NEGOCIOS. TECNOLOGIA. VIAJES. MODA. ESTILO. ARTE.BUSINESS. TECHNOLOGY. TRAVEL. FASHION. STYLE. ART.

INTERCONTINENTAL • CROWNE PLAZA • HOTEL INDIGO • HOLIDAY INN • HOLIDAY INN EXPRESS STAYBRIDGE SUITES • CANDLEWOOD SUITES

AMÉRICA LATINA Y EL CARIBE • LATIN AMERICA AND THE CARIBBEAN

NO. 7 / 2010

SP

LE

ND

ID

A M

IAM

I ME

DIA

PU

BL

ICA

TIO

N

NO

. 7

negocioS. tecnologÍa. viajeS. moda. eStilo. arte.buSineSS. technology. travel. faShion. Style. art.

SPLENDIDSPLENDIDmedia Kit 2011

SPLENDID is the exclusive in-room magazine for the

InterContinental Hotels Group (IHG) in Latin America

and the Caribbean, serving all InterContinental,

Crowne Plaza, Hotel Indigo, Staybridge Suites and

Holiday Inn Hotels & Resorts in the region. With more

than 63 years in Latin America, InterContinental

Hotels Group is one of the region’s largest and most

established hotel brands, with more than 16,441

rooms in 72 hotels across 47 destinations. Published

in Spanish and English, SPLENDID reaches more than

747,000 readers per issue. With an extensive and

loyal readership, the magazine caters to business

and government leaders as they unwind in the

comfort of their preferred luxury accommodations.

NEGOCIOS. TECNOLOGIA. VIAJES. MODA. ESTILO. ARTE.BUSINESS. TECHNOLOGY. TRAVEL. FASHION. STYLE. ART.

INTERCONTINENTAL • CROWNE PLAZA • HOTEL INDIGO • HOLIDAY INN • HOLIDAY INN EXPRESS STAYBRIDGE SUITES • CANDLEWOOD SUITES

AMÉRICA LATINA Y EL CARIBE • LATIN AMERICA AND THE CARIBBEAN

NO. 7 / 2010

SP

LE

ND

ID

A M

IAM

I ME

DIA

PU

BL

ICA

TIO

N

NO

. 7

51

M O D AFASH IONPromover y proteger

la “fibra de los dioses”

cree que la cachemira es suave y cálida al punto de resultar lujosa y esplén-dida, eso quiere decir que nunca ha acariciado lana de vicuña, que los incas llamaban la “fibra de los dioses”.

El vellón de este pequeño camélido sudamericano (que es pariente del camello, la llama y la alpaca) era tan apreciado por los incas que solo se le permitía a la realeza usar atuendos de vicuña, y la caza de este animal frágil y pequeño estaba estrictamente prohibida. Eso sucedía hace 500 años.

Avanzamos a 2010. La situación no ha cambiado demasiado: la caza de la vicuña es ilegal en Perú, y solo la realeza de la actualidad (o aquellos dispuestos a gastar US$20,000 en un sobretodo) pueden pagar lo que cuestan las prendas de vicuña.

En ese período, sin embargo, la vicuña casi se extingue cuando la caza ilegal se volvió alevosa. En 1974, cuando se declaró a la vicuña una especie en peligro de extinción, quedaban menos de 8.000 especímenes. Al mismo tiempo, la venta de su fibra estuvo prohibida para salvaguardar la especie.

A fines de los años ochenta, el gobierno de Perú le otorgó la propiedad de rebaños de vicuñas a comu-nidades indígenas locales. Se pusieron en marcha programas para enseñarles a las comunidades cómo esquilar y proteger las vicuñas de manera correcta. A la larga, diversas convenciones internacionales autorizaron la venta de su lana bajo cuidadosos controles en los países de origen. Hoy en día, las comu-nidades indígenas ganan una parte significativa de los ingresos por la venta de lana de vicuña. Y gracias a los esfuerzos conjuntos de las comunidades indígenas, de las compañías privadas y del gobierno, la población de vicuñas se ha recuperado haste llegar a alrededor de 150,000 especímenes.

If you think cashmere is luxuriously soft and lavishly warm, then you’ve never caressed vicuña wool, called the “fiber of the Gods” by the Incas.

