spitzig slide show
DESCRIPTION
Overview of technical-publishing capabilities.TRANSCRIPT
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Makingwords & pictureswork together to communicate effectively!
Communication Services
Joseph A. Spitzig
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Communicative Continuum
Emphasizes benefits& persuades
Emphasizes application,selection & utilization
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PurposeKnowledge TransferFrom Mind To Mind
Promote stable business relationships
Help customersderive full value
Maximizecustomer satisfaction
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Audiences
SystemDesigners
Installers
SystemsIntegrators
SoftwareDevelopers
ControlsEngineers
Operators
Architects
MaintenancePersonnel
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Subject Matter
Mechanical &
electromechanical
products, systems,
controls & user interfaces
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Application Guidelines
Guide audience throughselection process… Requirements & constraints
• Performance• Space• Cost
Complex products & systems• Multiple variables• Features, options & accessories
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Installation
Comprehensive & Correct Safety Requirements Preparation Step-by-step
instructions Helpful tips Testing
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Operating Instructions
Safety Principles of
operation Controls User
interfaces Standards Unexpected
situations
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Maintenance Instructions
Safety Scheduled
preventive maintenance
Corrective maintenance & troubleshooting
Step-by-step procedures
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All sorts of maintenance problems are addressed…
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Order of assembly Callouts linked to parts list Cutaways & exploded viewsParts Manuals Positive part identification
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Approach
Define purpose
Gather information
Organize
Write
Illustrate
Photograph
Edit
Publish
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Deliverables
Brochures Catalogs Data sheets Manuals Presentation
graphics
Training materials
Hard copy Electronic
files
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Experience
35 Years encompassing
virtually all phases of
technical publishing.
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Industries Served Material handling products & systems Architectural, ventilating & plumbing products Automated printing presses Paper-making machinery Converting equipment Machine tools Commercial ovens Medical diagnostic equipment Modular office furniture Systems integration Defense
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Contact
(513) [email protected] www.spitzig.com
4127 Millsbrae Ave.Cincinnati, Ohio 45209
Joseph A. SpitzigCommunication Services
© 2003 Joseph A. Spitzig All rights reserved.