splunklive! são paulo - overview by markus zirn
DESCRIPTION
TRANSCRIPT
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Markus Zirn VP Product Management
Delivering Operational Intelligence
Copyright © 2014 Splunk Inc.
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COMPANIES WHO COMPETE WITH DATA WILL WIN
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Mar 01 19:18:50:000 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO RADOP(13) acct start for [email protected] 10.164.232.181 from 12.130.60.5 recorded OK.!2013-03-01 19:18:50:150 10.2.1.34 GET /sync/addtolibrary/01011207201000005652000000000053 - 80 - 10.164.232.181 "Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3" 503 0 0 825 1680!Mar 01 19:18:50:163 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO RADOP(13) acct stop for [email protected] 10.164.232.181 from 12.130.60.5 recorded OK.!
MACHINE DATA HAS VALUE
IP Address
Phone Number
Track ID
Error Code
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YOU COULD MAKE MACHINE DATA ACCESSIBLE, USABLE AND VALUABLE FOR EVERYONE
WHAT IF…
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THE POWER OF
COLLECT DATA FROM ANYWHERE
SEARCH AND ANALYZE
EVERYTHING
GAIN REAL-TIME OPERATIONAL INTELLIGENCE
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DEMO #1 Operational Intelligence
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Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
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Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
Business Intelligence
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Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
ANALYTICS STORE
DATA MODEL
PIVOT
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Feed Data
Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
Alert & Ac?on
ANALYTICS STORE
DATA MODEL
PIVOT
Oprational Intelligence
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Feed Data
Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
Alert & Ac?on
ANALYTICS STORE
DATA MODEL
PIVOT
Oprational Intelligence
HA / DR Admin Data Security Apps API Scale
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DE FACTO FABRIC FOR UNSTRUCTURED DATA
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SEARCH WILL BE THE DE FACTO DATA QUERY LANGUAGE
Todd Papaioannou Jan 27, 2014, 11:59 PM! Image?!
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SCHEMA AT READ NOT AT WRITE TIME
Todd Papaioannou Jan 27, 2014, 11:59 PM! Image? Or fancy fonts!
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Educa?on
Healthcare
Technology
Energy and U?li?es
Manufacturing
Telecommunica?ons
Cloud and Online Services
Government
Retail
Financial Services and Insurance
Media
Travel and Leisure
Proven at 7,400+ Customers in 90+ Countries Over 2/3 the Fortune 100
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Why Apollo Group Uses Splunk
Developers finding root cause
5-‐10x faster!
Product Lifecycle
Monitoring
Fraud preven?on
Ac?vity tracking
Produc@on Applica@on Analy@cs
Reduced down?me
Capacity planning
Mobile Applica@on Monitoring
Reduced costs!
Cloud Monitoring
Saves security team 20 hours every day
Security & Digital
intelligence
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IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
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Platform for Application Delivery & IT Operations
PROACTIVE MONITORING &
REAL TIME ALERTING
DELIVER BETTER QUALITY CODE
FASTER
MOBILE APP TROUBLESHOOTING
ROOT CAUSE & ISSUE
RESOLUTION
CLOUD APP & INFRASTRUCTURE MONITORING
USER AND USAGE ANALYTICS
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Better Code, Faster Development & Migration to Cloud
Reduced error rates by 2 orders of magnitude in a couple of weeks
Rapidly found and fixed one line of code responsible for 30,000+ errors
Real-time dashboards on error rates & production impact
In-depth visibility as they strategically migrate apps to AWS Cloud
Copyright © 2014 Splunk Inc.
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Faster Troubleshooting – Reduced Severity 1 & 2 by 43%
Real-time Visibility Across 1,200+ Applications
CIO Dashboards on KPIs and Trends by Store
Health Status of Entire Application Infrastructure
Why Home Depot Uses Splunk for App and IT Management
Copyright © 2014 Splunk Inc.
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Apps for Application Management & IT Ops
Splunk Apps for VMware and
Exchange
300+ IT ops and App Management Apps
*nix
Cloud Service for Mobile Developers
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IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
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Single Platform for Security Intelligence
SECURITY & COMPLIANCE REPORTING
REAL-‐TIME MONITORING OF KNOWN THREATS
DETECT UNKNOWN THREATS
INCIDENT INVESTIGATIONS & FORENSICS
FRAUD DETECTION
INSIDER THREAT
Splunk Complements, Replaces, and Goes Beyond Existing SIEMs
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Prevent security breaches and protect patient privacy
Operational analytics for connected medical devices
Comply with HIPAA regulatory requirements
How HCA Uses Splunk for Security and Medical Informatics
Copyright © 2014 Splunk Inc.
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Apps for Security Splunk App for
Enterprise Security 130+
Security Apps
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DEMO #2 Splunk for Security / ES 3.1
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2014 Gartner SIEM Magic Quadrant
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IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
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Extending Splunk for Business Analytics
CUSTOMER EXPERIENCE
PRODUCT ANALYTICS
BUSINESS PROCESS ANALYTICS
DIGITAL MARKETING
Splunk Complements Exis?ng BI Solu?ons
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Why Domino’s uses Splunk for Application Management and Business Analytics
Copyright © 2014 Splunk Inc.
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Understand device and app usage trends for
orders
Real-‐?me revenue
insights from store data
Visibility into online &
mobile coupon redemp?on
Refine campaigns for higher conversion
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Apps & Capabilities for Business Analytics
• DB Connect • Stream
• ODBC Driver • Data Models
• Pivot
Apps, Features & Partners
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BREAKTHROUGH IN BIG DATA: HUNK
9 YEARS OF SPLUNK ENTERPRISE SOFTWARE R&D
ON TOP OF HADOOP
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IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
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Splunk for Industrial Data & Internet of Things
REMOTE TROUBLESHOOTING & PREVENTIVE MAINTENANCE
SECURITY & COMPLIANCE
DEVICE USAGE &
CUSTOMER ANALYTICS
OPERATIONAL
EFFICIENCY
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Building Smarter Transportation
Improving Safety
Reducing Fuel Costs
Improving On-Time Operations
Over $1 Billion in Poten@al Savings
Copyright © 2014 Splunk Inc.
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Apps & Capabilities for Industrial Data & Internet of Things
• DBConnect • REST API & SNMP Modular Inputs
• Universal Forwarder for Raspberry Pi
Apps, Features & Partners
REST
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VMware
PlaHorm for Machine Data
Making Splunk Adoption Easier
Exchange PCI Security
Forwarders DB Connect Mobile Syslog / TCP / Other
Sensors/Control Systems
500+ Ecosystem Apps
Across Data Sources, Use Cases & Consumption Models
Copyright © 2014 Splunk Inc.
Stream
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Free Online Sandbox
Easy to Get Started
Copyright © 2014 Splunk Inc.
Free Download
Free Amazon Machine
Images (AMI)
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Thriving Community
6 SDKs with documenta?on and
examples
40,000+ ques?ons
and answers
500+ apps Local User Groups and
SplunkLive! events
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5th Annual Splunk WWUC • October 4-6, 2014 • MGM Grand, Las Vegas • 3 days of Splunk University - Get
Certified! • 3 days of Technical Content • 140+ sessions • 50+ Customer Speakers • 30+ Technology Partners • 30+ Apps in Apps Showcase • Ask the Experts, Business Value ROI
Booth, and more
conf.splunk.com