The fleece of this small South American camelid (a relative of the camel, llama and alpaca) was so prized by the Incas that only royalty were allowed to wear vicuña garments, and hunting of this small, fragile animal was strictly forbidden. That was 500 years ago.

Fast forward to 2010. Much has stayed the same: Hunting vicuña is still against the law in Peru, and only modern-day royalty—or those willing to spend $20,000 on an overcoat—can afford to wear vicuña garments.

In between, though, the vicuña nearly became extinct, after poaching of the animal became ram-pant. In 1974, when the vicuña was declared an endangered species, fewer than 8,000 existed. At that time, the sale of its fiber was banned in order to safeguard the species.

In the late 1980s, the government of Peru granted ownership of vicuña herds to local indigenous communities. Programs were put in place to teach the communities how to properly shear the vicuña and protect it. Eventually, international conventions permitted sales of its wool under carefully con-trolled country-of-origin regulations. Today, the indigenous communities earn a significant part of the profits from vicuña wool sales. And, thanks to joint efforts of indigenous communities, private compa-nies and the government, the vicuña population has climbed to about 150,000.

50

PROMOTING AND PROTECTING THE “FIBER OF THE GODS”

ER

ICK

BO

NN

IER

POR / BY LISA WING

64

T E S T D R I V E T E S T D R I V E

ARRANQUE RÁPIDOFLYING START

28 29

DÉJESE LLEVAR POR EL VIENTO EN UNO DE LOS MEJORES LUGARES DEL MUNDO PARA PRACTICAR WINDSURF, KITE-SURF Y SURF TRADICIONAL.

GET SWEPT AWAY BY THE WIND IN ONE OF THE WORLD’S BEST SPOTS FOR WINDSURFING, KITE-SURFING AND TRADITIONAL SURFING.

POR / BY ROWLAND STITELER

ArubaD E S T I N O

DESTINATION

CO

RTES

ÍA D

E /C

OU

RTES

Y O

F: A

RU

BA

TO

UR

ISM

AU

THO

RIT

Y

SPLENDIDSPLENDIDmedia Kit 2011

SPlendid’s content is an eclectic, intelligent collection of stories that fascinate, entertain and inform our readers. With a diverse demographic of business executives traveling in latin america and the caribbean, their spouses traveling with them and leisure travelers in theregion, SPlendid offers something for every reader. We intrigue with tourism-related stories, from city guides to urban profiles to incredible experiences. We profile top personalities in the region, from musicians and journalists to business leaders and top fashion designers. We touch on key business issues and trends. We cover culture, technology, fashion, grooming, and beauty – wherever there is an interesting story, SPlendid will take our readers there.

Feature sections: DEStINatIoNSSPlendid’S readers are all travelers, and each issue ofthe magazine features stories about destinations aroundthe world. Whether it’s a native’s guide to restaurants and nightlife in buenos aires, an exploration of chileanwine country or a weekend in bogotá, we let our readers’ imaginations run wild, and give them inside tips for cities they may be visiting soon.

CuLturEthe hottest stories in latin american culture, from writers and conductors to artists and galleries, from fine arts to literature, popular culture and the performing arts.

SPLENDID StyLEthe latest in architecture, fashion, accessories, furniture, grooming, beauty, jewelry and more. We show our readers the design trends, pieces and stylemakers they need to understand this season.

tECh GEara look at the latest in gadgets, mobile phones, laptops,gPS systems and more.

tESt DrIvEbehind the wheel of the latest in luxury.

WINE & SPIrItSthe best drink recipes, the finest new spirits, the most exquisite vintage wines and more.

travEL trENDSimportant tips for travelers, including new airline routesand alliances, transit services, tour options and other traveler services.

19

C U L T U R ACULTURE

POR/BY MARK HOLSTON

A medio siglo de su nacimiento, este ritmo musical sensual y ligero de Brasil todavía logra sorprender.

BOSSA NOVAHalf a century after its birth, Brazil’s sexy, lithesome musical style still has the power to amaze.

Bebel Gilberto

C U L T U R ACULTURE

PHIL

IPPE

KLI

OT

18

SPLENDIDSPLENDIDeditorial StrengthS

total Market Presenceas the world’s largest hotel company by number of rooms, intercontinental hotelsgroup has more than 72 hotels across 47 destinations in latin american and thecaribbean.

