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IEG 2015IEG’S ANNUAL CONFERENCEMARCH 15 – 18, 2015, CHICAGO

makersUNLEASH THE POWER OF INVENTION

sponsorship

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No matter the industry or region of the world, game-changers are breaking apart legacy approaches and hacking their way to value creation faster than ever before. Invention is the driver of growth.

Whether you represent a brand, a sponsorship opportunity or clients needing to forge compelling partnerships, IEG’s four-day boot camp for brains will show you how to become a high performer by replacing approaches based on what’s been with strategies built around what could be.

WHAT’S NEXT NOWOur agenda for Sponsorship Makers has been designed to demonstrate the vast potential of partnerships to deliver real solutions, as well as reveal the power of disruption and invention.

You will discover how new technologies and big data are being deployed to raise the bar on sponsorships of all types and sizes by both category leaders and challenger brands.

IEG is a conference you will use, not just attend. It is not a gabfest of talking heads nor a product expo with seminars on the side. Between the unprecedented networking with partnership professionals and the menu of more than 50 outcome-based learning sessions each day, it is a smart investment in your success.

Unite with 1,200 marketing leaders and be prepared for the opportunities that come with joining the industry’s most connected practitioners and most potent network. Get ready for the rush that comes with hatching partnerships that will propel your business, your community and your career.

We look forward to seeing you in March.

BUILD BETTER PARTNERSHIPS AND BETTER FUTURES

In 2015, IEG turns its focus to next-generation partnerships.

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UNLEASH THE POWER OF INVENTION

We associate makers with people who use 3-D printers, sell on Etsy and find funding on Kickstarter.

But the people behind great sponsorships—who put invention rather than mere innovation at the heart of the proposition—are makers too. Operating at the speed of culture, they are using their partnerships to create new products, new services, new channels and new communities.

Take the Minnesota Timberwolves. The NBA team’s new Mayo Clinic partnership extends well beyond the stadium to the creation of a new community asset, the Mayo Clinic Sports Medicine Center in downtown Minneapolis. It will include the team’s practice facilities and administrative offices, as well as a center for youth basketball.

The French Football Federation, another rightsholder embracing invention, stages job fairs that bring together its unemployed fans with HR reps from its sponsors.

Mizuno USA is using its partnership with the nonprofit Back on My Feet to bring something new to the running community. Its Mizuno Baton app puts connectivity to work against homelessness and has been passed by more than 100,000 runners.

Budweiser showcases its maker cred with title of the Made in America Festival, an event co-created with Jay Z and celebrated in the brand’s “Makers of Tomorrow” ad.

In 2015, all sponsors and rightsholders need to think and behave more like makers than marketers.

It is no longer enough to piggyback what exists. In our always-on, everything-connected world, it is the power of invention that is disproportionately rewarded.

Just as technology is driving a new wave of invention that scales almost overnight (think the “sharing economy” exemplified by Airbnb and Uber), partnerships that create something new deliver the impact necessary to provide real competitive advantage.

Sponsorship Makers, IEG’s 32nd annual conference, blueprints the infinite opportunities that exist to use your partnerships to broader effect, generating new assets that return financial, social and cultural capital.

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Keynote

GLENN WECKERLIN Chevron University Partnerships and Association Relations

SCOTT SONNENBERG Vice President, Corporate Sales

KRISTIN WARFIELD Vice President, Sales & Partnerships

FERRAN SORIANO Chief Executive Officer

THIERRY BORRA Director, Olympic Games Management

CHRIS SINTA Director of Consumer Promotions and Sponsorships

SPEAKERS

Marketing leaders with partnerships at the heart of their business. Meet the people who will help you unlock the code to sponsorships that deliver real value.

