sponsored by #shareastory campaign. why - world book day

1Celebrate stories. Love reading.

World Book Day is a charity funded by publishers and booksellers in the UK & Ireland.

worldbookday.com #WorldBookDay

S P O N S O R E D B Y

The World Book Day

SHARE A STORY

TOOLKIT

Your essential guide to our #ShareAStory campaign. Why

it is so important and how you can get involved.

Sharing stories any time

from breakfast til bedtime,

for just 10 minutes a day,

will have a lasting impact

on every child’s future.

FOR BOOKSELLERS

Thursday 5 March 2020

Thursday 5 March

2020

2READ

ING

REV

OLU

TIO

NWORLD BOOK DAY – A READING REVOLUTION:

THANK YOU for your ongoing support of this vital industry-wide campaign – it couldn’t happen without you.

• World Book Day is a registered charity, and an extraordinary collaboration between publishers and booksellers.

• Please share this pack with your team(s) so that they are aware of the vital role they play as key stakeholders in this enormous celebration of books and reading for pleasure, which makes a huge impact by getting books into the hands of children and young people who may not already have them.

• Our mission as a charity is to offer every child and young person the opportunity to read and love books and encourage them to discover the power of reading for pleasure, by providing them with the opportunityto have a book of their own.

• World Book Day is the biggest celebration of books, reading, authors and illustrators of its kind, for children and young people of all ages – from toddler to teen – in the UK and Ireland.

• We are sponsored by National Book Tokens and funded by publishers and booksellers.

• During World Book Day month (27 February – 29 March), children and young people are encouraged to visit their local bookshop, where they can exchange their £1 (€1.50) token for a free book from a range of fifteen bespoke books, or they can use it to get £1 off a book costing £2.99 (€3.99) or more.

• To find out more about the work we do, visit worldbookday.com/about.

• In 2020 World Book Day will ask everyone to SHARE A MILLION STORIES to encourage parents and children to develop new reading behaviours and share

http://worldbookday.com/about

3

WORLD BOOK DAY’S IMPACT AND SHARING STORIES: DID YOU KNOW? • Reading for pleasure is the single biggest indicator of a child’s future

success – more than their family circumstances, more than their parents’ educational background or their income. T H E O R G A N I S AT I O N FO R E C O N O M I C C O -O P E R AT I O N & D E V E L O P M E N T

• For 1 in 4 children in the UK, the book they choose with their £1 World Book Day token is the first book they will ever own (and this rises to 1 in 3 amongst children receiving free school meals). N AT I O N A L L I T E R A C Y T R U S T A N N U A L L I T E R A C Y S U R V E Y, 2016

• Reading for pleasure is in decline: only 29% of 0-13s read for pleasure daily (down from 30% in 2017). C H I L D R E N ’ S R E A D I N G FO R P L E A S U R E : T R E N D S A N D C H A L L E N G E S , E G M O N T, 2019

• The number of parents sharing stories with their children is also in steep decline: only 56% of 3-4-year-olds are read to daily or nearly every day (69% in 2013).

• Fewer than 19% of 8-10-year-olds are read to daily or nearly every day (down from 25%). U N D E R S TA N D I N G T H E C H I L D R E N ’ S B O O K C O N S U M E R , N I E L S E N , 2018

DID

YOU KN

OW

?

4

2020 ’S BRILLIANT £1 * BOOKS Here is the fantastic line-up of books children and young people can get for free with their £1* book token – or for £1* each. Alternatively, the tokens entitle children/young people to £1* off a book costing £2.99** or more.

£1/€

1.50

BOO

KS

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Story

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The book tokens are redeemable throughout WORLD BOOK DAY MONTH (27 February – 29 March) and are distributed via nurseries, schools, a wide selection of children’s comics and magazines and on McDonald’s Happy Meal boxes.

*€1.5

0/**€2

.99

MCDONALD’S HAPPY MEAL – HOLD ON TO YOUR TOKEN!Children and families who visit McDonald’s will see the token on Happy Meal boxes from 5 February. If customers would like to use the token before 27 February, please encourage them to come back when the £1 books are available. McDonald’s are also encouraging their customers to hold on to their token until 27 February.