SPlendid is read by 747,855 frequent travelers per issue

CouNtry rEaDErShIP argentina 55,650buenos airesciudad de guaymallencordobarosarioSanta feBrazil 131,460belemcuritibafortalezamanausPonta negrabela vistario de janeiro Sao PaulocuiabáSao luisChile 65,520antofagastaconcepcioniquiquePuerto monttSantiagotemucoColombia 69,300bogotacalimedellinCosta rica 59,640San joseEcuador 6,930QuitoEl Salvador 44,100San SalvadorGuatemala 32,130guatemala cityhonduras 29,400San Pedro SulategucigalpaNicaragua 24,150managua

CouNtry rEaDErShIP Panama 37,800Panama cityPeru 8,400limaParaguay 8,400asuncionuruguay 4,200montevideovenezuela 46,200caracas maracaibo marumaDominican republic 25,200Santo domingoaruba 12,600Palm beachJamaica 12,600montego bayPuerto rico 33,600San juanPoncemayagüeztrinidad & tobago 12,600Port of Spaintrincityunited States 25,830miami

Bonus Distribution 2,145total readership 747,855**

** Readership includes pass-along readership per issue based on the average occupancy rates in IHG hotels in Latin America and the Caribbean.

SPLENDID readership by Country

all SPlendid issues are delivered exclusively by fedex courier service, guaranteeing delivery to all loca-tions in just days!

SPLENDID Distribution Pointsexclusive in-room distribution-executive floor Suites & lounges- lobby - business center - SelectSpa locations- Select conferences &conventions in the following hotels:

• intercontinental hotels• real intercontinental hotels• crowne Plaza • hotel indigo• holiday inn• holiday inn express• holiday inn Select• Staybridge Suites

SPLENDIDSPLENDIDcirculation

MarCh •TRAVEL:TheFinerThings:Airlines’bestperks,fromspecial-vintagewinesonboard,to high-end pastries in the executive lounge, to in-flight Wi-fi and power

•ART:LatinAmericanTrends:RenownedcuratorPabloLeondelaBarraontheLatin american art landscape•TRADITIONS:AntioquiaDairyProduction:ThefarmersbehindtheColantabrand- in the mountains of antioquia, colombia•STYLE:Mother’sDay•STYLE:Briefcases•TECHTOOLS:RemoteControls

•Peru-Special•Tourism •Fashionreservations:

feb 21, 2011Materials: mar 7, 2011

SpecialIssue Features reports

IN EvEry ISSuE:

SPLENDID Style: fashion and design

test Drive: the latest in luxury automobiles

Wine & Spirits: drink recipes, exquisite vintage wines and more

Book review: literature and non-fiction books you should know about

tech Gear: modern technology from cellular phones to gPS systems

Culture: latin american living: writers, musicians and the performing arts

travel trends: useful travel tips for the business traveler

Published in English and Spanish

17

Collar Chopard Les Chaînes con 81 diamantes engarzados en oro blanco y rosadoChopard Les Chaînes necklace in pink and white gold set with 81 diamonds

ESTILO SPLENDIDS P L E N D I D S T Y L E

Brazalete ancho Palu Wide Cuff, en oro de 22 quilates y plata martillados, de John HardyPalu Wide Cuff in hammered 22-karat gold and silver, by John Hardy

Collar Picka Boo de Sana Doumet en plata esterlina y oro bimetal de 22 quilates, plata esterlina y oro 18 quilatesPicka Boo necklace by Sana Doumet, in sterling silver and 22-karat gold bimetal, 18-karat gold and sterling silver

A DOS TONOSDUOTONECon la joyería más buscados de esta temporada, no habrá ne-cesidad de elegir entre blanco y doradoWith this season’s hottest jewelry, there’s no need to choose between white and gold

JuNE •TOURISM:Brazil’sEstradaReal:Exploringtheculture,architectureandhistoryofthe baroque mining towns of minas gerais, brazil

•MUSIC:ElSistema:InterviewswithMaestroJoséAntonioAbreu,founderof venezuela’s famous national system of classical music training, “el Sistema,” and oneofhismostprominentprotégées,conductorGustavoDudamel,whoisnowdirector of the los angeles Philharmonic