TIM HADZIMA General Manager

STEVE LELAND Marketing Director

THOMAS VAN SCHAIK Global Brand Director

DREW MCGOWAN Director of Partnerships

CHARLIE WU Managing Director

RON SKINNER Deputy Executive Director

MARK WRIGHT Vice President of Media & Sponsorships

LOWELL CANTOR COO

AMY POTTER Senior Marketing Manager

CHRIS OVERHOLT Chief Executive Officer

TONY AMBROZA Senior Vice President of Marketing

BARB SIVEK Senior Director, Industry Relations

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Keynote

Keynote

TIM CASTELLI President of National Sales, Marketing & Partnerships

SETH FISHBEIN Senior Marketing Manager

KOOS ONDERWATER Senior Consultant, Sponsoring

MARK VERSTEEGEN Director of Sponsoring

WILL SHAPIRO Marketing & Sponsorship, Corporate Communications

JAYCE KRYZER Director of Business Development

EVELYN MOLLOY Division of Marketing

Keynote

BRIAN GOLDSTEIN Global Sports Marketing

MARQUES JACKSON Sports & Entertainment Marketing Manager

RYAN TANKE Senior Vice President and Chief Revenue Officer

AHMET ABACI Vice President, Brand Marketing & Management

DOUG SMOYER Vice President, Business Development

GAIL LOWNEY ALOFSIN Director of Corporate Partnership

PEGGY GORDON Founder

“A UNIQUE COLLABORATIVE DISCUSSION. LEARNING FROM OTHERS’ SUCCESSES GAVE ME SOMETHING TO THINK ABOUT IN TERMS OF HOW I WORK WITH PARTNERS.” — JEANETTE FLOM, AMERICAN DIABETES ASSOCIATION

CHARLES BEST Founder and CEO

MIKE KELNER Senior Director, Sponsorship Marketing

TODD BALLARD Senior Director, Lifestyle Marketing

IRWIN GOTLIEB Global Chairman

HANS ERIK TUIJT Global Heineken Activation Director

KAREN CAGE Global Marketing

LESA UKMAN Chief Insights Officer

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Keynote

Keynote

BILL DOYLE Vice President

CHRIS RIEDEL-KING Assistant Director, Sponsorships

ALEXANDER KOPPEL Chief Commercial Officer

RICK PENN Vice President, Business Development

TOM PORTER Manager, Corporate Partnerships

NOREEN MAJOR Director, Corporate Giving

DAVID MCKILLIPS Senior Vice President, Corporate Alliances

ERIK RUTS Founder

SPEAKERS

ANDY TRETIAK Chief Marketing Officer

DAN SCHORR Chief Opportunity Officer

CARRIE GLASSCOCK Director, Corporate Relations

DAN GRIFFIS Vice President of Experiential Marketing and Alliances

MATT ROGAN Chief Executive

ANGEL GRAJEDA Sponsorship & Events Manager

BRIAN YAMADA Executive Director of Channel Activation

SAM COGHILL Vice President

SIR MARTIN SORRELL Chief Executive

BOB STOHRER Vice President/Group Lead - Yahoo Sports, Yahoo Finance, and Product Partnerships

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REGISTRATION OPENS1pm

HEAD-START WORKSHOPS2 – 3pm (You may attend one of the following)

How Your Property Can Achieve Flawless Sponsorship Execution Diane Knoepke, Managing Director, Client Leadership, and Morgan Lathrop, Senior Director, Client Leadership, IEG Consulting

The Secrets to Securing and Renewing SponsorsDan Kowitz, COO, and Bryce McMichael, Director, Client Leadership, IEG Consulting

Sponsorship Trends and Issues Critical to Your SuccessWilliam Chipps, Senior Content Editor, IEG and Stacey Goldberg, Vice President, Client Leadership, IEG Consulting

Using Analytics and Data to Ensure Successful Sponsorship EngagementJim Andrews, Senior Vice President, IEG and Kristen Pelachyk, Senior Director, Sponsorship Research and Analytics, IEG Consulting

HEAD-START WORKSHOPS3:30 – 4:30pm (You may attend one of the following)

Building and Monetizing Digital Content Assets and Channels Jim Andrews, Senior Vice President, IEG and Andy Wasef, Digital Lead, IEG Consulting

How New Technologies Are Transforming Sponsorship Activation and Engagement Lesa Ukman, Chief Insights Officer, IEG and Jed Pearsall, President, Performance Research

