RoskindExecutive Vice President

Marketing & Strategic Alliances

W: 212.251.0368 C: [email protected]

www.legendsofbasketball.com

CONTACT

sponsorship opportunities february 23-26, 2012 | orlando, fl

Documents

nbrpathe nbrpa

nbrpa national locations

nba legends

allstar weekend celebr

nba retired players

nbrpas membership

fielkow nbrpa core assets

allstar experience