•TOURISM:Argentina’sElTigreDelta•TRAVEL:FrequentFlierScoresheet:Aroundupofthemostimportantinformation about the region’s largest frequent flier programs•CULTURE-Corn:Fundamentaltothelivesofindigenouspeoplesthroughoutthe americas•TECHTOOLS:SmartphoneInnovations•STYLE

•Colombia-Special•Tourism •Fashionreservations:

april 25, 2011Materials: may 2, 2011

oCtoBEr •HOLIDAYGIFTGUIDE:Alookatsomeofthebestgiftsoftheseason *fragrance Special•ARTISANS:TheArtoftheSmiths•TRADITIONS:KunaIndianMolas•TECHTOOLS•STYLE

•Panama-Special•Tourism •Fashionreservations:

august 26, 2011Materials: September 2, 2011

SPLENDIDSPLENDID2011 editorial calendar

SPlendid reaches a premium audience of active travelers across latin america and the caribbean the Basicsage Band % of readers25-34 22%35-44 32%45-54 23%

male 70%female 30%

married 80%

Professional/Senior manager 70%

avg. hotel nights per year (business) 32avg. hotel nights per year (leisure) 14

FIvE rEaSoNS For travELmeeting w/clients 32%meeting w/colleagues 21%Purchasing/outsourcing/info. gathering 12%meeting w/suppliers 11%conference for 100-500 11%

1. intercontinental miramar Panama: alvaro uribe, former president of colombia next to giovanni cerabona, general manager, and hotel employees. 2. intercontinental Playa bonita resort & Spa: the general manager, erik van der Kaaij, with famous designer tommy hilfiger during his stay in the hotel. 3. intercontinental cali: carlos cabal, general manager, handing the book la cocina intercontinental to oscar de la renta, famous fashion designer, during his stay in the hotel. 4. intercontinental v centennial Santo domingo: the Prince of Perlis in malaysia, tuanku Syed faizuddin Putra Syed jamalullail, and the Princess of Perlis in malaysia, tuanku lailatul Shahreen akashah, with olmedo herrera, general manager. 5. intercontinental Sao Paulo: francisco garcia, general manager, welcomes her excellency mathilde marie christine ghislaine d’udekem d’acoz, princess of belgium. 6. real intercontinental metrocentro managua: renowned mexican singer armando manzanero signs in the book of gold in his arrival to the hotel.

2 3

4 5 6

1

the choice of business and goverment leaders

SPLENDIDSPLENDIDdemograPhic Profile

7. real intercontinental hotel & club tower costa rica: during her visit to costa rica, hillary clinton, Secretary of State in the united States, is welcomed by ramon diago, general manager. 8. intercontinental v centennial Santo domingo: juan manuel Santos, President of colombia, during his arrival to the hotel being welcomed by olmedo herrera, general manager. 9. intercontinental Playa bonita resort & Spa: the acclaimed mexican singer juan gabriel with general manager erik van der Kaaij and other hotel executives. 10. crowne Plaza lima: juan diego florez, world-renowned Peruvian tenor; margot de Pinasco, hotel executive director; and julia trappe de florez during their stay in the hotel. 11. intercontinental San juan: the renowned television host don francisco is welcomed by michael herrmann, general manager. 12. tamanaco intercontinental caracas: michael hoeknudsen, general manager, and cristina fernandez de Kirchner, president of argentina, during her visit to the hotel. 13. holiday inn managua: the highly renowned singer franco de vita during a lunch in the restaurant anfora.

9 10

11 12 13

87

SPLENDIDSPLENDIDdemograPhic Profile

SPLENDID 2011 GENEraL ratE CarDPan-Regional EditionSpanish & English

1x 2x 3xSpread uS$12,600 11,900 11,500Full Page 7,000 6,700 6,4402/3 Page 5,600 5,320 5,1601/2 Page 3,700 3,520 3,400

Special Positions 1x 2x 3x

Back Cover uS$8,740 8,380 8,000Inside Front Spread 15,000 14,280 13,800rh opposite t.o.C 8,000 7,700 7,410 or rh opp President’s Letterrh requested Position +10%

