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www.amanewjersey.org New Jersey
#AMANJPD@amanewjersey
Professional Development Workshop
New Year, New YouJanuary 21, 2017Montclair, NJ
sponsored by
DIRECTIONS & PARKING
University Hall Conference Center
7th FloorMontclair State University1 Normal AvenueMontclair, New Jersey, 07043
Montclair State University is located at 1 Normal Avenue, Montclair, NJ, USA 07043, one mile south of the junction of Routes 3 and 46. We are located 14 miles from New York City. Nearest towns include Montclair, Clifton, and Little Falls.
The Google Map pin-points our location and also can provide driving directions from your location. Please note, when using online (such as Google Maps) or GPS mapping systems, use 30 Normal Avenue, Montclair, (directly across from our main entrance) as your destination.
CAmPUS PARKING
After entering the University’s main entrance on Normal Avenue, proceed to the Red Hawk Parking Deck. Exit the Red Hawk Deck on Level 5 and follow the walkway to University Hall.
SHUTTlE BUS SERvICE TO CAmPUS
A shuttle bus will be available in a continuous loop to/from the Red Hawk Parking Deck to/from University Hall during the following times:
> 08:00am – 09:00am> 01:30pm – 02:00pm> 03:30pm – 04:00pm
PROFESSIONAl DEvElOPmENT WORKSHOP
Directions & Parking
New Jersey
www.amanewjersey.org@amanewjersey#AmANJPD
Parking & Shuttles
AmAEvent
PROFESSIONAL DEVELOPMENT WORKSHOP
Agenda
New Jersey
Michael Fleischner — President, AMA New Jersey 08:45am – 09:00amIntroduction
Janet Wise, a corporate Learning & Development HR executive as well as an expert in executive coaching, will lead participants through her proprietary 3-step formula to enhance your business career and build your expert brand. Learn how to position yourself as an expert in your field, establish or refine your personal point of view and showcase your expertise in your current career or business. YOU are the most important product you will ever market!
Janet Wise, MS HRD — Wise Advantages“New Year, New You: Be Brilliant. Be Branded. Be You.”
09:00am – 09:50amKeynote
New Jersey
www.amanewjersey.org@amanewjersey#AMANJPD www.amanewjersey.org@amanewjersey
#AMANJPD
SPONSORED BY
sponsored bywww.creativecircle.com
SPECIAL THANKS TO
www.montclair.edu www.westendproductionsny.com
west endproductions, ny
www.resoundmarketing.com www.dmglobal.com
08:00am – 08:45am Registration & Breakfast
Register for 2 out of 3 workshops. Sign up for resume review and “quick tips” with an Executive Recruiter. Leave your business card to enter a raffle. Network with other marketers and enjoy a continental breakfast.
HEADSHOTS AVAILABLE THROUGHOUT THE DAY--ADVANCE REGISTRATION REQUIRED
10:00am – 10:50amBreakout Session #1(choose 1 of 3)
You’ve been plugging along a while now and you are beginning to wonder what might be next. As you think of the options you may start to get excited or just start to sweat. This workshop will provide an opportunity to explore approaches, calm your nerves, and put your best self forward.
Barbara E. Hetzel, MA, ACC — Ridge Top Coaching“Tough Conversations at Work: Salary Negotiation, Asking for a Promotion & Changing Roles”
This workshop, led by seasoned HR Executive Dr. Gregory Pogue, is designed to provide participants with valuable insight into the hiring process. To become a high-performing employee with the ability and aspiration to be a successful leader within an organization, you must first successfully navigate through the daunting journey called “The Interview”. Arm yourself with the tools, tips, and techniques that will have you interviewing like a boss!
Dr. Gregory Pogue — Vice President HR, The College of New Jersey“Interviewing Like a Boss”
LinkedIn is THE resource for small business owners and entrepreneurs to tap into an authentic, recurring revenue stream. Karen’s decades in the corporate world + years working with medium businesses creating successful and profitable social media strategies + experience helping small business owners and entrepreneurs find ways to establish expert status in their niche = powerful results for all attendees of this workshop!
