sponsorship dossier - valladolid...almost 3,000 broadcasts in the press, radio, tv and internet....

SPONSORSHIP DOSSIERMillennium Dome, Valladolid - 3rd - 5th November

1. THE WORLD'S BIGGEST FOOD COOKING SHOW

2. TENTH ANNIVERSARY - THE KEYS

3. IMPACT 3.1 In the media 3.2 Live networking 3.3 Image support 3.4 Other spaces

4. SPONSORSHIP - Golden Ñ - Silver Ñ - Bronze Ñ - Special activities

5. CONTACT

CONTENTS

TENTH NATIONAL PINCHOS AND TAPAS COMPETITION IN VALLADOLID

3RD - 5TH NOVEMBER 3RD - 5TH NOVEMBER

SIXTH


3

30TH OCTOBER - 9TH NOVEMBER

INTERNATIONAL TAPAS FESTIVAL

Tenth National Pinchos and Tapas Competition Valladolid 2014

INTERNATIONALCOOKING SCHOOL CONTEST

Tenth National Pinchos and Tapas Competition - City of Valladolid

The Tenth National Pinchos and Tapas Competition will take place from 3rd to 5th November at the Millennium Dome in the centre of the city of Valladolid. 45 cooks selected from more than 500 applications submitted to the contest organisation from all Spanish autonomous regions will compete for a €6,000 prize for the winning composition.

Valladolid will turn into the capital of the tapas world thanks to the National Pinchos and Tapas Competition marking its tenth's anniversary. This is a MEETING POINT for the sector, a unique opportunity for NETWORKING and showcasing your company.

This event offers unbeatable opportunities through collaboration or sponsorship. Visibility and return on investment are guaranteed thanks to the huge media coverage of the event with almost 2,000 accredited visitors including sector professionals and companies attending the World's Biggest Live Food Competition.

THE BEST CHEFS FROM ALL SPANISH AUTONOMOUS COMMUNITIES WILL PARTICIPATE

4Tenth National Pinchos and Tapas CompetitionValladolid 2014


Sixth International Cooking School Contest

Due to the international success attracted by this event, for the last five years Valladolid has simultaneously held along with the National Pinchos and Tapas Competition, a competition for worldwide cooking schools.

This event, managed by the Fernando Perez International Cooking School in cooperation with ICEX, will be attended by 12 participants from 11 countries, selected from 85 applications from 29 countries.

The 11 countries: Argentina, Canada, India, Ireland, Japan, Poland, South Africa, Singapore, Slovenia, Switzerland and the USA.

ONE OF THE LEADING FIGURES IN THE SPANISH FOOD SECTOR WILL BE APPOINTED AS PRESIDENT OF THE JURY JOAN ROCA OF CELLER DE CAN ROCA, NOMINATED AS THE WORLD'S BEST RESTAURANT 2013, WAS PRESIDENT IN 2013.

INTERNATIONAL PROJECTION IN AT LEAST 11 COUNTRIES: ARGENTINA, CANADA, INDIA, JAPAN, THE USA...



International Tapas Festival

All the visitors to our event will have the opportunity to taste excellent culinary delicacies presented in this competition, aided by a culinary-map of the city specifically issued for this event. From 30th October to 9th November, almost fifty food establishments and restaurants in Valladolid will offer competing pinchos and tapas to the public. All of them will be twinned with the participating restaurants and bars who arrive from all Spanish autonomous communities. This is a unique opportunity to taste the best pincho creations from all Spanish areas.

THIS POPULAR EVENT IS A UNIQUE OPPORTUNITY TO TASTE THE BEST PINTXOS FROM SPANISH NATIONAL GEOGRAPHY IN ONE CITY: VALLADOLID





THE WORLD'S BIGGEST FOOD COOKING SHOW

MEDIA, PROFESSIONAL AND

THE LATEST FOOD INNOVATIONS AND TRENDSINTERNATIONAL

PROJECTION

THE WORLD'S BIGGEST LIVE FOOD COMPETITION (COOKING SHOW)

MEDIA, PROFESSIONAL & INTERNATIONAL PROJECTION

NETWORKING WITH THE BEST OF THE SECTOR GUARANTEED

LATEST FOOD INNOVATIONS AND TRENDS

MEDIA COVERAGE WORTH €5.72 MILLION

EXCEPTIONAL NATIONAL & INTERNATIONAL MEDIA COVERAGE

RETURN ON SPONSORSHIP GUARANTEED



MEDIA NETWORKING TOOLS

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3. IMPACT

Tenth National Pinchos and Tapas CompetitionValladolid 2014

3. IMPACT

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3.1. In the media

Thanks to the prestige and recognition earned by the National Pinchos and Tapas Competition of Valladolid, this is an outstanding showcase for companies who wish to position their brands and products.