• gross rates in uS dollars. rates per insertion. Latin trade Group - a group of products of Miami Media LLC: terms and Conditions of Sale1. this insertion order constitutes an agreement between miami media llc (miami media) and its advertiser, either directly or through its advertising agency hereinafter collectively referred to as “advertiser,” both of whom shall be considered jointly and severally liable for payment and compliance with all conditions of the agreement. as the advertising contracted for herein will be consolidated with other advertisements to facilitate production and publication, cancellation is not allowed. 2. advertisers shall supply advertising materials to miami media pursuant to miami me-dia’s current and prevailing mechanical specification requirements. if the required produc-tion materials are not supplied by advertiser, then advertiser will be charged for miami media creating the necessary material(s). 3. advance payment for advertisements is required of all advertisers until credit has been established. if credit has been established advertiser agrees to pay miami media at the “per insertion” rate set forth above within ten (10) days of the receipt of miami media’s invoice with tearsheet(s). 4. advertiser agrees to pay miami media for service charges equal to 1 1/2% of the out-standing balance per month on all balances outstanding in excess of thirty (30) days. 5. miami media is responsible for errors up to the cost of the ad in advertising credit. advertiser agrees that unless it makes written objection to the billing amount set forth in miami media’s invoices or if there is an error in the ad within thirty (30) days of invoice date, the amount due shall be deemed correct in all respects. miami media does not as-sume liability for omissions, or in the event of an error, for any claim to exceed the cost to the advertiser of the actual space occupied by the advertisement or section thereof in which the error occurs. 6. advertiser represents and warrants that its advertisement will not contain any matter that is obscene or libelous, or violates the rights of any third party includ-ing any person’s right of privacy or constitutes copyright infringement, or is oth-erwise contrary to law. advertiser agrees to hold miami media harmless from all liabilities, claims, losses or damages of every kind arising out of any advertisement submitted to miami media, by or on behalf of the advertiser. advertiser agrees, at his or her own expense, to defend to final judgement any and all suits, actions, etc., and satisfy al orders, judgements, etc. against miami media resulting from publication of any advertisement submitted to miami media by or on behalf of the advertiser.

7. multiple insertion advertisers are granted a discounted rate per insertion as quoted above. Should advertiser not fulfill above advertising schedule or fail to pay bills as per agreement, it is agreed that the advertiser shall pay for the number of insertions actually published at the current open rate (the one-time, non-discounted rate) per insertion. any changes to schedule must be in writing and received by miami media 10 days prior to ad close date of contracted issue. failure to give proper notice will result in liability for cost of space reserved. 8. in the event the advertiser breaches the terms of this agreement or if there is a default in payment necessitating the utilization of an attorney and/or a collection firm, the adver-tiser agrees to pay all legal/collection fees – 35% surcharge in addition to the open rate charged per insertion, plus any applicable service charges. 9. the undersigned is duly authorized to enter into this agreement and personally guaran-tees performance of this agreement. 10. miami media shall have the right to omit advertising, to limit the amount of advertis-ing in any issue under this contract or order, to designate the proper classification of all advertising and the rate applicable thereto, to reject any advertising copy, to cancel any advertising contract or order at any time for reasons satisfactory to the management and to lighten or change type, borders and cuts without penalty to either party. miami media does not guarantee placement of advertisement on any particular page or portion of the publication unless otherwise specified in the agreement. 11. neither miami media, nor its printer(s) shall be responsible for delays in publication, delivery or distribution due to strikes, lockouts, embargoes, labor problems, fuel or power storages, fire, floods, accidents, civil disturbances, war, acts of god, or other causes be-yond their reasonable control. 12. no additional terms or conditions pertaining to this agreement will be recognized by miami media except those endorsed herein in writing and authenticated by the signature of both parties. 13. in the event of any dispute arising out of this agreement both parties hereby consent to the jurisdiction of the courts of the State of florida or by arbitration (upon the sole discretion of miami media), before the american arbitration association of florida. any award of the arbitrator shall be final and binding, and the parties hereby consent to the jurisdiction of the courts of the State of florida for the purpose of entry and enforcement of any judgment which may arise out of any decision of the american arbitration association regarding this matter.

aDvErtISING CoNtaCt:

Maria Cristina restreporepresentativecolombia & Panamacel: (573) 12 582 01 99 mcrestrepo@etb.net.co

Maria Lourdes Galloexecutive directorlatin trade grouptel: +1 (305) 755-4714mgallo@latintrade.com

rosemary Wintersexecutive directorlatin trade grouptel: +1 (305) 755-4713rwinters@latintrade.com