Using Data and Research to Increase Your Property’s Value PropositionDiane Knoepke, Managing Director, Client Leadership, and Jessi Sanchez, Sponsorship Research Director, IEG Consulting

What Drives Sponsorship Value in Today’s Marketplace Mark Ording, Vice President, Client Leadership, and Tom Perros, Senior Director, Client Leadership, IEG Consulting

WELCOME RECEPTION4:30 – 6pm

SUNDAY MARCH 15

AGENDA

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NETWORKING BREAKFAST7:30 – 8:30am

SPECIAL INTEREST GROUP MEETINGS8:30 – 9:30am

Arts & Cultural Institutions Morgan Lathrop, Senior Director, Client Leadership, and Chris Castellan, Director, Client Leadership, IEG Consulting

Causes Stacey Goldberg, Vice President, Client Leadership, IEG Consulting

Entertainment, Festivals & Events Mark Ording, Vice President, Client Leadership, and Jessi Sanchez, Sponsorship Research Director, IEG Consulting

MONDAY MARCH 16

CONTINUED

Optimizing Engagement with Gaming Brian Goldstein, Global Sports Marketing, McDonald’s Corporation

Optimizing On-Site Opportunities for Customer Acquisition and Data Capture Thomas Pietras, Marketing Event Manager, American Family Insurance

Rights to Negotiate Upfront to Leverage Content Opportunities Jared Melzer, Sponsorship Account Manager, Farmers Insurance

We’re Doing What!? When and How to Involve Internal Departments in Sponsorship Plans Dan Schorr, Chief Opportunity Officer, Start2Finish Marketing

Creating and Telling Brand Stories: How Six Flags Found the Fit for Its Official Hair Styling Partner David McKillips, Senior Vice President, Corporate Alliances, Six Flags Entertainment

Creating Offers that Stand Out Christopher Amos, Deputy Director, Corporate Partnership, Military Officers Association of America

Creating Successful Partnerships with Companies in the Analytics/Stats and Training/Education Categories Jayce Kryzer, Director of Business Development, LPGA

Emerging Categories and How To Sell Them William Chipps, Senior Content Editor, IEG

Not Just Cash: Harnessing Data from Sponsors Lindsey Colli, Manager, Partnerships, StubHub

A Perfect 10: Ten Proven Ideas to Keep Your Sponsors Coming Back for More Gail Lowney Alofsin, Director of Corporate Partnership, Newport Harbor Corporation

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ROUND TABLES8:30 – 9am and 9:05 – 9:35am

(Each round table lasts 30 minutes and then repeats.) (See IEG2015.com for more information)

SESSION OF PARTICULAR INTEREST TO:

u = sponsors l = sponsees n = all

OPENING ADDRESS9:45 – 10:45am

Increasing Partnership’s Return on Invention, Lesa Ukman, Chief Insights Officer, IEG

Using Borrowed Assets from Sponsors to Capture New Revenue Rick Penn, Vice President, Business Development, Richard Childress Racing

Using Owned Media to Enhance the Value of Your Corporate Partnerships Tom Porter, Manager, Corporate Partnerships, SFJAZZ

Using Technology to Make Your Pitches More Engaging and More Effective Matt Coleman, Managing Director, Cause Marketing, American Cancer Society

What a Prospective Sponsor Wants to Know Chris Riedel-King, Assistant Director, Sponsorships, The Principal Financial Group

Ambush Is the New Black: Understanding the Reinvention of an Old Trick Bill Cooper, Chief Operating Partner, TwentyTen Group

Engaging Government Relations in Sponsorships Briana Murray, Assistant Director of Corporate Relations, Smithsonian Institution

The Globalization of Sports Mark Giovino, Director of Global Sales, AS Roma

Keys to Building Effective Corporate/Nonprofit Partnerships Dennis DuQuette, Vice President, Corporate Sponsorships, Fidelity Investments

New Technologies that Enhance Fan Experiences and Sponsor Engagement Scott Sonnenberg, Vice President, Corporate Sales, Chicago Bulls

The Nuts and Bolts of Sponsorship Research Bill Doyle, Vice President, Performance Research

