SPONSORSHIP OPPORTUNITIES

2020 9 T H A N N U A L

ST CLAIR W

BENSON AVE

CHRISTIE ST

WYCHWOOD AVE

T O R O N T O ’ S O R I G I N A L P O P - U P G L U T E N - F R E E

M A R K E T

G L U T E N F R E E G A R A G E . C A | @ G L U T E N F R E E G A R A G E

S U N D A Y , M A Y 2 4 , 2 0 2 01 0 A M T O 4 P MA R T S C A P E W Y C H W O O D B A R N S6 0 1 C H R I S T I E S T R E E T

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WHAT IS GFG? Gluten Free Garage (GFG) is THE go-to festival in Toronto for anyone

who lives a gluten-free lifestyle, whether they have celiac disease, gluten

intolerance or other health issues that would benefit from a gluten-free

diet. GFG is carefully vetted and curated so that all the food is 100% gluten

free and 100% delicious. This celiac-friendly event—it’s like a farmers’

market with a gluten-free twist—showcases the best in gluten free and

prides itself on bringing gluten-free people together to enjoy eating,

shopping and connecting with others in the community.

Now in its 9th year, Gluten Free Garage takes place during Celiac

Awareness Month and:

• Attracts more than 2,000 people who come to sample, shop and stock up

on the best gluten-free finds and meet 75+ participating vendors

• Provides a venue for businesses (local and national) to launch, promote and

test-market their gluten-free products

• Keeps an extensive database of GFG attendees and subscribers in the know

about upcoming events via newsletter campaigns

• Employs an active social media campaign

• Prides itself on the best staff and volunteers who make the day run

smoothly for everyone

Everything at GFG is gluten free, but you don’t have to be to enjoy it!

G F G M I S S I O N :

TO HELP MAKE THE

GLUTEN-FREE LIFESTYLE MORE PLEASURABLE

AND LESS CHALLENGING

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OUR STORYTen years ago, when our daughter Lily was diagnosed with

celiac disease at age 3, we turned our house into a gluten-

free oasis. We wanted it to be a safe place for her to eat.

A place where we wouldn’t have to say “you can’t have

that.” At the same time, we didn’t want to have to settle

for food that didn’t taste good. So for the past decade I’ve

been on a quest for the yummiest gluten-free food. Along

the way I’ve discovered countless gluten-free gems!

I have also discovered that it takes a village to raise a

gluten-free child. Gluten Free Garage brings our village

together to share in the best gluten-free finds out there.

It’s a one-stop shopping day that allows our community

to come together—over food, of course! The look on

someone’s face as they devour a dumpling or donut or

beer for the first time since going gluten free is priceless.

Gluten free has a come a long way, baby!

– RonniLyn Pustil, Lily’s mom & founder of GFG

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WHY PARTICIPATE IN #GFG2020? At Gluten Free Garage, your business will have the unique opportunity to:

• Connect with a growing gluten-free community (more than 2,000 people at the event and thousands more through our social media)

• Reach a targeted, captive audience that is hungry for the latest, tastiest gluten-free food

• Increase brand awareness and recognition

• Sample products and get new customers hooked

• Launch new products and get immediate face-to-face feedback

• Generate onsite sales (GFG is a buying show!)

• Increase your company profile and build your customer database

• Foster customer relations and drive customers to retailers that sell your products

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WHO PARTICIPATES? GFG showcases 75+ exhibitors and sponsors, including:

• Local bakeries and cafes sampling and selling sweet and savoury gluten-free

baked goods

• Retailers and manufacturers sampling and selling packaged gluten-free goods

and health and wellness lifestyle products

• Chefs, caterers, restaurants and food trucks preparing and selling fresh

gluten-free food onsite

• Health experts (nutritionists, naturopaths, dietitians, etc.) providing services and

support for those navigating a gluten-free lifestyle

• Alcohol brands (beer, cider, vodka, etc.) sampling gluten-free beverages

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SPREADING THE WORDHere are a few ways that we reach out to the community to promote Gluten Free

Garage, providing incredible exposure to participating exhibitors and generating a

yearly increase in attendance.

PROMOTIONAL MATERIALS Widespread distribution of postcards and posters throughout

the Greater Toronto Area

@GLUTENFREEGARAGE

7,500+ FOLLOWERS

GLUTEN FREE GARAGE

5,420+ FOLLOWERS

GLUTENFREEGARAGE.CA NEWSLETTER

2,400+ SUBSCRIBERS

COMMUNITY PARTNER SUPPORT:

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SPREADING THE WORDPARTICIPANT OUTREACH Through our 75+ exhibitors and sponsors and various guest speakers

INFLUENCER CAMPAIGN Working with gluten-free, lifestyle and health & wellness influencers, such as:

#GFG2019 BUZZ The GFG community helps to promote the event! Reach:

620,000+

@eatwithraf @freedomrachh @seriouslyglutenfree

@glutenfreegarage @myceliaclife

@celiacandthe6ix

@gfreewifey

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#GFG2019 WRAP-UP• More than 2,000 attendees sampled, tasted and purchased gluten-free food,

beverage and lifestyle products from 75+ exhibitors.