SPLENDIDSPLENDIDadvertiSing rateS

Latin trade Group - a group of products of Miami Media LLC: terms and Conditions of Sale1. this insertion order constitutes an agreement between miami media llc (miami media) and its advertiser, either directly or through its advertising agency hereinafter collectively referred to as “advertiser,” both of whom shall be considered jointly and severally liable for payment and compliance with all conditions of the agreement. as the advertising contracted for herein will be consolidated with other advertisements to facilitate production and publication, cancellation is not allowed. 2. advertisers shall supply advertising materials to miami media pursuant to miami me-dia’s current and prevailing mechanical specification requirements. if the required produc-tion materials are not supplied by advertiser, then advertiser will be charged for miami media creating the necessary material(s). 3. advance payment for advertisements is required of all advertisers until credit has been established. if credit has been established advertiser agrees to pay miami media at the “per insertion” rate set forth above within ten (10) days of the receipt of miami media’s invoice with tearsheet(s). 4. advertiser agrees to pay miami media for service charges equal to 1 1/2% of the out-standing balance per month on all balances outstanding in excess of thirty (30) days. 5. miami media is responsible for errors up to the cost of the ad in advertising credit. advertiser agrees that unless it makes written objection to the billing amount set forth in miami media’s invoices or if there is an error in the ad within thirty (30) days of invoice date, the amount due shall be deemed correct in all respects. miami media does not as-sume liability for omissions, or in the event of an error, for any claim to exceed the cost to the advertiser of the actual space occupied by the advertisement or section thereof in which the error occurs. 6. advertiser represents and warrants that its advertisement will not contain any matter that is obscene or libelous, or violates the rights of any third party includ-ing any person’s right of privacy or constitutes copyright infringement, or is oth-erwise contrary to law. advertiser agrees to hold miami media harmless from all liabilities, claims, losses or damages of every kind arising out of any advertisement submitted to miami media, by or on behalf of the advertiser. advertiser agrees, at his or her own expense, to defend to final judgement any and all suits, actions, etc., and satisfy al orders, judgements, etc. against miami media resulting from publication of any advertisement submitted to miami media by or on behalf of the advertiser.

7. multiple insertion advertisers are granted a discounted rate per insertion as quoted above. Should advertiser not fulfill above advertising schedule or fail to pay bills as per agreement, it is agreed that the advertiser shall pay for the number of insertions actually published at the current open rate (the one-time, non-discounted rate) per insertion. any changes to schedule must be in writing and received by miami media 10 days prior to ad close date of contracted issue. failure to give proper notice will result in liability for cost of space reserved. 8. in the event the advertiser breaches the terms of this agreement or if there is a default in payment necessitating the utilization of an attorney and/or a collection firm, the adver-tiser agrees to pay all legal/collection fees – 35% surcharge in addition to the open rate charged per insertion, plus any applicable service charges. 9. the undersigned is duly authorized to enter into this agreement and personally guaran-tees performance of this agreement. 10. miami media shall have the right to omit advertising, to limit the amount of advertis-ing in any issue under this contract or order, to designate the proper classification of all advertising and the rate applicable thereto, to reject any advertising copy, to cancel any advertising contract or order at any time for reasons satisfactory to the management and to lighten or change type, borders and cuts without penalty to either party. miami media does not guarantee placement of advertisement on any particular page or portion of the publication unless otherwise specified in the agreement. 11. neither miami media, nor its printer(s) shall be responsible for delays in publication, delivery or distribution due to strikes, lockouts, embargoes, labor problems, fuel or power storages, fire, floods, accidents, civil disturbances, war, acts of god, or other causes be-yond their reasonable control. 12. no additional terms or conditions pertaining to this agreement will be recognized by miami media except those endorsed herein in writing and authenticated by the signature of both parties. 13. in the event of any dispute arising out of this agreement both parties hereby consent to the jurisdiction of the courts of the State of florida or by arbitration (upon the sole discretion of miami media), before the american arbitration association of florida. any award of the arbitrator shall be final and binding, and the parties hereby consent to the jurisdiction of the courts of the State of florida for the purpose of entry and enforcement of any judgment which may arise out of any decision of the american arbitration association regarding this matter.