Shareable Assets: Telling Your Story Beyond the Event Soren West, CEO, Atomic

Using Social to Enhance Event Experiences and Amp Up Your Brand Awareness Joe Matthews, Founder & President, Tagkast

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PRESENTATIONS11am – Noon (You may attend one of the following)

How Sponsorship Storytelling and Content Achieve Multiple Objectives for Target Dan Griffis, Vice President of Experiential Marketing and Alliances, Target

Meeting the Integration Challenge: Building Partnerships that Incorporate Events, Content, and Traditional and Digital Media Tim Castelli, President of National Sales, Marketing & Partnerships, iHeartMedia

Removing the Limits of Geography: Securing Partners in a Global Marketplace Ferran Soriano, Chief Executive Officer, City Football Group

NETWORKING LUNCH AND KEYNOTE ADDRESS12:15 – 2:15pm

Understanding Makers and Staying True to Your Brand Tony Ambroza, Senior Vice President of Marketing, Carhartt

PRESENTATIONS2:45 – 3:45pm (You may attend one of the following)

Integrating Sponsors into Foundation and Community Outreach Programs Glenn Weckerlin, Chevron University Partnerships and Association Relations, Chevron Corporation

Making the Match: How the Right Story Brought Mayo Clinic and the Minnesota Timberwolves Together Evelyn Molloy, Division of Marketing, Mayo Clinic and Ryan Tanke, Senior Vice President and Chief Revenue Officer, Minnesota Timberwolves, Lynx and Target Center

Sponsorship Sales in Real Time: Interactive Skill Building Karen Cage, Global Marketing, HP and Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity Investments

WORKSHOPS4 – 5pm (You may attend one of the following)

Aligning with Brand Objectives to Develop Winning SponsorshipsDavid Stidham, Vice President, Marketing, Culver Franchising System, Inc. Ceo Wimmer, Senior Vice President, Marketing Partnerships, Ultimate Fighting Championship Barbara Zack, Product Innovation, The NPD Group

Association Think Tank: Using Creative and Successful Approaches to Build Better PartnershipsModerator: Diane Knoepke, Managing Director, Client Leadership, IEG Consulting Panelists: Stacey Goldberg, Vice President, Client Leadership, IEG Consulting; Peggy Gordon, Founder, Peggy Gordon Consulting LLC; Barb Sivek, Senior Director, Industry Relations, Cerner

Brand-to-Brand: Peer Group Discussion for Sponsors Chris Sinta, Director of Consumer Promotions and Sponsorships, ConAgra Foods

It Takes a Village to Build a PartnershipLynn Croneberger, Chief Executive Officer, SOS Children’s Villages USA; Conrad Person, Executive Director, Corporate Contributions, Johnson & Johnson; and Jennifer James, Founder, Social Good Moms

Monetizing Content and Community across ChannelsMaxine Lapiduss, CEO, Storyverse Studios and Josh Kruter, Vice President of Digital Product, Clear Channel Outdoor

Moving Prospects through the Sales FunnelEric Sudol, Senior Director, Corporate Partnership Sales & Service, Dallas Cowboys Football Club

A New Partnership Model to Enhance Digital Assets and ContentAndy Tretiak, Chief Marketing Officer, Sporting Kansas City and Brian Yamada, Executive Director of Channel Activation, VML

Working with B2B Sponsors to Deliver Real ValueCatherine Keogh, Vice President and CMO, Alltech

EVENING RECEPTION7 – 9pm

MONDAY MARCH 16

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SPECIAL INTEREST GROUP MEETINGS8:30 – 9:30am

Associations Stacey Goldberg, Vice President, Client Leadership, IEG Consulting

Participatory Sports Morgan Lathrop, Senior Director, Client Leadership, and Shan Riggs, Vice President, Client Solutions, IEG Consulting

Professional Sports Matt Petersen, Vice President, Client Leadership, and Bryce McMichael, Director, Client Leadership, IEG Consulting

TUESDAY MARCH 17

CONTINUED

Making Sponsorship Work across Divisions and Product Groups Amy Potter, Senior Marketing Manager, BMO Harris Bank