Karen Yankovich — Social Media Marketing Consultant“Polishing a LinkedIn Profile”
PROFESSIONAL DEVELOPMENT WORKSHOP
Agenda
11:50am – 01:00pmLunch, Power Panel & Q&A
Michael Fleischner — President, AMA New JerseyKeith Kochberg — President of Digital, Mercury Media Jena Lepkowski — Sr. Account Exec, Creative Circle Advertising + Creative Staffing John Schmidt — APR Director of Marketing Communications, BASF Corporation“The 2017 New Jersey Marketing Landscape”
A power panel of top executives from the corporate, HR and agency worlds come together to offer insight into the most important variables for New Jersey marketers to consider in 2017:> Predictions for marketing in 2017> What skills do marketers need to have to succeed?> What will be the most in-demand marketing positions?> The best resources for training, certifications, education
Michael Fleischner — President, AMA New Jersey 01:00pm – 01:15pmClosing Remarks
01:15pm – 03:00pmNetworking & Resume Review
Have your resume reviewed by an Executive Recruiter from specialized staffing agency, Creative Circle. Meet our expert speakers and panelists, catch up with AMA New Jersey board members and connect with other professionals. Take some selfies and share them on social media.
PROFESSIONAL DEVELOPMENT WORKSHOP
Speaker Bios
New Jersey New Jersey
www.amanewjersey.org@amanewjersey#AMANJPD www.amanewjersey.org@amanewjersey
#AMANJPD
HEADSHOTS AVAILABLE THROUGHOUT THE DAY--ADVANCE REGISTRATION REQUIRED
www.twitter.com/Creative_Circle
www.twitter.com/BASFCorporation
www.twitter.com/MercuryMediaTM
Jena Lepkowski is a Senior Account Executive at Creative Circle Advertising and Creative Staffing. She has dem-onstrated competence in connecting leading companies in New Jersey with advertising, marketing, creative, dig-ital, and interactive professionals. She has been recognized for her interpersonal skills and ability to understand the needs of corporate clients. Since her start at Creative Circle, Jena has worked with numerous candidates to identify relevant skillsets and has exercised keen judgement in connecting clients with qualified professionals.
Jena joined Creative Circle in 2013. With over six years of professional and entrepreneurial experience in both marketing and recruiting, Jena continues to use her expertise to connect companies and business owners with uniquely qualified professionals in the fields of marketing and advertising. She started as an entrepreneur in New York City was responsible for multiple areas including social media management, client relationship building, communications, digital and traditional advertising, and budgeting, for a B2B accessory, design and import com-pany. Using her marketing knowledge, she became a freelance Marketing Manager and a Brand Ambassador for
numerous clients.
Jena graduated Magna Cum Laude from the University of Toledo where she received her Bachelors of Business Administration in Mar-keting and International Sales. She is also an active member of the American Marketing Association, New Jersey.
Jena Lepkowski — Senior Account Executive, Creative Circle Advertising + Creative Staffing
www.creativecircle.com
www.facebook.com/CreativeCircleStaffing www.linkedin.com/in/jenalepkowski
John C. Schmidt, APR, is director of marketing communications for BASF Corporation, the North American operations of the world’s largest chemical company. His team is responsible for helping drive profitable business growth for BASF in North America by managing branding, market and customer communications, and corporate advertising. Prior to assuming this position in 2014, he served as manager of corporate media relations/corporate spokesperson, responsible for positioning BASF in major news outlets, managing executive interviews, providing media relations training, and leading issue and crisis communications. Schmidt has been with BASF since 2003.
Schmidt has more than 30 years of experience in marketing communications and public relations, including 15 years in the telecommunications industry with AT&T, Lucent Technologies and Global Crossing. He served as head of marketing communications during Lucent’s divestiture from AT&T, building a customer-focused plat-form that helped support double-digit sales growth during the company’s first four years. At Global Crossing, he managed public relations during the company’s Chapter 4 filing, with responsibility for issues relating to layoffs,
building closures, customers, and network performance. He started his career as a newspaper reporter and editor for Worrall Publica-tions.