SPLENDID 2011 rEtaIL ratE CarD

1x 2x 3xSpread uS$10,000 9,520 9,200Full Page 5,600 5,360 5,1002/3 Page 4,480 4,260 4,1001/2 Page 2,960 2,820 2,720

• gross rates in uS dollars. rates per insertion.

aDvErtISING CoNtaCt:

SPLENDIDSPLENDIDadvertiSing rateS

Maria Cristina restreporepresentativecolombia & Panamacel: (573) 12 582 01 99 mcrestrepo@etb.net.co

Maria Lourdes Galloexecutive directorlatin trade grouptel: +1 (305) 755-4714mgallo@latintrade.com

rosemary Wintersexecutive directorlatin trade grouptel: +1 (305) 755-4713rwinters@latintrade.com

Magazine Specs SPlendid is produced 100% computer-to-plate. trim size is 8.125” x 10.875”, perfect bound, printed on 60 lb body stock and 100 lb uv coated cover stock. digital data is pre-ferred on ad submission. dmaX = 300. linescreen = 133.

Digital Specs mac indesign cS3 with all fonts (screen and printer) and artwork (photos, logos, illustrations). no truetype or mul-tiple master fonts are acceptable. include all cmyK images as ePS (no jPeg encoding) or tiff (no lZW compression) at 300 dpi or greater. Please convert text in adobe illustrator files to outlines. Pdf files must have fonts embedded and acrobat 4 compatibility. finished size is 8.125”x 10.875”, please provide safety of 1/4” all four Sides. all live mat-ter must be within safety. bleed must extend at least 1/8” beyond trim at each edge and gutter. crop marks must be offset by at least 12 pt.

level 2 Postscript (fat Postscript) is acceptable provided all fonts and high-resolution images are included when Postscript file is saved. use only type 1 fonts – no true type fonts or font substitutions are allowed. images must be SWoP (cmyK or grayscale), tiff or ePS format between 200 and 400 dpi. no jPeg files. no rgb. do not nest ePS files into other ePS files. no dcS files. no tiff/it files. all required image trap-ping must be included in the file.

the digital ad must contain standard trim, bleed and cen-ter marks in all separations, but the marks have to be 1/2” outside of trim. the files have to be right reading, portrait mode only; no rotations; 100% size.

Film Specs SPlendid is produced 100% computer-to-plate. if film is pro-vided, it will be converted to digital via copy dot scanning and a $125 fee will be charged.

Proofscontract SWoP proofs must be provided, preferably with color-bars and registration marks. We recommend Kodak approval or 3m digital matchprint for the best-printed result. a laser print-out or non-contract proof is not acceptable to compare color. if a laser proof is not provided, SPlendid will provide one and a $75 production charge will be incurred by the advertiser. addi-tionally, SPlendid will not accept responsibility for color fidelity of the ad. no corrections should be noted on proofs.

ads created by SPLENDID Please contact elizabeth in the production department at 305-755-4717 if you intend for SPlendid to create an ad. Produc-tion charges will apply.

Material Submissionfiles can be submitted on Zip disc (100 mb), cd-rom, dvd-rom or sent via email to: ecarlisle@miamimedia.net– Please carbon-copy (“cc”) the account executive. all printing materials and instructions (digital data, proofs, copy instructions and a duplicate copy of the insertion order) should be sent to: miami media, Production department, 1500 San remo ave., Suite 249a, coral gables, fl 33146. using ftp software, ads can be posted to our ftp site.

General Information reproduction quality is at the advertiser’s risk if SPlendid’s specifications are not met or if material is received after closing date, even if on extension. all digital data, film and proofs will be destroyed three (3) months after the last issue date unless SPlendid has received written instruction to return immediately after insertion or to hold the material for a specific future date. disks will be returned if requested in writing.

SEND MatErIaLS to: elizabeth carlisle art & Production directort: 305 755 4717 ecarlisle@latintrade.com

FuLL PaGE SPrEaDtrim 16.25” x 10.875”bleed 16.5” x 11.375”

FuLL PaGEtrim 8.125”x 10.875”bleed 8.625”x 11.375”

haLF PaGE horIzoNtaL6.925” x 4.7”

haLF PaGE vErtICaL3.545” x 9.575”

2/3 PaGE vErtICaL4.5” x 9.575”

SPLENDIDSPLENDID SPecificationS