sponsoring effectively. personal sponsoring flyers newspaper ads high school and colleges ...
TRANSCRIPT
Sponsoring Effectively
Personal sponsoring Flyers Newspaper ads High School and Colleges ChurchesAll of these methods are effective
There are many waysto build your group
Response from print ads in some markets has declined
Internet became more widely used Internet became a viable tool for job seekers
Due to declining newspaper readership…
Because of their success other websites (job boards) were created
Monster and CareerBuilder were popular choices
Web Ads became “lost in the crowd”
There was no assurance they would always be seen
Why? Because you don’t know which web sites potential sponsors are looking at?
As more web recruiting sites evolved…
They could be looking at any of these top 50 websites
AfterCollege.com Bestjobsusa.com CareerBuilder.com Careercast.com CareerPark.com Careersurf.com CollegeRecruiter.com Craigslist.org Dice.com DiversityWorking.com EmploymentGuide.co
m Employment911.com FindARecruiter.com FreshJobs.com GetTheJob.com GoJobs.com Indeed.com InterviewExchange.co
m Jobalot.com
TheJobBox.com Job.com JobCrntral.com JobCircle.com JobFox.com Jobirn.com JobSearchShortcut.com Jobserve.us JobShouts.com JobSimply.com JobsinPods.com Jobs.net Jobzerk.com Juju (job-search-
engine.com) LatPro.com LiveHire.com
LocalHelpWanted.net
Monster.com myCareerSpace.com nationjob.com Net-Temps.com Realmatch.com SimplyHired.com SnagAJob.com/ Thingamajob.com TopUsaJobs.com Tweetmyjobs.com TwitJobSearch.com UsaJobs.opm.gov Vault.com VetJobs.com
Or one of these websites which are free for
companies to post:
DevBistro.com Doostang.com GigFish.com ITpinnacle.com JerrysJobs.com Jobvertise.com LuckyDogJobs.com
NewsJobs.com PostJobFree.com SalesTrax.com Smuz.com TeleportJobs.com TheJobSpider.com WirelessJobs.com
It was confusing for applicants, too many choices
New technology was created called aggregator sites
Aggregator sites search the internet and combine most ads into one site
Applicants simply go to the aggregator site of their choice
Aggregator sites do most of the work for them
And with so many web sites for the applicants to look at
Place many ads on free sites
Place as many ads as you can afford
By doing both of these, your ads may get picked up by an aggregator site
Web exposure is one of the keys
Some of the top aggregator sites
Here is how aggregator sites work
They select:
•a category
•the city
Then the ads appear.
The highlighted ones are the paid sponsored ads .
This ad was placed by us on LuckyDogJobs.com
s
This example shows the ad being picked up by
“Indeed.com”
But the ad showed on the 10th page
You can hope and pray that the aggregator puts your ad there.
But there is no guarantee.
Or you could budget yourself and pay a little more to insure better positioning
Select the aggregator site you want, contact them for rates and details
Positioning your ads up on top of aggregator sites
Ads in newspapers are a Sunday/Monday process...
Ads on the web are 24/7 Best to schedule an interview as soon as you
get ad calls But sometimes it’s in the off hours that they
are searching and they leave a message or they send resumes
SO check early and often and schedule quickly
Web sponsoring unlike print ads is 24/7
Ad postings are good for 30 days
They appear on the day that you post it.
Craigslist is a popular choice
As the days of the week go by this is what happens
1. Ad posted Monday,
cost $25
2. Ad does not show
Tuesdayor Wednesday
3. If you want it to show
on Tuesday you must repost cost $25
You should repost your ad early morning of the day you are interviewing
Otherwise it will stay up for 30 days but it will remain on the exact day you originally posted it
Craigslist, reposting points:
Go to the cover page Scroll down to the bottom Look for the link called “resumes” Applicants post info about themselves The ones that appeal to you, contact them As technology develops this feature might be
available on other sites, so keep a look out.
Be Proactive with Craigslist
Twitter:If you or someone in your group has an account,
messages of 140 characters (tweets) could be sent frequently exposing your sales opportunities, at no cost.
Facebook:550 million users, if it was a country it would be the
fifth largest. This is a powerful sponsoring tool
Linkedin:The main reason that companies are using LinkedIn is
to find passive job candidates. A great site to incorporate in your overall sponsoring efforts
Be pro-active with all social media
Use all the sponsoring tools and methods available
Create exposureAds, flyers, web, social media, personal sponsoring
All of these work, some work better in certain markets
Recap: To insure you get effective sponsoring results
No longer can you run “blind” ads Potential sponsors want to know who you are
and what you are about Your company’s reputation is more visible
and can make a positive impact on your results
The internet has created exposure
We understand that a potential sponsor can “open up another browser” and search for Carico while they are looking at jobs on the internet
We want to make certain that they see POSITIVE information on Carico
Expanded our IT team Focusing on S.E.O. Building more web sites (We now have 18 web sites) Carico is now active on all social media sites, Facebook,
LinkedIn and Twitter, And we are placing emphasis on creating more “back links” Our Emphasis is to dominate the first 3 pages of search
results with Carico
What is Carico doing?
We are in the process of completely redesigning Carico’s main web site
Making it more consumer friendly and easier to navigate
Creating more visually appealing pages Simply… making it more dynamic Just the way Carico is.
In addition…
Carlos Pabon and myself will be sharing more information with you on this topic in one of the breakout rooms
It is our commitment to help you get more results by using a powerful tool called THE INTERNET.
This afternoon…