Schmidt has a bachelor of arts degree in journalism from Duquesne University and an MBA in marketing from Montclair State University, and he has received Accreditation in Public Relations. He is a member of the American Marketing Association and the Public Relations Society of America.
John Schmidt — APR Director of Marketing Communications, BASF Corporation
www.basf.com/us/en.html
www.facebook.com/BASFNorthAmerica www.linkedin.com/in/wordschmidt
Keith Kochberg has been a leading figure in the field of online marketing for more than 15 years, developing and implementing industry-leading best practices in search marketing, affiliate marketing, and online media planning and buying.
Since cofounding iMarketing in 1999, Keith has turned the agency paradigm on its head, providing Internet retailers and Fortune 500 companies with results-driven programs to cost effectively acquire customers online. Through his vision, Mercury Digital functions not as an outside resource, but as a direct extension of its clients’ operations, enabling them to expand their online media mix, develop and grow online sales channels, and create unique, cost-effective strategies that meet specific business goals.
Keith Kochberg — President of Digital, Mercury Media
www.mercurymedia.com
www.facebook.com/MercuryMediaTM www.linkedin.com/in/keith-kochberg-22466
10:50am – 11:00amBreak
Freshen up. Grab some coffee. Connect with your fellow marketers. Share your ex-periences on social media.
11:00am – 11:50amBreakout Session #2(choose 1 of 3)
Attend your second breakout session for the day. See descriptions in “Breakout Ses-sion #1” for more details.
PROFESSIONAL DEVELOPMENT WORKSHOP
Speaker BiosNew Jersey
PROFESSIONAL DEVELOPMENT WORKSHOP
Speaker BiosNew Jersey
www.wiseadvantages.com
www.twitter.com/wiseadvantageswww.facebook.com/jwisecollaborative www.linkedin.com/in/janetwiseadvantages
Janet Wise, MS HRD — Wise AdvantagesJanet Wise is a dynamic career architect, human capital strategist, and award-winning leadership program designer. For over 15 years, she has pioneered a variety of talent and career development initiatives. She is a proven master at crafting the vision and strategy of distinguished learning and development functions for global organizations. Janet possesses a strategic and intuitive ability to align business objectives with career and talent management processes to maximize results.
Janet released her inner entrepreneur when she launched her own consultancy, WISE ADVANTAGES after learn-ing that only 45% of Americans are satisfied with their careers. She is passionate about helping female execu-tives advance their careers and identify their own unique brand.
Janet obtained her Masters degree in Human Capital Development from Fordham University and an Advanced post-graduate degree in Executive Coaching from City University of New York Graduate Center. She is also a
certified Strengths Finder™ practitioner, ACT Change Management Certified, and will receive a Certificate in Media Psychology/Brand Audience in May 2017. She continues to be recognized for developing award-winning leadership programs.
www.amanewjersey.org@amanewjersey#AMANJPD www.amanewjersey.org@amanewjersey
#AMANJPD
As an entrepreneur, marketer, and author, Michael Fleischner has worked with a variety of businesses in the Education, HR, and technology sectors over the past 15 years to improve marketing effectiveness and results. He is the founder and CEO of Big Fin Solutions, a marketing strategy and services company that was acquired by Innovation Garden, a Princeton Based venture capital firm, in 2014.
Michael currently works for Caliper, an assessment and talent management company located in Carnegie Center, as the Senior Vice President of Marketing. He has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and featured in USA Today. During his executive career, Michael has effectively improved marketing performance for leading brands, developed numerous online businesses, and authored a variety of marketing re-lated books. His most popular title, SEO Made Simple, now in its 5th edition, has become the standard on search engine optimization. Michael is currently serving as the President for the American Marketing Association’s NJ Chapter.