• They learned about the gluten-free lifestyle from various guest speakers and health

experts and enjoyed food demonstrations.

• They went home with a GFG goody bag filled with their favourite new gluten-free

purchases, samples and coupons.

Wychwood Barns is a converted heritage building that is located in the heart of Toronto

and is TTC accessible. This 7,600-square-foot space is home to The Stop Community

Centre’s farmers’ market on Saturday mornings and hosts many of Toronto’s popular

food events.

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SURVEY SAYS 

WE SURVEYED GFG ATTENDEES AND HERE IS WHAT THEY HAD TO SAY:

HAVE CELIAC DISEASE OR GLUTEN

INTOLERANCE

79PLAN ON COMING

BACK TO THE NEXT GFG

82ARE FEMALE

86ARE LIKELY TO PURCHASE PRODUCTS THEY SAMPLED

OR DISCOVERED AT GFG AFTER THE EVENT

89

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PARTICIPATION OPPORTUNITIES VENDOR: STARTING AT• EVENT SPACE

1 x 4-ft or 1 x 6-ft table (linen and chairs included, electrical is extra)

• WEBSITE Logo on vendor page with link to company site

• SOCIAL MEDIA 1 post or story on Instagram and Facebook before event

• SIGNAGE Company name on event signage

475 SAMPLER / SNACK SPONSOR 500-1,000 samples to be provided that are distributed by volunteers during the event

• WEBSITE Logo on sponsor page with link to company site

• SOCIAL MEDIA 1 post or story on Instagram and Facebook before event

• SIGNAGE Logo on event signage

• EVENT PASSES 2 complimentary

500

SPONSORSHIP OVERVIEW• TITLE SPONSOR • GOLD SPONSOR • SILVER SPONSOR

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SPONSORSHIP OPPORTUNITIESTITLE SPONSOR 1 AVAILABLE

• EVENT SPACE 2 x 8-ft tables in premium position inside Barns OR one 20x10 booth outside on Christie Courtyard (must supply own tents) Opportunity to sponsor the Pop-Up in The Stop with engaging presentation and exclusive branding

• PROMOTION Most prominent logo on GFG marketing materials (postcards and posters) Branded item distributed at registration

• GOODY BAG Exclusive brand logo (along with GFG logo)

• WEBSITE Logo on home, sponsor and vendor pages with link to company site + 2 articles/interviews in GFG e-newsletter

• SOCIAL MEDIA 4 posts and stories on Instagram and Facebook before event + 4 IG stories and 2 posts day of event

• SIGNAGE Most prominent logo on event signage

• EVENT PASSES 12 complimentary

10K SOLD

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SPONSORSHIP OPPORTUNITIESGOLD SPONSOR 1 AVAILABLE

• EVENT SPACE 2 x 8-ft tables inside Barns OR one 10x10 booth outside on Christie Courtyard (must supply own tent) Opportunity to sponsor the Speaker Sessions in The Gallery with exclusive branding

• PROMOTION Logo on GFG marketing materials (postcards and posters)

• GOODY BAG Exclusive insert

• WEBSITE Logo on sponsor, vendor and speaker pages with link to company site + 1 article or interview in GFG e-newsletter

• SOCIAL MEDIA 3 posts and stories on Instagram and Facebook before event + 3 IG stories and 1 post day of event

• SIGNAGE Logo on event and speaker signage

• EVENT PASSES 8 complimentary

5K

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SPONSORSHIP OPPORTUNITIESSILVER SPONSOR• EVENT SPACE

2 x 6-ft tables inside Barns OR one 10x10 booth outside on Christie Courtyard (must supply own tent)

• PROMOTION Logo on GFG marketing materials (postcards and posters)

• WEBSITE Logo on sponsor and vendor pages with link to company site + spotlight in GFG e-newsletter

• SOCIAL MEDIA 1 post and story on Instagram and Facebook before event + 1 IG story and 1 post day of event

• SIGNAGE Logo on event signage

• EVENT PASSES 4 complimentary

3K

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SOME PAST VENDORS & SPONSORS

TO HEAR WHAT OUR VENDORS AND SPONSORS HAVE TO SAY, VISIT GLUTENFREEGARAGE.CA

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MEDIA BUZZ

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CONTACTFOR MORE INFO OR TO FINALIZE YOUR SPONSORSHIP, PLEASE CONTACT:

RONNILYN PUSTIL ronnilyn@glutenfreegarage.ca 416-836-3111

FOR MORE EVENT DETAILS, INCLUDING VIDEOS, PHOTOS & TESTIMONIALS FROM PAST EVENTS GO TO GLUTENFREEGARAGE.CA