About one hundred journalists from all media attending the Competition will report on everything taking place throughout the three days. This also boosts the image and raises the profile of event sponsors at national and international level.

Almost 3,000 broadcasts in the press, radio, TV and Internet.

STREAMING+

LIVEBROADCASTING

OVER ONE HUNDRED JOURNALISTS FROM NATIONAL AND INTERNATIONAL MEDIA


3. IMPACT**

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ONLINE CONNECTION AND STREAMING: Live on all media and major prime time TV channels.

** Last year's data.

RADIO: Live connections such as Herrera programme on Onda Cero and interviews on 9 radio programmes.

TV: Presence in 23 prime time news programmes including TVE1, La 2, Antena3, Tele5, La Sexta, etc.

Media coverage worth €5,709,607

PRESS: 708 news broadcasts, 166 articles in 60 different off-line printed newspapers and 542 on-line press in 259 different newspapers).

INTERNET AND SOCIAL NETWORKS: 1,876 posts with an audience of 6,050,248 worth €57,281. Massive RSS feed follow-up by specialised trendsetters and bloggers.


3. IMPACT

3.2 Live NETWORKING

The National Pinchos and Tapas Competition of Valladolid City is the WORLD'S BIGGEST FOOD COMPETITION gathering the best professionals in the food sector, general and specialised media.

Moreover, the city authorities led by the city Mayor, provide ongoing support and facilitate this event by offering personal attention to sponsors and promoting commercial relationships and quality networking.

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THE NATIONAL PINCHOS AND TAPAS COMPETITION OF VALLADOLID IS THE WORLD'S BIGGEST FOOD COMPETITION.


3. IMPACT

3.2 Live NETWORKING

Numerous spaces are available to meet or for further contact with other professionals, such as:

The Millennium Dome.The meeting point for different professionals of the sector.

The Stands.An outstanding space for networking in a professional environment with a carefully crafted look.

The Closing Ceremony.Supported by the local authorities, with special guests, the media and many other celebrities from the food, art and communication sectors.

The Meeting Points. Twinned establishments and selected city venues attended by event participants, the people from Valladolid, visitors and tourists who come to the city this time of the year to taste the latest in miniature food from Spain.

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OVER 2,000 PEOPLE FOR 15 EXCLUSIVELY SELECTED STANDS.

SECTORS:MANUFACTURING, PRODUCTION, DISTRIBUTION, SALES, CHEFS, EQUIPMENT SUPPLIERS, SERVICES AND RELEVANT INSTITUTIONS AND AUTHORITIES


See sponsorship types for more details on these opportunities and related return.

3. IMPACT

3.3 Image Support

The different, indoor or outdoor support and printed materials are devised to contribute to reinforce the image of the sponsoring companies.

The National Pinchos and Tapas Competition of Valladolid City is a truly unique opportunity to promote your company in front of a group of sector professionals who meet to compete in a twinned environment throughout the city.

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THOUGHT OUT TO MAXIMISE VISIBILITY FOR COMPANIES


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6 visible banners will be placed at a height, featuring the competition and the sponsors' logos at the entrance of the Millennium Dome.

Social networks managed by the national competition will be continuously updated and sponsors will be able to post adverts and news.

All signs and posters issued to mark the competition will have a code to download the application containing the sponsors' image among other information.

8 advertising components on 2/3 pages as a base and with a minimum height of 3 m for installation at different parts of the city.

EXTERIOR BANNERS SOCIAL NETWORKS BIDI-QR CODEOTHER EXTERIOR ELEMENTS

3. IMPACTMILLENIUM DOME EXTERIOR


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This 6 x 4 m screen will show the live competition with images of sponsors when not on air.