Michael Fleischner — President, AMA New Jersey
www.calipercorp.com
www.twitter.com/Calipercorpwww.facebook.com/CaliperCorp www.linkedin.com/in/fleischner
Karen Yankovich is a LinkedIn Evangelist for entrepreneurs. She specializes in helping small to medium-sized businesses tap into an authentic, recurring revenue stream by employing proven social media strategies.
Karen pairs her decades of experience in corporate communication with small to medium-sized businesses to create profitable social media strategies. She offers a variety of programs which empowers small business own-ers and entrepreneurs to establish their expert status within their niche. Karen attended The College of New Jersey before joining Verizon, going on to serve as Vice President of Marketing and Sales for Infinity Communica-tions Group. Karen is the owner of UpLevel Media and co-founder of Get Seen Be Heard, an online community that uses webinars and live Q&A sessions to teach business leaders how to position themselves in front of poten-tial clients and differentiate their businesses.
Karen Yankovich — Social Media Marketing Consultant
www.karenyankovich.com
www.twitter.com/karenyankovichwww.facebook.com/karenyankovich www.linkedin.com/in/karenyankovich
Dr. Pogue has a reputation for delivering transformative change. His adaptive and collaborative leadership style is based upon a philosophy of respecting the life and dignity of each person, understanding the power, value and importance of diversity, productivity, teamwork, employee involvement and workforce flexibility as they relate to successful organizations.
As The College of New Jersey’s (TCNJ) Chief Human Resources Officer, he is responsible for benefits, classifica-tion & compensation, recruitment & workforce planning, labor/employee & faculty relations, policy & practices, HRIS, AA/EEO/Diversity, rewards & recognition, training & professional development. Prior to his appointment at TCNJ in February 2010, Dr. Pogue held VP, SVP and AVP roles in both human resources and administration at the University of San Diego, California State University, East Bay, CDC Systems Inc., the Robert Wood Johnson Foundation, and Chemical Bank of New Jersey.
A native of Elizabeth, New Jersey, Dr. Pogue received his doctorate in Business Administration from Argosy University-Sarasota, MBA from Wagner College, BS from Nichols College and AS from Becker Junior College. He has also served on the boards of Becker College in Worcester, Massachusetts, the YMCA of Union County,and Children’s Specialized Hospital, in Mountainside, New Jersey. Additionally, he has served on advisory boards/councils with TIAA/CREF, Educational & Institutional Insurance Administrators, Inc., and Drew University’s EOS Program. He currently serves on the board of advisors at Nichols College in Dudley, Massachusetts. Dr. Pogue is also agraduate of the AASCU College President’s Millennium Protégé Fellowship Program. Gregory has published numerous articles, with his most recent publication in Diverse Issues in Higher Education, titled Addressing DiversityHead-On. He has also written a book titled Employee Assistance Programs on Liberal Arts Campuses, published byUniversity Press of America.
Dr. Gregory Pogue — Vice President HR, The College of New Jersey
www.tcnj.pages.tcnj.edu
www.twitter.com/tcnjwww.facebook.com/tcnjlions www.linkedin.com/in/dr-gregory-pogue-95842a68
Barbara E. Hetzel is the owner and founder of Ridge Top Coaching, LLC, a leader of development coaching and consulting firm that specializes in engaging individual, teams, and executive leaders that want to increase their level of influence, manage change in all their environments, and achieve greater success in their career and life. Her greatest desire is to be of service to her clients by helping ordinary people achieve extraordinary results.
Barbara is a Certified Professional Coach (CPC) and a Master Practitioner in the Energy Leadership Index (ELI- MP). She is ACC certified through the International Coach Federation. She holds additional certifications as an Organizational Development Certified Professional and in the Myers- Briggs Type Indicator. Barbara received her BS in Psychology from East Stroudsburg University, East Stroudsburg, PA and has attained two Masters degrees; one from LaSalle University, Philadelphia, PA and Fairleigh Dickinson University, Teaneck, NJ studying ministry and leadership, respectively.