Projecting and Managing Sponsorship and Activation Budgets Will Shapiro, Marketing & Sponsorship, Corporate Communications, Liberty Mutual Insurance

Building a Successful Association Sponsorship Program from Scratch Ron Skinner, Deputy Executive Director, Association of School Board Officials International

Creating Unique, Ownable Platforms for Partners and Using Owned Media to Help Them Tell the Story Doug Smoyer, Vice President, Business Development, National Football League

How to Add Value to Your Sponsorship Offer William Chipps, Senior Content Editor, IEG

Proposal Rehab: How to Make Your Offer Stand Out Noreen Major, Director, Corporate Giving, Shakespeare Theatre Company

Retaining Sponsors through Added Value and Customized Benefits Mary Moffett Keaney, Manager, Sponsorship & Partner Development, Pier 39

Selling across a Diverse Portfolio Sam Coghill, Vice President, W Partners

Unusual Suspects: Creative Ways to Identify and Secure Sponsorship from Nontraditional Categories and Companies Michael Aisner, Producer, Frame x Frame Films

What a Prospective Sponsor Wants to Know Steve Leland, Marketing Director, Accenture

Driving Revenue with Social Sponsorships David Hinojosa, Director of Sports and Events Partnerships, Spredfast

How B2B Marketers Optimize Partnership ROI Douglas Neff, Senior Manager, U.S. Olympic Programs, Deloitte Services LP

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(Each round table lasts 30 minutes and then repeats.) (See IEG2015.com for more information)



How to Structure a Successful Public/Private Partnership Program Natasha Collura, Director, Corporate Partnerships & Development, City of San Diego

Lessons from YouTube: Maximizing Digital Content Activation Gautam Ramdurai, Insights Lead, Pop Culture & Gaming, Google

Making Sponsorship Work at Retail and for Retail Partners Lowell Cantor, COO, Blue Chip Marketing Worldwide

Managing A Complex Global Sponsorship Tim Hadzima, General Manager, Abbott World Marathon Majors

Proving Performance: Developing Sponsorship Metrics and Dashboards Erik Ruts, Founder, Sponsorbrein and Koos Onderwater, Senior Consultant, Sponsoring, KPN N.V.

Servicing: What Sponsors Should Expect and Properties Should Deliver Seth Fishbein, Senior Marketing Manager, Keurig, Keurig Green Mountain Coffee

So Much More Than Cash: WWE and Komen Case Study Carrie Glasscock, Managing Director, Corporate Relations, Susan G. Komen and Mary Ellen Curran, Vice President Community Affairs, WWE

Sponsorships Gone Rogue: Shifting from Crisis Management to Crisis Preparedness Larry Albus, Vice President, Client Leadership, and Matt Furrie, Senior Director, Client Leadership, IEG Consulting

Using Social Media to Improve Sponsorship Danielle Anderson, Sponsorship Manager, Bell Aliant

Using Sponsorship to Build Brand Relevance Among Mexican-Americans Marques Jackson, Sports & Entertainment Marketing Manager, MillerCoors

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KEYNOTE ADDRESS9:45 – 10:45am

What’s Next (And What You Need to Know about It Now) Irwin Gotlieb, Global Chairman, GroupM


GoPro: Building a Global Brand with User-Generated Content Todd Ballard, Senior Director, Lifestyle Marketing, GoPro

How AT&T Is Mobilizing the Fan Experience to Meet Changing Expectations in the Digital World Mark Wright, Vice President of Media & Sponsorships, AT&T

Turning Responsibility into Opportunity: Heineken’s “Dance More, Drink Slow” Program Hans Erik Tuijt, Global Heineken Activation Director, Heineken International

NETWORKING LUNCH AND KEYNOTE ADDRESS12:15 – 2:15pm

Making a Difference: How DonorsChoose.org Is Rewriting the Rules for Nonprofits and Their PartnersCharles Best, Founder and CEO, DonorsChoose.org

PRESENTATIONS2:45 – 3:45pm (You may attend one of the following)

Achieving Audacious Goals by Integrating Sponsorship into Brand and Business Mark Versteegen, Director of Sponsoring, and Koos Onderwater, Senior Consultant, Sponsoring, KPN N.V.