Each stand will feature vinyl panels showing the sponsor's image which will be visible from both height and at ground level.

Both components will feature a vinyl panel (18 m in the kitchen and 8m for the jury table) featuring the competition and sponsors' logos which will be visible to all attendees.

Canvas (18 mL x 3m H) for the large photocall.

LED SCREEN STANDJURY TABLE & KITCHENS BACK OF STANDS

3. IMPACTINSIDE THE MILLENIUM DOME.


Organizan:

Patrocinan:

Colaboran:

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will be distributed among attendees to the Dome.

6,000 units are prepared and distributed among Dome attendees and in twinned establishments around the city, as well as at tourist information points.

Accreditations are issued for different categories such as media, guests, participants, twinned attendees, sponsors and the organisation.

These are exclusively issued for sponsors. Passports include a selection of free pinchos which will be competing at the twinned establishments during the Tapas Festival.

COMPETITION PROGRAMME TAPAS FESTIVAL MAP ACCREDITATIONS TAPAS PASSPORT

3. IMPACTPRINTED MATERIAL


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Main structure

5.75 m

2.5 m

4.00 m

STANDS

3. IMPACTMAP & STANDS. MILLENIUM DOME VALLADOLID.


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On the third and final day of the National Pinchos and Tapas Competition 2014 the event closure will be chaired by the City Mayor and other authorities.

Once the winners of each category are revealed and prizes are awarded, a clos-ing cocktail party will be held where the competition sponsors can offer attend-ees a sample of their prod-ucts. This is an outstanding space to distinguish your-self and demonstrate your know-how.

In the opening ceremony and in front of the media, public, participants and the jury, the role of sponsors is expressly highlighted and welcomed by the authorities. Sponsors are mentioned and sponsors' logos can be seen at the photocalls.

The ceremony will be at-tended by the City Mayor, the Councillor for Culture, Commerce and Tourism and the president of the Provin-cial Association of the Hotel and Catering sector.

Media attending the event will be informed of partici-pation details, news present-ed in the tenth anniversary and the names of sponsors who made the competition possible.

From 30th October to 9th November, almost fifty food establishments and restau-rants in Valladolid offer com-peting pinchos and tapas to the public. All of them will be twinned with the participat-ing restaurants and bars who arrive from all Spanish auton-omous communities.

This is unique opportunity to access to and meet in person the people in charge of estab-lishments participating in the Competition and their corre-sponding twinned establish-ments in the city in a relaxed environment.

PRESS CONFERENCE8TH OCTOBER OPENING

CLOSING CEREMONY WELCOME PACK

INTERNATIONAL TAPAS FESTIVAL AND MEETING POINT

3. IMPACT

3.4 Other Spaces

This is offered to all accredited people (restaurant, hotel, bar owners, participants, distributors, critics, media, sector professionals) in this competition.


4. SPONSORSHIP: TYPES

GOLD SILVER BRONZE


•Presence at the event presentation pressconference in Valladolid Town Hall. (Rollers may be exhibited).

• The Closing Ceremony: 10 invites for theclosing and prize award ceremony. Banners may be exhibited or products may be tested during the ceremony.

•Naming and award of the Competition prize/accesit with institutional presence.

•Possibility of offering product tasting at thestand included in the Official Programme and with institutional presence.

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TYPE A: €10,000 (+ VAT)

TYPE B: €9,000 (+ VAT) + products **worth €1,500

** Products supplied by sponsors will be used by the organisation for the closing ceremony and for promotion activities.

•7GOLDaccreditationspercompany.

•GOLD5.75x3mstand(includingmarkingandfurniture)

•Possibility of offering company materials/gadgets to all accredited attendees at the entrance to the Millennium Dome.

•Listingwithcontactdetailsofall,nationalandinternational, competition participants and attending jury.

•Accommodationx4peopleina4starhotelforthe three 3 competition days.

•25 Tapas Passports for sponsors to offer as compliments to its customers during the Tapas Festival. Each passport includes 8 x pincho + drink tickets worth €2.5

•Productpresentation to InternationalCookingSchools' participants

NETWORKING BRAND PRESENCEINSTITUTIONAL PRESENCE

•PriorityBrandPresence(Logo)inallCompetitioncommunication materials:

•Internet and Social Networks, Giant StageScreen, outdoor banners in access to the Dome, advertising materials in different parts of the city, the jury table, Photocalls installed inside the Dome, Competition accreditations, Tapas Festival drawings, Logo on the Competition Programme, closing ceremony minutes, etc.