She is a contributing author to the International Best Seller, Ready, Aim, Influence, copyright 2013. She was a regular lead radio host on the Life Coach Radio Network found on Blog Talk Radio. In addition to one -to-one and team coaching, she is also a workshop presenter and speaker.
Barbara E. Hetzel, MA, ACC — Ridge Top Coaching
http://www.ridgetopcoaching.com
www.twitter.com/ridgetopcoachwww.facebook.com/RidgeTopCoaching www.linkedin.com/in/barbarahetzel
PROFESSIONAL DEVELOPMENT WORKSHOP
Speaker BiosNew Jersey
PROFESSIONAL DEVELOPMENT WORKSHOP
Speaker BiosNew Jersey
www.wiseadvantages.com
www.twitter.com/wiseadvantageswww.facebook.com/jwisecollaborative www.linkedin.com/in/janetwiseadvantages
Janet Wise, MS HRD — Wise AdvantagesJanet Wise is a dynamic career architect, human capital strategist, and award-winning leadership program designer. For over 15 years, she has pioneered a variety of talent and career development initiatives. She is a proven master at crafting the vision and strategy of distinguished learning and development functions for global organizations. Janet possesses a strategic and intuitive ability to align business objectives with career and talent management processes to maximize results.
Janet released her inner entrepreneur when she launched her own consultancy, WISE ADVANTAGES after learn-ing that only 45% of Americans are satisfied with their careers. She is passionate about helping female execu-tives advance their careers and identify their own unique brand.
Janet obtained her Masters degree in Human Capital Development from Fordham University and an Advanced post-graduate degree in Executive Coaching from City University of New York Graduate Center. She is also a
certified Strengths Finder™ practitioner, ACT Change Management Certified, and will receive a Certificate in Media Psychology/Brand Audience in May 2017. She continues to be recognized for developing award-winning leadership programs.
www.amanewjersey.org@amanewjersey#AMANJPD www.amanewjersey.org@amanewjersey
#AMANJPD
As an entrepreneur, marketer, and author, Michael Fleischner has worked with a variety of businesses in the Education, HR, and technology sectors over the past 15 years to improve marketing effectiveness and results. He is the founder and CEO of Big Fin Solutions, a marketing strategy and services company that was acquired by Innovation Garden, a Princeton Based venture capital firm, in 2014.
Michael currently works for Caliper, an assessment and talent management company located in Carnegie Center, as the Senior Vice President of Marketing. He has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and featured in USA Today. During his executive career, Michael has effectively improved marketing performance for leading brands, developed numerous online businesses, and authored a variety of marketing re-lated books. His most popular title, SEO Made Simple, now in its 5th edition, has become the standard on search engine optimization. Michael is currently serving as the President for the American Marketing Association’s NJ Chapter.
Michael Fleischner — President, AMA New Jersey
www.calipercorp.com
www.twitter.com/Calipercorpwww.facebook.com/CaliperCorp www.linkedin.com/in/fleischner
Karen Yankovich is a LinkedIn Evangelist for entrepreneurs. She specializes in helping small to medium-sized businesses tap into an authentic, recurring revenue stream by employing proven social media strategies.
Karen pairs her decades of experience in corporate communication with small to medium-sized businesses to create profitable social media strategies. She offers a variety of programs which empowers small business own-ers and entrepreneurs to establish their expert status within their niche. Karen attended The College of New Jersey before joining Verizon, going on to serve as Vice President of Marketing and Sales for Infinity Communica-tions Group. Karen is the owner of UpLevel Media and co-founder of Get Seen Be Heard, an online community that uses webinars and live Q&A sessions to teach business leaders how to position themselves in front of poten-tial clients and differentiate their businesses.
Karen Yankovich — Social Media Marketing Consultant
www.karenyankovich.com
www.twitter.com/karenyankovichwww.facebook.com/karenyankovich www.linkedin.com/in/karenyankovich
Dr. Pogue has a reputation for delivering transformative change. His adaptive and collaborative leadership style is based upon a philosophy of respecting the life and dignity of each person, understanding the power, value and importance of diversity, productivity, teamwork, employee involvement and workforce flexibility as they relate to successful organizations.
