spikes and dips july 2016: state of ecommerce in the us
TRANSCRIPT
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Spikes & Dips July 2016: State of Ecommerce
in the USRetail Industry Statistics
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Overview
The goal of Intelligence Node’s Spikes and Dips series is to put online retail
price movements in the context of macroeconomic factors.
It is aimed at enabling brands and retailers understand how macroeconomic factors
influence their day-to-day retail pricing strategies.
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The Spikes & Dips series tracks the retail price changes of unique product baskets spread across online retailers using
proprietary real-time retail analytics software.
It covers the top 1000+ leading North American e-commerce retailers and 1Billion products daily, using real time data.
Methodology
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Understanding The Market
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Product Listings online cumulatively dropped by 19% across the major categories
Beauty Care, Fashion & Home Décor: Average 22% Decrease MoM
Fashion: Dropped by 11%
Home Décor: Fell by 9% as compared to an Increase of +4% in May 2016
Beauty & Care: Negative trend continues, since May, falling to -14% in July
Electronics: Saw minimum decrease of 3% MoM
Retail Insights Across Categories
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Amazon retained top spot with product listings going up by nearly 25% of the combined catalog in July.
SKUs Added:
Home & Décor: Nearly 35% Fashion: About 31% Electronics: 22%
Retail Insights for Brands
65% of the total US catalogue was listed under the categories Fashion and Home & Décor
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Number of Products
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Amazon at the Top Spot: Product Listings
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US Catalog Listing
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Average Prices increased across all major categories after a steep decline in June
Price Change:
Home & Décor: Increased by 14% Fashion: Grew by 15% Electronics: Modest increase of only 3%
Price Movements
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Average Price & Discount
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Average Price Change by Retailers
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What is Trending?
Various price, discount and catalog movements were studied to discover trends across various categories
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Insights by Player: Amazon vs. Walmart
Study of Retailers who witnessed a rise in average prices across categories.
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Amazon Wins The Race
The overall price on Amazon was 5-6% higher than that on Walmart.
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Conclusion
The activity stabilized in July, in preparation for the heavy discount
season to come next quarter. Retailer focus was on increasing profit margins
and adapting to the holiday season.
Intelligence Node can provide highly targeted insights
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