•Multimedia space on the Competition giantscreen (advertising spot, advertising feature, etc.).

Golden Ñ Sponsor


4. SPONSORSHIP

•Presence at the event presentation pressconference in Valladolid Town Hall.

•TheClosingCeremony:6invitesfortheclosingand prize award ceremony. Banners may be exhibited or products may be tested during the ceremony.

•Possibility of offering product tasting at thestand included in the Official Programme and with institutional presence.

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TYPE A: €6,000 (+ VAT)



•5accreditationspercompany.

•SILVER4x3mstand(includingmarkingandfurniture)



•Accommodationx2peopleina4starhotelforthe three 3 competition days.

•10 Tapas Passports for sponsors to offer as compliments to its customers during the Tapas Festival. Each passport includes 8 x pincho + drink tickets worth €2.5

•Productpresentation to InternationalCookingSchools' participants


•Brand Presence (Logo) in all Competitioncommunication materials:


SILVER Ñ Sponsor


4. SPONSORSHIP

•Presence at the event presentation pressconference in Valladolid Town Hall.

•TheClosingCeremony:4invitesfortheclosingand prize award ceremony. Banners may be exhibited or products may be tested during the ceremony.

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TYPE A: €4,000 (+ VAT)



•3accreditationspercompany.

•BRONZE2.5x2.5mstand(includingmarkingand furniture)



•Possibilityofofferingproducttasting.


•Brand Presence (Logo) in all Competitioncommunication materials:


BRONZEÑSponsor


4. SPONSORSHIP

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Any activities not envisaged in this dossier can also be carried out. Ask us!

Welcome pack design and production. The pack will be offered to all those accredited to the Competition (hotel, catering and food owners, distributors, critics, the media and sector professionals).

WELCOME PACK

This is a unique opportunity to promote your brand in the city establishments.

INTERNATONAL TAPAS FESTIVAL

Selected city establishments which will be attended by the Competition visitors and included and promoted in the official programme.

MEETING POINTS

Possibility of sponsoring the closing ceremony where company products can be served. (500 people attending)

The ceremony sponsor will have the opportunity to hand over its own company merchandising material to all attendees.

Listing with contact details of all, national and international, competition participants and attending jury.

CLOSING CEREMONY

OUTSIDE THE DOME BUILDING

The space outside the Dome building will be a meeting point for different sector agents involved in manufacturing, production, sale, chefs, equipment suppliers, services and relevant institutions and authorities among others.

2000 people and 15 exclusive stands, endless possibilities opened to sponsors' creativity.


Special Activity

4. SPONSORSHIP

TYPE: €2,000 (+ VAT)

**Supplying product required to carry out the activity.


4. SPONSORSHIP

Tailored Activities

The National Pinchos and Tapas Competition City of Valladolid is a truly exceptional opportunity to promote your business before an enthusiastic group of sector professionals who meet to compete in a twinned environment.

Any ideas and activities to maximize your brand exposure and not included in this dossier may also be carried out upon prior consultation with the organisation.

Talk to us about more ways of working together.

A UNIQUE OPPORTUNITY TO PROMOTE YOUR BUSINESS

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TEN YEARS OF COMPETITION

Some sponsors in the last few years were:

The Organisers:

Other Partners:


U N I D A D A L I M E N T A R I A V A L L A D O L I D S.A.D E

5. CONTACT


SPONSORSHIP AND PATRONAGE MANAGEMENT: COMUNITAC

Tel.: + 34 944 023 333

[email protected]

TECHNICAL MANAGEMENT: GASTRONOMICOM NEWS

Tel.: + 34 913 574 130

[email protected]

THE ORGANISATION: SOCIEDAD MIXTA PARA LA PROMOCIÓN DE TURISMO DE VALLADOLID, S.L.

Tel.: + 34 983 219 439

www.info.valladolid.es [email protected]

sponsorship dossier - valladolid...almost 3,000 broadcasts in the press, radio, tv and internet....

Documents