As The College of New Jersey’s (TCNJ) Chief Human Resources Officer, he is responsible for benefits, classifica-tion & compensation, recruitment & workforce planning, labor/employee & faculty relations, policy & practices, HRIS, AA/EEO/Diversity, rewards & recognition, training & professional development. Prior to his appointment at TCNJ in February 2010, Dr. Pogue held VP, SVP and AVP roles in both human resources and administration at the University of San Diego, California State University, East Bay, CDC Systems Inc., the Robert Wood Johnson Foundation, and Chemical Bank of New Jersey.
A native of Elizabeth, New Jersey, Dr. Pogue received his doctorate in Business Administration from Argosy University-Sarasota, MBA from Wagner College, BS from Nichols College and AS from Becker Junior College. He has also served on the boards of Becker College in Worcester, Massachusetts, the YMCA of Union County,and Children’s Specialized Hospital, in Mountainside, New Jersey. Additionally, he has served on advisory boards/councils with TIAA/CREF, Educational & Institutional Insurance Administrators, Inc., and Drew University’s EOS Program. He currently serves on the board of advisors at Nichols College in Dudley, Massachusetts. Dr. Pogue is also agraduate of the AASCU College President’s Millennium Protégé Fellowship Program. Gregory has published numerous articles, with his most recent publication in Diverse Issues in Higher Education, titled Addressing DiversityHead-On. He has also written a book titled Employee Assistance Programs on Liberal Arts Campuses, published byUniversity Press of America.
Dr. Gregory Pogue — Vice President HR, The College of New Jersey
www.tcnj.pages.tcnj.edu
www.twitter.com/tcnjwww.facebook.com/tcnjlions www.linkedin.com/in/dr-gregory-pogue-95842a68
Barbara E. Hetzel is the owner and founder of Ridge Top Coaching, LLC, a leader of development coaching and consulting firm that specializes in engaging individual, teams, and executive leaders that want to increase their level of influence, manage change in all their environments, and achieve greater success in their career and life. Her greatest desire is to be of service to her clients by helping ordinary people achieve extraordinary results.
Barbara is a Certified Professional Coach (CPC) and a Master Practitioner in the Energy Leadership Index (ELI- MP). She is ACC certified through the International Coach Federation. She holds additional certifications as an Organizational Development Certified Professional and in the Myers- Briggs Type Indicator. Barbara received her BS in Psychology from East Stroudsburg University, East Stroudsburg, PA and has attained two Masters degrees; one from LaSalle University, Philadelphia, PA and Fairleigh Dickinson University, Teaneck, NJ studying ministry and leadership, respectively.
She is a contributing author to the International Best Seller, Ready, Aim, Influence, copyright 2013. She was a regular lead radio host on the Life Coach Radio Network found on Blog Talk Radio. In addition to one -to-one and team coaching, she is also a workshop presenter and speaker.
Barbara E. Hetzel, MA, ACC — Ridge Top Coaching
http://www.ridgetopcoaching.com
www.twitter.com/ridgetopcoachwww.facebook.com/RidgeTopCoaching www.linkedin.com/in/barbarahetzel
PROFESSIONAL DEVELOPMENT WORKSHOP
Agenda
11:50am – 01:00pmLunch, Power Panel & Q&A
Michael Fleischner — President, AMA New JerseyKeith Kochberg — President of Digital, Mercury Media Jena Lepkowski — Sr. Account Exec, Creative Circle Advertising + Creative Staffing John Schmidt — APR Director of Marketing Communications, BASF Corporation“The 2017 New Jersey Marketing Landscape”
A power panel of top executives from the corporate, HR and agency worlds come together to offer insight into the most important variables for New Jersey marketers to consider in 2017:> Predictions for marketing in 2017> What skills do marketers need to have to succeed?> What will be the most in-demand marketing positions?> The best resources for training, certifications, education
Michael Fleischner — President, AMA New Jersey 01:00pm – 01:15pmClosing Remarks
01:15pm – 03:00pmNetworking & Resume Review
Have your resume reviewed by an Executive Recruiter from specialized staffing agency, Creative Circle. Meet our expert speakers and panelists, catch up with AMA New Jersey board members and connect with other professionals. Take some selfies and share them on social media.
