sphere trending’s · the everlane store in williamsburg is the us clothing brand's largest...

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SPHERE TRENDING’S

NEW YORK CITY

TRENDSPOTTING

The Scandi label with a huge social presence, opened a brick and mortar recently in

SOHO. Ganni is known for it’s VSCO aesthetic: a beachy, California style, combined

with a drop of 2000s or 90s nostalgia. The clothes are buoyant and colorful. They look happy, even life giving. The SOHO store is the first stateside location for the Danish

brand that has found a huge number of fans in the United States. (A second has

since opened in Los Angeles.)22


GANNI: FOR GROWN UP VSCO GIRLS

SOURCE: NY TIMES

SOURCE: SPHERE TRENDING SOURCE: SPHERE TRENDING

SOURCE: SPHERE TRENDING

GANNI

40 Mercer Street

NYC 10013

ganni.com

33


SHOWFIELDS: IMMERSIVE RETAIL

SOURCE: ADWEEK / JAMESON

“THE MOST INTERESTING STORE IN

THE WORLD”

SOURCE: SHOWFIELDS.COM

House of SHOWFIELDS takes guests on an

immersive theatre experience bridging art

and retail. Audience members participate

in the environment’s magic realism, touching, smelling, eating, and testing all

products and artwork on site.

SOURCE: SPHERE TRENDINGSOURCE: SPHERE TRENDING

SHOWFIELDS

11 Bond Street

NYC 10012

showfields.com



44


EVERLANE: WILLIAMSBURG

SOURCE: DEZEEN

TEXT-TO-TRY-ON SYSTEM

VIA SMS (SAVE MY SPOT)

EVERLANE104 North 6th St.

Brooklyn 11211

everlane.com


SOURCE: SPHERE TRENDINGSOURCE: SPHERE TRENDING

The Everlane store in Williamsburg is the US clothing brand's largest store yet. Everlane

Williamsburg is an existing 1960s brick building that is painted white – a characteristic of

the brand's pared-back aesthetic. The brand is striving to create more sustainable

pieces, including Tread sneakers made from leather, recycled rubber and plastic bottles and coats and fleece sweaters also made from plastic bottles. These initiatives

form part of Everlane's goal to eliminate virgin plastic from its supply chain by 2021.

55


WARBY PARKER: WILLIAMSBURG

THE STORE IS WARBY PARKERS

SECOND LOCATION IN BROOKLYN

WARBY

PARKER124 North 6th St.

Brooklyn 11249

warbyparker.com

The N. 6th store is easy to spot from a distance,

thanks to the two-story mural that graffiti and

sign-painting legend Stephen Powers created for the exterior. Warby Parker understands the

importance of ‘living local’ with this design that represents the vibe of the neighborhood.




SOURCE: WARBYPARKER.COM

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sphere trending’s · the everlane store in williamsburg is the us clothing brand's largest...

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