5

BOOKING AN AUTHOR/ILLUSTRATOR EVENT If you are still looking for an author or illustrator for a school/bookshop event you can:

• Contact the PR department of children’s publishers

• Contact Authors Aloud authorsalouduk.co.uk. If you recommend Authors Aloud to schools, ask them to say that the recommendation came from you.

Authors and illustrators get very booked up throughout World Book Day month so you can, of course, encourage schools to book author/illustrator events at other times throughout the year, as any time is a good time for children and young people to experience these inspiring visits!

EVENTS

http://authorsalouduk.co.uk

6

SHARE A STORY: HOW YOU CAN GET INVOLVED AND CELEBRATE WORLD BOOK DAY IN YOUR BOOKSHOP

We’d love you to get involved and help us to celebrate the bookiest day of the year. The key theme for World Book Day 2020 is SHARE A STORY, to encourage as many adults and children as possible to share stories for at least 10 minutes every day.

BEFORE WORLD BOOK DAY• Create a World Book Day window display around your favourite

stories to share or using Rob Biddulph’s brilliant bookmark artwork available at worldbookday.com

• Organise a teacher’s evening with local schools, to discuss what you can do throughout the month to celebrate World Book Day.

• Invite teachers to bring their classes in to your shop to redeem their book tokens, and start taking bookings.

• Organise World Book Day Share a Story sessions.

• Browse the World Book Day website for a huge range of resources, ideas and inspiration for your Share a Story events worldbookday.com

• Share a Million Stories – this year, we’re mobilising everyone to SHARE A MILLION STORIES THROUGHOUT WORLD BOOK DAY MONTH, to encourage parents and children to develop new reading behaviours. Register to log your shop’s story shares worldbookday.com/share-a-million-stories, set a target for your shop and story shares and create your own Share-o-meter to display prominently instore.

DURING WORLD BOOK DAY MONTH (27 February – 29 March)• Make sure all staff have read this pack and understand what World Book Day is

and how it works.

• Create a ‘great books for sharing’ display featuring your staff’s recommendations of their favourite books to share.

• Organise Share a Story storytimes every weekend and/or encourage staff to read to children when they come into the shop – and make sure they count towards your Share a Million Stories total. SH

ARE

A ST

ORY

IDEA

S

C O N T I N U E D . . .

http://worldbookday.com


http://worldbookday.com/share-a-million-stories

7

SHARE A STO

RY IDEAS

POST WORLD BOOK DAY• Share your success! Collate the number of tokens you have redeemed and share on

social media.

• Share your feedback with World Book Day, to be fed into the evaluation and future planning for the campaign – positive comments, quotes, facts and figures, the impact it had on you/your shop, etc. This can be sent to [email protected]

• If you have leftover World Book Day books, you could: • create an ‘In case you missed it’ display.• donate them to local schools, education centres, prisons, food banks, detention

centres, etc.• use them for goodie bags or as extra treats.• add them to your selection so that everyone who visits your shop can afford

a book.• keep them to broaden your range next year.

It’s important to share stories because you make connections with other people. Reading is an infectious joy.’ Cressida Cowell, Waterstones Children’s Laureate

“

• Keep your Share a Million Stories totaliser up-to-date and adding your shares to your profile. Add to it every time a parent or bookseller shares a story in the shop.

• Use your newsletter to parents and schools to: • share positive data about why World Book Day and Share a Story matter

– see p. 2 & 3.• share your programme of events.• remind them to redeem their book tokens and check out the resources at

worldbookday.com.• encourage them to register for Share a Million Stories.

• Get involved on social media: • share photos, story-sharing, windows, displays, your share-o-meter, author visits,

etc. Whatever book-themed content you’re sharing, don’t forget to use @WorldBookDayUK and tag us too – see details on p. 8.

• SHOW AND SHARE From 27 February, create a list or photo of your favourite 5 stories to share to put out on social media, and tag a school, bookshop, library or individual and ask them to do the same. Let’s get those reading recommendations going!

• Keep any tokens that you redeem, so you can feed back your numbers to the Booksellers Association, to be added to the national total of redemptions – this is a key impact statistic for the success of World Book Day.