PROFESSIONAL DEVELOPMENT WORKSHOP
Speaker Bios
New Jersey New Jersey
www.amanewjersey.org@amanewjersey#AMANJPD www.amanewjersey.org@amanewjersey
#AMANJPD
HEADSHOTS AVAILABLE THROUGHOUT THE DAY--ADVANCE REGISTRATION REQUIRED
www.twitter.com/Creative_Circle
www.twitter.com/BASFCorporation
www.twitter.com/MercuryMediaTM
Jena Lepkowski is a Senior Account Executive at Creative Circle Advertising and Creative Staffing. She has dem-onstrated competence in connecting leading companies in New Jersey with advertising, marketing, creative, dig-ital, and interactive professionals. She has been recognized for her interpersonal skills and ability to understand the needs of corporate clients. Since her start at Creative Circle, Jena has worked with numerous candidates to identify relevant skillsets and has exercised keen judgement in connecting clients with qualified professionals.
Jena joined Creative Circle in 2013. With over six years of professional and entrepreneurial experience in both marketing and recruiting, Jena continues to use her expertise to connect companies and business owners with uniquely qualified professionals in the fields of marketing and advertising. She started as an entrepreneur in New York City was responsible for multiple areas including social media management, client relationship building, communications, digital and traditional advertising, and budgeting, for a B2B accessory, design and import com-pany. Using her marketing knowledge, she became a freelance Marketing Manager and a Brand Ambassador for
numerous clients.
Jena graduated Magna Cum Laude from the University of Toledo where she received her Bachelors of Business Administration in Mar-keting and International Sales. She is also an active member of the American Marketing Association, New Jersey.
Jena Lepkowski — Senior Account Executive, Creative Circle Advertising + Creative Staffing
www.creativecircle.com
www.facebook.com/CreativeCircleStaffing www.linkedin.com/in/jenalepkowski
John C. Schmidt, APR, is director of marketing communications for BASF Corporation, the North American operations of the world’s largest chemical company. His team is responsible for helping drive profitable business growth for BASF in North America by managing branding, market and customer communications, and corporate advertising. Prior to assuming this position in 2014, he served as manager of corporate media relations/corporate spokesperson, responsible for positioning BASF in major news outlets, managing executive interviews, providing media relations training, and leading issue and crisis communications. Schmidt has been with BASF since 2003.
Schmidt has more than 30 years of experience in marketing communications and public relations, including 15 years in the telecommunications industry with AT&T, Lucent Technologies and Global Crossing. He served as head of marketing communications during Lucent’s divestiture from AT&T, building a customer-focused plat-form that helped support double-digit sales growth during the company’s first four years. At Global Crossing, he managed public relations during the company’s Chapter 4 filing, with responsibility for issues relating to layoffs,
building closures, customers, and network performance. He started his career as a newspaper reporter and editor for Worrall Publica-tions.
Schmidt has a bachelor of arts degree in journalism from Duquesne University and an MBA in marketing from Montclair State University, and he has received Accreditation in Public Relations. He is a member of the American Marketing Association and the Public Relations Society of America.
John Schmidt — APR Director of Marketing Communications, BASF Corporation
www.basf.com/us/en.html
www.facebook.com/BASFNorthAmerica www.linkedin.com/in/wordschmidt
Keith Kochberg has been a leading figure in the field of online marketing for more than 15 years, developing and implementing industry-leading best practices in search marketing, affiliate marketing, and online media planning and buying.