All In: Winning the Race for Consumer Attention and Engagement Thomas van Schaik, Global Brand Director, Adidas

Why Yahoo Chose a Bricks-and-Mortar Sponsorship to Help Build a Digital Brand Kenneth Fuchs, Vice President/Group Lead - Yahoo Sports, Yahoo Finance, and Product Partnerships, Yahoo

WORKSHOPS4 – 5pm (You may attend one of the following)

Building a Partnership Based on Shared Values Rather Than an Inventory of AssetsDaniel Glantz, Global Head of Sponsorship, AIG and Nick Brown, General Manager, Content, Commercial and Public Affairs, New Zealand Rugby Union

Building and Leading High-Performing Teams to Meet and Exceed Sponsorship Goals Kristin Warfield, Vice President, Sales & Partnerships, Churchill Downs Racetrack / Kentucky Derby and Pat O’Brien, Sponsorship Manager, Calgary Stampede

The Future Is Now: Changing Your Approach to Marketing and Measuring Events Jed Pearsall, President, and Bill Doyle, Vice President, Performance Research

Legal Watch-Outs for Successful Sponsorships, Promotions and Activations Jason W. Gordon, Associate, Winston & Strawn LLP

A Socially Innovative Model Where Brands Save Sharks, Not Jump ThemChris Fischer, Founding Chairman and Expedition Leader, OCEARCH and Al Perkinson, Vice President of Marketing, Costa Sunglasses

Strategically Using Corporate Trade to Increase ROI on Your Sponsorship InvestmentsKathy Kladopoulos, President, The Midas Exchange and Mark Pyle, Brand & Communications Manager, Shell Lubricants

Tapping Customer Data to Build Better Sponsorships Matt Rogan, Chief Executive, Two Circles

Wildfire: How Social Media Is Fueling the Growth of Corporate Social Good and Vice Versa Lesa Ukman, Chief Insights Officer, IEG

COCKTAIL RECEPTION5 – 6:30pm

TUESDAY MARCH 17

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WEDNESDAY MARCH 18

TO REGISTER NOW WWW.IEG2015.COM

From Real-World to Virtual: Can Brands Really Foster Community? Jeff Povlo, Scape

Increasing Effectiveness of Client Entertainment Chris Riedel-King, The Principal Financial Group

Selling Sponsorship Internally Richard Rudduck, Manager, Global Marketing, Advertising & Brand Management, Liberty Mutual Insurance

Standing Out from the Crowd Angel Grajeda, Sponsorship & Events Manager, U.S. Cellular

Addressing Sponsors’ Top Burning Issues Drew McGowan, Director of Partnerships, Another Planet Entertainment

Building a Sponsorship Pipeline Brian McCue, Director of Sponsorship Sales, The List

How Deals Get Done: Can’t Miss Sales Strategies William Chipps, Senior Content Editor, IEG

Selling Sponsors on New, Untested and/or Risky Programming Charlie Wu, Managing Director, Asian Canadian Special Events Association

Strategic Packaging Wendy Rhodes, Director of Institutional Relations and Campaign, Apollo Theater Foundation, Inc.


(You may attend two round tables. Each round table lasts 30 minutes and then repeats.) (See IEG2015.com for more information)



Turning Our Iconic Girl Scouts’ Cookie Program into a Digital Sponsorship Asset and More Debbie Lineham, Senior Advisor Corporate Relations & Cause Marketing, and Jacqueline Grace, Senior Advisor, Digital Cookie, Girl Scouts of the U.S.A.

