Case in Point: Sunoco Logistics

Giving the Right Brand Spin to a Spin-Off

devinepowers.com

The Client

Sunoco Logistics

The Challenge

Fresh from a spin-off from its parent company, Sunoco Logistics approached D+P for help in establishing a separate, but related, identity for its work – as well as assistance in developing a charitable-giving and community-relations strategy for its top executives.

Our Strategy

We carved out a new identity for Sunoco Logistics by using media relations to focus on the organic and new growth of its pipeline network and quarterly distribution payments. At the community level, we helped the company establish deep roots through charitable contributions, sponsorships and board placements for executives.

Our Results

Philadelphia Business Journal touting the growth of the company’s pipelines and terminal network, as well as its earnings reports and acquisitions plans.

Results Plus

As a result of our contributions, Sunoco Logistics’ CEO won the “Greater Philadelphia Chamber of Commerce 2008 Paradigm Award” and was named one of the “Best 50 Women in Business” by the Pennsylvania Department of Community and Economic Development.

devinepowers.com