Since cofounding iMarketing in 1999, Keith has turned the agency paradigm on its head, providing Internet retailers and Fortune 500 companies with results-driven programs to cost effectively acquire customers online. Through his vision, Mercury Digital functions not as an outside resource, but as a direct extension of its clients’ operations, enabling them to expand their online media mix, develop and grow online sales channels, and create unique, cost-effective strategies that meet specific business goals.
Keith Kochberg — President of Digital, Mercury Media
www.mercurymedia.com
www.facebook.com/MercuryMediaTM www.linkedin.com/in/keith-kochberg-22466
10:50am – 11:00amBreak
Freshen up. Grab some coffee. Connect with your fellow marketers. Share your ex-periences on social media.
11:00am – 11:50amBreakout Session #2(choose 1 of 3)
Attend your second breakout session for the day. See descriptions in “Breakout Ses-sion #1” for more details.
New Jersey
LET’S CONNECT
Facebook www.facebook.com/amanewjersey/ Twitter www.twitter.com/amanewjersey
LinkedIn www.linkedin.com/company/6627290 Snapchat AMA New Jersey
Instagram www.instagram.com/amanewjersey/
Get the Newsletter http://bit.ly/2j9nB0q
www.amanewjersey.org@amanewjersey#AMANJ
PROFESSIONAL DEVELOPMENT WORKSHOP
Agenda
New Jersey
Michael Fleischner — President, AMA New Jersey 08:45am – 09:00amIntroduction
Janet Wise, a corporate Learning & Development HR executive as well as an expert in executive coaching, will lead participants through her proprietary 3-step formula to enhance your business career and build your expert brand. Learn how to position yourself as an expert in your field, establish or refine your personal point of view and showcase your expertise in your current career or business. YOU are the most important product you will ever market!
Janet Wise, MS HRD — Wise Advantages“New Year, New You: Be Brilliant. Be Branded. Be You.”
09:00am – 09:50amKeynote
New Jersey
www.amanewjersey.org@amanewjersey#AMANJPD www.amanewjersey.org@amanewjersey
#AMANJPD
SPONSORED BY
sponsored bywww.creativecircle.com
SPECIAL THANKS TO
www.montclair.edu www.westendproductionsny.com
west endproductions, ny
www.resoundmarketing.com www.dmglobal.com
08:00am – 08:45am Registration & Breakfast
Register for 2 out of 3 workshops. Sign up for resume review and “quick tips” with an Executive Recruiter. Leave your business card to enter a raffle. Network with other marketers and enjoy a continental breakfast.
HEADSHOTS AVAILABLE THROUGHOUT THE DAY--ADVANCE REGISTRATION REQUIRED
10:00am – 10:50amBreakout Session #1(choose 1 of 3)
You’ve been plugging along a while now and you are beginning to wonder what might be next. As you think of the options you may start to get excited or just start to sweat. This workshop will provide an opportunity to explore approaches, calm your nerves, and put your best self forward.
Barbara E. Hetzel, MA, ACC — Ridge Top Coaching“Tough Conversations at Work: Salary Negotiation, Asking for a Promotion & Changing Roles”
This workshop, led by seasoned HR Executive Dr. Gregory Pogue, is designed to provide participants with valuable insight into the hiring process. To become a high-performing employee with the ability and aspiration to be a successful leader within an organization, you must first successfully navigate through the daunting journey called “The Interview”. Arm yourself with the tools, tips, and techniques that will have you interviewing like a boss!
Dr. Gregory Pogue — Vice President HR, The College of New Jersey“Interviewing Like a Boss”
LinkedIn is THE resource for small business owners and entrepreneurs to tap into an authentic, recurring revenue stream. Karen’s decades in the corporate world + years working with medium businesses creating successful and profitable social media strategies + experience helping small business owners and entrepreneurs find ways to establish expert status in their niche = powerful results for all attendees of this workshop!
Karen Yankovich — Social Media Marketing Consultant“Polishing a LinkedIn Profile”
www.amanewjersey.org New Jersey
#AMANJPD@amanewjersey
Professional Development Workshop
New Year, New YouJanuary 21, 2017Montclair, NJ
sponsored by