C O N T I N U E D . . .


8SOCI

AL M

EDIA

CONTACT US Please share your Share a Story plans, activity and celebrations with us at the email below – we would love to hear from you.

If you’ve got any queries regarding your bookshop’s World Book Day celebrations, please email [email protected].

SOCIAL MEDIA : THE ESSENTIALSPlease use the following hashtags to share what you are doing with us (remember that you need written permission to share photos of children):

#WorldBookDay

#ShareAStory

#ReadingIsPower

@WorldBookDayUK or @WorldBookDayIE in Ireland

@WorldBookDaySocial

World Book Day (UK & Ireland)

DESIGN A SET OF BOOKMARKS Create your own characters, in the style of Rob Biddulph’s.

Celebrate stories. Love reading.World Book Day is a charity funded by publishers and booksellers in the UK & Ireland.


S P O N S O R E D B YYOU MAY PHOTOCOPY THIS SHEET

COLOUR IN YOUR OWN WORLD BOOK DAY BOOKMARKS Never lose your place in your favourite book again.



S P O N S O R E D B YYOU MAY PHOTOCOPY THIS SHEET




SHARE YOUR SHORT STORY Write a short story to share with family or friends.

YOU MAY PHOTOCOPY THIS SHEET




CREATE YOUR OWN CHARACTER to star in a new story to share with your friends and family.


My character’s name is:

Age:

Superpower:

Likes:

Dislikes:

Worst habit:

Best friend:

Pet or sidekick:

Description:

Meet my character:




WHICH IS YOUR FAVOURITE STORY TO SHARE? Write a review of it here to share with your family and friends.

My name is . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The story I would like to share is . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

because. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

My favourite character is . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

because . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . .

I didn’t like . . . . . . . . . . . . . . . . . . . . . because . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

This book made me feel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .

I would like to share this story with . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

because . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

I would like to tell the author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .





DESIGN YOUR OWN BOOK JACKETIt can be for a book you have read or a brand new creation. Don’t forget the book’s title, author and/or illustrator names.





TAKE OUR BIG BOOKY QUIZCan you tell your wizards from your Wormwoods? Pit your wits in our booky bonanza quiz – good luck!

FOR OLDERBOOKWORMS

1 The Legend of Kevin by Philip Reeve and Sarah McIntyre

features which type of flying creature? a. A flying ponyb. A flying pigc. A flying hippopotamus

2 In Amelia Fang and the Unicorn Lords, by Laura Ellen Anderson,

which city does Amelia visit with her friends? a. Gnomevilleb. Fairytopiac. Glitteropolis

3 What are the names of the main characters in Cressida Cowell’s

The Wizards of Once series?a. Xar and Wishb. Raven and Dreamc. Hiccup and Toothless

4 During which historical period is Emma Carroll’s Letters From the

Lighthouse set? a. World War Oneb. World War Twoc. The French Revolution

5 What is the hotel called that Juniper North runs in Nevermoor

by Jessica Townsend? a. Hotel Parisb. Hotel Florianc. Hotel Deucalion

6 What is the town called where Hamish Ellerby lives in the Hamish

books by Danny Wallace, illustrated by Jamie Littler? a. Starkleyb. Barkleyc. Parkley

7 What is Matilda’s surname in Matilda by Roald Dahl, illustrated

by Quentin Blake? a. Bucketb. Wormwoodc. Kranky

8 Who writes the Clarice Bean, Ruby Redfort and Hubert Horatio

series? a. Tony Rossb. Chris Riddellc. Lauren Child

9 In J.K. Rowling’s Harry Potter, what kind of trees do Bowtruckles

normally live in? a. Oak treesb. Whomping Willow treesc. Wand trees

10 Eva Ibbotson’s Journey to the River Sea is set in which

country? a. Columbiab. Brazilc. Peru

11 Terry Pratchett’s Discworld is a planet balanced on which

creatures? a. The backs of four elephants standing on the back of a giant turtleb. The backs of four turtles standing on the back of a giant elephantc. The backs of four hippopotami standing on the back of a giant cat

