sponsorship 101 for sports events
TRANSCRIPT
PARTNERSPETER ABRAHAM
Run Signup Symposium 2017
NOT SPONSORS
WHY?
5
1
UNDERSTANDYOUR EVENT1
“Moving fast isn’t the same as going somewhere.”
Steve Goodier
2
MONEY IS NOT THE ONLY CURRENCY2
MEDIA
MESSAGE
RUNNEREXPERIENCE
WRONG
RIGHTand appropriate
RACE DAY
3
ALIGNON VALUES3
It’s okay to say
NO
4
THINK LIKE AMARKETING AGENCY4
Ask questions!
What’s your objective?
What’s your objective?Why running?
What’s your objective?Why running?Do you have a budget?
What’s your objective?Why running?Do you have a budget?What are some other successful activations you’ve done?
What’s your objective?Why running?Do you have a budget?What are some other successful activations you’ve done?What does your brand stand for?
What’s your objective?Why running?Do you have a budget?What are some other successful activations you’ve done?What does your brand stand for?How can we help you achieve your objective?
5
BUILDA TEAM5
Partnerships
PartnershipsCommunity Management
PartnershipsCommunity ManagementMarketing & Media
PartnershipsCommunity ManagementMarketing & MediaSocial Media Execution
PartnershipsCommunity ManagementMarketing & MediaSocial Media ExecutionDesign + Copywriting
PartnershipsCommunity ManagementMarketing & MediaSocial Media ExecutionDesign + CopywritingContent Creation
PartnershipsCommunity ManagementMarketing & MediaSocial Media ExecutionDesign + CopywritingContent CreationOperations
UNDERSTAND your event.MONEY is not the only currency.ALIGN on values.THINK like a marketing agency.BUILD a team.
1.2.3.4.5.
Thank You.
abrhm.com/RunSignup