Upselling Your Current Partners David Jessey, Partner, Fuel Sports Management Group

Winning Sales and Renewals When Your Team Is Losing Jeff Jurgella, Senior Director, Corporate Partnerships, Minnesota Twins

Co-Creation: From Badging to Integration Steve Tihanyi, CMO, Eventlink LLC

How to Create Successful Gaming Partnerships Jessica Reback, West Coast, Midwest Sales Director, WGT Media

Partnerships for Financial Services Companies: Best and New Practices Amy Potter, Senior Marketing Manager, BMO Harris Bank

The Power of Collaboration: Creating a Sum that Is Greater Than Its Parts Andrea Shaw, Founder & Managing Partner, TwentyTen Group

KEYNOTE ADDRESS9:45 – 10:45am

Earning Your Wings When Brands Are Creators, Consumers Are Channels and Marketers Are Media Alexander Koppel, Chief Commercial Officer, Red Bull Media House and Sir Martin Sorrell, Chief Executive, WPP


Social and Digital: A New Era for Sports Partnerships Thierry Borra, Director, Olympic Games Management, The Coca-Cola Company

Using Social Media to Connect Consumers to Brand Purpose Ahmet Abaci, Vice President, Brand Marketing & Management, Mizuno USA

Winning the Sponsorship Medal Count: Behind the Canadian Olympic Committee’s Success Chris Overholt, Chief Executive Officer, Canadian Olympic Committee

GENERAL SESSION12:15 – 12:45pm

Conference Wrap-Up and Takeaways Lesa Ukman, Chief Insights Officer, and Jim Andrews, Senior Vice President, IEG

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The IEG conference experience is unlike any you have had. With the education and networking opportunities that come with a can’t-miss speaker line-up and 1,200 attendees from around the globe, no other opportunity can provide you with the information, contacts and takeaways you need to capitalize on the rapidly changing marketplace for corporate partnerships.

THE IEG GUARANTEEYou will come away smarter, more connected, better able to tackle partnership challenges and equipped to reach (and exceed) your sponsorship goals.

YOUR REGISTRATION INCLUDES ADMISSION TO ALL SESSIONS, NETWORKING EVENTS AND ONLINE RESOURCES

• MULTIPLE LEARNING FORMATS: keynotes, panel discussions, presentations, workshops and small-group round tables

• NETWORKING-FOCUSED SOCIAL GATHERINGS: opening reception (Sunday), off-site party (Monday), cocktail party (Tuesday)

• STRUCTURED MEETING OPPORTUNITIES: Special Interest Group idea exchanges, topic-specific and industry-based lunch tables

• ONLINE RESOURCES: learn and connect before, during and for three months after the event with the conference dashboard:

– Keynotes, presentations and workshops are recorded letting you watch sessions you didn’t attend, complete with session materials and handouts – Contact information for all delegates – Message center for networking before, during and after the event

• MEALS INCLUDED: during the opening reception (Sunday evening), breakfast (Monday, Tuesday and Wednesday), lunch (Monday and Tuesday) and the off-site party (Monday evening)

“ THE CONFERENCE TO ATTEND FOR SPONSORSHIP TRENDS, BEST PRACTICES AND NETWORKING. ” — PAM NORMAN, KIWANIS INTERNATIONAL

YOUR IEG EXPERIENCE

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REGISTER NOW!

CONFERENCE REGISTRATION RATES Register Multiple Attendees and Save: • $2,195 for one registration • $1,945 per person for 2 to 5 registrations • $1,845 per person for 6 or more registrations

FROM IEGIEG leads the way in sponsorship solutions. With over 30 years providing insights, evaluation and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients redefine what’s possible, exceed expectations and achieve lasting impact.

CANCELLATION: Full refunds will be sent for written cancellations emailed or postmarked by March 1, 2015. Conference Workbook plus 50-percent refund will be sent for written cancellations emailed or postmarked between March 1, 2015 and March 8, 2015. There will be no refunds on registrations or cancellations made after March 8, 2015.

HOTEL INFORMATIONThe Sheraton Chicago Hotel & Towers has reserved a block of rooms at preferential rates of $205 per night. Rooms go fast, so book early. Call the hotel at +1.312.464.1000 and request the IEG Conference rate or visit www.IEG2015.com.

ONLINE: www.IEG2015.com

PHONE: +1.800.834.4850; outside the U.S. and Canada, please call +1.312.944.1727

EMAIL: [email protected]

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