12 The House with Chicken Legs by Sophie Anderson features which

fairytale character? a. Rumpelstiltskinb. Cinderellac. Baba Yaga

13 What is the name of the demigod daughter of the Greek goddess

Athena in Rick Riordan’s Percy Jackson series?a. Thalia Graceb. Zoë Nightshadec. Annabeth Chase

14 What is the name of the dentist in Demon Dentist by David

Walliams? a. Miss Root b. Miss Plaquec. Miss Molar

15 In Gary Northfield’s Julius Zebra series, what type of animal is

Cornelius? a. A giraffeb. A warthogc. A lion

16 Jacqueline Wilson’s character Tracy Beaker refers to her care

home as what? a. The Boring Roomb. The Dumping Groundc. The Wasting Place

17 What is the name of the fairy in the Witch Wars books by Sibéal

Pounder, illustrated by Laura Ellen Anderson? a. Felicityb. Fluffanorac. Fran

18 What is the name of the talking lion in the Narnia books?

a. Aslanb. Jadisc. Tumnus

19 What is the name of the school that Daisy Wells and Hazel Wong

attend in Robin Stevens’ Murder Most Unladylike series? a. Wycombe Abbeyb. Deepdean School for Girlsc. Cheltenham Ladies College

20 Emily Windsnap is half which type of magical creature?

a. Vampireb. Mermaidc. Fairy

ANSWERS: 1.a 2.c 3.a 4.b 5.c 6.a 7.b 8.c 9.c 10.b 11.a 12.c 13.c 14.a 15.b 16.b 17.c 18.a 19.b 20.b





ARE YOU A SHARE A STORY READING STAR? Tick off a Reading Star each time you complete a reading task and have fun reaching all your stars!

7Read a

book with a yellow

cover

8Read aloud in a funny voice

9Read on the sofa

10Read at

breakfast time

16Read a book by an author you’ve never tried before

12Read arecipe (and make it!)

15Read to

someoneelse

13Read a book you chose at the library

11Read in the bath – careful!

17Read a

book about animals

20Read a book

that makes

you laugh

19Read in a

den you’ve made

18Listen to an

audiobook

Read a poem

1

Read a comic or magazine

2

Read in your pyjamas

6

Read whilst wearing somethingsilly

3 Read to your

pet

Read in an

unusual place

5

Put down your tabletand readinstead!

14

4


17

BOO

KSELLER SOUN

DBITESWe have always supported World Book Day. Newham is quite a poor area, so for some children it is the first time they have owned a book, and been in a bookshop … It goes from strength to strength.

V I V A R C H E R , N E W H A M PA R E N T ’ S C E N T R E

World Book Day is the perfect opportunity to reach new readers, establish books within the heart of your communities and make a powerful difference to the lives of children and their futures F L O R E N T Y N A M A R T I N , WAT E R S T O N E S

There’s always a special buzz around our shops on World Book Day, with crocodiles of Key Stage 1 children filing into the kids’ sections, many of them stepping into a bookshop for the first time. The links we build with schools and our future readers are an enduring legacy of all the planning and operational work that goes into delivering the day!

P H I L H E N D E R S O N , B L A C KW E L L S

SHARE YOUR FEEDBACK WITH USWe would love to showcase your activity as a case study as part of our evaluation and in the trade press. Please share any photos, ideas, screengrabs, quotes or feedback about your celebration to [email protected] by 31 March 2020.

THANK YOU

“ “ “World Book Day is a wonderful celebration of current authors and illustrators that engages children, parents, teachers and schools in a month-long spring-time party. Anyone can participate if they have access to the printed word. So many children who have never owned a book before can choose from a delicious range of talent. This is an amazing charity that transforms lives.

T O N Y W E S T, T H E A L L I G AT O R ’ S M O U T H

Through offering free storytelling sessions for local schools, all the children knew where to bring their £1 book tokens last year, which led to us having a second Christmas in March! World Book Day benefits children, authors, illustrators, booksellers – it is an amazing initiative.

TA M A R A M A C FA R L A N E , TA L E S O N M O O N L A N E

“ “

sponsored by #shareastory campaign. why - world book day

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